Solving the app market with only grit, hustle, and a Spark cluster
Johnathan MercerVP of Analytics
[email protected]
30 minutes is a lot to ask
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I want to fill your pockets
Apptopia is a mobile app intelligence company
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Company Overview
>$4m raised from major investors like:
~40 employees
~6 years in business
Trusted by > 35,000 publishers worldwide.
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Standing “on the shoulders of giants”
Eli SapirCo-Founder & CEO
Jonathan KayCo-Founder & COO
Serge BalyukVP of Engineering
apptopia.com 9
We power mobile intel data for the best
Apptopia empowers mobile stakeholders
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apptopia.com 11
There is so much more to mobile than games
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User demographics and behavior
3%97% 40% 60%
GoToWebinarWealthfront
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Connecting the dots
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Competitive intelligence
5M
10M
15M
20M
25MWorldwide Downloads
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Investment decisions
2M
4M
6M
8M
10M
12MMonthly Active Users
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Advertising optimization
Apptopia is on a mission to solve the app market
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has empowered us.
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We combine public and proprietary data
Public DataRanks
Ratings
Reviews
Price
Publisher
Descriptions
Screenshots
Versions
Historical Performance of
>200K Apps
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Public data is predictive of performance
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Rank is the most predictive feature
Instagram
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Rank is also the most complex (i.e., fun) feature
App
. . .. . .
Downloads Revenue
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There are many categories and sub-categories
https://developer.apple.com/app-store/categories/
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The constellation of ranks is complex and constantly evolving
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We build models with data from connected apps
Connected Apps
All Apps
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For any app, day, country
How
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transformed us
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First generation training and scoring
Rserve
Slow scoring (~2 months)
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This was not a viable path forward
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Project Khaleesi
Dev
2 months to 2 days
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Systematically compare hundreds of models using
20x more data
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Spark and other open source tools have transformed us
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Where do we go from here?
The global app market is a complex dynamical system
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AppSimilarityBundled’nessCompetitiveness
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Focus as we scale
Here’s 4 things we learned
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First solve for the human side of the equation
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Avoidance should precede optimization
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Make big data small data
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Edges are more important than nodes
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Solving the app market with only grit, hustle, and a Spark cluster
Johnathan MercerVP of Analytics
[email protected]