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Part of the AIESEC 'Virtual Pirate Week'
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DESIGN &
VISUAL IDENTITY
Goran RiđićVirtual Training Pirate Week
Virtual Training Pirate Week
VISUAL IDENTITY
Virtual Training Pirate Week
Visual Identity
Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone.
Virtual Training Pirate Week
Or in simple words
Graphic presentation of your business; digital or in print (logo, brochures, catalogs, business cards, stationary, publications, websites, etc.)
Also, it can be anything that can be viewed and represents your organization like building, dress code etc.
Virtual Training Pirate Week
Recognize those?
Virtual Training Pirate Week
Step by step
• 1. What we want to present? - Get informed about project / company
• 2. How we want to present it? - What is the message that we want to send? - What is the feeling that we want to create?
• 3. Generate ideas• 4. Chose best one• 5. Develop it!
Virtual Training Pirate Week
WHY IT’S IMPORTANT?
Virtual Training Pirate Week
INFORMATION OVERLOAD
• Half of the year• 100.000 words a day• 201 A4 pages of text• We remember only 10%
Virtual Training Pirate Week
We are visual beings
• 10 % of what we hear • 20 % of what we reed • 30 % of what we see • 50 % of what we hear and see• 70 % of what we say • 90 % of what we say and do
Virtual Training Pirate Week
We are visual beings
• 10 % of what we hear
20 % of what we reed
30 % of what we see
50 % of what we hear and see
70 % of what we say
90 % of what we say and do
Virtual Training Pirate Week
We are visual beings
• 10 % of what we hear
20 % of what we reed
30 % of what we see
50 % of what we hear and see
70 % of what we say
90 % of what we say and do
Virtual Training Pirate Week
HOW TO DEAL WITH THAT?
Virtual Training Pirate Week
Get attention!
Virtual Training Pirate Week
Be unique!
Virtual Training Pirate Week
Shock them!
Virtual Training Pirate Week
Use convincing headlines !
Virtual Training Pirate Week
Make it look clean!
Virtual Training Pirate Week
KI
SS
eeptillyimple
Virtual Training Pirate Week
BASIC DESIGN ELEMENTS
Virtual Training Pirate Week
BASIC DESIGN ELEMENTS
• COLORS• SYMBOLISM• TYPOGRAPHY
Virtual Training Pirate Week
COLORS
Virtual Training Pirate Week
Virtual Training Pirate Week
Color Wheel
Virtual Training Pirate Week
Color Harmony
Color Schemes
Virtual Training Pirate Week
Virtual Training Pirate Week
SYMBOLISM
Virtual Training Pirate Week
Virtual Training Pirate Week
TYPOGRAPHY
Anatomy
Virtual Training Pirate Week
Typeface Communication
Virtual Training Pirate Week
CHILDISH FONT
Virtual Training Pirate Week
Feel the speed!
Virtual Training Pirate Week
girls font
Virtual Training Pirate Week
HORROR FILM
Virtual Training Pirate Week
7 Typo rulles
1. Font communication
2. Aligment, scale and proportion
3. Unified color or style
4. Priority and emphasis of different fonts
5. Avoid anything too similar
6. Keep it readable
7. Don’t overlook different font styles
Virtual Training Pirate Week
Most important rule
BREAK THE RULES!
Virtual Training Pirate Week
links• www.digitalskratch.com/color-psychology.php• http://2.bp.blogspot.com/_uYXq2Brlccw/TM2tuqE8HhI/AAAAAAAAKWI/YVyYRpY0R
Bo/s1600/coloroftheyear2010.png• http://pumpkincat210.files.wordpress.com/2010/04/ct21.jpg• http://www.rootcreations.co.uk/blog/design/colour-harmonies/
• Color schemes http://kuler.adobe.com http://www.colourlovers.com
• http://designintense.com/2009/11/symbolism-in-design/• http://ilovetypography.com/• http://designshack.net/articles/typography/8-rules-for-creating-effective-typography
Virtual Training Pirate Week
QUESTIONS?
Virtual Training Pirate Week
Please fill the evaluation
https://podio.com/webforms/2317949/164940
Virtual Training Pirate Week
THANK YOU!
You were awesome!
