CHANGEIST

CreatingAffordances

inFutures

Friday, May 17, 13

CHANGEIST

AboutScott is the founder of Changeist and the principal voice behind the writing and research. He brings over 20 years’ experience studying the development of technology and tracking social and cultural change. His core work centers on developing and exploring speculative futures to help organizations make sense of emerging trends and uncover unexpected opportunities. He splits time between private consulting for design and creative groups, government agencies and NGOs, innovation scouting, field research, speaking and writing. 

Before founding Changeist, Scott served as director of research applications and futurist at Social Technologies, a foresight and innovation company, leading visioning around consumer lifestyles, social values and emerging technology. Prior to this, he spent a decade leading start-up research and consulting teams for international technology research firms, including founding and managing research teams at Jupiter Communications in New York City, Current Analysis in Washington, DC, and heading the Yankee Group's EMEA Internet research from London. He has consulted to global organizations such as UNICEF, Nokia, Ford, Honda, Herman Miller, P&G, Barilla, Target, Cisco, British Telecom, Telefónica, NASA, and The Economist Group, and led field research in China, Japan, India, Turkey, Poland, Mexico, and across Western Europe and North America.

He guest lectures on foresight and design at various institutions, and writes for Current Intelligence and Quartz. He is also co-developer and lead instructor for the Futures Institute at the Duke University TIP program. 

Friday, May 17, 13

CHANGEIST

“The affordances of the environment are what it offers the animal, what it provides or furnishes, either for good or ill.”

-James J. Gibson

“The Ecological Approach to Visual Perception (1979)

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Ethnographic Futures Research coined in 1970s by Stanford professor Robert Textor.

“An adaptation of the spirit & method of cultural anthropology & ethnography to the needs &

constraints of futures research.”

Image: Flickr/kendoman26

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Design fiction

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Text

Gamestorming

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CHANGEISTFriday, May 17, 13

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CHANGEISTFriday, May 17, 13

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Take aways

• Match modalities to mindsets

• “Data plus...” model

• Always have a strong foundation.

• Insights>Narrative>Experience>Refine> Prototype>React>Return

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Scott SmithChangeist, LLCwww.changeist.com@changeist

CHANGEISTFriday, May 17, 13