On-Page Optimization SEO Report Sample by SEO Traffic

Page Optimization Audit Report Report created: Apr 1, 2015Webpage: http://www.seotraffic.co.za...-copywriting-services/

IntroductionThis report compares your webpage with the top 10 ranking pages for the selected keyword. Based on what brought your competitors to top rankingpositions, the report gives advice on optimizing your own pages for top rankings.

Page overall optimization rate in Google.co.za is 34.1%

Page optimization rate for the keyword SEO Copywriting is 36.4%

Title M.Keywords M.Description H1 H2-H6

17.7%

1 keyword99%

2 keywords22.5%

2 keywords21.7%

1 keyword75.7%

1 keyword

Bold Italic Link Anchors Images Alt Texts Body

59.4%

1 keyword23.8%

1 keyword86.8%

3 keywords26%

1 keyword92.2%

10 keywords

Total number of keyword repetitions is 23

Prominence is 75.4%

Page optimization rate for the keyword SEO Copywriting Services is 43.2%


22.6%

1 keyword69.3%

1 keyword26.5%

2 keywords93.6%

1 keyword16%

0 keywords


92.4%

1 keyword24.3%

0 keywords28.2%

2 keywords98.6%

1 keyword63.8%

6 keywords


Prominence is 88.2%

Page optimization rate for the keyword Professional Copywriters is 22.7%


20%

1 keyword0%

0 keywords27.6%

0 keywords22.7%

0 keywords27.5%

0 keywords


28%

0 keywords17.5%

0 keywords26.6%

0 keywords27.4%

0 keywords29.8%

0 keywords


Prominence is 0%

Title optimization rate is 20.1%

Recommendations

Use approximately 9 words in your page's title and place your keywords as follows:

"SEO Copywriting" should be used once"SEO Copywriting Services" should be used once"Professional Copywriters" should be used once

Note: Try to use the word "copywriting" only 1 time(s) in your keyphrases. Use the word "seo" only 1 time(s). (See explanation at the bottomof this report*).

Title optimization rate for the keyword SEO Copywriting is 17.7%

Page

Keyword Density Keyword Count Words Total

0% 40% 0 1 5 13

www.seotraffic.co.za/se...es/ 40% 1 5

contentverve.com/seo-...phic/ 16.7% 1 12

contentverve.com/seo-...2014/ 15.4% 1 13

en.wikipedia.org/wiki...iting 0% 0 5

moz.com/blog/10-...-building 25% 1 8

neilpatel.com/2015/...gle-2/ 16.7% 1 12

seocopywriting.com/ 28.6% 1 7

seocopywriting.com/blog/ 20% 1 10

http://www.seotraffic.co.za/

http://www.seotraffic.co.za/seo-services/seo-copywriting-services/

#META_KEYWORDS

#META_KEYWORDS

#BODY

#BODY

#META_KEYWORDS

#META_KEYWORDS

#BODY

#BODY

#META_KEYWORDS

#META_KEYWORDS

#BODY

#BODY

#noteReference


http://contentverve.com/seo-copywriting-10-tips-content-ranks-infographic/

http://contentverve.com/seo-copywriting-13-tips-for-writing-content-that-ranks-2014/

http://en.wikipedia.org/wiki/Copywriting

http://moz.com/blog/10-super-easy-seo-copywriting-tips-for-link-building

http://neilpatel.com/2015/02/10/seo-copywriting-how-to-write-content-for-people-and-optimize-for-google-2/

http://seocopywriting.com/

http://seocopywriting.com/blog/

writtent.com/blog/3...ontent/ 22.2% 1 9

www.copyblogger.com/se...ng/ 33.3% 1 6

www.wordstream.com/art...ting 25% 1 8

Avg. Competitor 22.5% 1 9

Title optimization rate for the keyword SEO Copywriting Services is 22.6%

Page


0% 60% 0 1 2 13



expresswriters.com/ 0% 0 9

kidsinthegame.org/wp-...ices 0% 0 11

seocopywriting.com/seo...ing/ 0% 0 3

uk.copify.com/seo-c...rvices 33.3% 1 9

www.ecopywriters.com/ 0% 0 2

www.fiverr.com/categ...riting 42.9% 1 7

www.redevolution.com/se...ng/ 37.5% 1 8

www.stickycontent.com/s...g/ 27.3% 1 11

www.wordrefuge.com/ser...ces/ 0% 0 13


Title optimization rate for the keyword Professional Copywriters is 20%

Page


0% 40% 0 1 4 15



unbounce.com/landin...nverts/ 13.3% 1 15

www.conversion-rate-experts.com... 22.2% 1 9

www.copyblogger.com/pr...er/ 20% 1 10

www.copywritingconference.com... 0% 0 13

www.fiverr.com/categ...riting 28.6% 1 7

www.procopywriters.co.uk/ 0% 0 4

www.procopywriters.co.uk/.../ 0% 0 12


www.the-pca.org/ 33.3% 1 6


Meta description optimization rate is 25.5%

Recommendations

Use approximately 21 words in your page's meta description and place your keywords as follows:

"SEO Copywriting" should be used once"SEO Copywriting Services" should be used once"Professional Copywriters" should be repeated around 3 times


Meta description optimization rate for the keyword SEO Copywriting is 22.5%

http://writtent.com/blog/35-seo-copywriting-tips-rocking-content/

http://www.copyblogger.com/seo-copywriting/

http://www.wordstream.com/articles/keyword-research-for-seo-copywriting



https://expresswriters.com/

http://kidsinthegame.org/wp-content/themes/twentythirteen/404.php?q=Seo+Copywriting+Services

http://seocopywriting.com/seo-copywriting/

https://uk.copify.com/seo-copywriting-services

http://www.ecopywriters.com/

https://www.fiverr.com/categories/writing-translation/professional-copywriting

https://www.redevolution.com/seo-copywriting/

http://www.stickycontent.com/services/digital-copywriting/seo-copywriting/

http://www.wordrefuge.com/services/



http://unbounce.com/landing-page-copywriting/3-professional-copywriters-landing-page-copy-that-converts/

http://www.conversion-rate-experts.com/copywriting/

http://www.copyblogger.com/professional-copywriter/

http://www.copywritingconference.com/


http://www.procopywriters.co.uk/

http://www.procopywriters.co.uk/join-the-pcn/

http://www.procopywriters.co.uk/recommended-rates-for-hiring-copywriters/

http://www.the-pca.org/

#noteReference

Page


0% 19% 0 2 0 42


contentverve.com/seo-...phic/ 0% 0 25

contentverve.com/seo-...2014/ 0% 0 27


moz.com/blog/10-...-building 4.8% 1 42

neilpatel.com/2015/...gle-2/ 0% 0 0


seocopywriting.com/blog/ 17.4% 2 23

writtent.com/blog/3...ontent/ 8% 1 25



Avg. Competitor 9.1% 1.2 27

Meta description optimization rate for the keyword SEO Copywriting Services is 26.5%

Page


0% 28.6% 0 2 0 24

www.seotraffic.co.za/se...es/ 28.6% 2 21




seocopywriting.com/seo...ing/ 26.1% 2 23



www.fiverr.com/categ...riting 0% 0 23

www.redevolution.com/se...ng/ 0% 0 21

www.stickycontent.com/s...g/ 15% 1 20



Meta description optimization rate for the keyword Professional Copywriters is 27.6%

Page


0% 33.3% 0 1 0 29



unbounce.com/landin...nverts/ 0% 0 24








www.the-pca.org/ 25% 1 8



































Meta keywords tag optimization rate is 56.1%

Recommendations

Use approximately 8 words in your page's meta keywords tag and place your keywords as follows:

"SEO Copywriting" should be used once"SEO Copywriting Services" should be used once"Professional Copywriters" should be used once(See explanation at the bottom of this report*).


Meta keywords tag optimization rate for the keyword SEO Copywriting is 99%

Page


0% 25% 0 2 0 16


contentverve.com/seo-...phic/ 0% 0 0

contentverve.com/seo-...2014/ 0% 0 0


moz.com/blog/10-...-building 0% 0 0

neilpatel.com/2015/...gle-2/ 0% 0 0

seocopywriting.com/ 0% 0 0

seocopywriting.com/blog/ 0% 0 0

writtent.com/blog/3...ontent/ 0% 0 0

www.copyblogger.com/se...ng/ 0% 0 0


Avg. Competitor 0% 0 0

Meta keywords tag optimization rate for the keyword SEO Copywriting Services is 69.3%

Page


0% 18.8% 0 1 0 16






uk.copify.com/seo-c...rvices 0% 0 0



www.redevolution.com/se...ng/ 0% 0 4

www.stickycontent.com/s...g/ 0% 0 7



Meta keywords tag optimization rate for the keyword Professional Copywriters is 0%

Page


0% 1% 0 1 0 16


#adviceReference

#noteReference

























unbounce.com/landin...nverts/ 0% 0 0

www.conversion-rate-experts.com... 0% 0 0







www.the-pca.org/ 0% 0 10


H1 headings optimization rate is 46%

Recommendations

Use approximately 1 H1 headings on your page, so that each heading includes 10 words on average. Place your keywords in H1 headings asfollows:

"SEO Copywriting" should be used once"SEO Copywriting Services" should be repeated around 2 times"Professional Copywriters" should be used once

H1 headings optimization rate for the keyword SEO Copywriting is 21.7%

Page

Keyword Density Keyword Count Words Total H1 headings Total

0% 66.7% 0 1 0 27 1 5

www.seotraffic.co.za/se...es/ 66.7% 1 3 1

contentverve.com/seo-...phic/ 16.7% 1 12 1

contentverve.com/seo-...2014/ 16.7% 1 12 1

en.wikipedia.org/wiki...iting 0% 0 1 1

moz.com/blog/10-...-building 0% 0 3 1

neilpatel.com/2015/...gle-2/ 16.7% 1 12 1

seocopywriting.com/ 7.4% 1 27 5

seocopywriting.com/blog/ 0% 0 0 1

writtent.com/blog/3...ontent/ 28.6% 1 7 1

www.copyblogger.com/se...ng/ 50% 1 4 1

www.wordstream.com/art...ting 22.2% 1 9 1

Avg. Competitor 22.6% 1 10 1

H1 headings optimization rate for the keyword SEO Copywriting Services is 93.6%

Page


0% 100% 0 1 0 7 0 5

www.seotraffic.co.za/se...es/ 100% 1 3 1


expresswriters.com/ 0% 0 7 1

kidsinthegame.org/wp-...ices 0% 0 7 1

seocopywriting.com/seo...ing/ 0% 0 0 0

uk.copify.com/seo-c...rvices 100% 1 3 1

www.ecopywriters.com/ 0% 0 0 0





























www.fiverr.com/categ...riting 0% 0 4 1

www.redevolution.com/se...ng/ 100% 1 3 1

www.stickycontent.com/s...g/ 100% 1 3 1

www.wordrefuge.com/ser...ces/ 0% 0 7 5

Avg. Competitor 100% 1 4 2

H1 headings optimization rate for the keyword Professional Copywriters is 22.7%

Page


0% 33.3% 0 1 0 20 1 3



unbounce.com/landin...nverts/ 14.3% 1 14 1

www.conversion-rate-experts.com... 33.3% 1 6 1

www.copyblogger.com/pr...er/ 22.2% 1 9 1

www.copywritingconference.com... 0% 0 20 3


www.procopywriters.co.uk/ 0% 0 0 1

www.procopywriters.co.uk/.../ 0% 0 8 2


www.the-pca.org/ 0% 0 2 1


H2-H6 headings optimization rate is 39.7%

Recommendations

Use approximately 14 H2-H6 headings on your page, so that each heading includes 6 words on average. Place your keywords in H2-H6headings as follows:

