InDesign Thinking forSocial Innovation

Creating Better World Through Design

Khaira Al Hafi – Talkshow Pandu Budaya, Fakultas Ilmu Budaya Budaya Universitas Indonesia, 23 November 2013

Fact

Social Problem and How to Deliver the Solution are mostly still Unaddresed

What is Design Thinking

A Method of focusing innovation on people and

designing based on:

– What people need and want

– What people like or dislike

In regards to production, packaging,

marketing, retailing, support, or all of them.

Design Thinking : An Overview

Inspiration

Space of Design Thinking

Implementation

Ideation

Inspiration

The problem or opportunity that motivates people to search for

solutions

-Develop the brief

-Discover what people’s needs are

“If I’d asked my customers,what they wanted, they’d have said ‘a faster horse’” – Henfry Ford

Ideation

Process of synthesis in which they distill what they saw and heard intoinsights that can lead to solutions or opportunities for change

“To have a good idea you must first have lots of ideas.” – Linus Pauling

1. Achieve divergent thinking- Multidisciplinary people—architects who have studied psychology, artists with

MBAs, or engineers with marketing experience—- The T-Shape Person

2. Defer judgment

Implementation

The best ideas generated during ideation are turned into aconcrete, fully conceived action plan

• Prototyping, turning ideas into actual products and services

that are then tested, iterated, and refined.

• Create a communication strategy

SYSTEMIC PROBLEMSNEED SYSTEMIC

SOLUTIONS

Thank You