Design Deliverables for a Post-Comp Era

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Slides for my Typecast webinar. Watch the recording here: http://typecast.com/seminars/post-comp

Text of Design Deliverables for a Post-Comp Era

  • Home COMP COUNT 1 TIME TO CREATE 3 days
  • Home COMP COUNT 2 TIME TO CREATE 1 week Interior
  • Home COMP COUNT 6 Interior Home Interior Home Interior TIME TO CREATE 1 week
  • Home COMP COUNT 6 TIME TO CREATE 3 weeks Interior Home Interior Home Interior
  • Home COMP COUNT 6 Interior Home Interior Home Interior TIME TO CREATE 3 weeks
  • Home COMP COUNT 6 Interior TIME TO CREATE 3 weeks
  • COMP COUNT 8 TIME TO CREATE 4 weeks Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
  • COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
  • COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
  • COMP COUNT 12 TIME TO CREATE 5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3
  • COMP COUNT 14 TIME TO CREATE 5.5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
  • COMP COUNT 16 TIME TO CREATE 6 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
  • COMP COUNT 20 TIME TO CREATE 7 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About
  • COMP COUNT 24 TIME TO CREATE 8 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact
  • COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products
  • COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products >
  • danielmall.com/articles/visual-inventory
  • If you want to get a better understanding of something, asking a question is infinitely more useful than making a statement. ! Jason Santa Maria, The Pastry Box, http://goo.gl/mNqvrs
  • THINGS I WONDER ABOUT WHEN STARTING A DESIGN ! Colors Typography Concept Metaphor
  • Is showing their app on a laptop on the homepage the best way to sell it to prospective customers? ! ! Can their brand pull off a minimalist design approach? ! ! Should their copy be more playful?
  • THE FIRST DESIGN DELIVERABLE IS MADE IN THE FIRST DESIGN CONVERSATION STARTS WITH ! Keynote
  • How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
  • How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
  • Color Flat Highly saturated Little color Organic textures Monochromatic Concept Software as lifestyle Human-centered narratives Case-study driven Show the app Tone Playful Professional
  • COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
  • COMP COUNT 0 TIME TO CREATE 4 hours Visual Inventory A phone call
  • A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 1 OF 3 ! The highest fidelity in the quickest amount of time.
  • A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 2 OF 3 ! All deliverables lead to conversations.
  • A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 3 OF 3 ! Replace sign off with go on.
  • danielmall.com/articles/rif-element-collages
  • element collages
  • element collages
  • ! Electric
  • Shape, book, heart, bubble
  • Visual Booklists
  • Pages themed in books
  • Turn the page for step 2
  • Turn the page for step 2
  • Visual Booklists
  • Pages, themed in books
  • Turn powerful phrases into visual hooks.
  • Turn powerful phrases into visual hooks.
  • Turn powerful phrases into visual hooks. rif.superfriend.ly/designs/round2/
  • Turn powerful phrases into visual hooks.
  • Turn powerful phrases into visual hooks.
  • Turn powerful phrases into visual hooks.
  • Turn powerful phrases into visual hooks.
  • Obviously this isnt a website, but I see how it could be one. ! The perfect clients reaction to an element collage
  • Prompt for feedback about art direction, not design.
  • Photoshop
  • Photoshop For me, its the quickest way to create the highest fidelity.
  • Photoshop For me, its the quickest way to create the highest fidelity. Its also where I can be the most expressive.
  • Turn powerful phrases into visual hooks.
  • Turn powerful phrases into visual hooks.
  • Soliciting the right feedback about typography
  • Sans-serif Condensed Serif Book weight
  • I like serifs. ! Clients. Ugh.* ! ! ! ! ! ! ! ! ! * This is your own fault.
  • Photo: hdwallsource.com/ice-cream-16120.html Monocalcium phosphate Dextrose Polysorbate 80
  • Photo: hdwallsource.com/ice-cream-16120.html Smooth Decadent Creamy
  • large x-height and close-to geometric forms create an informal & casual vibe Saves horizontal (and, therefore, vertical) space intricate construction of glyphs lead to a buttoned-up look A range of weights that can make the page anywhere from light to heavy that you want
  • Make design conversations about the objective, not the subjective.
  • Turn powerful phrases into visual hooks.