15 promising korean fashion designer brands of 2014 Spring/Summer

TABLE OF CONTENTS

INTRODUCTIONAbout FASHION IN KOREA P.02

15 KOREAN DESIGNER

FASHION BRANDS

BYMOU (JEON TAE WOOK) P.03

FASHION/WOMEN

CONTROL CLOTHER (LEE JI YOON) P.07

FASHION/WOMEN

COURONNE (SUK JUNG HYE) P.18

BAG/WOMEN,MEN

CRAYON (LEE HYE SUN) P.25

ACCESSORIES/WOMEN

CRES.E.DIM (KIM HONG BUM) P.30

FASHION/WOMEN

DOHO (DO HO) P.35

FASHION/WOMEN

07

P.40 JUDY AND JOSHUA (JOSHUA, MYUNG )

FAHSION/WOMEN

P.44 LUCKY CHOUTEET (KIM JAE HYUN)

FASHION/WOMEN

P.49 RE;CODE (HAN HYUNG AE)

FASHION/WOMEN,MEN

P.54 SLOG (ENYA K & JUNE JU)

FASHION/WOMEN

P.59 SUECOMMA BONNIE (LEE BONNIE)

SHOES/WOMEN

P.65 THAVMA (LEE SOO JUNG)

BAG/WOMEN

P.71 TORERO (LEE KYUNG MOOK)

BAG&SHOES/WOMEN

P.76 WISH (KIM HA KYUNG)

BAG/WOMEN

P.82 2PLACEBO (KIM SE HEE)

FASHION/WOMEN

44

30 71

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BYMOU’s 2014 S/S collection features modern and chic lines and various

point colors affiliated with gray, such as mint green, blush pink, and

burgundy, with the basic black.


BYMOU

BYMOU, meaning “by

MOU(mode of u(you))”, is a

casual woman’s fashion brand

launched in 2010.. Bymou’s

concept is rocker chic, funky and

unique and targets women in their

20’s and 30’s who love and enjoy

fashion. Currently there is only

one by MOU line, but the brand

is developing three lines: w by

MOU (woman), m by MOU

(man), and k by MOU (kids).

Designer Jeon Tae Wook

·Website: http://www.bymou.com

·E-mail: [email protected]

·Full Story: http://goo.gl/gcnRZz


http://www.bymou.com/

mailto:[email protected]

http://goo.gl/gcnRZz



“CONTROL CLOTHER has prepared four women’s wear designers

for the 2014 S/S”

A. CONTROL CLOTHER by Kye Hyeong Lee

This brand aims for the young women who are no longer girls. This brand retains

the freshness, playfulness, and tidiness of adolescence in a minimalist way.

B. CONTROL CLOTHER by Jeong Min Ahn

This brand is for women who have the charm and skills to deal with anything

that life throws her way. Using the panther as inspiration, the brand shows

feminine beauty with masculine ambition and power.

C. CONTROL CLOTHER by Min Jeong Yu

This brand’s clothes maximize the beauty of the human body by accenting or

revealing small parts. Never with excessive or stale designs, the brand presents

mostly easy to wear dresses and maxi skirts from trendy materials.

D. CONTROL CLOTHER by Eun Jeong Park

The inspiration for this collection comes from the beautiful celestial fairies. The

clothes are elegant and sexy, romantic, and soft, with East Asian influences.


Content

CONTROL CLOTHER

CONTROL CLOEHR is a

designer agency that aids in

launching new brands, domestic

and foreign distribution.

Currently, it is very hard for new

designers to launch a new brand

and compete with existing labels.

CONTROL CLOEHR solves

these new designer problems by

training designers and giving

them opportunities to launch

overseas.

CEO Lee Ji Yoon

·Website: www.controlclother.com


·Full Story: http://goo.gl/ypdkii

Ahn Jeong Min Yu Min Jeong Lee Kye Hyeong Park Eun Jeong

DESIGNERS BY CONTROL CLOTHER


http://www.controlclother.com/

http://fashioninkorea.org/wp-admin/[email protected]

http://goo.gl/ypdkii












COURONNE

Couronne was launched by

designer Seok Jeong Hye, and has

been a part of Kolon Industries

since 2010. Couronne wants to

provide the consumer, who is tired

of everyday life, new and fun

bags, shoes, and accessories. The

brand combines the aesthetics of

Simplicity, Timeless Chic, and

Exquisite Colors to create a new

class brand in modern luxury.