"SEO Copywriting" should be repeated around 4 times"SEO Copywriting Services" should be repeated around 5 times"Professional Copywriters" should be used once

H2-H6 headings optimization rate for the keyword SEO Copywriting is 75.7%

Page

Keyword Density Keyword Count Words Total H2-H6 headings Total

0% 20.8% 0 5 12 149 3 35


contentverve.com/seo-...phic/ 0% 0 13 4

contentverve.com/seo-...2014/ 0% 0 12 4


moz.com/blog/10-...-building 1.3% 1 149 18


seocopywriting.com/ 20.8% 5 48 14

seocopywriting.com/blog/ 3.9% 2 103 17

writtent.com/blog/3...ontent/ 0% 0 147 35


www.wordstream.com/art...ting 0% 0 42 12



























Avg. Competitor 8.2% 2.5 63 14

H2-H6 headings optimization rate for the keyword SEO Copywriting Services is 16%

Page


0% 16.7% 0 1 0 129 0 32











www.wordrefuge.com/ser...ces/ 16.7% 1 18 3


H2-H6 headings optimization rate for the keyword Professional Copywriters is 27.5%

Page


0% 0.3% 0 1 0 673 0 43




www.conversion-rate-experts.com... 0% 0 69 17

www.copyblogger.com/pr...er/ 0% 0 375 43








Bold text optimization rate is 59.9%

Recommendations

Use approximately 16 bold text blocks on your page, so that each block includes 8 words on average. Place your keywords in bold text blocks asfollows:


Bold text optimization rate for the keyword SEO Copywriting is 59.4%

Keyword Density Keyword Count Words Total Bold text Total























Page

0% 3.6% 0 3 0 386 0 64







seocopywriting.com/ 0% 0 0 1






Bold text optimization rate for the keyword SEO Copywriting Services is 92.4%

Page


0% 5.2% 0 13 0 750 0 69













Bold text optimization rate for the keyword Professional Copywriters is 28%

Page


0% 1.4% 0 1 0 139 0 30











































Italic text optimization rate is 21.9%

Recommendations

Use approximately 37 italic text blocks on your page, so that each block includes 2 words on average. Place your keywords in italic text blocksas follows:

"SEO Copywriting" should be used once"SEO Copywriting Services" should be repeated around 6 times"Professional Copywriters" should be used once

Italic text optimization rate for the keyword SEO Copywriting is 23.8%

Page

Keyword Density Keyword Count Words Total Italic text Total

0% 33.3% 0 5 0 697 0 405


contentverve.com/seo-...phic/ 0% 0 0 0











Italic text optimization rate for the keyword SEO Copywriting Services is 24.3%

Page


0% 27.3% 0 1 0 16 0 20






































Italic text optimization rate for the keyword Professional Copywriters is 17.5%

Page


0% 1% 0 1 0 46 0 20



unbounce.com/landin...nverts/ 0% 0 46 5










Link anchor text optimization rate is 47.2%

Recommendations

Place approximately 118 text links on your page. Ideally, anchor text of each link should include 3 words on average. Use your keywords in linkanchor texts as follows:


Link anchor text optimization rate for the keyword SEO Copywriting is 86.8%

Page

Keyword Density Keyword Count Words Total Link anchor text Total

0% 20% 0 22 43 1360 35 715




en.wikipedia.org/wiki...iting 0.7% 1 285 154




seocopywriting.com/blog/ 9.1% 22 481 181




Avg. Competitor 6.1% 8.6 516 206

Link anchor text optimization rate for the keyword SEO Copywriting Services is 28.2%

Page
























0% 4.1% 0 2 76 285 39 154










www.stickycontent.com/s...g/ 2.6% 1 117 52



Link anchor text optimization rate for the keyword Professional Copywriters is 26.6%

Page


0% 0.5% 0 1 42 1296 20 278













Image alt attributes optimization rate is 50.7%

Recommendations

You can place approximately 27 images with alt attributes on your page. Ideally, each image alt attribute should include 1 words on average.Use your keywords in image alt texts as follows:

"SEO Copywriting" should be used once"SEO Copywriting Services" should be used once"Professional Copywriters" should be used once

Image alt attributes optimization rate for the keyword SEO Copywriting is 26%

Page

Keyword Density Keyword Count Words Total Image alt attributes Total

0% 12.5% 0 1 0 184 1 140






























neilpatel.com/2015/...gle-2/ 0% 0 61 66



writtent.com/blog/3...ontent/ 4.9% 1 41 35




Image alt attributes optimization rate for the keyword SEO Copywriting Services is 98.6%

Page


0% 18.8% 0 1 0 73 0 17













Image alt attributes optimization rate for the keyword Professional Copywriters is 27.4%

Page


0% 1% 0 1 0 62 2 113



unbounce.com/landin...nverts/ 0% 0 14 19









































Body text optimization rate is 61.9%

Recommendations

Use approximately 2421 words in your page's body (bold: 123, italic: 69, links: 312, plain text: 1917) and place your keywords as follows:

"SEO Copywriting" should be repeated around 16 times (bold: 2, italic: 1, links: 9, plain text: 4)"SEO Copywriting Services" should be repeated around 11 times (bold: 2, italic: 6, links: 3)"Professional Copywriters" should be repeated around 11 times (bold: 1, italic: 1, links: 1, plain text: 8)

Body text optimization rate for the keyword SEO Copywriting is 92.2%

Page


0.1% 7.5% 1 27 432 13359


contentverve.com/seo-...phic/ 0.2% 5 4996

contentverve.com/seo-...2014/ 0.2% 2 2237

en.wikipedia.org/wiki...iting 0.2% 1 975

moz.com/blog/10-...-building 0.1% 9 13359

neilpatel.com/2015/...gle-2/ 0.6% 25 8412


seocopywriting.com/blog/ 0.6% 27 9052

writtent.com/blog/3...ontent/ 0.6% 8 2729


www.wordstream.com/art...ting 0.5% 4 1552


Body text optimization rate for the keyword SEO Copywriting Services is 63.8%

Page


0% 2% 0 16 0 3021









www.redevolution.com/se...ng/ 1.1% 1 279

www.stickycontent.com/s...g/ 1.2% 2 506

www.wordrefuge.com/ser...ces/ 1.6% 16 3021


Body text optimization rate for the keyword Professional Copywriters is 29.8%

Page


0% 1.9% 0 32 0 11802

























unbounce.com/landin...nverts/ 0.3% 3 2229


www.copyblogger.com/pr...er/ 0.5% 32 11802






www.the-pca.org/ 1.9% 3 321


Title details5 words in title

SEO Copywriting Services | Professional Copywriters

Title of avg.competitor for the keyword SEO Copywriting consists of 9 words.

Page Title

www.copyblogger.com/seo-copywriting/6 words in title

SEO Copywriting Tips, Secrets, and Strategies

seocopywriting.com/7 words in title

SEO Copywriting: Training, Content Writing & Free Tips

seocopywriting.com/blog/10 words in title

SEO Copywriting blog: Web and social media writing secrets & tips

contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/13 words in title

SEO Copywriting – 13 Tips for Writing Content that Ranks in 2014 (Infographic) -ContentVerve.com

contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/12 words in title

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic)

en.wikipedia.org/wiki/Copywriting5 words in title

Copywriting - Wikipedia, the free encyclopedia

writtent.com/blog/35-seo-copywriting-tips-rocking-content/9 words in title

35 SEO Copywriting Tips for Rocking Content | Writtent Blog

moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building8 words in title

SEO Copywriting Tips for Improved Link Building - Moz

neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/12 words in title

SEO Copywriting: How To Write Content For People and Optimize For Google

www.wordstream.com/articles/keyword-res...h-for-seo-copywriting8 words in title

Keyword Research for SEO Copywriting For Experts | Wordstream

Title of avg.competitor for the keyword SEO Copywriting Services consists of 8 words.

Page Title

uk.copify.com/seo-copywriting-services9 words in title

SEO Copywriting Services | SEO Copywriter | SEO Copywriters - Copify UK

www.stickycontent.com/services/digital-c...ng/seo-copywriting/11 words in title

Seo copywriting services | Products | Sticky Content | Online copywriting agency| London UK

seocopywriting.com/seo-copywriting/3 words in title

SEO Copywriting - SuccessWorks

www.ecopywriters.com/2 words in title

Home - eCopywriters

expresswriters.com/9 words in title

Great Content For All Your Writing Needs - Express Writers

www.wordrefuge.com/services/13 words in title

Creative Website Copywriter | Travel Copywriting | Brand Consulting | SEOWriting Service – Services | Word Refuge

en.wikipedia.org/wiki/Copywriting





























5 words in titleCopywriting - Wikipedia, the free encyclopedia

kidsinthegame.org/wp-content/themes/tw...+Copywriting+Services11 words in title

KIDS in the GAME — Every Kid Deserves A Chance To Play

www.fiverr.com/categories/writing-tra...rofessional-copywriting7 words in title

Professional Copywriters, SEO & Website Copywriting Services | Fiverr

www.redevolution.com/seo-copywriting/8 words in title

SEO Copywriting Services, Professional Researched SEO Web Copy

Title of avg.competitor for the keyword Professional Copywriters consists of 9 words.

Page Title

www.procopywriters.co.uk/4 words in title

The Professional Copywriters' Network

www.procopywriters.co.uk/join-the-pcn/12 words in title

Join the PCN or upgrade to Pro Membership | The Professional Copywriters'Network

www.procopywriters.co.uk/recommended-rates...iring-copywriters/9 words in title

Recommended rates for hiring copywriters | The Professional Copywriters'Network

www.fiverr.com/categories/writing-tra...rofessional-copywriting7 words in title

Professional Copywriters, SEO & Website Copywriting Services | Fiverr

www.copyblogger.com/professional-copywriter/10 words in title

5 Situations That Demand You Hire a Professional Copywriter - Copyblogger

www.conversion-rate-experts.com/copywriting/9 words in title

How to beat most professional copywriters | Conversion Rate Experts

unbounce.com/landing-page-copywritin...page-copy-that-converts/15 words in title

3 Professional Copywriters on What It Takes to Write Landing Page Copy thatConverts | Unbounce

www.copywritingconference.com/13 words in title

Copywriting Conference 2015 · From the Professional Copywriters' Network |London, Friday 9 October 2015

www.the-pca.org/6 words in title

The Professional Copywriters Association (The PCA)

en.wikipedia.org/wiki/Copywriting5 words in title

Copywriting - Wikipedia, the free encyclopedia

Meta description details21 words in meta description

Need SEO copywriting services? Great copy can improve your Google rankings and boost website conversions. Learn moreabout SEO copywriting services.

Meta description tag of competitors for the keyword SEO Copywriting consists of 27 words on average.

