Creative designShaping experiences through creative thinking

ROB MORRISON

HELLO

ATTRIBUTES OF A GREAT DESIGNER

THE TECHNICIAN

THE DECORATOR

THE CONCEPTUALIST

THE LAYOUT ARTIST

GOOD DESIGNERSHAVE ALL FOUR CHARACTERISTICS

DESIGN RULES

Rules can be broken.But never ignored.

DAVID JURY, TYPOGRAPHER

NUMBER ONEDESIGN WHAT PEOPLE NEEDNOT WHAT THEY ASK FOR

NUMBER TWODESIGN IS NOT DECORATIONDESIGN IS HOW IT WORKS

NUMBER THREESIMPLICITYWHEN IN DOUBTTAKE IT OUT

Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.

ANTOINE DE SAINT EXUPÉRY

NUMBER FOURTHINK LIKE A CUSTOMER

NUMBER FIVEDESIGN IN FLOWSNOT SINGLE EXECUTIONS

NUMBER SIXCONTEXTUNDERSTAND THE ENVIRONMENT

NUMBER SEVENTARGET YOUR DESIGN TO WHERE PEOPLE WANT TO BENOT WHERE THEY ARE

NUMBER EIGHTSPRUIKIT’S OK TO SELL YOUR IDEA

Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’

DAVID CRAIB

NUMBER NINEIT’S OK TO FAILCREATIVITY NEEDS A SAFETY NET

Do things thatyou’re afraid of. KAYT JONES

NUMBER TENTHE POWER OF PROTOTYPINGSHOW THEM THE MONEY

NUMBER ELEVENF!#CK PHOTOSHOPAND SKETCH

NUMBER TWELVEBLINKAND TRUST YOUR FIRST INSTINCTS

I’m a user group of one.STEVE JOBS

NUMBER 13IT’S IN THE DETAIL A HIGH QUALITY FINISH IMBUES TRUST

NUMBER 14GOOD DESIGN STARTS TRENDS

DEBUNKING DESIGN MYTHS

BRAND IS NOT A LOGOBRAND IS THE EXPERIENCE PEOPLE PERCEIVE OF YOUR BUSINESS

CONTENT REALLY IS DESIGNDESIGN REALLY IS CONTENT

CAN SOMETHING BE OVER DESIGNED?NO. THERE IS SIMPLY GOOD DESIGNAND BAD DESIGN

THANKS