CBx ADvocate™ Campaign

“Do What You Do Best. We’ll Handle The Rest”

Marketing & Design

Support Services

Prepared by Rick Fernandez 08/22/2013

© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.

Creativeblox ADvocate™

A unique campaign for appointment setting and graphics


More Customers. More Sales. More Often.

What’s the big idea?

What is CBx ADvocate?

The ADvocate campaign is a unique concept that brings together the

strengths of two successful organizations; your promo products and

Creativeblox.

Who is it meant for?

Our audience are ad specialty firms, decorators and promotional products

manufacturers in USA, Canada, Australia and the UK.

How does it work?

CBx ADvocate is a campaign specifically developed to bring more sales

and profits to our clients by leveraging our capabilities in Appointment

Setting, Telesales, Email Marketing, Creative Services & Customer

Experience Management.


More Customers. More Sales. More Often.


Who are ASI & PPAI?

Both are industry trade organizations in the US that represent

manufacturers, printers and distributors of advertising and promotional

goods.

Imprinted Pens, Coffee Mugs, Mouse Pads, Golf Balls, Embroidered bags,

and just about any item that can be decorated or customized.

The UK and Australia have similar organizations.

www.ppai.org

www.asicentral.com

www.appa.com.au

http://www.Ppai.org

http://www.Asicentral.com

http://www.appa.com.au


CBxADvocate™ campaign

• Client provides a list of potential leads to call. These

can be existing customers that have ordered a

product in the past or new prospects that should be

made aware of clients offerings

• Our agents call on the client’s behalf with an offer

that includes a free digital mockup

How it works.



• CBx designers create mockups with the lead’s

company info & logo placed on client products using

a template we have designed containing product

images and a special offer

• The mockup is emailed to the lead and a copy is

sent to our client with their contact info

• Once the customer receives the mockup the sales

staff can follow up with a call to discuss the mockup,

offer a physical sample if needed and convert them

into a sale

How it works.



We ran a test campaign in April 2012 for a manufacturer

in the Ad Specialty Industry

• We were provided a list of 2000 numbers to call

• Of those approximately 55% reached the decision

maker

• Of those reached more than 40% accepted the free

digital mockup offer

• We created over 400 pdf mockups.

• Our client gained 25 new customers immediately

because of the campaign

• Average order exceeded $300

How it works.



Example



Example

Their logo is placed on the

image

The name of each shop is

placed in the header


Questions


What does it cost?

Telemarketing and digital sample can be priced at about

$7 per lead.

$4 to OfficeGoblins per warm lead

$1.50 to PixelPartners per pdf production

$1.50 to CBx markup

$100 to CBx one time fee for template design.

Note: Since its digital sample, there is no cost to print,

package or mail the samples.

What is included?

• A custom designed product mockup page

• 5 Free stock designs (for customers with no art)

• A copy of each pdf sent to your sales dept as

reference

“Because of the CBx

ADvocate campaign we

actually have more work

than we can handle!

It has significantly

increased the number of

orders and new clients!”

K. Hassen, President

Propatchinc.com


Next Steps

E-mail

You can contact me

directly at

[email protected]

Lets talk!

On the web

www.creativeblox.com

skype: creativeblox

{ Thank You! }

mailto:[email protected]

http://www.creativeblox.com


Marketing & Design

Support Services

prepared by Rick Fernandez, Creative Director / Founder