Problem:New York can be lonely at times. over 50% of households have 1 person only, living in them.People are always on the goand get stressed and down.

‘Made to share’.

Ben&Jerry’s release a new tubmade for sharing that is soldin NY shops. On the back issocial networking info.

Ads will appear in busy areas of NY;Times Square and on the Metro.Ben&Jerry’s scoop shops give awayfree ice cream to anyone who takesa photo of the Times Square ad.

DARREN&JONO’S

ICE CREAM MADE TO SHARE

BECCA&CALEB’S

ICE CREAM MADE TO SHARE

LIZZIE&KYLE’S

ICE CREAM MADE TO SHARE

YOUR SCOOP&SHARE TIME IS 8PM ATBEN&JERRY’S HOBOKEN SCOOP SHOP

ON MARCH 3RD 2014

On the Ben&Jerry’s mainsite will be another sectioncalled ‘NY Scoop&Share’.People can link it to their Facebook or give theirname, where they’re from in NY, and their favouriteice cream flavour.

They get matched to othermembers and their uniquetub is mixed along with aninvite to a ‘date’ at a local Scoop Shop.

The site can be for eithermeeting people, or dating.

JAMES&KATE’S

At the event, the pair receive theirpersonalised tubof ice cream.

Split down themiddle foroptimum sharing.