Brochure- Your most cost effective marketing tool

With the advent of internet, and the same taking almost everything under it's cover, does your

business need brochure? With the internet taking the place of printed media, does your

company still has reasons to rely on brochure? Well, the answer is a big YES!

A well designed and circulated brochure can be used as a part of business or product

production. Although we are now living in a world which is dominated by e-commerce and

internet tools, the human touch and feel is still an important aspect. Fortunately, the human

beings are still not losing that human factor. So when it comes to your business, it's not a wise

decision to sideline the importance of offline marketing tools. Even the e-commerce

companies, rely on the offline strategies for marketing. Being a business house you need to

mark your presence through offline tool as well. And when it comes to offline marketing tools,

business brochure has an edge over the others. Here are some of the reasons why they are

important offline marketing tool:

Not every customer is tech savvy: Not every shopper is a tech savvy and being human we are

not always online. Even if you have smartphone, sometimes you feel like reading an

information in black & white. You should remember that your potential customer will stick to

paper more, if your information is written in the best of style and design . Therefore a good

brochure design can actually help you in your marketing.

Personal touch is always beneficial: It's always better to pass something to your prospect

face-to-face, as it shows authenticity on your part. Even if companies are there in business for

years, physical interaction is always needed to gain the prospect's trust. Through this kind of

interaction, a lot can be said through your body language. Apart from the body language, this

way appears more professional as your salesperson is ready for the conversation. The prospects

all doubts and queries can be sorted out at that point only, he feels more satisfied. A satisfied

prospect often turns into a real customer, thus this approach gives you result with a much

Creative Corporate Brochure Design-YourDesignPick

Brochure- Your most cost effective marketing tool

shorter gestation period.

Element of comfort: As said earlier, not everyone is tech savvy and there are a lot of us who

like to read things on paper. Apart from this, even all the company's websites are not up to the

mark. The design and content of some of the companies are such that it is a tiring job to get

information out of it. Even many a time, the brochure gives more relevant and correct

information than the website. Through brochure, you can search for products, select your

preference, and chose according to your budget at one go. The time taken to come to a buying

decision through brochure is much less as compared to doing the same with the help of website.

Versatility: The kind of freedom brochure provides is way beyond any other marketing tool.

You can print anything on it and it is ready to speak on your behalf. Right from products to

offers, brochure give you the much needed scope to reach to your prospects. You can also say

about the future trade show or presentation and reach to your potential customers. Brochure

give you opportunity to tap the right prospect at the right time.

Cost-effective: Every business house has the cost factor in mind before going for marketing

strategy. This is where brochure takes a winning lead from other tools of marketing. The

relatively low cost of printing brochures makes it a favourite among the business house,

especially smaller ones. When compared with other types of marketing tools like, billboards,

etc, brochures can save you a considerable amount of your money. Apart from this, the more

brochures you order, the lesser it as far as cost of single one is concerned.

If you are thinking of getting a brochure designing done for you, there are a several service

providers. You can choose according to your need and budget because it's your business which

is going to be benefitted :

Creative Corporate Brochure Design-YourDesignPick

Brochure- Your most cost effective marketing tool

1. Smartfish

2. Viteb

3. Multidots

4. Your Design Pick

5. Eight 25 Media

6. Lounge Lizard

Go! make your business shine. One small and wise step of your's can give you the much

needed jump you ever wanted.

Creative Corporate Brochure Design-YourDesignPick