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DESIGN FOR PRESENTATION: How do you reach your audience? By Francis Glebas, PhD. in Fantasy

DESIGN FOR PRESENTATION: How do you reach your audience?

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How do you reach your audience without unknowingly bumping them out of your story? Find out how to keep them paying attention to your message.

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Page 1: DESIGN FOR PRESENTATION: How do you reach your audience?

DESIGN FOR PRESENTATION: How do you reach your audience?

By Francis Glebas, PhD. in Fantasy

Page 2: DESIGN FOR PRESENTATION: How do you reach your audience?

HOW DO WE REACH OUR AUDIENCE?

Page 3: DESIGN FOR PRESENTATION: How do you reach your audience?

SO THEY'll CARE.

Page 4: DESIGN FOR PRESENTATION: How do you reach your audience?

Some people say...

Page 5: DESIGN FOR PRESENTATION: How do you reach your audience?

that the audience doesn't hear background

music during a movie

Page 6: DESIGN FOR PRESENTATION: How do you reach your audience?

That's why they call it background

music

Page 7: DESIGN FOR PRESENTATION: How do you reach your audience?

But if the music is there, Why can't

they hear it?

Page 8: DESIGN FOR PRESENTATION: How do you reach your audience?

Let's pretend this rope is the

threshold of our conscious awareness.

Page 9: DESIGN FOR PRESENTATION: How do you reach your audience?

Since we can only really pay

full attention to one thing at a

time...

Page 10: DESIGN FOR PRESENTATION: How do you reach your audience?

We don't notice anything below the

threshold of conscious awareness, or below

this line.

Page 11: DESIGN FOR PRESENTATION: How do you reach your audience?

Let the story

begin...

Page 12: DESIGN FOR PRESENTATION: How do you reach your audience?

MUSIC SWELLS

h ee

Page 13: DESIGN FOR PRESENTATION: How do you reach your audience?

Howdy. I'm Blue sock.

Page 14: DESIGN FOR PRESENTATION: How do you reach your audience?

Hi, Pink Sock. Do you hear

music?

Page 15: DESIGN FOR PRESENTATION: How do you reach your audience?

I think it's coming from down

here...

Page 16: DESIGN FOR PRESENTATION: How do you reach your audience?

What did you do?

Page 17: DESIGN FOR PRESENTATION: How do you reach your audience?

Oh NO! You crossed the threshold!

Page 18: DESIGN FOR PRESENTATION: How do you reach your audience?

Pretend I'm not here.

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I think I broke the story.

Page 20: DESIGN FOR PRESENTATION: How do you reach your audience?

Without looking back at the earlier slides,

How many character's were involved?

Did you see him tie the ends of the rope?

How many clothes pins did you see him put on?

How many colors were used during this story?

Did the sock puppets have noses?

How many slides did it take to tell this story?

How many slides were the puppets in?

Did you ever see the Puppeteer's feet?

Page 21: DESIGN FOR PRESENTATION: How do you reach your audience?

DOES THIS QUIZ MATTER?

If you went back over the story, you could find the answer to all of these questions. They were all there in plain sight. But did you pay attention to it to these things…

Page 22: DESIGN FOR PRESENTATION: How do you reach your audience?

OR

…were you LOST IN THE STORY, not paying attention to anything below the THRESHOLD OF CONSCIOUS AWARENESS?

Page 23: DESIGN FOR PRESENTATION: How do you reach your audience?

This is exactly the case with background music. It's always there, but we don't usually pay attention to it. But we could pay attention to the music at any time. This is true for all of the structuring of any story.

The audience gets LOST IN THE STORY, unless the storyteller does something wrong, like being boring or confusing or breaking the fourth wall, like our Blue sock puppet did.

Page 24: DESIGN FOR PRESENTATION: How do you reach your audience?

So what did you learn?

Page 25: DESIGN FOR PRESENTATION: How do you reach your audience?

AIM for the heart

Page 26: DESIGN FOR PRESENTATION: How do you reach your audience?

BUT...

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work at the structure below conscious

awareness

Page 28: DESIGN FOR PRESENTATION: How do you reach your audience?

IS YOUR AUDIENCE LOST IN YOUR STORY?

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Or are you distracting them,

bumping them out of the story?

Page 30: DESIGN FOR PRESENTATION: How do you reach your audience?

This material, as well as other demonstrations on how to direct your audience's attention, perceptions, meanings and EMOTIONS can be found in Directing the Story: Professional storytelling and storyboarding techniqes from Focal Press.

It's also great for instructional designers.

Page 31: DESIGN FOR PRESENTATION: How do you reach your audience?

Francis Glebas is a story artist, director, author, teacher, and speaker WPIX (speaker with pictures)Portfolio: francisglebas.weebly.comStorytelling tutorials: francisglebas.blogspot.comArt tutorials: http://www.youtube.com/user/frankiegeniustein

You may also enjoy The Animator's Eye and Iggy's Incredibly Easy Way to Write a Story.