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Michael O’Connell Chief Analytics Officer [email protected] @MichOConnell about.me/moconnell From Insight to Action with Analytics from Both Sides of the Brain

TIBCO presentation at the Chief Analytics Officer Forum East Coast 2016

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Michael O’Connell

Chief Analytics Officer

[email protected]

@MichOConnell

about.me/moconnell

From Insight to Action with Analytics from Both Sides of the Brain

•  Background •  Insight to Action

•  Business on Both Sides of the Brain •  Quants

•  Marketers

•  Insight to Action Case Studies •  Retail Banking

•  Industrial Equipment Management

•  Customer Analytics

•  Wrap-Up / Questions

Increase Productivity

Grow Revenue

Value

Reduce Risk

ROI

© Copyright 2000-2016 TIBCO Software Inc.

Insight to Action – from Both Sides of the Brain

Execu&on  Opera&ons  Tac&cal  Strategic  

Time  Increment   Seconds/  Minutes  

Process  Zone  

Batch  Analysis    

Hours  /  Days  /  Weeks  

Months  /  Quarters  

Quarters  /    Years  

Real-­‐Time    Analysis  

Importance  of  Alerts   Not  Important   Important   Necessary  

Value  to  the  Organiza:on  

Analytics Spectrum – Batch to Real-Time

Immediate   Long-­‐Term    Compe&&ve  Advantage  Value  to  the  Organiza:on  

TIBCO  is  the  only  analy:cs  pla>orm  that  provides  business  value  across  this  Analy:cs  Spectrum    

VISUAL  ANALYTICS  

Data  Discovery   Dashboards   Predic:on   Op:miza:on   Alerts   Automa:on  

Analy>cs  Maturity  

ADVANCED  ANALYTICS   STREAMING  ANALYTICS  

Insight to ActionAnalytics Spectrum – Insight to Action

© Copyright 2000-2016 TIBCO Software Inc.

Insight to Action – Visual & Predictive Data Discovery

© Copyright 2000-2016 TIBCO Software Inc.

Insight to Action – Visual & Predictive Data Discovery

© Copyright 2000-2016 TIBCO Software Inc.

Insight to Action – Visual & Predictive Data Discovery

© Copyright 2000-2016 TIBCO Software Inc.

Insight to Action – Visual & Predictive Data Discovery

Immediate   Long-­‐Term    Compe&&ve  Advantage  Value  to  the  Organiza:on  

TIBCO  is  the  only  analy:cs  pla>orm  that  provides  business  value  across  this  Analy:cs  Spectrum    

Data  Discovery   Dashboards   Predic:on   Op:miza:on   Alerts   Automa>on  

Analy>cs  Maturity  

ADVANCED  ANALYTICS  

Insight to ActionAnalytics Spectrum – Insight to Action

VISUAL  ANALYTICS   STREAMING  ANALYTICS  

TIBCO’s Runtime for R (TERR)

•  TIBCO has rewritten R as a Commercial Compute Engine •  Latest statistics scripting engine: S a S-PLUS® a R a TERR •  Runs R code including CRAN packages

•  Engine internals rebuilt from scratch at low-level •  Redesigned data objects, memory management •  High Performance + Big Data

•  TERR is licensed from TIBCO •  TERR Installs (free) with Spotfire Analyst / Desktop and other TIBCO

products (CEP, Stats) •  Spotfire Server can manage all TERR / R scripts, artifacts for reuse •  Standalone Developer Edition: www.TIBCOmmunity.com •  Supported by TIBCO

Model Fitting: 5 Million Rows Model Scoring: 20 Million Rows

TERR                                            7X                                    faster                                          84X  

TIBCO’s Runtime for R (TERR)

Spotfire and TERR local TERR on server

•  Build models on data using local TERR engine embedded in Spotfire

•  Build models on big data directly in TERR on server and display results in Spotfire

•  Run TERR as parallel sessions on Hadoop cluster, controlled and visualized in Spotfire

Data Source TERR TSSS

Spotfire

Results

ODBC JDBC SDC File

Data Function

Larger Data

Modeling

Spotfire

Local TERR

ODBC JDBC SDC File

Data

Data Source

Both Spotfire and TERR can load data from any ODBC or JDBC compliant source or from Spotfire Data Connections (SDC) or Spotfire Information Links stored in the Spotfire library.