Page Meta description

www.copyblogger.com/seo-copywriting/27 words in meta description

SEO copywriting goes well beyond web page copy with targeted keyword phrases.This free report reveals the tips, secrets, and strategies of writing for search engineoptimization.

seocopywriting.com/26 words in meta description

Need great SEO content? Get help from the industry's first SEO copywritingagency. We'll help you wow your readers, get better rankings and make moremoney.

seocopywriting.com/blog/23 words in meta description

How can SEO copywriting help your business? Discover actionable SEOcopywriting tips, social media writing advice and strategies for creating great Webcopy.

contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/27 words in meta description

Copywriting is one of the most important aspects of onsite SEO. But it's hard toknow what works. Here are 13 tips for writing content that ranks.

contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/25 words in meta description

Copy is one of the most important aspects of onsite Search Engine Optimization.This infographic gives you10 tips for writing content that ranks in 2013.

en.wikipedia.org/wiki/CopywritingNo meta description

-

writtent.com/blog/35-seo-copywriting-tips-rocking-content/25 words in meta description

If you can create great content, that's cool. But do you want learn how to createawesome content? If so, check these SEO copywriting tips.

moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building42 words in meta description

Want to know the secrets of SEO copywriting? Compare the two posts below, bothwritten by the exact same SEO expert and each containing around the samenumber of words. Without knowing the subject, can you guess which post earnedmore links?

neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/























No meta description-

www.wordstream.com/articles/keyword-res...h-for-seo-copywriting17 words in meta description

Learn how to incorporate good SEO keyword research practices into your writingprocess with this comprehensive guide.

Meta description tag of competitors for the keyword SEO Copywriting Services consists of 19 words on average.


uk.copify.com/seo-copywriting-services18 words in meta description

SEO copywriting services from approved copywriters at Copify. High qualitycopywriting with an average turnaround under 48 hours!

www.stickycontent.com/services/digital-c...ng/seo-copywriting/20 words in meta description

Sticky Content's seo copywriting services help you to create great contentoptimised for search engines to support your seo strategies.

seocopywriting.com/seo-copywriting/23 words in meta description

Need SEO copywriting services? Great copy can boost your Google rankings -and help you make more money. Learn more about SEO copywriting services.

www.ecopywriters.com/No meta description

-

expresswriters.com/24 words in meta description

Awesome copywriting for all your content. Blogs, social, content curation, andmuch more. Our writing team is trusted by thousands of brands. Order Online.

www.wordrefuge.com/services/16 words in meta description

Boost your search ranking with our top-quality SEO copywriting, travel SEO, travelwriting and branding services...


-

kidsinthegame.org/wp-content/themes/tw...+Copywriting+Services7 words in meta description

Every Kid Deserves A Chance To Play

www.fiverr.com/categories/writing-tra...rofessional-copywriting23 words in meta description

Copywriting services. Hire professional writers to create copy for your blog,website, marketing materials and more on Fiverr.com. All Gigs start at $5.

www.redevolution.com/seo-copywriting/21 words in meta description

Do you need concise web copy that drives traffic to your site. Talk to us about SEOand web copy writing.

Meta description tag of competitors for the keyword Professional Copywriters consists of 19 words on average.


www.procopywriters.co.uk/17 words in meta description

Join this online community to meet copywriters, find work and get help withcharging professional copywriting fees.

www.procopywriters.co.uk/join-the-pcn/27 words in meta description

When you click the New Member signup button above, you will be directed toPayPal to process your payment. You do not need a PayPal account to

www.procopywriters.co.uk/recommended-rates...iring-copywriters/29 words in meta description

Being professional means a fair rate for a job well done. Part of our mission is topromote professional standards in copywriting. And a key part of that is

www.fiverr.com/categories/writing-tra...rofessional-copywriting23 words in meta description

Copywriting services. Hire professional writers to create copy for your blog,website, marketing materials and more on Fiverr.com. All Gigs start at $5.

www.copyblogger.com/professional-copywriter/17 words in meta description

Even if you're a strong marketing writer ... you still may want to bring in a pro.

www.conversion-rate-experts.com/copywriting/6 words in meta description

How to beat most professional copywriters

unbounce.com/landing-page-copywritin...page-copy-that-converts/24 words in meta description

Is your landing page copy killing it… or is it killing your conversions? Before youwrite another word, check out these battle-tested copywriting tactics.

www.copywritingconference.com/No meta description

-

www.the-pca.org/8 words in meta description

The UK’s only professional association for professional copywriters


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Meta keywords tag details16 words in meta keywords

seo copywriting services, professional copywriting services, seo content writing services, website copywriting services, seocopywriting rates

Meta keywords tag of competitors for the keyword SEO Copywriting consists of 0 words on average.






















Page Meta keywords tag

www.copyblogger.com/seo-copywriting/No Meta keywords

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seocopywriting.com/No Meta keywords

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seocopywriting.com/blog/No Meta keywords

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contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/No Meta keywords

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contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/No Meta keywords

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en.wikipedia.org/wiki/CopywritingNo Meta keywords

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writtent.com/blog/35-seo-copywriting-tips-rocking-content/No Meta keywords

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moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-buildingNo Meta keywords

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neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/No Meta keywords

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www.wordstream.com/articles/keyword-res...h-for-seo-copywritingNo Meta keywords

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Meta keywords tag of competitors for the keyword SEO Copywriting Services consists of 6 words on average.


uk.copify.com/seo-copywriting-servicesNo Meta keywords

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www.stickycontent.com/services/digital-c...ng/seo-copywriting/7 words in meta keywords

sticky, content, online, copywriting, agency, london, UK

seocopywriting.com/seo-copywriting/No Meta keywords

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www.ecopywriters.com/No Meta keywords

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expresswriters.com/No Meta keywords

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www.wordrefuge.com/services/No Meta keywords

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kidsinthegame.org/wp-content/themes/tw...+Copywriting+ServicesNo Meta keywords

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www.fiverr.com/categories/writing-tra...rofessional-copywritingNo Meta keywords

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www.redevolution.com/seo-copywriting/4 words in meta keywords

copy writing, web copy

Meta keywords tag of competitors for the keyword Professional Copywriters consists of 10 words on average.


www.procopywriters.co.uk/No Meta keywords

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www.procopywriters.co.uk/join-the-pcn/No Meta keywords

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www.procopywriters.co.uk/recommended-rates...iring-copywriters/No Meta keywords

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www.fiverr.com/categories/writing-tra...rofessional-copywritingNo Meta keywords

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www.copyblogger.com/professional-copywriter/No Meta keywords

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www.conversion-rate-experts.com/copywriting/No Meta keywords

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unbounce.com/landing-page-copywritin...page-copy-that-converts/No Meta keywords

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www.copywritingconference.com/No Meta keywords

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www.the-pca.org/10 words in meta keywords

Copywriters Association, Copywriter course UK, Copywriter Courses,Copywriter Certification, Diploma,


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H1 headings details3 words in 1 H1 headings

SEO Copywriting Services

H1 headings of competitors for the keyword SEO Copywriting contain 10 words in 1 headings on average.

Page H1 headings

www.copyblogger.com/seo-copywriting/4 words in 1 H1 headings

SEO Copywriting Made Simple

seocopywriting.com/27 words in 5 H1 headings

SEO writing help for smart online marketers. | SEO Copywriting Certification |Corporate hands-on SEO content training | Smart SEO content. Sizzling conversionrates. | Write better content. Make more money.

seocopywriting.com/blog/0 words in 1 H1 headings

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contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/12 words in 1 H1 headings


contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/12 words in 1 H1 headings


en.wikipedia.org/wiki/Copywriting1 words in 1 H1 headings

Copywriting

writtent.com/blog/35-seo-copywriting-tips-rocking-content/7 words in 1 H1 headings

35 SEO Copywriting Tips for Rocking Content

moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building3 words in 1 H1 headings

The Moz Blog

neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/12 words in 1 H1 headings

SEO Copywriting: How To Write Content For People and Optimize For Google

www.wordstream.com/articles/keyword-res...h-for-seo-copywriting9 words in 1 H1 headings

The Expert's Guide to Keyword Research for SEO Copywriting

H1 headings of competitors for the keyword SEO Copywriting Services contain 4 words in 2 headings on average.

Page H1 headings

uk.copify.com/seo-copywriting-services3 words in 1 H1 headings


www.stickycontent.com/services/digital-c...ng/seo-copywriting/3 words in 1 H1 headings

Seo copywriting services

seocopywriting.com/seo-copywriting/No H1 headings

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www.ecopywriters.com/No H1 headings

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expresswriters.com/7 words in 1 H1 headings

Great Content For All Your Copywriting Needs

www.wordrefuge.com/services/7 words in 5 H1 headings

Name: | Email address: | Message: | Word Refuge | Services


Copywriting

kidsinthegame.org/wp-content/themes/tw...+Copywriting+Services7 words in 1 H1 headings

Every kid deserves a chance to play

www.fiverr.com/categories/writing-tra...rofessional-copywriting4 words in 1 H1 headings

Copywriting In Writing & Translation

www.redevolution.com/seo-copywriting/3 words in 1 H1 headings


























H1 headings of competitors for the keyword Professional Copywriters contain 8 words in 1 headings on average.

Page H1 headings

www.procopywriters.co.uk/0 words in 1 H1 headings

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www.procopywriters.co.uk/join-the-pcn/8 words in 2 H1 headings

Join the PCN or upgrade to Pro Membership

www.procopywriters.co.uk/recommended-rates...iring-copywriters/5 words in 2 H1 headings

Recommended rates for hiring copywriters

www.fiverr.com/categories/writing-tra...rofessional-copywriting4 words in 1 H1 headings

Copywriting In Writing & Translation

www.copyblogger.com/professional-copywriter/9 words in 1 H1 headings

5 Situations That Demand You Hire a Professional Copywriter

www.conversion-rate-experts.com/copywriting/6 words in 1 H1 headings

How to beat most professional copywriters

unbounce.com/landing-page-copywritin...page-copy-that-converts/14 words in 1 H1 headings

3 Professional Copywriters on What It Takes to Write Landing Page Copy thatConverts

www.copywritingconference.com/20 words in 3 H1 headings

Come to the UK’s only event completely dedicated to copywriters andcopywriting | Hear industry-leading speakers and learn from professional trainers

www.the-pca.org/2 words in 1 H1 headings

PCA Home


Copywriting

H2-H6 headings details102 words in 32 H2-H6 headings

Professional Copywriting Services at SEO Traffic | Website Copywriting Services for Your Product & Service Pages | SEOBlog Posts | SEO Articles | Product Reviews | Meta Data Content | Social Media Content | Our Social Media Copywriting ServicesInclude: | Business Descriptions | Why Choose SEO Traffic For SEO Copywriting? | Welcome to SEO Traffic | Search Our Site |SEO Traffic Company info | Latest from our SEO Blog | 23 | Mar | Critical SEO Ranking Factors for Google in 2015 | Our LatestTweets | We offer SEO Services in Cape Town | Route | Keep in touch – Email Newsletter Updates | Local Business SEO | FreeSEO Analysis | SEO Pricing | Quality SEO Content | Contact Us | SEO South Africa | Cart

H2-H6 headings of competitors for the keyword SEO Copywriting contain 63 words in 14 headings on average.

