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Designing forTech Startups
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1. Types of Tech Startups 2. How do I Reach Them? 3. How do I Deliver to Them?
QUESTION:
What is a Startup?
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WHAT IS A STARTUP?
A startup company or startup is a business in the form of a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. The term became popular internationally during the dot-com bubble when a great number of dot-com companies were founded.http://en.wikipedia.org/wiki/Startup_company
STARTUP MOM & POP
STARTUP MOM & POP ENTERPRISE
Revenue: $0Funding: $250,000
Revenue: $300,000 Revenue: $5,000,000
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Paul Graham says that "A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth
C
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1. Types of Tech Startups 2. How do I Reach Them? 3. How do I Deliver to Them?
TYPES OF STARTUPS
Pre- Funding Funded Mature Legacy Initiative
C
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1. Types of Tech Startups 2. How do I Reach Them? 3. How do I Deliver to Them?
HOW DO YOU REACH THEM
1. Attend events, meetups and conferences 2. Speaking, Webinars 3. Have a Resident Entrepreneur program
C
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1. Types of Tech Startups 2. How do I Reach Them? 3. How do I Deliver to Them?
PRE-FUNDING STARTUP
• Help them get funding• Define their brand, customers and objectives • Design their brand identity and product
https://youtu.be/erYwAIH4Ktc
Near Perfect Pitch
Have you seen my chicken?
Haveyou seen
mychicken?
abcdefghijklmnopqrst uvwxyz
Regan Alt
abcdefghijklmnopqrst uvwxyz
scratch-it
Scratch-it provides scratch-off gamesto savvy consumers in a fun and engaging way helping be entertained and save money.
TM TM
TMscratch-it TM
curious authentic simple
redeem itsave it
Portland,
OR
scratch-it
Outdoor Apparel
redeem itsave it
Portland,
OR
scratch-it
Outdoor Apparel
redeem itsave it
scratch-it
Category
Visit the MyScratch.it WebsiteCreate Your Own
Share
Outdoor Apparel
Have you seen my chicken?
my chicken?
my chicken?
abcdefghijklmnopqrst uvwxyz
Regan Alt
abcdefghijklmnopqrst uvwxyz
scratch-it
Scratch-it provides scratch-off gamesto savvy consumers in a fun and engaging way helping be entertained and save money.
TM TM
TMscratch-it TM
curious authentic simple
Have you seen my chicken?
abcdefghijklmnopqrst uvwxyz
abcdefghijklmnopqrst uvwxyz
authentic simple
save it
scratch-it
Outdoor Apparel
Have you seen my chicken?
Haveyou seen
mychicken?
redeem itsave it
Portland,
OR
scratch-it
Outdoor Apparel
redeem itsave it
Portland,
OR
scratch-it
Outdoor Apparel
my chicken?
my chicken?
Have you seen my chicken?
Haveyou seen
mychicken?
redeem itsave it
scratch-it
Category
Visit the MyScratch.it WebsiteCreate Your Own
Share
Outdoor Apparel
my chicken?
my chicken?
FUNDED STARTUP
• Help the CEO communicate vision to stakeholders • Help prioritize and manage iterations • Help them refine their brand identity and product
MySpace & Other Social Network, Widgets
Blog Tools
Badges
LEGACY TECH COMPANY
• Help the CMO communicate his brand’s ROI • Reinvigorate their brand, product or service • Deliver value by providing a strategic framework
The Ford Brand
The Community Ford Media
Ford Models offers a unique platform focused around fashion, beauty, fitness, health, culture, and style content.
Fashion Health
CultureBeauty
StyleFitness
Fordmodels.tv
Custom Microsites
iPhone ApplicationsEvents
Widgets Social
Interactive Applications
Ford Models Internet Platform
.TV & .COM
@: www.facebook.com/fordmodels
Facebook: Social/Brand Community#: 110,000+ opted‐in ‘fans’
@: fordmodelsblog.wordpress.com
Blog(s): Agency News & Discussions
@: www.youtube.com/fordmodels
YouTube: Video Channel(s)#: 60,000+ ‘subscribers’ 120 million video views
@: www.twitter.com/fordmodels
Twitter: Tweets
Other Destination/Channels
@: www.myspace.com/fordmodels
MySpace: Social Communities#: 340,000+ opted‐in ‘friends’
Mobile Channel(s)
#1 Fashion channel on VSNAX Deal with Nokia
Other Destination/Channels
API
API
API
API
API
API
API
API
API
API
API
API
Mens Blog
Womens Blog
Fashion Blog
Regional Blog
APP DEV
API
Database: 300,000 Users (50% opted‐in)
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BRICK & MORTAR’S TECH INITIATIVES
• Help provide a process framework • Prototype internal startup ideas • Design and build new digital products
76
Who Needs To Be in the Room?
Tech Creative Business Marketing
The ideal is to have all the primary stakeholders in the room. Having the CEO of the company in the room is the ultimate.
The technical, creative, marketing and business stakeholders should all be in the room! Why? Because you get decisions made quickly and avoids future
revisions. You get everyone aligned at once. Efficiency!
• Startups Are Hot • They Are The Future • Big Companies Emulate
FINAL THOUGHTS:
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READ:
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WATCH:
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#SkoolProcess
@theChrisDo | @JoseCaballer | @theSkoolRocks
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