10 Unique Ways to Use Twitter for Your Business

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10 Unique Ways to Use Twitter for Your Business

Twitter and Social Media

More and more companies are turning to Twitter for business to:

- Conduct market research

- Promote brand advocacy

- Build reputation

- Search for new employees

- Distribute press releases, articles and other content

- Highlight significant corporate events

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Isn’t this great? Many companies are done with conventional methods of business marketing and promotion. Today, companies can make the most out of Twitter and other social media to expand their business, introduce products and services to a wider range of audience, and generate new business opportunities.

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The important part? Business owners can use it to get involved personally involved in the pursuits of their business.

Twitter is not only effective but also a fun way to market and advertise your business. Tweeting is now included in the agenda.

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10 Unique Tips to Use Twitter

Here are ten unique tips on how you can use Twitter for your business:

Expand your business network - Use Twitter to take part in topics related to your industry. You can also gather valuable information from reading other users’ tweets. Just search for keywords related to your product or service on the Twitter search bar, then follow the users. Through Twitter, you can gain new customers and prospective clients.

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Announce company events

If your company hold free corporate events, such as workshops, seminars and rallies, tweet about it to let people know, tell them when and where it is going to happen. Tweet to direct people’s attention to your events. You can also post links to your presentations and videos on your Tweets.

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Share latest news and events related to your business

Tweet events that your company is looking forward to attend. Share news that is significant to your business. Share valuable information and helpful tips for the benefit of your followers and other users.

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Direct traffic to your websites

Post useful tweets to drive traffic to your websites to enhance your reputation. Prospective clients or employers and industry watchers will perceive you as a reliable personality. Focus on building relationships. Learn what your customers, competitors and others say about your business. You can also use Twitter to build contacts with your prospects.

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Promote your business

Like Facebook, Twitter is both an effective advertising and marketing tool. You can promote your products, services and ideas directly to your target audience. You can also reward your loyal followers by offering incentives: free coupons, discounts, special deals and free samples of your products. This is a great way to create brand interest and reward your customers.

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Receive customer complaints

Twitter helps you connect with your customers who may have complaints or suggestions with regards to your products and services. Build your reputation by accepting customer complaints and suggestions in the open. This allows other consumers to see what kind of a business you run and how you deal with your customers. Tweet effectively to your clients, seek their suggestions and ask for their honest opinion.

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Monitor and interact with your competitors

Twitter changed the way people manage their business and track the competition. Follow your competitors – companies, leaders, experts – in your industry and read their tweets regularly. Monitor their latest projects and analyze their moves.

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Tweet to organize events

Tweeting is an informal yet effective way to plan and organize your events and meetings. How to do it? Just tweet the details of the event, such as time and place and what attire to wear. You can also form partnerships with vendors, suppliers and other people who may have read your tweets. This can help open doors to business opportunities.

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Many businesses can utilize the power of micro-blogging in Twitter. As a businessman who wants results, you can Tweet to start conversation and call for action. Make good use of your tweets to actively promote your business and create a fresh and interesting business profile. Share useful information and tips for your followers, where your potential customers and business partners could come from.