Tools used for Growth Hacking

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    16-Feb-2017

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<ul><li><p>GROWTH!HACKING !</p><p>Anirudh Narayan</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p> Paid Marketing! SEM! Display! Redirecting! Content! SEO! Social! Exit Intent!</p><p>9. Sales Tracking!10. Retention!11. Growth Hack Examples!12. Case Study</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis ! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>PRODUCT ANALYSIS: CONVERSION ANALYSIS</p><p>#growthhackingLATAM</p></li><li><p>CONVERSION ANALYSIS: MIXPANELFeatures!</p><p>Conversion Analysis!Individual Customer Analysis!Retention Analysis!Notifications!Surveys!A/B Testing</p><p>#growthhackingLATAM</p></li><li><p>CONVERSION ANALYSIS: MIXPANEL</p><p>#growthhackingLATAM</p></li><li><p>MIXPANEL: FUNNEL CREATION</p><p>#growthhackingLATAM</p></li><li><p>#growthhackingLATAM</p><p>MIXPANEL: FUNNEL CREATION</p></li><li><p>#growthhackingLATAM</p><p>MIXPANEL: FUNNEL CREATION</p></li><li><p>MIXPANEL: FUNNEL ANALYSIS</p><p>#growthhackingLATAM</p></li><li><p>#growthhackingLATAM</p><p>MIXPANEL: FUNNEL ANALYSIS</p></li><li><p>MIXPANEL: INDIVIDUAL CUSTOMER ANALYSIS</p><p>#growthhackingLATAM</p></li><li><p>#growthhackingLATAM</p><p>MIXPANEL: INDIVIDUAL CUSTOMER ANALYSIS</p></li><li><p>MIXPANEL: RETENTION ANALYSIS</p><p>#growthhackingLATAM</p></li><li><p>MIXPANEL: NOTIFICATIONS</p><p>#growthhackingLATAM</p></li><li><p>MIXPANEL: SURVEYS</p><p>#growthhackingLATAM</p></li><li><p>#growthhackingLATAM</p><p>MIXPANEL: SURVEYS</p></li><li><p>MIXPANEL: A/B TESTING</p><p>#growthhackingLATAM</p></li><li><p>CONVERSION ANALYSIS: MIXPANEL PRICING</p><p>#growthhackingLATAM</p></li><li><p>CONVERSION ANALYSIS: MIXPANEL PRICING</p><p>#growthhackingLATAM</p></li><li><p>CONVERSION ANALYSIS: APSALARFeatures!</p><p>Cohort Analysis/ Funnel Analysis!Redirecting Measurement!Strong Support!Integration with other platforms</p><p>#growthhackingLATAM</p></li><li><p> APSALAR</p><p>#growthhackingLATAM</p></li><li><p>APSALAR: FEATURES</p><p>#growthhackingLATAM</p></li><li><p>APSALAR: PRICING</p><p>#growthhackingLATAM</p><p>Plan Pricing</p><p>Basic FREE</p><p>Business $999/month</p><p>Professional $1999/month</p><p>Enterprise CONTACT</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>INSPECTLET: HEAT MAPS</p><p>#growthhackingLATAM</p><p>Eye Tracking heat maps</p><p>Mouse Click heat maps</p></li><li><p>INSPECTLET: HEAT MAPS</p><p>#growthhackingLATAM</p></li><li><p>INSPECTLET: LIVE INTERACTION</p><p>#growthhackingLATAM</p></li><li><p>INSPECTLET: PRICING</p><p>#growthhackingLATAM</p></li><li><p>CRAZY EGG: HEAT MAPS</p><p>#growthhackingLATAM</p></li><li><p>CRAZY EGG: HEAT MAPS </p><p>#growthhackingLATAM</p></li><li><p>HEATMAPS.IO</p><p>#growthhackingLATAM</p></li><li><p>HEATMAPS.IO</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>TOOLS</p><p>HIGH CONVERTING LANDING PAGE</p><p>#growthhackingLATAM</p></li><li><p>INSTAPAGE</p><p>#growthhackingLATAM</p></li><li><p>INSTAPAGE: PRICING</p><p>#growthhackingLATAM</p></li><li><p>UNBOUNCE</p><p>#growthhackingLATAM</p></li><li><p>UNBOUNCE: PRICING</p><p>#growthhackingLATAM</p></li><li><p>LEAD PAGES</p><p>#growthhackingLATAM</p></li><li><p>LEAD PAGES PRICING</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>A/B TESTING</p><p>#growthhackingLATAM</p></li><li><p>A/B TESTING</p><p>#growthhackingLATAM</p></li><li><p>A/B TESTING</p><p>Optimizely! Testing! Personalization! Analytics! Targeting! Platform</p></li><li><p>A/B TESTING</p><p>#growthhackingLATAM</p></li><li><p>A/B TESTING</p><p>#growthhackingLATAM</p></li><li><p>A/B TESTING: GOOGLE CONTENT EXPERIMENTS</p><p>#growthhackingLATAM</p></li><li><p>A/B TESTING: GOOGLE CONTENT EXPERIMENTS</p></li><li><p>A/B TESTING: GOOGLE CONTENT EXPERIMENTS</p><p>#growthhackingLATAM</p><p>1. Choose Objective!2. Identify Original &amp; Variation of pages!3. Add Experiment Code to Original Page!4. Review &amp; Launch Experiment</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>WEBSITE BEHAVIOR: GOOGLE ANALYTICS</p><p>#growthhackingLATAM</p></li><li><p>WEBSITE BEHAVIOR: GOOGLE