TIPS TO aSweet LOGO DESIGNUSING

ONTHEGRID@onthegridagency

We Grow Companies

GET THE

FULL PDFbit.ly/perfectbusinesslogo

WE ARE BIG FANS!

LOGO CONTESTS AVERAGE$1.46per logo

YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE

we sure love our

winning logosj

let’s talk about these

contests

CONTEST #1 CONTEST #2

124designers

536logo

designs

4days

in

I think that qualifies as a boatload

say... “expect ~90 designs”

we also worked

hard

80pieces of feedback

we gave designers

10xa day

checked our contest

25hours managing each

contest

spent

obsession is a good thing

This means check your contest multiple times a

day and give tons of feedback to your

designers

obsession

The more you engage,

the more they’ll participate

obsession

USE PINTEREST

Create a Pinterest board with inspiration

for your logo

pinterest

Pin pictures, logos, colors, shapes, font styles

etc... whatever you feel represents your company

and your new logo

PINTEREST

Don’t forget to add the Pinterest link to your

design brief.

pinterest

“

your contest title counts

This is the most important part of your design brief

title

*

why?

We found out a lot of designers skim the brief

title

our first title

“

Instead of attracting ‘smart designers’

we got brain logos

title

title

Some designers copy each other

It was hard to stop them

title

We had to tell each designer ”no more

brains!”

title

XX X

title

“NEW title

send lots of feedback

Y Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y Y

Your designers want to create something great.

Tell them what you think · like · need

feedback

feedback

“example

be complementary

Designing is a very personal thing so you can hurt people’s feelings if you’re not

careful

complement

“Before you say something negative, start with a positive so it’s easier for the designer to hear the negative.”

Try the feedback sandwich approach

complement

positivenegativepositive

Pay up!Guarantee your contest.

This means you promise to choose a

winner

pay up!

No designer wants to work for free.

Guaranteed contests attract more designers$

what if thedesigns are

bad?L

pay up!Just email

99designs and ask to extend your

contest

GET STEP by step instructions

bit.ly/perfectbusinesslogo

follow us!ONTHEGRID@onthegridagency

contact us!

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