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Designing with Empathy Sigit Adinugroho for Google Android Kejar Hackathon 2016

Designing with Empathy

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Page 1: Designing with Empathy

Designing with Empathy

Sigit Adinugroho for Google Android Kejar Hackathon 2016

Page 2: Designing with Empathy

Designing a product is hard.

Page 3: Designing with Empathy

EngineeringBusiness Design

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P

People

EngineeringBusiness Design

Page 5: Designing with Empathy

People ignore design that ignores people.

Frank Chimero

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What would a human do?

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Think about demographics

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Use your own product

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Be a customer support for a day

Page 22: Designing with Empathy

Test your assumptions

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Pain points Broken flows Content gaps

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Thank you!www.serendipified.com


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