Designer Suk Jung Hye

·Website: http://www.couronne.co.kr


·Full Story: http://goo.gl/uKql8v

A. Stephanie: The signature Couronne line

Meaning “crown” in Greek, this is the prime example of the “self pampering” in the Couronne philosophy and is receiving the

most attention. Made with new kind of independent leather that is light and sturdy, it is less prone to wear and tear from

daily use, practical, and pretty.

Material Cowhide

Size(cm3) 33(W) 23(H) 16(D)

Origin Made in Korea


http://www.couronne.co.kr/


http://goo.gl/uKql8v

B. Heather: Luxury classic Heather series

The classic and sumptuous Heather series suggests a fashionable life with the highest quality leather and Couronne’s distinctive colors. The rare and expensive

alligator hide gives a posh feel. Using the best materials and exquisite craftsmanship, the products give off a delicate luster like ceramics.

Material Cowhide

Size(cm3) 29(W) 23(H) 11(D)



C. Vanessa: Celebrity “It bag” series

The Vanessa gives a vintage and casual feel with a natural shrunken hobo bag style. It has been seen worn regularly by celebr ities like Kim Haneul, Girl’s Generation’s

Yoona, Song Yuri, T-ara’s Hyomin. This cross-body bag has lots of storage space, can match any casual style, and comes in a variety of sizes.

Material Cowhide

Size(cm3) 22(W) 25(H) 13(D)



D. Chloe: Easy and chic Boston bag

Gives a luxurious and smooth beauty in a practical and chic basic style.

Material Cowhide

Size(cm3) 33(W) 23(H) 13(D)



E. Jackie: Heritage series

Thanks to word of mouth, the Jackie has been gaining popularity from the Chungdahm fashionistas every season. This is item from Couronne is fashionable, practical,

and dignified.

Material Cowhide

Size(cm3) 33(W) 23(H) 13(D)





CRAYON

Crayon, launched in April, 2012,

is an abbreviation of “Creative

Switch ON” meaning “color the

world with your own style and

diverse colors”. Crayon offers

handcrafted accessories that are

inspired from urban artwork in

fresh and diverse colors.

Designer Lee Hye Sun

·Website: http://www.icrayon.co.kr/


·Full Story: http://goo.gl/TCiJg2

Square Lace Necklace

Square lace necklace Inspired by natural stones. The

Elegant and Luxurious.

Gold Lace Necklace

T-Shirts or knit dress with gold lace necklace is a good

match. One point of elegant necklace, Black and White,

Gray, Khaki, Red is the point.


http://www.icrayon.co.kr/


http://goo.gl/TCiJg2

Oriental Lace Necklace

The first time this season, The oriental feel to apply the

Oriental lace necklace. The necklace is made by hand and

the more elegant, delicate. Suitable for a wide range of

fashion.

Cross Necklace

The following short and long cross-shaped, cross necklace. If a black

dress with coordinating, you will be the fashionistas. Gold plating the

color is beautiful, is not easily discolored.


SO Bon Necklace

SO Bon items is inspired by modern architecture modeling. Gradient

effect seems even more mysterious. If Black & Beige or White color

with coordinating, you are remarkable.

Triangle Necklace/Bracelet

Released and sold our the same day, after continuously popular hit-item. Orange,

Yellow, Green, Ivory, Black & White, Wine etc... to be released in a variety of colors.



“CONCEALED LAYERS”

THE INSPIRATION WAS DERIVED FROM THE WORKS BY A YOUNG ARTIST

NAMED RENEE VERHOEVEN. THE SHAPES AND CHARACTERISTICS ALSO REFLECT

MICHAEL HANSMEYER'S UNIQUE WORKS APPLYING 3D TECHNIQUE, ULTIMATELY

LEADING TO THE DELIVERING OF A MODERN, SIMPLE AND PURE IMAGE.