ANALYTICS</p><p>#growthhackingLATAM</p><p>Tracking:!Funnel Analysis | Page Depth Analysis!Bounce Rate, Time Spent, Exit Rates!Demographic Information!E-commerce Conversion Rates!Source, Medium &amp; Channel Analysis</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>#growthhackingLATAM</p><p>INDIVIDUAL BEHAVIOR: KISSMETRICS</p></li><li><p>#growthhackingLATAM</p><p>INDIVIDUAL BEHAVIOR: KISSMETRICS</p></li><li><p>#growthhackingLATAM</p><p>INDIVIDUAL BEHAVIOR: KISSMETRICS</p></li><li><p>INDIVIDUAL BEHAVIOR: KISSMETRICS</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>PRODUCT MANAGEMENT</p><p>PIVOTAL TRACKER</p></li><li><p>PRODUCT MANAGEMENT</p><p>Impact versus Technical Ease</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>PROJECT MANAGEMENT</p><p>#growthhackingLATAM</p></li><li><p>PROJECT MANAGEMENT</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>SOCIAL TRACKING</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING1. Product Analysis!</p><p> Conversion Analysis! Heat Maps &amp; Live Interaction! Landing Page! A/B Testing!</p><p>2. Website Behavior!3. Individual Behavior!4. Product Management Tools!5. Project Management Tools!6. Social Tracking (Bitly, ClickToTweet)!7. Customer Development Tools</p><p>#growthhackingLATAM</p></li><li><p>CUSTOMER DEVELOPMENT TOOLS</p></li><li><p>CUSTOMER PERSONAS</p></li><li><p>CUSTOMER PERSONAS</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>TRACKING TOOLS: PAID MARKETING!!Search Engine Marketing</p><p>!!Search Engine Optimization: </p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>ACQUISITION: REDIRECTING PLATFORM</p><p>HANDY PLATED</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples </p><p>#growthhackingLATAM</p></li><li><p>ACQUISITION TOOLS: CONTENT</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>TRACKING TOOLS: SOCIAL</p><p>SOCIAL ANALYTICS</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples !12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>TOOLS!</p><p>ACQUISITION: EXIT INTENT</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>SALES TRACKING TOOLS</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples !12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>RETENTION</p><p>#growthhackingLATAM</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>Examples of Growth Hacks</p></li><li><p>EXAMPLE OF GROWTH HACKS: ROCKET INTERNET</p><p>VALIDATING DEMAND</p></li><li><p>EXAMPLE OF GROWTH HACKS: ROCKET INTERNET</p><p>VALIDATING DEMAND</p></li><li><p>EXAMPLE OF GROWTH HACKS: ROCKET INTERNET</p><p>EMAILS AT FRIDAY, 2 PM</p></li><li><p>!CASH ON DELIVERY!!</p><p>EXAMPLE OF GROWTH HACKS: ROCKET INTERNET</p></li><li><p>250 WORKSHOPS. 120 CITIES. 50,000 ENTREPRENEURS.</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>Unlock Cities: Validating Demand!</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>Growing with Media Partners</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>!Building Organizer Personas!</p><p>!</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>!Building Organizer Personas!</p><p>!</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>!Creating exclusivity!</p><p>!</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>!Creating pressure!</p><p>!</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>!Drip Campaigns!! Create great content Educate crowd Explain what to expect </p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p><p>!Create sharing opportunities!</p><p>!</p></li><li><p>!Create sharing opportunities!</p><p>!</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p><p>6% Increase in Sales</p></li><li><p>ACQUISITION: EXIT INTENTQuickMVP</p></li><li><p>ACQUISITION: EXIT INTENTSkillfeed</p></li><li><p>Create sharing opportunities!</p><p>EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE</p></li><li><p>A/B Test: Overlay MessagingBounce Exchange: Home Page (Exit Intent)</p><p>+13% conversion for 65,000 Tutorials </p></li><li><p>2X conversions with Type A</p><p>Type A Type B</p><p>A/B TESTING: New v/s Old Design</p></li><li><p>+ 9% conversion with Type B (Left Rail)</p><p>A/B TESTING: Rails versus Old Rails</p><p>Type A Type B</p></li><li><p>Pick Up Marketing Skills &gt; Become a skilled marketer</p><p>A/B TESTING: Twitter Ads</p></li><li><p>Be an Entrepreneur &gt; Learn Entrepreneurship</p><p>A/B TESTING: Facebook Ads</p></li><li><p>A/B TESTINGBounce Exchange: Home Page (Exit Intent)</p><p>+13% conversion for 65,000 Tutorials </p></li><li><p>2X conversions with Type A</p><p>A/B TESTING</p><p>Type A Type B</p></li><li><p>GROWTH HACKING8. Acquisition Tools!