CHARACTERISTICS OF A GREAT PROFESSIONAL LOGO DESIGNER

Does His Market Research

Prior to creating a company logo design, a research of the customer market should be conducted, to get customer’s opinion of the brand!

Researches the Brand

As the company logo is its identity, all concerns related to company’s identity, purpose and market should be

addressed.

Revamping Original Corporate Logo

Revamping a corporate logo design to give it a fresh new look is also a good strategy, one that has been successfully implemented by giants like Pepsi and Twitter.

Doesn’t Resort to Cheating!

Copying the newest logo design trends, no matter how popular can often result in your logo design losing its unique identity. Always be original!

Doesn’t Go Overboard With Font Styles

A professional logo designer limits the use of font styles to two and always ensures that the icon and typeface match each other.

Creates Active Corporate Logos

A custom logo for a business should look active and gives the impression of movement and vitality, like Twitter’s flying bird and the leaping Puma of Puma’s shoe brand.

Makes Logical Color Schemes

A professional logo designer doesn’t go overboard with too many colors and makes logical combination of shades and hues.

Doesn’t Go For Unnecessary Details

Too many intricate details in a company logo might not show when the size of the logo design is reduced and might

even confuse the audience.

Tests the Product

A professional logo designer always test his logo on markets with different demographics to ensure no offense was unintentionally given due to a certain design of the logo.