The Map of Human Curiosity (TouchCast Analytics)

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Erick Schonfeld

Co-founder and Head of Content

Erick@touchcast

The Map Of Human Curiosity

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Let’s rethink video engagement.

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Basic Video vs. TouchCast Video

Typical engagement rate for TouchCast video Apps.

Typical engagement rate for YouTube Annotations

1% to 2% 50% to

70%

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If your video isn’t interactive, there are only two metrics to worry about:

1. How many viewers start the video

2. How long they stick with it.

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The simplicity of this data speaks to the simplicity of basic video.

It's the same “lean back and watch” one-way transaction born from the age of television.


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Yet we live in the age of the internet.

Shouldn’t video offer something more?

Because TouchCast offers interactivity, these videos need to be measured in new ways.


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When it comes to measuring the success of a TouchCast video, our objective is to provide users with the analytics to understand how to use the platform in more effective ways.

How Does TouchCast Measure Success?

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TouchCast Analytics

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Since TouchCast offers more interesting experiences to viewers, we offer smart tools to understand how viewers engage.

The TouchCast Heat Map is the pillar of the analytics suite.

The TouchCast Heat Map of Human Curiosity

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The Heat Map of Human CuriosityWith the Heat Map, you can monitor interactions with specific vApps throughout the video.

It’s not just about where or when viewers are clicking.

It’s about understanding what their intentions are.

It's about where their engagement led them.

And about what interactive content resonated the most.

There are two views to toggle between: heat (above example) and pure clicks / taps (below example).

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vApp interactions as a whole on a per-user basis are also tracked.

This line graph shows how many viewers interacted with one or more vApps during the video.

How Many vApps Were Engaged With?

Of viewers who watched this TouchCast tapped at least one vApp

57%

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We also show the percentage of viewers who tapped or clicked on each vApp. So you can measure which vApps perform the best.

The color-coded graph below shows the spikes of engagement exactly when each vApp was tapped correlated to the video timeline.

Engagement By vApp

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In terms of pure viewing, this bar chart reveals how many unique viewers experienced the TouchCast video on a daily basis.

Understanding Traffic

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Knowing how much of each video is consumed is still an important metric, and we provide that as well. Since TouchCasts are more engaging, viewers actually spend more time inside each video exploring the vApps.

Video Completion

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Erick Schonfeld

Co-founder and Head of Content

Erick@touchcast

Publishers or brands interested in becoming beta partners, please contact:

Data & Analytics

The Map of Human Curiosity (TouchCast Analytics)