#mozinar @JustinGraphitas

Designing for SEOby Justin Taylor, MD Graphitas, @JustinGraphitas

Tweet with Mozinar attendees: #mozinar

Technical problems or feedback:Please email team@seomoz.org

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

if you arethese guys

#mozinar @JustinGraphitas

if you arethese guys

#mozinar @JustinGraphitas

they cando stufflike this

#mozinar @JustinGraphitas

Change Country

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Coke in the USA

Coke in the USACoca-ColaThe Coca-Cola CompanyAbout the Coca-Cola CompanyCareersProduct InformationCoca-Cola ConversationsMyCokeCoca-Cola ZeroDiet CokeWorld of Coca-ColaOpen HappinessCoca-Cola Store

Coca-Cola[Holiday 2012] [Coke Artic Home]

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prev next [Coca-Cola Live positively(tm)] [Coca-cola freestyle(r)] [Coca-Cola] [Coca-Cola Zero] [Diet Coke] [Mycoke Rewards] [Mycoke] About The Coca-Cola Company Careers Product Information Nutrition Information Contact Us Terms Of Use Privacy Policy © 2011 The Coca-Cola Company, all rights reserved. Coca-Cola®, "Open Happiness", and the Contour Bottle are registered trademarks of The Coca-Cola Company. Site MapNo-Script:[DCSIMG]

they cando stufflike this

Googlesee’s something

like this

#mozinar @JustinGraphitas

andstufflike this

#mozinar @JustinGraphitas

they cando stufflike this

[USA] SELECT YOUR COUNTRY

[Argentina] ARGENTINA [flag_australia.ashx] AUSTRALIA [Canada] CANADA - ENGLISH [Canada] CANADA - FRENCH [France] FRANCE [Italy] ITALY [flag_japan.ashx] JAPAN [flag_newzealand.ashx] NEW ZEALAND [South Africa] SOUTH AFRICA [UK] UNITED KINGDOM

[Revlon Cosmetics] SIGN IN / REGISTER REVLON CARES SHARE: [share-facebook.ashx] [share-twitter.ashx] 0 [Cart] [ColorStay Ultimate Suede Lipstick] [ColorStay Ultimate Suede Lipstick] NEW REVLON COLORSTAY ULTIMATE SUEDE™ LIPSTICK [footer-plus.png] LEARN MORE [footer-plus.png] [footer-explore.ashx] [What's New] [Revlon ColorStay Ultimate Suede Lipstick][Shanghai Collection by Gucci Westman Fall 2012][Revlon Colorstay Whipped™ Crème Makeup][Revlon ColorStay Overtime™ Lengthening Mascara and Revlon® ColorStay™ Smoky Shadow Stick][Expression Experiment][Spotlight Eyelash Curler with LED Technology]

[Revlon Products] [Revlon Categories] [Revlon Lip Products][Revlon Eyes][Revlon Face][Revlon Nails][Revlon Colorsilk][fragrance][beauty tools][Revlon - Brushes]

[Revlon Collections] ColorStay™Revlon PhotoReady™Revlon Age Defying

[Revlon Beauty Lounge] [Revlon - Beyond The Look] Brand AmbassadorsExpert TipsRunway Looks

[title-interactive-tools.ashx] Virtual MakeoverShade Finder

[Revlon Favorites] Brand Ambassadors' PicksAward WinnersMust Haves

[footer-home.ashx] CosmeticsInfo.orgContact UsRevlon GlobalCorporateCommunitySite MapPrivacy PolicyTerms of Use©2011 Revlon. All rights reserved.

No-Script:

Googlesee’s something

like this

#mozinar @JustinGraphitas

andthis..