CRES.E.DIM.

CRES.E.DIM. focuses on

contem-porary women’s wear. It

prizes the contemporary times

and shows a modern style only

found in CRES.E.DIM. A simple

outfit with a modern sensitivity

and delicate details, with designs

solitarily arranged in strength and

brevity: this is CRES.E.DIM.

style.

Designer Kim Hong Bum

·Website: http://www.cresedim-shop.com


·Full Story: http://goo.gl/gHzXGc


http://www.cresedim-shop.com/


http://goo.gl/gHzXGc




Through the 2014 S/S collection, DOHO shows a response to the elegant

woman’s dignified attitude while in anticipation of an exquisite vacation.

The clothes are made a daring fabric and shiny material mix that can only

be DOHO couture, expressing easy glamour in the free silhouettes and

multiple layers of sheer material.

The materials with hues reminiscent of resorts and found deep in nature

with a glamorous metallic finishes are enough to maintain the lifestyle of

a woman with overwhelming confidence.


DOHO

Make the woman the heroine of

her story. This is the concept

DOHO delivers in a true

philosophy by pursuing a special

seductive style that focuses on

designs that makes the brilliant

moments in one’s life valuable.

Designer DO HO

·Website: http://www.doho.co.kr


·Full Story: http://goo.gl/U3WQjg


http://www.doho.co.kr/


http://goo.gl/U3WQjg




The feature of this season’s collection is summarized as follows:

- Theme : Achromatic color and construction

- Concept : Monochromatic colors composed architecturally.

- Fabric : Soft and thin cotton, silk, polyester, leather, and summer wool.

- Color : black, grey, white

- Style : minimal pattern transformation.


JUDY AND JOSHUA

JUDY AND JOSHUA’s specialty

is merging business and

aesthetics to reinterpret a

minimalist look. Because they

have a modern classic concept,

they are sensitive to trends, but

are still pursuing their inherent

minimalist direction. While

they are devoted to structure, they

also feature silhouettes with

experimental design and various

patterns.

Designer Joshua. Myung

·Website: http://www.judynjoshua.com


·Full Story: http://goo.gl/HmxCco


http://www.judynjoshua.com/


http://goo.gl/HmxCco





LUCKY CHOUETTE

Lucky Chouette is the second line

from the Jardin de Chouette

designer Jae Hyun Kim launched in

2009. Lucky Chouette was launched

with the aim to keep the wit of the

classic and feminine silhouette of

Jardin de Chouette and to have

public appeal.

Designer Kim Jae Hyun

·Website: http://www.luckychouette.com


·Full Story: http://goo.gl/VJEdQT

MARINE STRIPE

http://www.luckychouette.com/


http://goo.gl/VJEdQT

SWEAT SHIRTS


NEW ARRIVAL




RE;CODE

RE;CODE designs without waste.

“Re” to change the foundation of

design “code”, to create a culture

of valuing the environment and

sharing beyond fashion. In other

words, the intention of the brand

is to create a consumer cycle that

is caring for the environment and

reduces waste and to share it with

the consumer. Beyond simple

recycling, creating more value in

new things, it pours a new story

into each item.

Designer Han Kyung Ae

·Website: http://re-code.co.kr/?lang=en


·Full Story: http://goo.gl/8RGxXI


http://re-code.co.kr/?lang=en


http://goo.gl/8RGxXI





“MYSTIC UNDERWATER PICTURES”

The sun reflecting off the ocean, various coral reefs, the water drops breaking in the sway of the

waves… This season’s collection concept is trying to capture the feel of the unknown and

mysterious underwater world. The foundation is creating artwork and digitally printing it on the

materials when possible. Not only is it UV-protected, anti-bacterial, quick absorption, and fast

drying, it wants to create a unique look by cutting to get the most beauty of a woman’s figure.

SLOG

Like the forceful word it

references, the brand, Slog, hit

the streets of New York on

September 2012 with a different

kind of easy wear. It is a frontier

brand in South Korea who

pursues both design emotion and

functionality of the sports casual

wear. As the combined demand

for both beauty and health is

growing up, now the brand is

targeting to be a top leader in the

industry.