Page H2-H6 headings

www.copyblogger.com/seo-copywriting/28 words in 3 H2-H6 headings

How to Create Compelling Content that Ranks Well in Search Engines | How toCreate Compelling Content that Ranks Well in Search Engines | Get this ebook(and more) free!

seocopywriting.com/48 words in 14 H2-H6 headings

Subscribe to my free weekly newsletter! | Weekly Newsletter Tips | SEOCopywriting Certification Course | Customized Training | SEO Copywriting Blog |Content Marketing Consulting | SEO copywriting training, tips and writing for |smart online marketers | Send us mail | Newsletter Sign-Up | SEO CopywritingCertification Training | Customized Training | SEO Copywriting Blog | ContentMarketing Consulting

seocopywriting.com/blog/103 words in 17 H2-H6 headings

The C-Word And Why Content Isn’t King | Talking International SEO with GabriellaSannino | How I Beat Writer’s Block By Interviewing Myself | [Updated] 35+ Booksand Blogs All Web Writers Should Read | [Updated] How to Write a Title That GetsClicks | How To Do A Content Audit (And Why It’s Worth It!) | It’s never going to beperfect | 4 Ways SEO Copywriters Can Increase Their Income – Fast! | 4 ThingsYou Can Learn From Fitmob’s Seductive Copywriting | 5 Weird Writing ProductivityHacks That Work | Get the latest information (it’s free!) | Categories | NewsletterSign-Up | SEO Copywriting Certification Training | Customized Training | SEOCopywriting Blog | Content Marketing Consulting

contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/12 words in 4 H2-H6 headings

Share this Image On Your Site | Comments | Speak Your Mind Cancel reply

contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/13 words in 4 H2-H6 headings

Share this Image On Your Site | Comments | Trackbacks | Speak Your Mind Cancelreply

en.wikipedia.org/wiki/Copywriting27 words in 18 H2-H6 headings

Contents | Copywriters [ edit ] | Internet [ edit ] | SEO [ edit ] | See also [ edit ] |References [ edit ] | Navigation menu | Personal tools | Namespaces | Variants |Views | More | Search | Navigation | Interaction | Tools | Print/export | Languages

writtent.com/blog/35-seo-copywriting-tips-rocking-content/147 words in 35 H2-H6 headings

1. Know Your Audience | 2. Craft Magnetic Headlines | 3. Number-Drop for Clicks |4. Try Headline Formulas | 5. Use Subheads | 6. Choose a Good Font | 7. CheckYour Case | 8. Work in Bolds and Italics | 9. Write More Content | 10. ShortenParagraphs | 11. Don’t Dock Long Tails | 12. Give Them Answers | 13. Power upYour Words | 14. Get Voice Active | 15. Forget Keyword Density | 16. Speak LSI |17. Talk Your Reader’s Language | 18. Keep It Fresh | 19. Cover Trending Topics |


















20. Write Meta Descriptions | 21. Add Pics for More Clicks | 22. Try Video | 23. LinkOut | 24. Link In | 25. Give Credit (The Right Way) | 26. Be Unique | 27. UtilizeWriting Tools | 28. Utilize SEO Tools | 29. Make the Most of MS Word | 30.Proofread | 31. Monitor Metrics | 32. Keep a Swipe File | 33. Remember the Call-to-Action | 34. Buy Blog Posts | 35. Inbound Marketing Is the New SEO

moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building149 words in 18 H2-H6 headings

10 Super Easy SEO Copywriting Tips for Improved Link Building | 1. Write forPower Skimmers | 2. Why Headline Formulas Work | 3. Get 20% More withNumbers | 4. Free and Easy Power Words | 5. A Picture is Worth 1000 Clicks | 6.Use Sub-Headlines or Die Trying | 7. When in Doubt, List it Out | 8. Quotes | 9. TheBold and the Italic | 10. Be Honest | Do you like this post? | 123 Comments | ExplorePosts by Category | Join the Moz Social Community | Social Connection | PopularPosts How to Stop Spam Bots from Ruining Your Analytics Referral Data WhatDoes an SEO Do In Their Day-to-Day Work - Whiteboard Friday Headline Writingand Title Tag SEO in a Clickbait World - Whiteboard Friday Spam Score: Moz'sNew Metric to Measure Penalization Risk 11 Ways for Local Businesses to GetLinks Announcing the 2015 Online Marketing Industry Survey Featured Content |Looks Like You're Not Logged In

neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/61 words in 17 H2-H6 headings

What is SEO? | Understanding Copywriting | What is SEO Copywriting? | Step#1: Elements of SEO Copywriting | 1) Site Speed | 2) Headline | 3) Content | 4)Meta Description | 5) Keyword Frequency | 6) Page Links | Step #2: Writing UsefulContent For People | Step #3: Keyword Research for Content Creation | Step #4:Copywriting – Getting People to Act | Conclusion | Share | Comments (54) | SpeakYour Mind Cancel reply

www.wordstream.com/articles/keyword-res...h-for-seo-copywriting42 words in 12 H2-H6 headings

You are here | Keyword Research for Copywriting: The First Steps | What's Next?Write It! | The Final Touches, or, Cramming In a Few More Keywords! | Is ThatReally It? | Search Marketing Tools | Free Keyword Tools | Keyword Research |PPC Research | PPC Tips | Marketing Insights

H2-H6 headings of competitors for the keyword SEO Copywriting Services contain 38 words in 12 headings on average.

Page H2-H6 headings

uk.copify.com/seo-copywriting-services56 words in 21 H2-H6 headings

Order copy from SEO copywriters quickly and easily | Approved SEOCopywriters | 48 Hour Turnaround | £0.04 Per Word | Quick Publishing | Only thebest SEO copywriters | Susan Connolly | John Lister | Nick Valentine | SarahHalloran | Gareth Glyn Roberts | Laura Kilby | Paul Mcgirk | Emily Knight |Questions? | Speak to our content team | Home | What we do | How it works » |Guides & Resources »

www.stickycontent.com/services/digital-c...ng/seo-copywriting/15 words in 5 H2-H6 headings

Products | Clients we've helped | Receive content expertise in your inbox... | Part ofthe | Contact us

seocopywriting.com/seo-copywriting/14 words in 5 H2-H6 headings

Newsletter Sign-Up | SEO Copywriting Certification Training | Customized Training| SEO Copywriting Blog | Content Marketing Consulting

www.ecopywriters.com/44 words in 25 H2-H6 headings

Are you content? We are. | Content Creation Marketplace | Content is ready whenyou are | Us based network | Research | Experience | Consistence | Quality |Community Manager | Copyscape | Reliability | Quantity | Volume | Support |Discount | Content Matching | Matching | Experience | Expertise | Recent Blog posts| Featured Work | Quick Links | Services | Corporate | Support

expresswriters.com/18 words in 8 H2-H6 headings

Tested Writers | Team Power! | Timely Delivery | Two Revisions | No GuessingGames | Content Strategy | Premium Writer Upgrades | Up-To-Date Optimization

www.wordrefuge.com/services/18 words in 3 H2-H6 headings

Creative SEO Copywriting Services | Click the view button on each bar to viewour services | Designed By ECTOMACHINE



kidsinthegame.org/wp-content/themes/tw...+Copywriting+Services24 words in 6 H2-H6 headings

Homepage | Learn More | Make a Donation | Get a Kid in the Game | Sign up forthe eNewsletter | Receive updates from KIDS in the GAME

www.fiverr.com/categories/writing-tra...rofessional-copywriting129 words in 21 H2-H6 headings

Shopping Cart New | Welcome to the new Shopping Cart. Now you can purchaseall the Gigs you want with one click. | Join Fiverr | 3 Million+ Services. SecureTransactions. Unbeatable Value. | Join Fiverr | Almost done - Less than 30seconds! | Join Fiverr | 3 Million+ Services. Secure Transactions. UnbeatableValue. | Login to Fiverr | Reset Password | Enter the email you used in your Fiverrprofile. A password reset link will be sent to you by email. | You're almost there! |Please login to complete your order. | Reset Password | Enter the email you used inyour Fiverr profile. A password reset link will be sent to you by email. | You'realmost there! | Please register to complete your order. | Join Fiverr | Almost done -Less than 30 seconds! | Join Fiverr | 3 Million+ Services. Secure Transactions.Unbeatable Value.

www.redevolution.com/seo-copywriting/No H2-H6 headings

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H2-H6 headings of competitors for the keyword Professional Copywriters contain 160 words in 17 headings on average.

Page H2-H6 headings

www.procopywriters.co.uk/70 words in 17 H2-H6 headings

Why Join? | GO PRO Upgrade now → | Spotlight See more → | Blog View all posts→ | Meet colleagues | Promote yourself | make your business grow | Priority listing |An online portfolio | Over £200 worth of offers and discounts | A link to your ownwebsite | Upgrade now → | Bill Knight | Jon Ryder | Press Releases: Four PerennialHazards and How to Avoid Them | The evolution of language | Why You Should















Avoid the Resolution Gap Fad when Writing Headlines

www.procopywriters.co.uk/join-the-pcn/No H2-H6 headings

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www.procopywriters.co.uk/recommended-rates...iring-copywriters/14 words in 3 H2-H6 headings

Pricing by the job | Pricing by the hour or day | Pricing by the word

www.fiverr.com/categories/writing-tra...rofessional-copywriting129 words in 21 H2-H6 headings

Shopping Cart New | Welcome to the new Shopping Cart. Now you can purchaseall the Gigs you want with one click. | Join Fiverr | 3 Million+ Services. SecureTransactions. Unbeatable Value. | Join Fiverr | Almost done - Less than 30seconds! | Join Fiverr | 3 Million+ Services. Secure Transactions. UnbeatableValue. | Login to Fiverr | Reset Password | Enter the email you used in your Fiverrprofile. A password reset link will be sent to you by email. | You're almost there! |Please login to complete your order. | Reset Password | Enter the email you used inyour Fiverr profile. A password reset link will be sent to you by email. | You'realmost there! | Please register to complete your order. | Join Fiverr | Almost done -Less than 30 seconds! | Join Fiverr | 3 Million+ Services. Secure Transactions.Unbeatable Value.

www.copyblogger.com/professional-copywriter/375 words in 43 H2-H6 headings

1. You just aren’t any good at it | 2. You don’t have the bandwidth | 3. You needparticular expertise | 4. You’re too close to the topic | 5. The stakes are high | But …the message still belongs to you | Smarter is Better Solutions for Smarter ContentMarketing | Take The Conversation Further ... | Comments | Blog Updates | FreeEbooks and Course | Popular Articles | Introducing Rainmaker.FM: The DigitalMarketing Podcast Network | Why Interactive Content May Be the Most ExcitingMarketing Tactic of 2015 | A Brief Guide to Fixing Your Old, Neglected, and BrokenContent | 13 Simple Questions to Help You Draft a Winning Content Strategy [FreeWorksheet] | How to Create a Deep Connection with Your Prospects andCustomers | 7 Steps That Will Hook Your Audience through the Magnetic Force ofFascination | Do Lower Prices Lead to More Sales? | 16 Stats That Explain WhyAdaptive Content Matters Right Now | Here’s How Daniel Pink Writes | How to UseCustomer Experience Maps to Develop a Winning Content Marketing Strategy | TheABCs of Landing Pages That Work [Infographic] | The Amazingly Simple Anatomyof a Meaningful Marketing Story [Infographic] | The Ultimate Copy Checklist: 51Questions to Optimize Every Element of Your Online Copy [Free Poster] | WhyCopyblogger Is Killing Its Facebook Page | 25 Ideas to Transform Ho-HumInfographics into Something Extraordinary | How to Make Winning InfographicsWithout Risk | The Right Way to Think About Google | The 7 Things Writers Need toMake a Living | How to Earn $250 Per Hour As a Freelance Writer | Empathy Maps:A Complete Guide to Crawling Inside Your Customer’s Head | 7 Ways to SimplifyComplex Content While Maintaining Sophistication and Nuance | No Blog Traffic?Here’s a Simple Strategy to Seduce Readers and Win Clients | The PreparedWriter’s Process for Creating Excellent Content Every Day | The 8 Types of ImagesThat Increase the Psychological Impact of Your Content | 35 Blogging Tips to WooReaders and Win Business | The 3-Step Journey of a Remarkable Piece of Content| Master This Copywriting Formula to Dominate Any Social Media Platform | Howto Plug the Holes in Your Content Funnel That Are Costing You Money | Never FearGoogle Again: The Smart Person’s Guide to Guest Blogging | 53 FreelancingMistakes That Are Costing You Clients, Cash, and Credibility | Did you notice howfast this site is?