#mozinar @JustinGraphitas

they cando stufflike this

[logoimage] Menu Full Menu Burgers & Sandwiches Chicken Breakfast Salads Snacks and Sides Beverages McCafé Desserts & Shakes Meal Bundles Favorites Under 400 Dollar Menu Extra Value Menu Extra Value Meals Happy Meals Mighty Kids Meals Food Quality Nutrition See What We’re Made Of Trends & Innovation [file] View all promotions [file] [file] Our History Leadership Our Communities Values In Action Corporate Info News Working Here Training & Education Benefits Our People Careers for Veterans

Free Wi-Fi Gift Cards PlayPlace & Parties

Home Share [E-mail] [Facebook] [Twitter] [Delicious] [Digg] My Meal Builder items [Meet some of the hard-working people dedicated to providing high quality food every day. And get the story behind your McDonald's favorites.]

[Frank Martinez, Potato Supplier]Meet Frank >

[Dirk Giannini, Lettuce Supplier]Meet Dirk >

[Steve Foglesong, Beef Supplier]Meet Steve >

[Jenn Bunger, Potato Supplier]Meet Jenn >

[0.gif] Try it today [0.gif] Find your favorites [0.gif] Discover more [MCD_03.png]Follow [MCD_05.png]Like Corporate • Privacy • Terms & Conditions • Unsubscribe • ©2010-2012 McDonald's. All Rights Reserved "); document.write(""); document.write("");

Googlesee’s something

like this

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

what aboutthe rest of us?

#mozinar @JustinGraphitas

the usual suspects

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

and the worst offender

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

we want stuffthat lookslike this

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

add somecharacter

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

comparison of webfont suppliers

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

font squirrel

http://graphit.as/fontsquirrel

#mozinar @JustinGraphitas

font squirrel

http://graphit.as/fontsquirrel

#mozinar @JustinGraphitas

font squirrel

http://graphit.as/fontsquirrel

download webfonts to use in Photoshop

#mozinar @JustinGraphitas

typecast

http://graphit.as/typecast

#mozinar @JustinGraphitas

typecast

#mozinar @JustinGraphitas

typecast

#mozinar @JustinGraphitas

typecast

#mozinar @JustinGraphitas

typecast

#mozinar @JustinGraphitas

typecast

#mozinar @JustinGraphitas

typecast

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

the panel

#mozinar @JustinGraphitas

the panelwhat the designer wants

Image only

#mozinar @JustinGraphitas

the panelwhat the designer wants

Image only

google seessomethinglike this

Image alt textClothing Shop now

#mozinar @JustinGraphitas

the panelwhat the designer wants what the SEO needs

SEo friendly text

google seessomethinglike this

Image alt textClothing Shop now

#mozinar @JustinGraphitas

google seessomethinglike this

the panelwhat the designer wants what the SEO needs

ClothingFrom laidback tees and classic denim, bodycon silhouettes and cute party wear to everyday basics, – we’ve got something for every occasion!Shop Now

Image alt textClothing Shop now

#mozinar @JustinGraphitas

the panel – roll oversstatic state

#mozinar @JustinGraphitas

the panel – roll oversstatic state mouse over state

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

the panel – roll oversstatic state mouse over state

ClothingFrom laidback tees and classic denim, bodycon silhouettes and cute party wear to everyday basics, – we’ve got something for every occasion!Shop Now

now look at whatGoogle sees

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

navigation

#mozinar @JustinGraphitas

navigationwhat the designer wants

#mozinar @JustinGraphitas

navigationwhat the designer wants

what the SEO might create

new in clothing accessories footwear SALE

jeans trousers skirts shorts view all

tops & shirts trousers & shirts coats & jackets dresses sportswear

#mozinar @JustinGraphitas

navigation

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

navigationwhat the designer wants

Clothingtop & shirtst-shirts <link>, tops <link>, shirts <link>, knitwear <link>, view all

trousers & skirtsjeans <link>, trousers <link>, skirts <link>, shorts <link>, view all <link>

coats & jacketsjackets <link>, coats <link>, gilets <link>, view all <link>

dressespartywear <link>, casual <link>, smart casual <link>, workwear <link>, view all <link>

sportswearswimwear <link>, hoodies <link>, joggers <link>, t-shirts <link>, view all <link>

Google sees

#mozinar @JustinGraphitas

sub panels

#mozinar @JustinGraphitas

sub panelswhat the designer wants

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

sub panelswhat the designer wants

all images

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

sub panelswhat the designer wants

all imagesImage alt textCatwalk to Closet - Get the look Lets Jam Chic chick Rock it Glitzy girl

Google might see this

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

Catwalk to Closet - Get the look

rock it >chic chick >lets jam > glitzy girl >

Catwalk to Closet Get the look Lets Jam Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the biggest sunglasses you can find: effortless glamour!

