TV Analysis Monthly Report August 15

* August 2015 Airtime has Increased almost by 2% as compare to July 2015.

Total Minutes of Advertising

Trend AnalysisComparison Jul 15 - Aug 15

Jul-15 Aug-15

343,912 349,988

* August 2015 Airtime has increased by 40% as compare to August 2014.

May 14 May 15

Trend AnalysisComparison Aug 14 - Aug 15

Total Minutes of Advertising

Aug 14 Aug 15

250,141

349,988

TOP 10 CATEGORIES% Share of Advt. Minutes

22%

14% 14%

9%9%

5% 4%

3% 2% 2%

17%

TOP 10 PLAYERS

% Share of Advt. Minutes

15%

8%

7%

6%

4%4%

3% 2%2% 2%

UNILEVERPAKISTAN

PROCTER &GAMBLE

COCA COLA PEPSI COLA TELENOR NESTLEPAKISTAN

RECKITTBENCKISER

GLAXO SMITHKLINE

QMOBILE LAKE CITYHOLDINGS

TOP 15 BRANDS% Share of Advt. Minutes

6%

3%

2% 2%

2% 2% 2% 2%

1% 1% 1% 1% 1% 1% 1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

4% 4%4%

3% 3% 3%

3% 3% 3%3%

3% 3% 3% 3% 3%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

4%

3%3%

3% 3%3%

3%

3% 3%3% 3% 3%

2% 2% 2%

Genre Split in August 15% Share of Advt. Minutes

NEWS45%

ENT38%

MUSIC8%

MOVIES4%

KIDS3%

HEALTH1%

FOOD1%

SPORTS0%

Time Band Split August 15% Share of Advt. Minutes

Late Night (00:00 -

05:59) 14%

Morning

Time (06:00 - 11:59)

23%

After

Noon (12:00 - 16:59)

23%

Evening

Time (17:00 - 18:59)

12%

Prime Time

(19:00 - 22:59) 23%

Late Prime Time

(23:00 - 23:59) 5%

THE END

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