1. Cover Story for Fashion Magazine Bazzar

2. Client : FOREVER 21 INC. Product : 2012 F/W Collection Brand : Forever 21 3. Product images? 4. OBJECTIVES ? *Going to be international as the most current fashions at the greatest value. *A constant flow of fun *An unprecedented selection of today's fashions. *Charity Programs *Environmental Policy HELPFUL ? *To give people attention to keep showing in consumers minds that they are at the greatest value in fashion by advertising. *Showing Forever 21 opening new store in everywhere in the world 5. WHOSE ATTITUDE CAN ACHIEVE THE OBJECTIVES ? WHO IS THE ON PRIME TARGET ? *Possessiveness and fun to the readers must be the attitude which advertising needs. *The one prime target is users. This is why they encourage open discussions to improve their attitudes, procedures and practices on the issues that are important to stakeholders. *Another one is the cooperation . 6. WHAT IS THE PRIME CONSUMER NEED THAT WILL BE SATISFIED BY OUR PRODUCT? *Trendy and young lines is demanded to different kind of customers. *A big range of merchandise, for children, women, men, even cosmetics and accessories. *Products are changing and always in style. 7. WHAT OTHER BRANDS SATISTY THAT SAME NEED ? *H&M, TOPSHOP can satisfy that same need. IMPRESSION? *The young and causal style and the reasonable is the impression of the target group to Forever 21. Search are from its facebook page and Comments on opening a new store in HK on blogs : http://lifestyle.etnet.com.hk/column/index.php/leisure/lux IMPRESSION WE WANT ? *What impression Forever 21 wants the target group to have after seeing our advertising is attractive to buy which any kind of positive impressions. 8. SOUL OF THE BRAND ? *Trendy with dynamic is the soul of the key characteristics that sum up the brand image in the consumers mind. THE USP ? *Also, this soul is the key benefit too. This is because this can offer that will persuade the target group to our this brand in preference to the competition. 9. REASON WHY THIS IS BETTER THAN THE COMPETITION. *Young and lively, extremely trendy and fairly priced. *Co-operation with famous brand, like Hello Kitty. *One of the core values is to encourage giving, to lend a helping hand to those who need it most, like The Humane Society of the United States (HSUS), The American Red Cross, Japan Disaster Relief, *Reducing its environmental footprint throughout its global operations, like transporting our products via sea vs. airfreight in order to help reduce carbon emissions. 10. PERSONALUTY OF THE BRAND ? *Amiable and easy to access and spirited. Its products are easy to suit everyone. THE CORPORATE RULES IMPOSED ? *Trendy ,fast-paced and passion demonstration are the corporate rules. *it is going to be an international, As a multinational retailer, shipping is available to lots of cities. There are still some suppliers. There are already 545 stores in the world. 11. BUDGET ? *Around HKD$1,250 for the cover story. *Around HKD$800 for costumes (? outfits or ?combinations) *Around HKD$300 for shoes x 1pair *Around HKD$150 for accessories and make up products. 12. Fun Demonstrating we are on the trend By advertising The attitude Users/ Customers Trendy and lively lines provided. TOPSHOP/ H&M Trendy Fairly priced Cooperation Competition Environmental Impact USP Chrematistics Soul Amiable Easy to access spirited Fast-paced Demonstrating passion Forever 21 13. 2012 F/W Collection STYLE PATTERN ACCESSORIES APPAREL COLOUR SHOES Earrings Hair Accessories Necklaces Bracelets Rings & Pine Watches Bag & Wallets Hats Eyewear Belts Scarves & Gloves Leg wear Flats Heels & Wedges Boots Sandals & Flops Slippers Extra color Pale Color Deep Color Middle Color Causal Club Evening/ Cocktail Maxi & Midi Little Black Dress Striped Lace Dots Floral Dress Tops Sweaters & Cardigans Outwear Bottoms Lingerie Sharp Existed Color Heels Oxfords Blazers Skinny Mini Skirt Geo Tank Sweater Sleeve To Fur No Pattern Mature Funky Smart-causal Clutches Arm Candies Skinny Belts Big Rings 14. theme 15. Magazine Pic