</p><p>SEM/SEO !Redirecting Platform!Content Marketing!Social!Exit Intent!</p><p>9. Sales Tracking!10. Retention Tools!11. Growth Hack Examples!12. Case Study </p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: EXAMPLE What is Skillfeed? Competitor Analysis Defined Business Model, OKRs &amp; Metrics Defined Funnel User Personas Tools Used Analyzed Data 1. Top 25 countries conversion rates 2. Exit Reasons 3. Video Viewing Data 4. Demographic &amp; Interest 5. Marketing Channel Data 6. Content consumed within platform 7. Churn, LTV, Net Adds, Annual v/s Monthly 8. Email Open Rates &amp; Conversions </p><p>! Experiments Run</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: EXAMPLE How can we differentiate ourselves from our competitors? </p><p>! What kind of customers would you concentrate on? </p><p>! Build the funnel, what metric would you concentrate on? </p><p>! How can we reduce churn? (See Exit Reasons) </p><p>! How would you reach your revenue goal ? </p><p>! How would you improve retention and then life time value? </p><p>! What kind of tests would you run? </p><p>! How can we improve our referrals?</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: SKILLFEED</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: COMPETITORS</p><p>#growthhackingLATAM</p></li><li><p>SKILLFEED: FUNNEL ANALYSIS</p><p>ACQUISITION (Email Address)</p><p>ACTIVATION (Free Trials)</p><p>RETENTION (Retained Paid Users)</p><p>REFERRAL (# of people being referred)</p><p>REVENUE !(Monthly/Annual)</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: CUSTOMER PERSONAS</p></li><li><p>CASE STUDY: CUSTOMER PERSONAS</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: DEFINED METRICS </p><p>Annual Revenue (SAAS) = Function {} !</p><p> Browse Accounts (Give email but not credit card) Free Trials (Credit card) Existing Paying Customers (Ec) New Paying Customers (Nc) Net Adds Churn (C) Life Time Value </p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: TOOLS USED</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: ANALYZED DATA</p><p>Analyzed Data: !!</p><p>1. Top 25 countries conversion rates 2. Exit Reasons 3. Video Viewing Data 4. Demographic &amp; Interest 5. Marketing Channel Data 6. Content consumed within platform 7. Churn, LTV, Net Adds, Annual v/s Monthly 8. Email Open Rates &amp; Conversions</p><p>#growthhackingLATAM</p></li><li><p>A/B TESTINGBounce Exchange: Home Page (Exit Intent)</p><p>+13% conversion for 65,000 Tutorials </p></li><li><p>2X conversions with Type A</p><p>A/B TESTING</p><p>Type A Type B</p></li><li><p>CASE STUDY: EXPERIMENTS RUN</p><p> Churn: Extending Free Trial (7 days v/s 30 days v/s 60 days)!!</p><p> Activation: Activating browse account users!!</p><p> Acquisition: New Marketing Channels (Content, Twitter, FB)!!</p><p> Acquisition: Exit Intent (A/B Testing)!!</p><p> Acquisition: Old Design v/s New Design!!</p><p> Acquisition: Cross Promotion With Other Products</p><p>#growthhackingLATAM</p></li><li><p>CASE STUDY: EXPERIMENTS RUN</p><p> Retention (Better User Ex): Creating New Taxonomy!!</p><p> Retention: Making Product More Goal Oriented (Emails)!!</p><p> Retention: Improving Curation of Videos!!</p><p> Acquisition: Selling Through Instructors!!</p><p> Acquisition: $1 for 60 days Free Trial</p><p>#growthhackingLATAM</p></li><li><p>STEP 1: ANALYZE CURRENT DATA</p></li><li><p>STEP 2: IDENTIFY AREAS OF IMPROVEMENT</p></li><li><p>STEP 3: DECIDE METRIC </p></li><li><p>STEP 4: SETUP AND RUN EXPERIMENT!</p></li><li><p>STEP 5: Analyze ResultsSTEP 5: ANALYZE RESULTS!</p></li><li><p>STEP 6: Pivot or Persevere</p></li><li><p>THANKS</p><p> Twitter: @anistartup !</p><p>!</p><p> Email: narayan.anirudh@gmail.com</p><p>#growthhackingLATAM</p><p>mailto:narayan.anirudh@gmail.com</p></li></ul>