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DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio | Class 3: Social Media © DePerro 2010

Design Out Loud: Social Media

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This presentation depicts the starting points for helping students think about what is their story of design and what are the social tools at their disposal to tell their story.

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Page 1: Design Out Loud: Social Media

DESIGN OUT LOUDCarnegie Mellon University School of Design Senior ID Studio | Class 3: Social Media

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© DePerro 2010

Page 2: Design Out Loud: Social Media

AGENDAExperimenting With The Right Mix Of Tools

‣ The social media hub, and supporting structure

‣ What is your goal?

‣ Craft your story!

‣ Finding social tools

‣ Excecuting your plan‣ Measuring or assessing your plan is working

‣ Adjusting your game plan; stay ahead of the curve

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Site

Listen

Share

Speak

Friend Tag

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DESIGNING FOR THE HUB

Measure

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YOUR GOALWho is this for?

‣ What do you really care to do with your users?

‣ Where do they work and play on the web?

‣ What groups are they members of?

‣ Where do they shop?

‣ How much time are they willing to devote to you?‣ How technology compliant are they?

‣ Does your message cross media? Digital to “Real?

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FINDING SOCIAL TOOLSDiscovery, Measure, Explore, Test

‣ Take the medicine: ‣ Ask your friends‣ Try social blogs

‣ Search

‣ Measure importance‣ Alexa.com‣ Google Analytics

‣ Look for users effectively using the tool

‣ Try it! See what works!‣ Just don’t weave it into your core story until you decide you love it.

Page 6: Design Out Loud: Social Media

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Bright Innovation’s Social Media Strategy Launch 2009.

CHOOSING TOOLS

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74% of companies operate an official

Twitter account

43% of brands had never replied to a single tweet.

Page 8: Design Out Loud: Social Media

EXAMPLESSocial Media Programs That Work:- Student- Recent Graduates- Brand

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© DePerro 2010

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STUDENTTDePerro.com

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RECENT GRADUATESDesign Glut

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EXPERTSWeb Designer Wall + N.Design Studio

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NICHE BRANDBlendtec

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NICHE BRANDMint.com

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SOCIAL NETWORKCore77 + Coroflot

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YOUR TOOLBOXWhat You’ll Need To Craft Your Story:- Hub- Listen- Share- Measure

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© DePerro 2010

Page 16: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 17: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 18: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 19: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 20: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 21: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 22: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 23: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 24: Design Out Loud: Social Media

YOUR SITEThe hub for your message to spread

‣ Where you will host your

story

‣ This is the epicenter of your

social experience

‣ Your goal is divert traffic to

this source

‣ It will be part of your

discovery process

Page 25: Design Out Loud: Social Media

YOUR SITEListen to your users

‣ Engage your users/friends

‣ Actively share your work

‣ Ask them for critique

‣ Ask them to share

‣ Give it away!...a taste

Page 26: Design Out Loud: Social Media

YOUR SITEListen to your users

‣ Engage your users/friends

‣ Actively share your work

‣ Ask them for critique

‣ Ask them to share

‣ Give it away!...a taste

Page 27: Design Out Loud: Social Media

YOUR SITEListen to your users

‣ Engage your users/friends

‣ Actively share your work

‣ Ask them for critique

‣ Ask them to share

‣ Give it away!...a taste

Page 28: Design Out Loud: Social Media

YOUR SITEListen to your users

‣ Engage your users/friends

‣ Actively share your work

‣ Ask them for critique

‣ Ask them to share

‣ Give it away!...a taste

Page 29: Design Out Loud: Social Media

YOUR SITEListen to your users

‣ Engage your users/friends

‣ Actively share your work

‣ Ask them for critique

‣ Ask them to share

‣ Give it away!...a taste

Page 30: Design Out Loud: Social Media

YOUR SITEShare your work with the web

‣ To reach a broader audience

than people you know...

‣ Try using some of the

popular aggregator sites/

networks

‣ Find groups in-kind and

contribute or comment

‣ Look for questions, and

answer them.

Page 31: Design Out Loud: Social Media

YOUR SITEShare your work with the web

‣ To reach a broader audience

than people you know...

‣ Try using some of the

popular aggregator sites/

networks

‣ Find groups in-kind and

contribute or comment

‣ Look for questions, and

answer them.

Page 32: Design Out Loud: Social Media

YOUR SITEShare your work with the web

‣ To reach a broader audience

than people you know...

‣ Try using some of the

popular aggregator sites/

networks

‣ Find groups in-kind and

contribute or comment

‣ Look for questions, and

answer them.

Page 33: Design Out Loud: Social Media

YOUR SITEShare your work with the web

‣ To reach a broader audience

than people you know...

‣ Try using some of the

popular aggregator sites/

networks

‣ Find groups in-kind and

contribute or comment

‣ Look for questions, and

answer them.

Page 34: Design Out Loud: Social Media

YOUR SITEShare your work with the web

‣ To reach a broader audience

than people you know...

‣ Try using some of the

popular aggregator sites/

networks

‣ Find groups in-kind and

contribute or comment

‣ Look for questions, and

answer them.

Page 35: Design Out Loud: Social Media

YOUR SITEShare your work with the web

‣ To reach a broader audience

than people you know...

‣ Try using some of the

popular aggregator sites/

networks

‣ Find groups in-kind and

contribute or comment

‣ Look for questions, and

answer them.

Page 36: Design Out Loud: Social Media

YOUR SITEMeasure your effectiveness

‣ Regularly review how you’re

doing.

‣ This will help you spend

your social media time

effectively.

‣ Don’t waste your time, you

still have a job to do.

‣ Do the job and talk about it!

Page 37: Design Out Loud: Social Media

YOUR SITEMeasure your effectiveness

‣ Regularly review how you’re

doing.

‣ This will help you spend

your social media time

effectively.

‣ Don’t waste your time, you

still have a job to do.

‣ Do the job and talk about it!

Page 38: Design Out Loud: Social Media

YOUR SITEMeasure your effectiveness

‣ Regularly review how you’re

doing.

‣ This will help you spend

your social media time

effectively.

‣ Don’t waste your time, you

still have a job to do.

‣ Do the job and talk about it!

Page 39: Design Out Loud: Social Media

YOUR SITEMeasure your effectiveness

‣ Regularly review how you’re

doing.

‣ This will help you spend

your social media time

effectively.

‣ Don’t waste your time, you

still have a job to do.

‣ Do the job and talk about it!

Page 40: Design Out Loud: Social Media

YOUR SITEMeasure your effectiveness

‣ Regularly review how you’re

doing.

‣ This will help you spend

your social media time

effectively.

‣ Don’t waste your time, you

still have a job to do.

‣ Do the job and talk about it!

Page 41: Design Out Loud: Social Media

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© DePerro 2010

NEXT CLASS

‣Outline the plan for your social web

‣Sign-up | Plan | Organize | Upload | Iterate

‣Plan a post to drive traffic to your site and project‣Find examples of effective communication

Be Prepared With...

Page 42: Design Out Loud: Social Media

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© DePerro 2010

THE HARD PART

‣Deciding Your Message

‣Retooling to Project A Professional Image Online

‣ Let Others Know What to Post & What Not To

As With Most things Getting Started