Designer Enya K & June Ju

·Website: http://www.slogstudio.com


·Full Story: http://goo.gl/1yGriw


http://www.slogstudio.com/


http://goo.gl/1yGriw





SUECOMMA BONNIE

Lee Bo Hyun , the founder and

designer of Suecomma Bonnie,

started the brand with the

determination of designing shoes

she wanted to wear. She targets an

audience of women who have

similar tastes as her or can

recognize good shoes. Suecomma

Bonnie shoes are made from

imported leather form Italy and

Spain and full of beauty and

glamour only women can express.

Designer Lee Bonnie

·Website: http://www.suecommabonnie.com/


·Full Story: http://goo.gl/FeovWo

May open-toe sandal


http://www.suecommabonnie.com/


http://goo.gl/FeovWo

Spike-G


Mix curve line open toe pumps Two-tone pumps


Skye105




THAVMA

THAVMA wants to become a

brand with people who believe in

these kinds of miracles. It wants

regards every person who loves

THAVMA as invaluable. Using

the finest cowhide leather from

Italy, THAVMA creates

fundamental and classic bags.

Designer Lee Soo Jung

·Website: http://www.thavma.co.kr


·Full Story: http://goo.gl/Fy20ag

B. CHRISTA DECO

The ornamented Christa with the basic white and black

colors give the bag a vintage feel and unique beauty.

Material Cowhide

Size(cm3) 32(W) 28.5(H) 15(D)



A. WANNABE

It is a bag of new concept which added a sense of

fashion in the color sense of luxury using Neoprene wet

suit material of CHRISTA line.

Material Neoprene

Size(cm3) 28(W) 24(H) 13(D)


http://www.thavma.co.kr/


http://goo.gl/Fy20ag

C. CHRISTA OSTRICH-EMBO

Made of cow leather treated with ostrich-embo, the delicate Christa ostrich series

matches any outfit.

Material Cowhide

Size(cm3) 32(W) 28.5(H) 15(D)


D. CHRISTA CROCO-EMBO

The deluxe and elegant Christa line, made with the best printed leather shows the exquisite

texture of the crocodile.

Material Cowhide

Size(cm3) 32(W) 28.5(H) 15(D)



E. CHRISTA PLAIN

A square frame with a modern and undecorated line. The Christa is a classic and basic

design with sophisticated colors where you can feel the high quality of the leather.

Material Cowhide

Size(cm3) 32(W) 28.5(H) 15(D)


F. GILLY CROCO

The most comfortable to wear, a backpack made from cowhide with a crocodile texture.

Material Cowhide

Size(cm3) 33(W) 37.5(H) 14.5(D)



G. LEAH

With King David’s key attached as a signature feature, the clutch can make any special day

edgier and can be used as a bag-in-a-bag.

Material Cowhide

Size(cm3) 32.5(W) 22(H) 1.8(D)


H. SARAH

This gorgeous line is decorated with a gold medal and gold logo that preserves its

opulence.

Wallet Passport Wallet

Material Cowhide Material Cowhide

Size(cm3) 25(W) 14(H) 2(D) Size(cm3) 14.2(W) 19.5(H)

Origin Made in Korea Origin Made in Korea



“Torero uses prints by different artists all over the world.”

The 2014 S/S collection includes work from 7 artists and 11 shoes that

make up the line Smoking Shoes, and Clutch. Smoking shoes streamlines

lines to make them more feminine. Clutch is neatly and pleasingly

designed with lining material of superfine fibers. Paired with small

pouch.


TORERO

With the slogan “Wear the Art”,

Torero is a brand that collaborates

with artists all over the world to

create prints for their shoes. Torero

shoes are made in consideration of

animals and the environment.

Instead of animal hide, they use

vegan leather.

Designer Lee Kyung Mook

·Website: http://www.torero-shoes.com/


·Full Story: http://goo.gl/XtlQCF

A. Earth Turquoise Line

- Artist: Garima Dhawan is a textile designer and printmaker based in New York (Born in India)

- Feature: Art works with ‘growing grasses on soil’ concept, and series of color works of Black, Silver, Gold, Red, etc.

