RadioMonthly Report March 2015

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 38 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)

About the Report

Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

SNAPSHOT

• Telecom topped the advertising followed by Garments and Milk & Diary and in March 2015.

• Telenor was the top advertiser in Feb 2015.

• Telenor 3G was the top advertised brand.

Last Month Rank

No. CATEGORIES(MINS)

(%)

1 1 Telecom 19.9%

- 2 Garments 9.4%

2 3 Milk and Dairy 6.9%

3 4 Banking and Finance 5.0%

- 5 Cell Phones 4.2%

9 6 Automotive 3.7%

4 7 Beverages - CSD 3.5%

7 8 Hair Care 3.1%

8 9 Hotel & Restaurants 2.9%

- 10 Electronics 2.8%

*Top 10 Categories contributed 61.2% of the total Ad Volume.

INDUSTRY TOP 10 [CATEGORIES]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. CORPORATIONS(MINS)

(%)

1 1 Telenor 11.7%

2 2 Unilever Pakistan 7.5%

4 3 Nestle Pakistan 7.4%

- 4 China Mobile 5.3%

- 5 Samsung 4.2%

- 6 Bonanza 3.9%

6 7 Pepsi 3.4%

- 8 Ufone GSM 3.1%

8 9 PTCL 2.7%

3 10 Mobilink 2.7%

INDUSTRY TOP 10 [Advertisers]

(BASED ON NUMBER OF MINUTES)

INDUSTRY TOP 10 [BRANDS]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. BRANDS(MINS)

(%)

3 1 Telenor 3G 5.4%

- 2 Zong 4G 5.1%

- 3 Bonanza 3.9%

- 4 everyday Milk 3.5%

- 5 Ufone 3G 3.1%

- 6 Mobi Cash 2.4%

- 7 Pepsi 2.4%

- 8 TalkShawk 2.3%

- 9 Easy Paisa 2.2%

5 10 New Lahore City 2.0%

INDUSTRY TOP 10 [CAMPAIGNS]

(BASED ON NUMBER OF MINUTES)

No. CAMPAIGNS ORGANIZATIONS(MINS)

(%)

1 Satrangi Summer Collection 2015 Bonanza 3.8

2 Khaas Mazaydar Chaye Song Nestle Pakistan 3.5

3 Telenor Apps Store Telenor 3.0

4 Pepsi 1.75L New Edit Pepsi 2.3

5 500 Telenor Minutes Free/Month Telenor 2.2

6 Song Nestle Pakistan 1.9

7 All Calls Free After 1st Call Telenor 1.8

8 International Call 12 Countries In Rs.1/m China Mobile 1.7

9 New Lahore City (Song) Rafi Group 1.7

10 Rango Ke Dunya Lawn Collection Alkaram Studio 1.5

Total Minutes: 55,582

Trend AnalysisJan 15 – Feb 15

Advertising in Minutes*

Based on 28 Radio Stations in 6 Cities

Share in Millions

Trend AnalysisJan 15 - Feb 15

Based on 28 Radio Stations in 6 Cities

FM Channel ShareAdvertising in Minutes

March 2015

TIME BAND SHAREAdvertising in Minutes

Evening time and Morning time slot attracted more advertisers throughout all cities

• Morning Time 8 am – 10 am • House Show / Life Style 11 am – 01 pm • Afternoon Drive 1 pm – 3 pm • Pre – Drive Time 3 pm – 5 pm • Drive Time Evening 5 pm – 7 pm • Late Evening 7 pm – 10 pm • Night Time 10 pm – 12 am • Early Night 12 am – 1 am • Late Night 1 am – 7 am

CITY WISE SHARE%Share of Advertising

Average Nos. of Ads / Day

An average of 3,995 ads were aired in Karachi on FM stations per day

Faisalabad 49,685Hyderabad 29,832Islamabad 88,880Karachi 119,860Lahore 101,330Multan 20,946Total 410,533

THE ENDTHE END

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For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Nasir ud Din nasir@mediamiles.biz nasir@mediamiles.biz

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