Why is Waldoso !#@%!nghard to find?

Photo: VictoriaPeckham (Flickr)

most of the world is

FOCUS

At any one time,

out of

Represents Approx. 5% of our visual field…

… but uses HALF of our

visual processing

power.

Approximate size of what’s in focus at any given time.

Based on illustration by Colin Ware, Visual Thinking for Design

Problem Solving

Eye Movements

Pattern Testing

Visual Efficiency =

Reducing Visual Queries

Neurons are tuned for specific features

Features

Pattern Processing

Objects

Photo: Woodlywonderworks (Flickr)

= “Face”

Photo: Gaetan Lee, Clip_Works, BaylorBear78, Chidorian, (Flickr)

Photo: thetruthabout, wootang01, dno1967, sylvar (Flickr)

Colour

Proximity

Motion

Shape

Make it Pop!

Ensure highest contrast goes to the emphasized

elements.

Ensure highest contrast goes to the emphasized

elements.

0.5 1 1.5 2 2.5 3 3.50

1

2

3

4

5

6

Employed Youths

Unemployed Youths

Employed Adults

Unemployed Adults

Word Word Word

Word Word Word

Word Word WordImage: Pink Sherbet Photography (Flickr)

Appeal to low-level features.Make it POP! Use one channel at a time.Stay Consistent, train your viewer.

Where’s Waldo Example(Cognitively Difficult)

THANKS!I’ll post the deck at:

http://ryancoleman.ca/ignite