www.conversion-rate-experts.com/copywriting/69 words in 17 H2-H6 headings

The slides | A video of the talk | The talk in podcast format | Resources mentionedduring the talk | Screen-recording software | Feedback software | The mechanics ofwriting well | Some valuable resources from Visual Website Optimizer | Possiblyuseful links (depending on who you are) from Conversion Rate Experts | So, howcan we help you? | How-to guides | Work with us | Read more articles | ClientTestimonials | New to this site? | Our Articles | Our Services

unbounce.com/landing-page-copywritin...page-copy-that-converts/673 words in 14 H2-H6 headings

1. Get readers to take a *single* action | 2. If you have more than one buyerpersona, create (and test) multiple landing pages | 3. Learn (and steal) your targetcustomer’s trigger words | 4. For button copy, use action verbs followed by valuewords | 5. Write only the words you need | 6. Test your landing pages strategically |Summing it up in three simple points | About The Author | Comments Brian says:December 12, 2014 at 6:43 am Dear Nicole: Great and timely post. My websiteshould be up and running within a week. I want to make sure that “stupid” mistakesare reduced (too many distractions, too many goals, etc). All the best to you ! GBsays: December 12, 2014 at 11:47 am Andy’s tip about creating persona optimisedlanding pages is great; however, persona based ad targeting is not too simple. Youcan a see a sample of your customer based from the GA demographic and theFacebook page reports, but targeting those separately is a difficult task. Let’s saymy most engaging target market is 45-54, females, living in Sydney and interestedin X,Y and Z topics, and they generate 45% of the total conversions. How can Itarget these people separately from the other 55% that buys the same product?Andy Zenkevich says: December 13, 2014 at 10:55 am Thank you for a greatquestion, GB. Your case might be a good match for Facebook and Linkedin ads(and surely Adwords Display Network), where you do get better demographiccustomization. On Adwords Search Network, I’d suggest to segment out the X, Yand Z topic-related keywords (where you can) and land the visitors on designatedlanding pages laser-focused on your best paying customer. Jerry says: December14, 2014 at 12:12 am Extremely useful tips thanks you guys! I will improve all myblogs according to your article. I give a “Like” and cant wait for new content!Greetings. Manash says: December 15, 2014 at 10:25 am Well defined article!Thanks Nicole As per my knowledge content behave just like a Magnet. Best andhigh quality un-plagiarized content attract more audience. and After reading thisarticle I am confident about how professional copywriter can convert visitor intoleads. mahmud says: December 15, 2014 at 1:00 pm thanks for some great landingpage tips, that will help me to make mine a better one, and also thanks formonitoring tool info, i was looking for tools like that James Riley says: December15, 2014 at 2:52 pm Great suggestions here I can use in my own landing pagecopy. Any advice on how to increase the quality score when dealing with SEMlanding pages? The more page content the higher the quality score which makesthe ad cheaper. gsjha says: December 21, 2014 at 2:41 am Thanks Nicole !!! Veryhelpful tips. Now I’m going to improve my site. Brittany says: December 29, 2014 at2:02 pm To expand on your point about using your target customer’s trigger words,I think it’s especially important to make sure that these conversations sound realand not forced. It is very important to speak our target audience’s language, buttrying too hard comes off as being artificial. Here’s my theory: genuine brands getgenuine leads. In an over-saturated marketplace, the human factor has become







increasingly relevant. Consumers want to feel like you understand them, like you’rea real person, too. They want to share experiences and make connections. Theywant to have conversations, not to simply be talked to with the same spiel theycould get across the street. We are all capable of discovering these trigger words,but until we truly know how to use them, we are not doing it right. I wrote about thisrecently in a blog post. Check it out here if you’re interested in hearing more:http://meteora.co/realtalk-be-genuine-brand/ | Subscribe to our Conversion Blog forOptimization Tips | Follow us on Twitter | Search the Blog | Write for Unbounce |Top Conversion & Marketing Blog Posts

www.copywritingconference.com/67 words in 13 H2-H6 headings

Fri 9 Oct 2015 · 9.30am-4.30pm Haberdashers' Hall, London | ⇧ Videohighlights from 2014 ⇧ | Laura Jordan Bambach | Doug Kessler | David Levin| Andy Maslen | Tim Fidgeon | Sue Keogh | Liz Doig | Tom Albrighton & BenLocker | Social media • Creativity • User experience • Tone of voice •Persuasion • Content marketing • Industry trends | From the ProfessionalCopywriters’ Network, the UK’s largest membership association forcommercial writers. | Check out the programme • Check out the venue ⇒BOOK NOW ⇐

www.the-pca.org/14 words in 5 H2-H6 headings

Get The Next 2 Steps Video | Member Login | Professional Associations | HelpfulMember Resources: | Tags



Bold text details61 words in 17 bold text elements

SEO copywriting services | SEO Traffic’s product and service page packages can give your site the edge it needs to rank higherin the search engines. It includes: | SEO friendly article creation | product review creation service | Welcome to SEO Traffic | SEOTraffic | SEO Traffic | SEO Traffic | SEO Traffic | SEO Traffic | Tel: | E-mail: | SEO Traffic - Online Marketing Company in CapeTown © 2015 | Cart

Bold texts of competitors for the keyword SEO Copywriting contain 121 words in 23 text elements on average.

Page Bold text

www.copyblogger.com/seo-copywriting/3 words in 1 bold text elements

About the Author

seocopywriting.com/0 words in 1 bold text elements

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seocopywriting.com/blog/386 words in 64 bold text elements

When content became a commodity | Some things just don’t change | Embrace theC-word | What spurred your decision to specialize in international SEO? | Whathave you found to be some of the biggest challenges when doing international SEO,as a whole? | You’ve previously discussed understanding a region’s culture as aprerequisite for doing an effective | international SEO audit | How would that applyto doing keyword research? | What’s one thing about international SEO keywordresearch that you’ve found most problematic? | Do you have any resources you’drecommend for those interested in doing international SEO? | If there is one thingyou know now that you wished you’d known when you started, what would that be?| Anything else you’d advise an aspiring international SEO copywriter? | You canconnect with Gabriella on Google Plus, Twitter, and LinkedIn | Copywriting, contentmarketing and strategy: | Why people buy (consumer psychology andneuromarketing) | General SEO, Internet marketing and usability | Style andgrammar guides | General writing suggestions | Individual blog posts | is your firstopportunity for conversion. | Don’t ignore your Titles. Embrace them! | firstconversion opportunity | create a clickable Title | write it as you would a headline |include your main keyphrases for that page | to keep the page Title to around 59characters | Action step: Review your Titles | Instead of hanging with your oldcontent, run a content audit and fix it. | 1. Start with a great content audit tool. | 2. Create an Excel document (assuming you don’t have one already.) | 3. Take ahard look at every page. Yes, I said “every page.” | Start making changes! | Youmay be asking, “So, what’s in it for me? Why should I spend the time and cash tomake this happen?” | 1. Ask yourself what’s the worst thing that could happen if it’snot perfect. | 2. Get away from the project. | 3. Set a completion deadline: | 4. Tellsomeone else about your deadline. | 5. Give your friend permission to do it for you.| SEO content strategist | Content audit | Content strategy | Content recycling |Content editor/project manager | - The content audit | The content strategy | -Content recycling | - The content editor | Scarcity drives desire. | Limited-time offer?I better act now! | A taste of exclusivity. | Low barrier to entry. | Chart your writingrhythms | Limit your writing time | The five minute brainstorm technique | Weardifferent hats. Literally. | The two minute trick

contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/46 words in 7 bold text elements

Copy is one of the most important aspects of onsite Search Engine Optimization |it’s really hard to keep track of what works | Here are 13 tips that will help you writecontent that ranks in 2014. | Disclaimer: | Signing you up! | Signing you up! | Signingyou up!

contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/59 words in 9 bold text elements

the old tricks and best practices don’t work anymore | SEO Extraordinaire, HenrikBondtofte | 10 tips for writing content that ranks in 2013. | GET THE NEWUPDATED VERSION FOR 2014 HERE >> | GET THE NEW UPDATED VERSIONFOR 2014 HERE >> | SEO Copywriting – 10 Tips for Writing Content that Ranks in2013 (Infographic) | Signing you up! | Signing you up! | Signing you up!

en.wikipedia.org/wiki/Copywriting11 words in 4 bold text elements

contains content that is written like an advertisement | Copywriting | copywriting |copywriter

writtent.com/blog/35-seo-copywriting-tips-rocking-content/ -











No bold text

moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building233 words in 41 bold text elements

use copywriting to organize your content. | 1. Write for Power Skimmers | "Wedon’t read pages. We scan them.” | Unless you are Wikipedia, don’t look likeWikipedia. | 2. Why Headline Formulas Work | making a promise to the reader |“Have You Been Secretly Penalized by Google? | 3. Get 20% More with Numbers |most linked-to posts | 21 Tactics | 8 Predictions | 18 Steps to Successful Metrics |17 Ways | 4. Free and Easy Power Words | “Free is the most powerful word in thecopywriter’s vocabulary. Everybody wants to get something for free.” | 5. A Pictureis Worth 1000 Clicks | original | 6. Use Sub-Headlines or Die Trying | must | 7. Whenin Doubt, List it Out | 75% of the top 20 post on SEOmoz contain a bulleted list |60% feature a numbered list | 8. Quotes | Timeline | “Anyone who is not shocked byquantum theory does not understand it.” | “Nobody understands quantum theory.” |9. The Bold and the Italic | bold | you have bigger problems | 10. Be Honest | "Allyou have to do is write one true sentence. Write the truest sentence that you know."| About Cyrus-Shepard | every single time | “Have You Been Secretly Penalized byGoogle? | I use questions all the time in my | ...an effective tip is to combine it withan answer! | ALL THE FRICKIN' TIME...like I am addicted to it. I make all my writersdo it too. | Google Expert UK | Looking for marketing consulting? | Let's be friends!

neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/167 words in 57 bold text elements

What is SEO? | the relevance of your page | authority | Understanding Copywriting| Who drives a user to take action? | What is SEO Copywriting? | Step #1:Elements of SEO Copywriting | 1) Site Speed | Step one: | Step two: | Step three: |Does site speed lead to improved conversion rates? | 2) Headline | —David Ogilvy |Note: | Generate article ideas: | Analyzing the search engine results: | Note: | 3)Content | 4) Meta Description | Note: | The Big Question: | Step #1: | Step #2: |Note: | SEO Copywriting Tools & Resources: | Unsuck-it: | RhymeZone: | Read-Able: | Live-Keyword-Analysis: | Kill Writer’s Block | Quick Sprout | EMV HeadlineAnalyzer: | Google’s 200 Ranking Factors: The Complete List | Copywritingoptimization points: | Title tags: | Heading tags: | Optimizing your title: | Step #2:Writing Useful Content For People | Search users’ intent: | Informational keywords: |Commercial keywords: | Note: | Should you target keywords? | Storytelling: | Humor:| Case study: | Step #3: Keyword Research for Content Creation | First step: |Optimizing content for search robots: | On-page optimization: | Off-pageoptimization: | Step #4: Copywriting – Getting People to Act | Use bullet points: |Create irresistible and valuable headlines: | Have clarity of purpose: | Conclusion

www.wordstream.com/articles/keyword-res...h-for-seo-copywriting60 words in 19 bold text elements

No more writer's block | Built-in priorities | No shoehorned keywords | driving traffic |relevant to your audience | don't yet have site content | broader base of searchers |sounds more natural | What's Next? Write It! | the body of the text | the title |subheads. | Meta title | Meta description | Image file names/ALT attributes | Anchortext | keyword referrers | search engine rankings | Take note of what works

Bold texts of competitors for the keyword SEO Copywriting Services contain 163 words in 15 text elements on average.