Chic Chick Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and bag: its the perfect go anywhere look!

Rock It Team a grungy t-shirt, wet look leggings, retro dangly earrings and our highest heels – its the ultimate rock look guaranteed to turn heads!

Glitzy Girl Think rich smooth dark leather, meatellic fabrics and studded embellishments: this season, it’s about attention to detail!

category panelsrolling over the product triggers an expandable div

all live text

#mozinar @JustinGraphitas

calls to action/trust signals

#mozinar @JustinGraphitas

calls to action/trust signalswhat the designer wants what the SEO needs

Image only SEo friendly text

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

calls to action/trust signalswhat the designer wants what the SEO needs

google seessomethinglike this

Free DeliveryUK Orders

Image alt textFree Delivery

#mozinar @JustinGraphitas

calls to action/trust signals

live text

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

calls to action/trust signals

live text

something forGoogle to getits hands on!!

RememberFree DeliveryUK orders

#mozinar @JustinGraphitas

banners

#mozinar @JustinGraphitas

bannersimage

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

bannerslive text

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas

wireframe

Text

#mozinar @JustinGraphitas

banners

Text

#mozinar @JustinGraphitas

banners

#mozinar @JustinGraphitas

calls toaction/trustsignals

#mozinar @JustinGraphitas

categorypanels

#mozinar @JustinGraphitas

categorypanels

#mozinar @JustinGraphitas

subcats

#mozinar @JustinGraphitas

Catwalk to Closet - Get the look

rock it >chic chick >lets jam > glitzy girl >

Catwalk to Closet Get the look Lets Jam Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the biggest sunglasses you can find: effortless glamour!

Chic Chick Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and bag: its the perfect go anywhere look!

Rock It Team a grungy t-shirt, wet look leggings, retro dangly earrings and our highest heels – its the ultimate rock look guaranteed to turn heads!

Glitzy Girl Think rich smooth dark leather, meatellic fabrics and studded embellishments: this season, it’s about attention to detail!

otherproducts

#mozinar @JustinGraphitas

thehiddengems

Catwalk to Closet - Get the look

rock it >chic chick >lets jam > glitzy girl >

Catwalk to Closet Get the look Lets Jam Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the biggest sunglasses you can find: effortless glamour!

Chic Chick Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and bag: its the perfect go anywhere look!

Rock It Team a grungy t-shirt, wet look leggings, retro dangly earrings and our highest heels – its the ultimate rock look guaranteed to turn heads!

Glitzy Girl Think rich smooth dark leather, meatellic fabrics and studded embellishments: this season, it’s about attention to detail!

#mozinar @JustinGraphitas

the!nishedarticle

#mozinar @JustinGraphitas

the!nishedarticle

#mozinar @JustinGraphitas

pro tips andtakeaways

#mozinar @JustinGraphitas

create wireframes the easy way

#mozinar @JustinGraphitas

create wireframes the easy way

http://graphit.as/balsamiq

#mozinar @JustinGraphitas

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

duplicate content

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

duplicate content

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

mobile

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

accessibility

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

language

#mozinar @JustinGraphitas

A /Btestingthe easyway

#mozinar

#mozinar @JustinGraphitas

A /Btestingthe easyway

#mozinar

#mozinar @JustinGraphitas#mozinar @JustinGraphitas

A /B testing the easy way

#mozinar @JustinGraphitas

Q&A Time!

@Jus%nGraphitas

www.graphitas.co.uk

jus%n@graphitas.co.uk

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