TIBCO’s Runtime for R (TERR)

Immediate   Long-­‐Term    Compe&&ve  Advantage  Value  to  the  Organiza:on  

TIBCO  is  the  only  analy:cs  pla>orm  that  provides  business  value  across  this  Analy:cs  Spectrum    

Data  Discovery   Dashboards   Predic:on   Op:miza:on   Alerts   Automa:on  

Analy>cs  Maturity  

ADVANCED  ANALYTICS  

Insight to ActionAnalytics Spectrum – Insight to Action

VISUAL  ANALYTICS   STREAMING  ANALYTICS  

Campaign Effectiveness

Iden&fy  Customer  Segments  -­‐  Propensity  Models  -­‐  Value  (Life>me)  Model    

Iden&fy  Candidate  Offers  -­‐  Associa>on  -­‐  Propensity      

Offer Analysis Customer Analytics

Customer Experience

Simulate  Offer  Performance  -­‐  Acceptance  Rate  -­‐  Performance  KPIs                Revenue              Items              Profit            

Customer  Web  Session    

Execute  Offers  -­‐  Offer  group  defini>on  -­‐  Offer  assignment    

Call  Center  Engagement    

Analyze  Results  -­‐  KPIs              Revenue              Items              Profit  Customer  Hotspots  

Streaming Analytics – Example Flow: Retail Offers

15

Streaming Analytics – Configuration

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Request from Website Targeted Analytics Offer to Website

Customer Data Product Data

© Copyright 2000-2016 TIBCO Software Inc.

Spotfire Strengths - Insight to Action

Visual Data Discovery

•  Rapid data merge, calculations

•  Brush linking: mark, filter, drill

Smart Dashboards with AI Recommendations

•  AI engine suggests graphs, dashboards

•  Modern themes, colors, design

Easy to Configure Business Apps

•  Clicks and macros for all operations

•  Collaboration, annotation, storybooks

© Copyright 2000-2016 TIBCO Software Inc.

Spotfire Strengths - Insight to Action & Future Proof

In-line Data Prep and Advanced Analytics

•  Embedded Advanced Analytics (TIBCO Runtime R)

•  Mapping & Geo-Analytics

•  Streaming Analytics

Enterprise Class Platform

•  Extreme scalability and system elasticity

•  Enterprise Governance and Security

•  Manageable, Observable, Extensible

•  Standards-Based

•  Hybrid Topology options

© Copyright 2000-2016 TIBCO Software Inc.

Spotfire Focus – the Beauty : Reusable Themes

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Spotfire Focus – the Beauty : Reusable Colors

© Copyright 2000-2016 TIBCO Software Inc.

Spotfire Focus – the Brains : AI Recommendations

Analysis Workflows for Quants and Marketers

Quants Engineers Marketers

Both Sides of the Brain – Quants and Marketers

Both Sides of the Brain – Quants and Marketers

Your Company

Manufacturing Engineering

Product Logistics

Sales & Marketing

Marketing Analytics •  Pricing & Forecasting

•  Segmentation •  Propensity Analysis •  Churn •  Cross-sell / Up-sell •  Affinity & Association

•  Geospatial & Trade Areas

Quant Analytics •  Equipment Maintenance

•  Trading & Finance

•  Logistics •  Supply Chain •  Fulfillment

© Copyright 2000-2016 TIBCO Software Inc. 23

Both Sides of the Brain – in Your Company

Data

Systems People Process Things

Integration

Human Insight

Analyze Discover Predict Report

Analytics Event Processing

Live Analysis Events Discovery Alerting

Intelligent Technologies

APIs

Cloud

Fast Data

Automated Actions…

Contextual Processes…

Cross-Channel Notifications…

TIBCO Product Focus

Analysis Workflows for Quants and Marketers

Quants Engineers

Left Brain – Quants and Engineers

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Financial Dashboard : Business Insight

© Copyright 2000-2016 TIBCO Software Inc. 27

Business Process Management - Mortgages

High Variability in Time Taken to get Conditions to Lender

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Business Process Management - Mortgages

Simple Process Management – Mortgages

80%+ reduction in Time to Lender

Business Process Management - Mortgages

© Copyright 2000-2016 TIBCO Software Inc. 29

Realtime Analytics Solution for Artificial Lift Surveillance

Matt Hackworth, Occidental Petroleum Corporation

© Copyright 2000-2016 TIBCO Software Inc.

Remote Monitoring of Equipment

•  Oxy monitors ~3000 pumps with TIBCO Software

•  Real time data •  Electrical parameters

•  Downhole pressures and temperatures

•  Surface pressures

•  Parameters constantly monitored

•  Prevent failures (extend equipment life)

•  Enhance production (keep systems running)

Transformer

ESP  Controller

Well  head  sensors

P

P P

Controller

VSD

RTURTU

Remote  Terminal  Unit

Antenna

© Copyright 2000-2016 TIBCO Software Inc.