Page Bold text

uk.copify.com/seo-copywriting-servicesNo bold text

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www.stickycontent.com/services/digital-c...ng/seo-copywriting/36 words in 4 bold text elements

The days of keyword-stuffing are long gone. Today Google is looking to you forquality content… | Google puts a premium on content that is relevant, original,interesting and well-written | What’s the process? | What will you get?

seocopywriting.com/seo-copywriting/0 words in 1 bold text elements

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www.ecopywriters.com/No bold text

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expresswriters.com/16 words in 9 bold text elements

4 , 500 + | 45 , 000 + | 15 mm + | Jayson DeMers | Dan Weeks | Sam Ovens | ElioPagliarulo | Marijane Wilhelmsen

www.wordrefuge.com/services/750 words in 69 bold text elements

N | E | a | M | S | A Deep Love for Travel + A Deep Love for Writing = Great TravelWriting | a combination of factual information, vivid descriptive detail | and cleveranecdotes | For a free travel writing quote – or to simply ask a question – contactWord Refuge, Creative SEO Copywriting and Branding Services, today! | Yourwebsite is your shop window. How do you want to present yourself to the world? |So let’s introduce your business with style and sophistication. | On average,professionally written SEO web content increases sales by 30 percent. | So don’tlet another day pass with your website lost in the great expanses of the World WideWeb. Contact Word Refuge, Creative SEO Copywriting and Branding Services,now | Do you want your business to dominate search engine results? | utilizing all ofour online content marketing services | custom-tailored online content marketingcampaign | Don’t hesitate to contact Word Refuge, Creative SEO Copywriting andBranding Services, and ask us some questions, or to get started today! | Are youtaking advantage of the valuable benefits of an SEO article campaign? | considerthe tremendous value of this powerful marketing tool | Word Refuge will develop astrong online article campaign and strategy by integrating the most relevantkeyphrases into sophisticated editorial journalism | Our copywriters will alsomanage your article distribution and analytics | So if you want an edge over yourcompetitors, contact Word Refuge, Creative SEO Copywriting and BrandingServices today for a free quote. | Avoid sloppy copy! | have your work proofread byWord Refuge | Need a professional copy-editor to determine if your writing isstrong from start to finish? We’ll gladly do this for you, too. | editing services forlarge and small projects | Make the final draft something you could carve into stone– contact Word Refuge, Creative SEO Copywriting and Branding Services, for afree proofreading or copy-editing quote. | Attention ecommerce sites: searchengines cannot read your images! | search engine optimized descriptions | We writequality product and service descriptions in native English. | sophisticated SEOcopywriting will drastically improve the perceived quality of your business | Don’tunderestimate the value of SEO product descriptions; contact Word Refuge,Creative SEO Copywriting and Branding Services, for a free quote today. | Wantto generate a positive business image in the media? | Well-written SEO pressreleases, | carefully optimized with keyphrases | implement a tight SEO pressrelease campaign | So take advantage of the marketing power of SEO PR and










contact Word Refuge, Creative SEO Copywriting and Branding Services, for afree quote today! | Have some big news? Great. Let’s share your business events ina clever Newsletter campaign. | we write sophisticated direct response copy |Contact Word Refuge, Creative SEO Copywriting and Branding Services, for ourPricing Guide and let’s begin your eNewsletter campaign today! | If you’re notalready taking advantage of the tremendous marketing value of Social Media, it’stime to get started. | But have no fear. We can get a social media strategy up andrunning for you in no time. | Keep in touch with what everyone else is saying, too. |Social Media is about sharing, discussing and connecting | our Creative SEOCopywriting and Branding Services | Roses are red | Violets are blue | We’re tiredof boring web content | And so are you | approach your marketing efforts withcreativity and originality. | Copywriting shouldn’t be dry and dreary – it should befresh, entertaining and imaginative. | Take a look at examples of our creativewebsite copywriting and creative advertising writing. | Contact Word Refuge,Creative SEO Copywriting and Branding Services, today, and let’s beginbrainstorming unique ideas to pleasantly surprise your target audience. | Like afingerprint, your bio and profile should be one-of-a-kind. | – so let’s share yourexperiences and achievements in a sophisticated and original way | Word Refugewill make you stand out in a very crowded crowd. | Contact Word Refuge, CreativeSEO Copywriting and Branding Services, now for a free quote – and let’s beginunraveling the story behind you! | Articles published digitally are sadly becoming theonly articles published. But luckily we’re traditionally trained writers who know howto play online | standard or feature length editorial article | engaging articles |Contact Word Refuge, Creative SEO Copywriting and Branding Services now,and get a quote for a high-quality editorial article, today! | Take advantage of SEOadvertorials – they’re a crafty marketing tool. | So here’s what an advertorial reallyis… | engaging advertorials that read like compelling magazine articles | Contactour Creative SEO Copywriting and Branding Service for a quote today, and let’sbegin brainstorming ideas for your SEO Advertorial campaign. | This Site MeetsThe Standards: | Copyright © 2015 Word Refuge



kidsinthegame.org/wp-content/themes/tw...+Copywriting+ServicesNo bold text

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www.fiverr.com/categories/writing-tra...rofessional-copywritingNo bold text

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www.redevolution.com/seo-copywriting/4 words in 1 bold text elements

+44 (0)1224 443551

Bold texts of competitors for the keyword Professional Copywriters contain 52 words in 11 text elements on average.

Page Bold text

www.procopywriters.co.uk/4 words in 1 bold text elements

make your business grow

www.procopywriters.co.uk/join-the-pcn/20 words in 1 bold text elements

Please note that once you have completed your payment, you must log in again inorder to activate your membership.

www.procopywriters.co.uk/recommended-rates...iring-copywriters/65 words in 30 bold text elements

50% of the fee upfront | Copywriting fees vary. | copywriter | Experience. |Specialised skills. | Location. | Client status. | project | Briefing | Planning andstrategy | Creativity | Complexity. | Relative importance. | Relative prominence. |Amendments, revisions and working versions | Alternative versions | Research. |Meetings | Third-party liaison. | Other auxiliary tasks | Bulk and/or regular orders |Unusual working methods | SEO | Hourly: | Daily: | professional service | unfairprices | below the UK minimum wage | ‘writing only’ | quantity over quality

www.fiverr.com/categories/writing-tra...rofessional-copywritingNo bold text

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www.copyblogger.com/professional-copywriter/34 words in 5 bold text elements

About the Author: | Here’s what we’ve got for you: | “best of the best” | 16 high-impact ebooks, a 20-part Internet marketing course, and a weekly roundup of allfresh Copyblogger content. | See each resource below:

www.conversion-rate-experts.com/copywriting/65 words in 12 bold text elements

Do you want to learn the “vital few” copywriting techniques that have the greatestimpact on profits? | What you’ll get from the slides and video: | Case studies: | The“vital few” most effective copywriting techniques | A winning copywriting template| To download screenshots of some of our winning pages | Work for us: | Become aclient: | Conversion secrets | Advanced tips | Bonus tip: | new tools, research andconversion insights

unbounce.com/landing-page-copywritin...page-copy-that-converts/139 words in 19 bold text elements

how do you know whether the words you’ve chosen are driving conversions orpushing people away? | three professional copywriters who gave us six pieces ofadvice | single action | every single copywriting element is in alignment with thatgoal. | write your entire landing page to compel that person to take action. | learnwho your true buyer persona really is. | the “trigger word” phenomenon | it’s yourtarget customer. | go listen to your market | swipe the words they use | actionableword | the value the clicker shall receive.” | not a word more, | depends on thepreferences of target customer – and where they are in the buying cycle | makesure your page loads quickly and accurately on different browsers and acrossdifferent devices | page speed issues in other areas of the world | informed by data |three simple points | Please share them in the comments!

www.copywritingconference.com/No bold text

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www.the-pca.org/77 words in 13 bold text elements

Get More Leads and Clients | Grow A Profitable Business | Make Finding NewClients Easier | Work Smarter Not Harder! | Gain Professional Recognition |Professional Profile on PCA Website | Member Only Articles, Audios and TrainingVideos | Personal Q&A with PCA founder and renowned copywriter Ian Fox |Please like us on Facebook to get free copywriting business tips: | Read this














article in the members area>> | Get Much More From Your Time… | Ask YourCopywriting Business Questions… | What is your question?>>



Italic text details6 words in 20 italicised text elements

blog writing service | SEO copywriting rates

Italicised texts of competitors for the keyword SEO Copywriting contain 171 words in 74 elements on average.

