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When I talk about Human Centred Design Dr. Simon Lawry What I talk about

3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

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Page 1: 3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

When I talk about Human Centred Design

Dr. Simon Lawry

What I talk about

Page 2: 3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

@simonlawry

Page 3: 3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

Caveat…

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Who am I?

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I’m here to talk to you about human centred design.

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So…. design hey… You design tables? Posters?

Random Person:

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Uh…. No… I’m a human centred designer

Me:

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… Random Person:

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One of the hardest things about design is explaining it to others.

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I help people understand and solve problems.

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I learn.

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I’m a professional learner.I learn

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But, there’s a bit more to it than that…

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3 Phase Design Model

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Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)

The D*School

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Problem Solution

PROBLEM SPACE SOLUTION SPACE

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Solution

PROBLEM SPACE SOLUTION SPACE

Problem

Page 19: 3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

PROBLEM SPACE SOLUTION SPACE

Problem

Page 20: 3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

PROBLEM SPACE SOLUTION SPACE

Problem

Page 21: 3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

PROBLEM SPACE SOLUTION SPACE

Problem

Page 22: 3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

PROBLEM SPACE SOLUTION SPACE

Problem

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PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACT

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PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

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PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

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PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

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PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

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PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

Solution

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So what’s different about what we do then?

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PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight

Opportunity

Concepts

Problem SolutionSolution

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PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight

Opportunity

Concepts

Problem SolutionSolutionFixing

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

Take Advantage

SolutionSolution

Opportunity

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityRESEARCH

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity DESIGN

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityEXISTING

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity NEW

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

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Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

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Ok, great.

That’s awesome.

Now what?

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Questions?

Tweet @simonlawry and @contentmelb

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@simonlawry [email protected] au.linkedin.com/in/simonlawry