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When building a new product or designing a new feature, you always have a voice in the back of your mind whispering, "What if no one uses it? What if nobody really understands the value of what I am building? What if it becomes a total flop?" This webinar with Feedly co-founder Arthur Bodolec provided simple and quick techniques to ensure your product gets used. Examine how to pick the right target audience, how to gather user stories to make sure you are designing the right features, and learn best practices for testing your product.
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Designing with your ears
Finding people to talk to
Friends Facebook Twitter Support CraigslistUserTesting
Craigslist
Write a screenerTo make sure you talk to the right people
Who do you want to talk to?What exact criteria will identify
the people you want to talk to?
What screening questions will
you ask? (Questions shouldn’t reveal “right” answers.)
Non feedly users Must not be using feedlyAre you using a reader: Yes, No !If yes, which one? ______
Use the web to feed their interestsUse media consumption apps (news reader, TechCrunch, CNN, etc.)
Please list the apps you use on a weekly basis on your mobile device: ______ !What topics are you interested in staying current with? ______
Mix of men and women 3 men, 3 women Gender: M, F
Who do you want to exclude?What exact criteria will identify
the people you want to exclude?
What screening questions will
you ask? (Questions shouldn’t reveal “right” answers.)
Feedly users Is currently using feedlyPlease list the apps you are using on a daily basis: ______
Minors <18 yrs old Age: ______
Unusually technical Work as eng, UXer, PMIf you’re currently working, what is your occupation? ______
Work for competitors Works for Pulse, Flipboard, Currents, etc.If you’re currently working, who is your employer? ______
Friends Facebook Twitter Support Craigslist
Questions :)
Understanding your users
User storiesCollecting real stories to guide your design !
Quantity: 10
Who are they?
• What is your occupation?
• What is your passion?
• Did you use any other product before feedly?
Why are they using your service?
Why are they using your service?
Why are you using feedly?
Why are they using your service?
“To have all my feeds in one place.”
Why are they using your service?
Why do you need to read all these feeds?
Why are they using your service?
“To get access to information.”
Why are they using your service?
Why is getting access to that information important?
Why are they using your service?
“To get inspired to write my book.”
“To learn about my competition.”
“To learn about the latest HR laws.”
In what context are they using your service?
• Where were you?
• Describe the last time you used feedly.
• What other services did you use?
In what context are they using your service?
You said you are using Twitter,
what is the difference with feedly?
In what context are they using your service?
“Feedly is where I get information, Twitter is where I talk about it.”
Get some usability feedback
• What frustrates you?
• What’s one thing that makes you happy when you use feedly?
• If you could add one thing what would it be?
Feature based user storiesA more specific way to collect stories !
Quantity: 10
Feature based user stories
• Who are they?
• Why are they using your product?
• Why do they need this feature?
feedly profileSharing your feedly collections
“ I am a copywriter specializing in digital content. I use Feedly to curate content from social networks (FB, Twitter, G+, LinkedIn) that I'll review/share via my social channels. My goal is to share my Feedly feeds so that my team can pull content from my "preferred" sources when they post social updates to my business' Twitter or FB page. I need to delegate that task to members of my team (I don't have time to do it myself, all the time). So I would like to have everyone access the same list of feeds so as we fine tune the content we want to share everyone is on the same page. !
From: Copywriter To: Her team Goal: Let them access a curated list of feeds so they share articles from her favorite sources
“ I am a food photographer. I use Bundles as a major part of my website, Eating Appalachia. Through Google Reader, I created individual Bundles for the categories of blogs/websites I read on a regular basis. As you can see on the right sidebar of my site, these Bundles are divided into "vegan," "omni," "gluten-free," and "other." If someone visiting my site clicks on "Vegan," for example, they're taken to my vegan bundle. There they can explore the blogs I read and link over to other people. I've also used this function to help promote a food blog group that I'm a part of--SSFC, Southern SOLE Food Challenge (as you can see when you click on that logo on the right sidebar of my site). !
From: Food photographer and blogger To: His readers (foodies) Goal: So his reader can discover and follow food blogs based on subtopics (vegan, omni, gluten-free)
EmailSkype
Questions :)
Testing your product
What to test?
Discovery Goal
• Do they understand the service?
• Can they discover what they are supposed to do?
• Can they find the key features?
The first experience a user has with your product
Discovery Method
• Don’t give any instructions
• Let the participant get lost in your product
• If they ask you questions say you don’t know
Features Goal
• Can they find feature ________?
• Can they use feature ________?
The key tasks people can do with your service
Features Method
• Have a list of the things you want you participant to do
• Give them tasks to do:
• “Save an interesting article.”
• “Delete a feed.”
• “Change your profile picture.”
Discovery + Features
What to tell participants
• There is nothing wrong you can do
• Don’t worry you are not going to hurt our feelings, we want to learn
• Think aloud and describe what you are looking and trying to do
• The screen and voice is going to be recorded
Your attitude
• Don’t pitch your product, don’t lead the user
• Let people use your product and get lost
• If they fail to do something ask them why they did it
• Answer questions with questions
• If it’s too general ask for specifics
• When in doubt clarify
What to look for
• Aha moments
• Confusing and misleading things
Questions :)
UserTesting.comTime: 20 min Cost: from $33 to $49 / participant !
Quantity: 5 (on a same product iteration) Frequency: 2 per week
Tasks
What you want to learn? What tasks will you give?
Do people understand the main concept of feedly?Launch the app and use it for 5 minutes. After 5 minutes using feedly, please explain what you understand from it.
Can people easily use the explore panel? Can people add a site to their feedly ? Find and add 3 architecture sites to your feedly.
Can people find the search bar? Can ppl add a site to their feedly ? Find the site “Cult of Android” and add it to your feedly.
Do people understand the concept of collections? Do people understand how to share articles?
How would you read all the articles published by the 3 architecture sites you added?
Iterate
Questions :)