Page Italic text

www.copyblogger.com/seo-copywriting/17 words in 8 italicised text elements

so compelling | and | About the Author: Brian Clark is founder of Copyblogger andCEO of Copyblogger Media.

seocopywriting.com/No italicised text

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seocopywriting.com/blog/321 words in 65 italicised text elements

not the | quality | Connection. | amazing | am | Photo credit thanks to: © Laralova | Dreamstime.com – Pixel People Social Connection Photo | Editor’s note: Googlediscusses using hreflang for language and regional URLs | here | and using hreflangannotations for multinational and multilingual website pages | here | You canconnect with Gabriella on Google Plus, Twitter, and LinkedIn | 30 minutes! | very |The Copywriter’s Handbook | Confessions Of An Advertising Man | Optimize, |Content Rules | Everybody Writes | Influence, The Psychology of Persuasion |Buyology, | Truth and Lies About Why We Bu | Brainfluence: 100 Ways to Persuadeand Convince Customers With Neuromarketing | Switch: How To Change ThingsWhen Change is Hard | Calls to Action: Secret Formulas to Improve Online Results| Internet Marketing In An Hour A Day | Search Engine Marketing, Inc, | Don’t MakeMe Think: A Common-Sense Guide to Web Usability | The Last Original Idea: ACynic’s View of Internet Marketing | The Best Damn Web Marketing Checklist | TheYahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and CreatingContent for the Digital World | Elements of Grammar, | The Little, Brown Handbook |Oxford Guide to Plain English | On Writing | 2012 | is your first opportunity forconversion. | first opportunity for conversion. | first conversion opportunity | create aclickable Title | write it as you would a headline | include your main keyphrases forthat page | to keep the page Title to around 59 characters | your domain | Photothanks to Andy Hay | quite | sometimes | Photo thanks to: © Lee1107 | Dreamstime.com – Young Woman 80s Model Shoot Photo | “I’m stuck. I wrote 100versions of my headline and I hate them all. I hate my copy. I’ve been working onthis for four months. I don’t know what to do.” | all the time. | way | really | relaxed |Photo thanks: ID 6681808 © Justin Brown | Dreamstime.com | The content audit |The content strategy | Content recycling | - The content editor | Photo thanks to: © Aluha | Dreamstime.com – Small Circle Of Diverse Photo | good. | would | Photocredit: © Nkrivko | Dreamstime.com – Seductive Athletic Girl In Tracksuit Eating ARed Apple. Photo | only

contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/114 words in 2 italicised text elements

Last year I, I teamed up with SEO Extraordinaire, Henrik Bondtofte to bring you the2013 version of this infographic. This year I had SEO Wizard RasmusSørensen (who is also my colleague from Atcore) help me create the updatedversion for 2014. | Disclaimer: I know that purists will argue that this is not aninfographic due to the fact that it does not contain tons of numbers and stats.Nevertheless, in lack of a better term, I’ve gone out on a limb and called it aninfographic. So if you are a purist, there is no need to write comments or e-mails tome explaining that this is not a real infographic – thanks

contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/No italicised text

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en.wikipedia.org/wiki/Copywriting16 words in 8 italicised text elements

(March 2014) | content writer | flap copy | jacket flap copy | back cover copy |catalog copy | copywriting | copywriter

writtent.com/blog/35-seo-copywriting-tips-rocking-content/0 words in 40 italicised text elements

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moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building30 words in 405 italicised text elements

"We don’t read pages. We scan them.” | -Steve Krug | quick | easy, | guarantee |free. | try, maybe, might, possibly | perhaps | Timeline | Italics | ipso facto | can |Moz | RSS | Twitter | Facebook | LinkedIn | Google+ | Pinterest

One of the biggest challenges bloggers and content marketers face is writingcontent that’s optimized for search engines, and that will also appeal to people. |before | Your content needs to accomplish two goals: first, appeal to the end user(customers, clients, prospects, readers, etc.) and second, solve a particularproblem. | That’s what | SEO copywriting is all about. | SEO is a method ofoptimizing (enhancing the effectiveness of) your content for the search engines inorder to help it | rank higher than content from other sites | that target the samesearch terms. | Google determines | the relevance of your page | by analyzing itscontent based on several factors, | Google measures | authority | by the number oflinks pointing to that page and how trustworthy those links are. | Quality has becomethe #1 ranking factor in Google | Copywriting is the | art and science | of creatingcontent that prompts the reader/end user to either buy a product, subscribe to a list,take a test drive, or take some other action that will benefit you. | creating useful,compelling, and valuable content, which targets specific keywords so that otherpeople will gladly promote it on social media platforms | SEO copywriting helpsyou | target your customers | and solve their specific problems with well-craftedcontent. | If your load time is more than | 2 seconds, | which is the standard loadtime for sites, then you should take steps to improve it. | speeding up your site’sload time can improve your conversions by 7%. | write your headline before movingon to the body of your article or blog post. | Headlines that convey a specific










neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/697 words in 60 italicised text elements

message or idea work best with search users. | If you want your whole title to bevisible in search engine results, keep it under 72 characters. | Avoid stuffingkeywords, or over-optimization. Ideally, put the keyword in your headline, but makesure it reads smoothly for your readers. | Dare to solve that problem with yourcontent – that’s another goal of combining SEO and copywriting. | Metadescriptions help search engines and searchers understand what the topic is | Thissnippet copy is what will determine whether or not you get clicks | How do I writemeta descriptions that catch people’s attention, as well as rank well in Google? |Understand keyword intent. | Looking for expert social media tips to acquire newleads, convert visitors to customers, and improve your brand? First, set a definitegoal. | Length – 141 characters. | Many companies have given up on social mediamarketing, because they don’t know what to do. All you need is expert advice thathas produced success. | Length – 148 characters. | Avoid on-page optimizationmistakes like keyword stuffing, excessive keyword insertion, and header tagstuffing. | If you can | understand your target audience | and you produce the bestcontent that will solve your readers’ problems, you don’t need to worry aboutkeyword density, page links, and | social signals | , because they will occurnaturally. | The title tag should be a concise and accurate description of your webpage. | There is no alternative to writing great content. | Before you can write greatcontent that solves a particular problem, you’ve got to know what each keywordstands for. | use informational keywords in your content to nurture an audience,engage them, and build your brand. | Commercial keywords usually contain certainprefixes and suffixes, like reviews, buy, order, review, comparison, compare, freeshipping, best, fast etc. | What is the best way to | increase your conversion rate |with every blog post that you write? You know how important this is, especiallywhen it seems as though your best content isn’t generating organic traffic, socialshares and sales. | SEO copywriting is not just about writing useful content thatsolves a particular problem in a boring manner. Your content also has to excite yourreaders | That’s what it means to write persuasively, and if you can do that, itdoesn’t matter what you create: people will love it. | B2B buyers prefer case studiesand research-based content. | naturally | Wider Funnel | increased their conversionrate from 10% to 277%, just by implementing clearer call to action buttons andreducing the number of form fields. | What’s your take on SEO copywriting? Doyou think it’s a major factor for online content marketing success?

www.wordstream.com/articles/keyword-res...h-for-seo-copywriting1 words in 1 italicised text elements

before

Italicised texts of competitors for the keyword SEO Copywriting Services contain 10 words in 3 elements on average.

Page Italic text

uk.copify.com/seo-copywriting-servicesNo italicised text

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www.stickycontent.com/services/digital-c...ng/seo-copywriting/2 words in 1 italicised text elements

content confidential

seocopywriting.com/seo-copywriting/No italicised text

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www.ecopywriters.com/0 words in 1 italicised text elements

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expresswriters.com/0 words in 1 italicised text elements

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www.wordrefuge.com/services/11 words in 3 italicised text elements

Creative SEO Copywriting Services | search engine optimized public relations - |only



kidsinthegame.org/wp-content/themes/tw...+Copywriting+ServicesNo italicised text

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www.fiverr.com/categories/writing-tra...rofessional-copywritingNo italicised text

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www.redevolution.com/seo-copywriting/No italicised text

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Italicised texts of competitors for the keyword Professional Copywriters contain 26 words in 7 elements on average.

Page Italic text

www.procopywriters.co.uk/No italicised text

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www.procopywriters.co.uk/join-the-pcn/14 words in 1 italicised text elements

No thanks, I’ll just have a free basic listing with none of these features.

www.procopywriters.co.uk/recommended-rates...iring-copywriters/No italicised text

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www.fiverr.com/categories/writing-tra...rofessional-copywritingNo italicised text

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work | consistently | all | your | you’re | But | About the Author: Sonia Simone is co-

















www.copyblogger.com/professional-copywriter/29 words in 13 italicised text elements founder and CMO of Copyblogger Media. Share your charming, colorful, vivacious

self with Sonia on twitter. | Smarter

www.conversion-rate-experts.com/copywriting/No italicised text

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unbounce.com/landing-page-copywritin...page-copy-that-converts/46 words in 5 italicised text elements

Editor’s note: To celebrate the launch of | The Conversion Marketer’s Guide toLanding Page Copywriting | , it’s Copywriting Week on the blog! Stay tuned formore copywriting-themed posts that will help make you a better writer and asmarter marketer. | why they must take it | – Nicole Dieker

www.copywritingconference.com/No italicised text

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www.the-pca.org/No italicised text

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Link anchor text details147 words in 76 anchor texts

Contact Us | SEO Traffic | Home | About Us | SEO Services | Website SEO Audit Services | On-Page Optimization Services |Keyword Research Services | Local SEO Services | SEO Copywriting Services | Local SEO Services | Local Citation BuildingServices | SEO Cape Town | Link Building Services | Article Directory Submission Services | Local Citation Building Services |Guest Posting Service | Testimonials | Contact | FAQ Page | Blog | Home | SEO Services | Affordable SEO CopywritingServices in South Africa | SEO Traffic | Contact us today | Get a SEO Copywriting Quote | [email protected] | Critical SEORanking Factors for Google in 2015 | Read More | #SEOCapeTown | #On | http://t.co/jPDEkN29Vb | a day ago | #morecustomers |#SEOTraffic | #optimizeyourwebsite | #bevisible | http://t.co/cXEWRxaUOV | 3 days ago | http://t.co/2rbhoSCbBQ | #Calaméo |http://t.co/HPbKSDOfE8 | 4 days ago | #Hubspot | @seotrafficza | #SeoCompany | #SEOAudit | http://t.co/8HAU0CLoAu | 7 daysago | #SEORankingFactors | #Google | #SEOnewbies | http://t.co/gEl0AdgpjO | 8 days ago | SEO Traffic | Follow @seomozie |[email protected] | SEO Traffic - Online Marketing Company in Cape Town

Anchor texts of competitors for the keyword SEO Copywriting contain 516 words in 206 anchors on average.

Page Link anchor text

www.copyblogger.com/seo-copywriting/43 words in 35 anchor texts

Home | About | Blog | Contact | Member Home | Copyblogger | Articles | Ebooks |Seminars | Webinars | Forums | Login | Articles | Ebooks | Seminars | Webinars |Forums | My Copyblogger | About | Blog | Contact | search engine research shows |keyword research | Register Today! | Brian Clark | Synthesis for WordPress |Privacy Policy | Refund Policy | Terms of Service

seocopywriting.com/170 words in 62 anchor texts

SuccessWorks | Facebook | Twitter | Linkedin | Gplus | Home | About |SuccessWorks | Heather Lloyd-Martin | Case Studies | The Business Case for SEOContent Development: Turn Words into ACTION! | Search marketing case study:B2B heavy equipment catalog company finds SEO success! | Search marketingcase study: Monheit Law Finds SEO Success with SuccessWorks Search Marketing| Luster SEO Copywriting Strategy | Testimonials | Contact Us | Content MarketingServices | About SEO Writing Services | SEO Copywriting | SEO Content Review| Blog | Online SEO Copywriting Courses | Learn SEO Copywriting | SEOCopywriting Certification | Online SEO Copywriting Training Course Syllabus |SEO Copywriting Certification Training FAQs | B2B SEO Copywriting Certificate |B2B SEO Copywriting Certificate Instructors | B2B SEO Copywriting CertificateModules | Customized SEO Content Copywriting Training | Click-Thru SEOCopywriting Training | Local Seminars | SEO Course Testimonials | Search |Weekly Newsletter Tips | SEO Copywriting Certification Course | CustomizedTraining | SEO Copywriting Blog | Content Marketing Consulting | SEOCopywriting Certification Program | Corporate SEO Training | Content MarketingServices | About Heather Lloyd-Martin | Newsletter Sign-Up | SEO CopywritingCertification Training | Customized Training | SEO Copywriting Blog | ContentMarketing Consulting | Privacy | Kistner Group | Facebook | Twitter | Linkedin |Gplus | Scroll to top

