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Back in the olden days, brands whacked people over the head with feature-driven messages. Nuclear families, TVs and living rooms were the ideal environment for bully-boy push tactics to thrive. But online, the public is your judge and jury. Fail to entertain and you’ll hang. Make them laugh or cry, make them surprised or angry… but for heaven’s sake you got to move them. If you do, good things will happen; they’ll share, recommend, even watch ‘til the end! But what’s the best way to understand if you’ve got pulling power? Which groups does it resonate with? Facial tracking technology can answer these questions within a day or two for a few thousand pounds.
Citation preview
Emotional ExperienceHow to connect with the customer
Imagination | London | 5th June 2014
Facial coding - WTF?
Video Production Video Distribution
2012 2013 2014
1,0005,000
16,000
Vid
eos
testedFacial Coding is Growing Fast
…it’s used by lots of familiar brands.
Facial Coding Demo
Uses a mix of 2D and 3D modelling to measure emotions.
Compensates for adverse lighting conditions and occlusions.
How it works
People view your content at home, on their own computers, replicating a normal, everyday viewing experience. All content is secure and confidential.
Data’s collected
Emotions are collated from audiences and processed in near real-time.
Data’s crunched
Data is instantly available online, easily accessible and presentation-ready:
1: Segments2: Norms3: Performance
Data’s displayed
Online Dashboard
Easy to read, second-by-second charts with customisable views and data segments.
Slice ‘n’ dice views
Online Dashboard
Benchmark against similar categories, markets and geographies.
Thousands of videos in our database which grows every week.
Compare instantly
Online Dashboard
A simple, presentation-ready overview report, including a 1 to 10 performance score based on four metrics: Attraction, Retention, Engagement and Impact.
Performance at-a-glance
Volkswagen - The Force has excellent overall performance. Better
than 92% of ads
EmotionAll® score
Volkswagen – The Force
High EmotionAll® scores drive results
3x
20x
8x
100x
More likely to
watch to the end
Higher click
through rate
Social action
conversion
Quicker in
attracting views
Source: AOL research 2013
What is experiential content?
Experiential content characteristics
People are at the centre of the narrative – not the product.
Human
Experiential content tells a story – there’s no hard sell.
Stories
Amusement and enjoyment keeps an audience engaged, makes it memorable –sharable even.
Entertain
Experiential content characteristics
People are at the centre of the narrative – not the product.
Human
Experiential content tells a story – there’s no hard sell.
Stories
Amusement and enjoyment keeps an audience engaged, makes it memorable –sharable even.
Entertain
“People will forget what you said, people will forget what you did but people will never forget how you made them feel.”
Maya Angelou – Poet, author and activist
Thank you
realeyesit.com | @realeyesit | #ExperienceContent
