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As a UX designer I believe the design process is at least as important as the design result. In this process it is crucial to be able to re-think and adapt your entire design at almost any point in the design process, but also it is important to be able to easily incorporate input from different stakeholders strengthening collaboration. To meet these needs, we have chosen to split up our wire framing design process into two main parts. This presentation shares our methodology.
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!@davidmorganUX
BALANCING HIGH-LEVEL VS
DETAILED DESIGN
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"
@namahn
!@davidmorganUX
CONTEXT OF MY UX PRACTICE
Big corporation, Consumer electronics
e-Commerce, marketing & customer support
Many stake holders
Many processes
Variable turn around time
Graphics and HTML in team
YOU KNOW THAT THING YOU NORMALLY DO IN TWO MONTHS…
DO THAT IN TWO
WEEKS!!
!@davidmorganUX
!@davidmorganUX
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IT SHOULDN’T BE A PROBLEM
THOUGH.
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Design Iterate
IMPORTANT IN (UX) DESIGN
Evaluate
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ITERATING YOUR DESIGN
Time for
changes
Stage of project
Reality
Ideal world
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PARETO RULE
Vilfredo Pareto
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PARETO RULE
80% 20%
20% of cause(s) 80% ofe-commerce visitors profitfeatures usagebugs crashesinput the result
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MORE TIME MORE DETAILOR MAKE SMART CHOICES
Leve
l of D
etai
l
Project parts
Detailed designMid-level DesignSmart Design
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BUT I DON’T WANT TO COMPROMISE!
PRICE QUALITY
TIME
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BUT I DON’T WANT TO COMPROMISE!
PRICE QUALITY
TIME
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2 MAIN UX DELIVERABLES
HIGH-LEVEL DETAILED DESIGN
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HIGH-LEVEL DESIGN GOALS
Understand scope
Understand structure and flows
Get other team members started
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HIGH-LEVEL DESIGN
Reduced content
Only header and button text
No Images, only place holders
Modular
Platform agnostic
Focus on the relevant
Small
Brand
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THUMB FLOWS
BrandBrandBrand Brand
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Brand
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DETAILED DESIGN GOALS
Understand content needs
Micro UX
Realistic representation
Receive conclusive feedback
Can brief Developers and Graphic Designers
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DETAILED DESIGN
Real copy
Real images
Actual scale
Works in destination platform
Brand
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WHEN GO FROM H-L TO DETAILED
Traditional/innovative
80%?
Complicated interactions
Critical for conversion/Business
Easier to show then explain 0
25
50
75
100
1 2 3 4 5 6 7 8 9 10
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WEIGHING IN ON THE ‘HTML VS WYSIWYG’ DISCUSION
HTML VS
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Sketch
TIME VS DETAIL, AVERAGE PROJECT
time
detail
Paper prototype
Axure
HTML
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Sketch
TIME VS DETAIL, LARGE PROJECT
time
detail
Paper prototype
Axure
HTML
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scope
time
TIME VS DETAIL
HTML
Axure
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CONCLUSION
Build iteration into your process
Allow for quick full scope design
Obsess over the right details
Decide per project and designer on your tools
