Cold coffee for giraffes

  • Published on
    10-Feb-2017

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PowerPoint Presentation

MATTHEW WATE

DONT DO SHITTY STUFF!!!!!!!

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A GIRAFFES COFFEE WOULD BE COLD BY THE TIME IT REACHED THE BOTTOM OF ITS THROAT.

EVER THINK ABOUT THAT? NO.YOU ONLY THINK ABOUT YOURSELF.

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Hold on

How can a giraffe drink coffee?Giraffes dont even have thumbs!!!

IM FABULOUS.BITCH, PLEASE.

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Fine coffees and juices

Guys, crisis. The big boys are talking reshuffle. Giraffes are hating our coffee, its all over the message boards! Were getting slaughtered on social media, Carte Blanche are doing a story.

Blah blah, dont throw out the baby with the bath water, lets not reinvent the wheel, look for the low hanging fruits, blah blah blah blah.

Get it done by Monday.

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We need hotter coffee

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WHAT ARE WEDOING HERE?

PO and UX double team this thing

POStrategy, Long term vision, business numbers and analytics

UXIs the user in the room,Is responsible for making sure solutions fit within ecosystem

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It all starts with KnowKnow the challengeKnow the userKnow the why

BRAINSTORMING

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Know the Challengeaka - Whats the real objective?Features are not objectivesStart at the underlying challenge, opportunity or needHow are the users solving this problem now?Match the real world experience

The real opportunityGiraffes only drink once a week (less than camels)

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The real opportunityGiraffes only drink once a week (less than camels)45L per turn which is 180 cups per giraffe per week

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The real opportunityGiraffes only drink once a week (less than camels)45L per turn which is 180 cups per giraffe per weekThere are 80 000 in Africa

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The real opportunityGiraffes only drink once a week (less than camels)45L per turn which is 180 cups per giraffe per weekThere are 80 000 in AfricaAt $2 per cup market will be $28,8 million per week

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Know the userFacts, not anecdotesKnow the ecosystemHow do they do this now?Why would the use our service?What influences the decision?What can we control?What cant we control?It is extremely difficult for giraffes to drink water. Because of this they spend 80% of their day eating ThornyAcacia to get moisture from the leaves.

Giving them coffee will result in more personal time and the added caffeine will give them more energy to deal with the demands of this extra time

Know the whyWhy should we do this?Why do we care?If you dont know why, how will the user?Why is this more important that the other things we need to do?Ultimately, why should we care?

Results of the Brainstorm

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Research

Number of Giraffes willing to wear mask to drink coffee

60% of all surveyed giraffes would like an alternative to acacia leaves

Time spent consuming liquid

Ice tea

Thorny Acacia leaves

$22$20$18$16$14$12$10$8$6$4$20Average number dollars giraffes are willing to spend per day on drinks

0

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Ideas, have them, share them, compare them

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So, what do we think?

What about Ice Tea?

Do some mock ups, do some testing

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Build, test,learn

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Iterate, iterate, iterateIncremental changeSmall changes mean small failures (which cost less)Big bang changes could backfire in costly waysKnow the unicorn destination, get there a step at a timeInnovate all the time

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TakeawaysStart the UX process at the same time you kick off a projectUnpack objectives, get to the heart of the issueWorkshop with everyoneWireframe and prototype (but do the right one at the right time)Build, test, learnIterate, never stop innovating

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