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Michael O’Connell
Chief Analytics Officer
@MichOConnell
about.me/moconnell
From Insight to Action with Analytics from Both Sides of the Brain
• Background • Insight to Action
• Business on Both Sides of the Brain • Quants
• Marketers
• Insight to Action Case Studies • Retail Banking
• Industrial Equipment Management
• Customer Analytics
• Wrap-Up / Questions
Increase Productivity
Grow Revenue
Value
Reduce Risk
ROI
© Copyright 2000-2016 TIBCO Software Inc.
Insight to Action – from Both Sides of the Brain
Execu&on Opera&ons Tac&cal Strategic
Time Increment Seconds/ Minutes
Process Zone
Batch Analysis
Hours / Days / Weeks
Months / Quarters
Quarters / Years
Real-‐Time Analysis
Importance of Alerts Not Important Important Necessary
Value to the Organiza:on
Analytics Spectrum – Batch to Real-Time
Immediate Long-‐Term Compe&&ve Advantage Value to the Organiza:on
TIBCO is the only analy:cs pla>orm that provides business value across this Analy:cs Spectrum
VISUAL ANALYTICS
Data Discovery Dashboards Predic:on Op:miza:on Alerts Automa:on
Analy>cs Maturity
ADVANCED ANALYTICS STREAMING ANALYTICS
Insight to ActionAnalytics Spectrum – Insight to Action
Immediate Long-‐Term Compe&&ve Advantage Value to the Organiza:on
TIBCO is the only analy:cs pla>orm that provides business value across this Analy:cs Spectrum
Data Discovery Dashboards Predic:on Op:miza:on Alerts Automa>on
Analy>cs Maturity
ADVANCED ANALYTICS
Insight to ActionAnalytics Spectrum – Insight to Action
VISUAL ANALYTICS STREAMING ANALYTICS
TIBCO’s Runtime for R (TERR)
• TIBCO has rewritten R as a Commercial Compute Engine • Latest statistics scripting engine: S a S-PLUS® a R a TERR • Runs R code including CRAN packages
• Engine internals rebuilt from scratch at low-level • Redesigned data objects, memory management • High Performance + Big Data
• TERR is licensed from TIBCO • TERR Installs (free) with Spotfire Analyst / Desktop and other TIBCO
products (CEP, Stats) • Spotfire Server can manage all TERR / R scripts, artifacts for reuse • Standalone Developer Edition: www.TIBCOmmunity.com • Supported by TIBCO
Model Fitting: 5 Million Rows Model Scoring: 20 Million Rows
TERR 7X faster 84X
TIBCO’s Runtime for R (TERR)
Spotfire and TERR local TERR on server
• Build models on data using local TERR engine embedded in Spotfire
• Build models on big data directly in TERR on server and display results in Spotfire
• Run TERR as parallel sessions on Hadoop cluster, controlled and visualized in Spotfire
Data Source TERR TSSS
Spotfire
Results
ODBC JDBC SDC File
Data Function
Larger Data
Modeling
Spotfire
Local TERR
ODBC JDBC SDC File
Data
Data Source
Both Spotfire and TERR can load data from any ODBC or JDBC compliant source or from Spotfire Data Connections (SDC) or Spotfire Information Links stored in the Spotfire library.
TIBCO’s Runtime for R (TERR)
Immediate Long-‐Term Compe&&ve Advantage Value to the Organiza:on
TIBCO is the only analy:cs pla>orm that provides business value across this Analy:cs Spectrum
Data Discovery Dashboards Predic:on Op:miza:on Alerts Automa:on
Analy>cs Maturity
ADVANCED ANALYTICS
Insight to ActionAnalytics Spectrum – Insight to Action
VISUAL ANALYTICS STREAMING ANALYTICS
Campaign Effectiveness
Iden&fy Customer Segments -‐ Propensity Models -‐ Value (Life>me) Model
Iden&fy Candidate Offers -‐ Associa>on -‐ Propensity
Offer Analysis Customer Analytics
Customer Experience
Simulate Offer Performance -‐ Acceptance Rate -‐ Performance KPIs Revenue Items Profit
Customer Web Session
Execute Offers -‐ Offer group defini>on -‐ Offer assignment
Call Center Engagement
Analyze Results -‐ KPIs Revenue Items Profit Customer Hotspots
Streaming Analytics – Example Flow: Retail Offers
15
Streaming Analytics – Configuration
© Copyright 2000-2015 TIBCO Software Inc.
Request from Website Targeted Analytics Offer to Website
Customer Data Product Data
© Copyright 2000-2016 TIBCO Software Inc.
Spotfire Strengths - Insight to Action
Visual Data Discovery
• Rapid data merge, calculations
• Brush linking: mark, filter, drill
Smart Dashboards with AI Recommendations
• AI engine suggests graphs, dashboards
• Modern themes, colors, design
Easy to Configure Business Apps
• Clicks and macros for all operations
• Collaboration, annotation, storybooks
© Copyright 2000-2016 TIBCO Software Inc.
