TREEBO

Context Treebo enhances booking experience with Kuliza

Treebo, a budget hotel chain, wanted to kick-start its launch with a simple, elegant

website. They partnered with Kuliza to build a website that refl ects their unique

proposition of high-quality hotels at an aff ordable price.

Technologies

VISUALDESIGN

USEREXPERIENCE

BACKEND FRONTEND

Objectives

“Kuliza collaborated to create a booking website with unmistakable design and

engineering. Most importantly, it’s one that we’re immensely proud of and only too

happy to direct people towards. I have no hesitation in recommending Kuliza to

anyone looking to develop a fabulous transaction gateway in the hospitality sector.

”Kadam Jeet Jain

Co-founder, Treebo

01 Delightful experience without compromising on navigation and functionality

02 Converting visitors to continuously engaged customers

03 A niche online destination for budget hotel chains

04 Balanced visibility on website between Treebo and listed hotels

05 Compatibility across devices

06 Fast and seamless backend engine to handle traffi c surges

Challenges

Solution 01

MARKET REVIEW

First, Kuliza worked with Treebo to dive deep into market research and understand the

target audience of budget hotels. It was identified that the traffic initiated was not just

from laptops but from mobiles and tablets as well. Hence, it was extremely important to

have a responsive website.

02

BENCHMARKING

Top global hospitality sites were reviewed and it was observed that best practices

followed a clear pattern: small horizontal and collapsible navigation bars and check-in

and check-out dates on the homepage were common. The homepage was also

accompanied with a cost calculator, room information, appealing colours and legible

fonts.

03

INFORMATION ARCHITECTURE

The website was given a simple, de-cluttered, horizontal presence to keep the flow

continuous. Keeping the different persona’s in mind, a location widget was added to

highlight local attractions. To balance brand presence with other hotels, the homepage

contained only the Treebo brand. Based on dates and room availability, the user

Don’t have any in the right structureProblem:

Dynamic addition of features within

given timelines

Problem:

Integration of third party booking

engines and API errors

Fix:

Parallel execution of design and

development phase along with agile

sprint wise development

Fix:

R&D into understanding third party

APIs and modifying implementation

for smooth integration

Problem:

Bridging gap between booking and

overall experience

Fix:

Elegant visuals took over the classic

yet simple website. Appealing

colours to address freshness and

vitality, an accordion navigation, a

convenient sticky feedback button,

and sharp distinct fonts to address

codes

chooses a hotel depending on their preference and convenience. To facilitate easy

booking, the user experience and interactions were simplified.

04

WIREFRAMES

As a result of different personas, a skeleton flow of the website was laid out. It was

ensured that the designs were compatible across all devices.

05

VISUAL DESIGNS AND UI DEVELOPMENT

Kuliza assisted Treebo with designs that were simple yet scientific. As the most

important aspect of the design process, this step involved effort in ensuring all

challenges were addressed. The main ingredients of the website were: elegant and

enhanced visuals replaced the classic yet simple Treebo website; appealing colours to

add freshness and vitality; an accordion navigation; convenient sticky feedback button;

and sharp distinct fonts to address the challenge of readability versus legibility.

06

APPLICATION DEVELOPMENT

The site was built using Django framework to ensure rapid development outputs. To

manage scale and traffic spikes, Kuliza designed a horizontally scalable architecture

using AWS Ec2, Gunicorn Supervisor, Nginx. In addition, PostGreS was also used to

achieve scalability in reads and writes. Simultaneously, Kuliza worked with exposed

APIs from Hotelogix (a third party hotel booking engine) as it offers a centralized,

comprehensible and flexible way to manage operations seamlessly. CCAvenue was

used as the payment gateway. The complete development was done using agile

development methodology to derive quick development outputs and rapid

client and market feedback.

Capabilities • 2x increase in searching budget hotels using an integrated map feature

• Quick book option enables customer loyalty

• 5000 visitors per day