Value Creation

•  Users see a well notification

•  Investigation

•  Launch field actions

•  Value creation •  Extend equipment life (ESP install

approximately $165,000) •  Increase production (1% improvement in

ESP runtime = $8 MM/yr)

© Copyright 2000-2016 TIBCO Software Inc.

Alerting In The FieldNotifications

Industrial Equipment Management Improves Operations

Industrial Equipment

Right Brain – Marketers and Customer Analytics

Marketers

•  DATA DISCOVERY •  SEGMENTATION •  PROPENSITY •  AFFINITY •  PREDICTION •  TEST AND LEARN

Marketing & Customer Analytics

CUSTOMER •  PURCHASE

BEHAVIOR •  DEMOGRAPHICS •  ENRICHMENT •  PROFILING

PRODUCT •  PURCHASED

TOGETHER •  CUSTOMERS,

BASKETS •  CHANNEL

#CA.1 Segmentation

Customer Segments – Hardware

Top Shopper

27% of customers &

35% of revenues

Broad purchase behavior

Budget Minded

34% of

customers & 29% of

revenues Highly

focused on core building categories

Outdoor Plus

15% of

customers & 16% of

revenues Mainly

outdoor, but other

spending

Gardener

10% of customers &

5% of revenues Primarily garden

Seasonal Shopper

11% of

customers & 12% of

revenues Very “event”

oriented

Pool Customer

3% of

customers & 4% of

revenues Very focused on pool and

patio categories

© Copyright 2000-2016 TIBCO Software Inc.

 $531    

 $339    

 $423    

 $176    

 $429    

 $679    

 $192    

 $115      $156    

 $66    

 $143    

 $243    

 $-­‐        

 $100    

 $200    

 $300    

 $400    

 $500    

 $600    

 $700    

 $800    

Orchard  Enthusiast   Frugal  Fixer   Outdoor  and  More   Lean  Thumb   Seasonal  Spender   Pools  'n  Pa>o  

Mean  Revenue  Dollars   Mean  Profit  Dollars  

                       Top  Shopper                                          Budget  Minded                                            Outdoor  Plus                  Gardener                                        Seasonal  Shopper                                        Pool  Customer                                                                                  

#  ITEMS  #  TRIPS   $  /  TRIP  

RECENCY  

Customer Segment KPIs – Hardware

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Outdoor Products

Model:  y  =  f(X,  b)  

#CA.2 Propensity Analysis

Propensity  to  buy  4  products  Customers  graphed  by  product  

#CA.3 Affinity Analysis : Product Association

© Copyright 2000-2016 TIBCO Software Inc.

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Real-Time Customer Interactions / Offers

No Login = No Customer History => Offer based on Product Association

Sarah Login = Sarah’s Customer History => Offer based on Propensity Model scored for Sarah

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Operations and Call Center

Transactions

Offers

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Engaging Customer On Property – Chat, …

Offers on Transactions•  Predict propensities on all new transactions•  Make real-time, next-best, personalized offers•  Track offers made and acceptance (yes/no)•  Track $generated from offers

Test and Learn•  Create challenger model/offer offline •  Send portion of live data to challenger model/offer•  A / B test of champion v challenger•  Promote new champion

Real-Time Propensity Analysis

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OmniChannel Infrastructure

Op>mize  pricing   Check  for  

fraud  

Make  offer  to  customer  

Restock  inventory  

Reroute  transport  

Give  customer  service  

Proac>vely  maintain  machines  

Action Analytics Applications

© Copyright 2000-2016 TIBCO Software Inc.

Big Data •  Analysis of production •  Analysis of contracts and product

inventory

Fast Data •  Location data from ships and trains,

weather and tides •  Manage product supply •  Optimize fuel use

Benefits •  Optimize product contracts •  Maximize product shipped •  Minimize logistics cost

Optimizing Supply Chain & LogisticsLogistics & Supply Chain

Optimizing Supply Chain & LogisticsLogistics & Supply Chain

Optimizing Supply Chain & LogisticsLogistics & Supply Chain

Logistics & Supply Chain

Trade Area Analysis

Thank you! Michael  O’Connell,  PhD  Chief  Analy>cs  Officer  TIBCO    moconnell@>bco.com  @MichOConnell  hjp://about.me/moconnell  +1-­‐919-­‐7401560  

Contact – Follow me on Twitter

© Copyright 2000-2016 TIBCO Software Inc.

TIBCO Global Footprint

Headquartered in Palo Alto

10,000+ customers

3,500+ employees

Offices in 30+ countries

$1B+ annual revenue

Founded in 1997

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