Spotfire Strengths - Insight to Action & Future Proof
In-line Data Prep and Advanced Analytics
• Embedded Advanced Analytics (TIBCO Runtime R)
• Mapping & Geo-Analytics
• Streaming Analytics
Enterprise Class Platform
• Extreme scalability and system elasticity
• Enterprise Governance and Security
• Manageable, Observable, Extensible
• Standards-Based
• Hybrid Topology options
Analysis Workflows for Quants and Marketers
Quants Engineers Marketers
Both Sides of the Brain – Quants and Marketers
Your Company
Manufacturing Engineering
Product Logistics
Sales & Marketing
Marketing Analytics • Pricing & Forecasting
• Segmentation • Propensity Analysis • Churn • Cross-sell / Up-sell • Affinity & Association
• Geospatial & Trade Areas
Quant Analytics • Equipment Maintenance
• Trading & Finance
• Logistics • Supply Chain • Fulfillment
© Copyright 2000-2016 TIBCO Software Inc. 23
Both Sides of the Brain – in Your Company
Data
Systems People Process Things
Integration
Human Insight
Analyze Discover Predict Report
Analytics Event Processing
Live Analysis Events Discovery Alerting
Intelligent Technologies
APIs
Cloud
Fast Data
Automated Actions…
Contextual Processes…
Cross-Channel Notifications…
TIBCO Product Focus
High Variability in Time Taken to get Conditions to Lender
© Copyright 2000-2016 TIBCO Software Inc. 28
Business Process Management - Mortgages
Simple Process Management – Mortgages
80%+ reduction in Time to Lender
Business Process Management - Mortgages
© Copyright 2000-2016 TIBCO Software Inc. 29
Realtime Analytics Solution for Artificial Lift Surveillance
Matt Hackworth, Occidental Petroleum Corporation
© Copyright 2000-2016 TIBCO Software Inc.
Remote Monitoring of Equipment
• Oxy monitors ~3000 pumps with TIBCO Software
• Real time data • Electrical parameters
• Downhole pressures and temperatures
• Surface pressures
• Parameters constantly monitored
• Prevent failures (extend equipment life)
• Enhance production (keep systems running)
Transformer
ESP Controller
Well head sensors
P
P P
Controller
VSD
RTURTU
Remote Terminal Unit
Antenna
© Copyright 2000-2016 TIBCO Software Inc.
Value Creation
• Users see a well notification
• Investigation
• Launch field actions
• Value creation • Extend equipment life (ESP install
approximately $165,000) • Increase production (1% improvement in
ESP runtime = $8 MM/yr)
© Copyright 2000-2016 TIBCO Software Inc.
• DATA DISCOVERY • SEGMENTATION • PROPENSITY • AFFINITY • PREDICTION • TEST AND LEARN
Marketing & Customer Analytics
CUSTOMER • PURCHASE
BEHAVIOR • DEMOGRAPHICS • ENRICHMENT • PROFILING
PRODUCT • PURCHASED
TOGETHER • CUSTOMERS,
BASKETS • CHANNEL
#CA.1 Segmentation
Customer Segments – Hardware
Top Shopper
27% of customers &
35% of revenues
Broad purchase behavior
Budget Minded
34% of
customers & 29% of
revenues Highly
focused on core building categories
Outdoor Plus
15% of
customers & 16% of
revenues Mainly
outdoor, but other
spending
Gardener
10% of customers &
5% of revenues Primarily garden
Seasonal Shopper
11% of
customers & 12% of
revenues Very “event”
oriented
Pool Customer
3% of
customers & 4% of
revenues Very focused on pool and
patio categories
© Copyright 2000-2016 TIBCO Software Inc.
$531
$339
$423
$176
$429
$679
$192
$115 $156
$66
$143
$243
$-‐
$100
$200
$300
$400
$500
$600
$700
$800
Orchard Enthusiast Frugal Fixer Outdoor and More Lean Thumb Seasonal Spender Pools 'n Pa>o
Mean Revenue Dollars Mean Profit Dollars
Top Shopper Budget Minded Outdoor Plus Gardener Seasonal Shopper Pool Customer
# ITEMS # TRIPS $ / TRIP
RECENCY
Customer Segment KPIs – Hardware
© Copyright 2000-2016 TIBCO Software Inc.
Model: y = f(X, b)
#CA.2 Propensity Analysis
Propensity to buy 4 products Customers graphed by product
© Copyright 2000-2016 TIBCO Software Inc.
Real-Time Customer Interactions / Offers
No Login = No Customer History => Offer based on Product Association
Sarah Login = Sarah’s Customer History => Offer based on Propensity Model scored for Sarah
Offers on Transactions• Predict propensities on all new transactions• Make real-time, next-best, personalized offers• Track offers made and acceptance (yes/no)• Track $generated from offers
Test and Learn• Create challenger model/offer offline • Send portion of live data to challenger model/offer• A / B test of champion v challenger• Promote new champion
Real-Time Propensity Analysis
Op>mize pricing Check for
fraud
Make offer to customer
Restock inventory
Reroute transport
Give customer service
Proac>vely maintain machines
Action Analytics Applications
© Copyright 2000-2016 TIBCO Software Inc.
Big Data • Analysis of production • Analysis of contracts and product
inventory
Fast Data • Location data from ships and trains,
weather and tides • Manage product supply • Optimize fuel use
Benefits • Optimize product contracts • Maximize product shipped • Minimize logistics cost
Optimizing Supply Chain & LogisticsLogistics & Supply Chain
Thank you! Michael O’Connell, PhD Chief Analy>cs Officer TIBCO moconnell@>bco.com @MichOConnell hjp://about.me/moconnell +1-‐919-‐7401560
Contact – Follow me on Twitter
© Copyright 2000-2016 TIBCO Software Inc.
TIBCO Global Footprint
Headquartered in Palo Alto
10,000+ customers
3,500+ employees
Offices in 30+ countries
$1B+ annual revenue
Founded in 1997
© Copyright 2000-2016 TIBCO Software Inc.