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At our June '13 'Box Lunch, our design director, Lydia Whitehead and Search Manager, Jenny Anderson, gave the skinny on all things user experience, including using Google analytics to understand users. To see examples of our user experience work for client Floors to Your Home: http://www.smallboxweb.com/work/floors-to-your-home
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UX and Analytics WITH
Jenny Anderson & Lydia Whitehead
Quick Poll What do you know about your users?
What do you wish you knew?
Basic UX Considerations Where are users frustrated? Do users know where to find things? How do users complete a task? What information is most important to users?
TOOLS FOR UNDERSTANDING USERS
Tools: Usabilla Do users know where to find things? What information is most important to users?
www.usabilla.com
Tools: Loop 11 Where are users frustrated? How do users complete a task?
www.loop11.com
Tools: Five Second Test Do users know where to find things? What information is most important to users?
www.fivesecondtest.com
WHAT ANALYTICS CAN TELL YOU ABOUT USERS
First Things First
Mobile Use
Mobile Use
Top Pages
Top Pages
Navigation Paths / Summary
Navigation Paths / Summary
Navigation Paths / Summary
Navigation Paths / Summary
ADVANCED ANALYTICS
What else do you wish analytics would tell you?
Quick Poll
1. Identify Goal Type - destination - duration - pages visited - event
2. Goal Details
Goal Tracking
2. Goal Details: Value, and Funnel
Goal Tracking
Goal Tracking: Funnel Visualization
How can you analyze the value of marketing efforts like email, affiliate marketing, or banner ad purchases?
http://www.mywebsite.com/
Campaign Tracking
?utm_source=banner+ads&utm_medium=wthr&utm_campaign=600X490
Source Typically always the same / email / banner ads / cpc Medium Which of the sources? member / wthr / bing Campaign Typically date sent, ad dimension, or in the case of cpc the actual
Consistent nomenclature is important so keep an Excel spreadsheet!
Campaign Tracking
Campaign Tracking: Who is visiting?
Campaign Tracking: What are they doing?
Dashboards
Dashboards can be shared and/or sent as a regularly scheduled report.
Things to Include: - Primary Goals - Traffic Sources - Referral Traffic - Top Keywords
Customized Dashboards
Google Analytics Learning Center http://www.google.com/analytics/learn/
URL Builder https://support.google.com/analytics/answer/1033867?hl=en&ref_topic=1032998
Resources
![[RakutenTechConf2013] [B-0] UX Analytics - Measure your ROI!](https://img.dokumen.tips/doc/110x75/545cf0e6af7959b90e8b4970/rakutentechconf2013-b-0-ux-analytics-measure-your-roi.jpg)