B. Dance, music & Chaos shoes & Clutch

- Artist : Joo Yong is South Korean cartoonist who are skilled with complex drawings and splendid color touch.

- Feature of the artwork on this line : Reinterpreted a Chinese mythical god ‘Huang Di’ with the mixture of three concepts

which are ’chaos’, ‘music’ and ‘dance’.


http://www.torero-shoes.com/


http://goo.gl/XtlQCF

C. Flora shoes & Clutch

- Artist : Bianca Green is freelance artist based in German and she loves traveling. Her works are based on her experience

- Feature of the artwork on this line : Expressed the mixture of flower patterns inspired by her travel and Black & white stripes.

D. Seoul people shoes & Clutch

- Artist: Buzcha is South Korean freelance artist who are talented on expressing vintage feeling and showy, unique color sense

- Feature of the artwork on this line : Expressed people in Seoul who are harassed with busy and daily lives. It looks camouflage pattern but is actually expressing a

viewpoint of people looking down from upside in the middle of the crowd.


D. Mis224 shoes & Clutch

- Artist: Orna is Graphic artist from Israel with Arabic inspiration

- Feature of the artwork on this line : A series of works which is a mixture of his own patterns and colors he's been using.

E. Koala shoes & Clutch

- Artist: Alvaro Hidalgo is a graphic and watercolor artist mostly based in Chile and Spain.

-- Feature of the artwork on this line : Alvaro's works are featured by his horror-like figure painting styling. This is one of the series of his animal paintings.




WISH

The “W” of Wish is a merged

shape of a butterfly and clover and

expresses luck, dreams, and hope.

Targeting women in their late

teens and 20’s who chase their

hopes and goals, the brand’s

concept is sporty-casual and

trendy-chic.

Designer Kim Ha Kyung

·Website: http://www.wish-bag.com


·Full Story: http://goo.gl/NzaMlZ

Material Coated Cotton

Size(cm3) 34(W) 24(H)

Origin Made in Korea W Shine Tote bag

A. Shiny pouch L

Silver/Nickel A luxurious clutch-style pouch made with care.


http://www.wish-bag.com/


http://goo.gl/NzaMlZ


Size(cm3) 34(W) 24(H)



Size(cm3) 21(W) 15(H) 57(D)


B. W Shine Tote bag

A neat and posh nylon bag with the added glamor of gleaming texture from genuine

leather. With a variety of pockets arranged on the outside, it is a practical and beautiful bag.

C. W Shine Mini Cross Bag

While it is made of the same materials as the W Shine Tote Bag, it is made to be able to carry

light luggage.



Size(cm3) 18.5(W) 16(H) 26(D)



Size(cm3) 18.5(W) 16(H) 26(D)


E. Reversible Shoulder Bag – Anaconda & indopink

The specialty of this reversible shoulder bag is the smooth touch. The

coating on the anaconda print gives it a chic finish.

D. Reversible Shoulder Bag – Giraffee

Not only is this luxurious reversible bag big enough for storage, it can be a

convenient and beautiful travel bag.



“DASH OVER THE GREY STREET IN YOUR COLORS!”

This season’s collection core has “Assemble”, “Run”, “Rhythm”, and “Thrill” as the four keywords.

The inspiration comes from the Pixie bike, a bike that is made to be able to be ridden on the

city streets and the tradition of directly buying each of the parts to make a one-and-only

custom bike. The custom biker and custom bike freely riding over the gray streets becomes an

effervescent point. By bringing together durable outerwear fabric printed with rhythmical and

nimble bike components in pop colors, 2PLACEBO has a funky and whimsical look.


2PLACEBO

2PLACEBO’s charm comes from

nonchalance rather than force. The

beauty is maximized by the

comfortable silhouette and unique

designs that blend naturally in to

the clothes. 2PLACEBO’s clothes

are fun and novel with asymmetric

elements and a wearable avant-

garde style.

Designer Kim Se Hee

·Website: http://www.2placebo.com/


·Full Story: http://goo.gl/UcWhB8


http://www.2placebo.com/


http://goo.gl/UcWhB8



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