SuccessWorks | Facebook | Twitter | Linkedin | Gplus | Home | About |SuccessWorks | Heather Lloyd-Martin | Case Studies | The Business Case for SEOContent Development: Turn Words into ACTION! | Search marketing case study:B2B heavy equipment catalog company finds SEO success! | Search marketingcase study: Monheit Law Finds SEO Success with SuccessWorks Search Marketing| Luster SEO Copywriting Strategy | Testimonials | Contact Us | Content MarketingServices | About SEO Writing Services | SEO Copywriting | SEO Content Review| Blog | Online SEO Copywriting Courses | Learn SEO Copywriting | SEOCopywriting Certification | Online SEO Copywriting Training Course Syllabus |SEO Copywriting Certification Training FAQs | B2B SEO Copywriting Certificate |B2B SEO Copywriting Certificate Instructors | B2B SEO Copywriting CertificateModules | Customized SEO Content Copywriting Training | Click-Thru SEOCopywriting Training | Local Seminars | SEO Course Testimonials | Search | TheC-Word And Why Content Isn’t King | 0 Comments | Content Marketing Tips |Heather Lloyd-Martin | Don’t Create Content. Move People | Laralova |Dreamstime.com | Pixel People Social Connection Photo | Talking InternationalSEO with Gabriella Sannino | 1 Comment | Advanced SEO Writing Tips | LauraCrest | Level 343 | international SEO audit | here | here | Aleyda Solis | Sante Achille| Doc Sheldon | Google Plus | Twitter | LinkedIn | SEO Copywriting Certificationtraining program | How I Beat Writer’s Block By Interviewing Myself | 14 Comments |Productivity Hacks | Heather Lloyd-Martin | [Updated] 35+ Books and Blogs All WebWriters Should Read | 11 Comments | Tips and techniques | Heather Lloyd-Martin |Copyblogger | Content Marketing Institute | blog | Social Triggers | Moz | Search









seocopywriting.com/blog/481 words in 181 anchor texts

Engine Land | Search Engine Watch | Search Engine Journal | UseIt.com |QuickSprout | The SEM Post | Grammar Girl | The Oatmeal’s Grammar comics |The Big List of 189 Blog Posts That Convert | More than Keywords: 7 Concepts ofAdvanced On-Page SEO | SEO Copywriting group | Joe.Ross | [Updated] How toWrite a Title That Gets Clicks | 6 Comments | Tips and techniques | Heather Lloyd-Martin | post | more information | Andy Hay | How To Do A Content Audit (And WhyIt’s Worth It!) | 6 Comments | Advanced SEO Writing Tips | Heather Lloyd-Martin |Lee1107 | Dreamstime.com | Young Woman 80s Model Shoot Photo | It’s nevergoing to be perfect | 13 Comments | Tips and techniques | Heather Lloyd-Martin |Justin Brown | 4 Ways SEO Copywriters Can Increase Their Income – Fast! | 4Comments | Freelance SEO Copywriting Advice | Heather Lloyd-Martin | Aluha |Dreamstime.com | Small Circle Of Diverse Photo | 4 Things You Can Learn FromFitmob’s Seductive Copywriting | 1 Comment | SEO Copywriting Tips | ErinKistner | Fitmob | Nkrivko | Dreamstime.com | Seductive Athletic Girl In TracksuitEating A Red Apple. Photo | 5 Weird Writing Productivity Hacks That Work | 5Comments | Productivity Hacks | Tips and techniques | Heather Lloyd-Martin | here |2 | 3 | Advanced SEO Writing Tips | B2B SEO copywriting | Blog writing | Casestudies | Catalog/retailer | Conferences | Content Marketing Tips | Direct responsecopywriting | Expert Interviews | Freelance SEO Copywriting Advice | In-houseContent Marketing | Productivity Hacks | Reputation management | SEO Contentmarketing | SEO Copywriting Certification | SEO Copywriting Tips | Smallbusiness | Technical SEO | Tips and techniques | Tips by Industry | Twitter |Uncategorized | Working with clients | Working with freelance copywriters |Newsletter Sign-Up | SEO Copywriting Certification Training | Customized Training| SEO Copywriting Blog | Content Marketing Consulting | Privacy | Kistner Group |Facebook | Twitter | Linkedin | Gplus | Scroll to top

contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/387 words in 124 anchor texts

ContentVerve.com | Copywriting | Conversion Rate Optimization | ContentMarketing | Case studies | Podcasts | Michael Aagaard | Henrik Bondtofte | RasmusSørensen | Atcore | SEO-copywriting - How to write content that ranks in 2014 |Content Marketing | Copywriting | 35 Comments | Nizam KHAN | June 27, 2014 at5:53 PM | Reply | June 27, 2014 at 6:28 PM | Reply | Jo Ciriani | June 27, 2014 at6:22 PM | Reply | June 27, 2014 at 6:28 PM | Reply | Sycrid | June 27, 2014 at 8:23PM | Reply | joris | June 28, 2014 at 7:41 AM | http://youtu.be/udqtSM-6QbQ | Reply| June 28, 2014 at 10:50 AM | Reply | Sebastian | June 28, 2014 at 8:50 AM | Reply| June 28, 2014 at 10:47 AM | Reply | Angeline Marie | June 28, 2014 at 12:26 PM |Reply | June 28, 2014 at 2:13 PM | Reply | John Okoronkwo | June 28, 2014 at 5:18PM | http://www.everydaydevotional.com/ | Reply | June 30, 2014 at 12:18 PM |Reply | June 30, 2014 at 2:19 PM | Reply | Elli | July 1, 2014 at 3:40 PM | Reply |Boe | July 2, 2014 at 11:09 AM | Reply | July 2, 2014 at 12:20 PM | Reply | TomerAlgrably | July 23, 2014 at 6:10 AM | Reply | July 29, 2014 at 12:46 PM | Reply |Darren | July 7, 2014 at 4:57 PM | Reply | July 21, 2014 at 11:05 AM | Reply | JuanVenegas | July 25, 2014 at 2:46 PM | Reply | July 29, 2014 at 12:34 PM | Reply |in San Diego | August 10, 2014 at 12:36 AM | Reply | August 20, 2014 at Ignite SEO5:41 PM | Reply | sunil vashist | September 1, 2014 at 6:54 PM | Reply | Jens |:Reply/www.gluecksspielschule.de//September 4, 2014 at 12:04 PM | http | | طراحیReply | Nathan Cooper | | طراحی سایت دیز | September 28, 2014 at 12:41 PM | سایت دیزOctober 7, 2014 at 6:26 AM | Reply | William T | November 11, 2014 at 12:54 PM | | Replyseo content writing | November 24, 2014 at 12:10 PM | Reply | November24, 2014 at 4:55 PM | Reply | Dirk | November 27, 2014 at 9:09 AM | Reply |December 4, 2014 at 6:38 PM | Reply | Mick Kennys | December 2, 2014 at 3:50PM | Reply | Cancel reply | subscribe | Follow Us on | Follow Us on | Follow Us on |Follow Us on | Return to top of page | Balance Theme | Genesis Framework |WordPress | Log in

contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/1045 words in 312 anchor texts

ContentVerve.com | Copywriting | Conversion Rate Optimization | ContentMarketing | Case studies | Podcasts | Michael Aagaard | Henrik Bondtofte | GETTHE NEW UPDATED VERSION FOR 2014 HERE >> | SEO Copywriting – 10 tipsfor writing content that ranks in 2013 | GET THE NEW UPDATED VERSION FOR2014 HERE >> | Content Marketing | Copywriting | 104 Comments | Gita StreetKristiansen | April 24, 2013 at 9:02 AM | Reply | April 24, 2013 at 9:11 AM | Reply |Gita Street Kristiansen | April 24, 2013 at 9:50 AM | Reply | Tomáš Procházka | April24, 2013 at 9:32 AM | Reply | francis teo | April 24, 2013 at 5:26 PM | Reply | April25, 2013 at 7:28 AM | Reply | Travis Jamison | May 16, 2013 at 7:56 AM | Reply |Tino Cordes | April 24, 2013 at 9:08 PM | Reply | April 25, 2013 at 7:30 AM | Reply |Fredskov | May 1, 2013 at 2:00 PM | Reply | Mel | April 25, 2013 at 1:47 AM | Reply| April 25, 2013 at 7:29 AM | Reply | pETER | April 25, 2013 at 12:27 PM | Reply |Barry Feldman | April 25, 2013 at 8:52 PM | Reply | April 26, 2013 at 1:09 PM |http://antilope-co.com/ | Reply | Liselle Barnsley | April 26, 2013 at 10:12 AM |http://pennysoup.co.uk |https://www.facebook.com/TailoredMarketingSolutions?ref=hl | Reply | April 26,2013 at 1:09 PM | Reply | montira | April 27, 2013 at 4:27 AM | Reply | irfan | April29, 2013 at 2:21 PM | Reply | Michael Britt | April 30, 2013 at 12:37 PM | Reply |April 30, 2013 at 12:51 PM | Reply | Rekha | May 24, 2013 at 10:06 AM | Reply |May 24, 2013 at 6:40 PM | Reply | Nazito | April 30, 2013 at 10:19 PM | Reply |Touch Point | May 1, 2013 at 2:50 PM | Reply | May 1, 2013 at 3:38 PM | Reply |Rahul Kuntala | May 2, 2013 at 4:57 AM | Reply | May 2, 2013 at 7:02 AM | Reply |May 2, 2013 at 6:31 AM | Reply | May 2, 2013 at 7:01 AM | Reply | May 2, 2013 at8:47 AM | Reply | Jen | May 2, 2013 at 12:23 PM | Reply | May 2, 2013 at 12:50 PM| Reply | Ryan Kettler | May 3, 2013 at 3:23 PM | Reply | Cherie hawkins | May 3,2013 at 10:06 PM | Reply | Chafik@Ebooks-Gagnants | May 4, 2013 at 3:01 PM |Reply | Tarun Gehani | May 8, 2013 at 2:16 PM | Reply | May 8, 2013 at 3:33 PM |Reply | Rob Wagner | May 10, 2013 at 3:08 AM | Reply | May 10, 2013 at 9:18 AM |Reply | Sepita | May 10, 2013 at 10:35 AM | Reply | Henrik Bondtofte | May 14,2013 at 12:10 PM | Reply | May 10, 2013 at 8:50 PM | Reply | May 11, 2013 at10:27 AM | Reply | Express writers | May 12, 2013 at 3:37 AM | Reply | May 12,2013 at 9:56 AM | Reply | Henrik Bondtofte | May 14, 2013 at 12:12 PM | Reply |LeadGenix | May 16, 2013 at 8:05 PM | Reply | May 17, 2013 at 8:50 AM | Reply |Midhun | May 21, 2013 at 12:03 PM | Reply | Chris Maloney | June 4, 2013 at 1:46AM | Reply | Mike | June 5, 2013 at 4:34 AM | Reply | June 5, 2013 at 3:28 PM |Reply | Seo copywriting | June 14, 2013 at 11:48 AM | Reply | June 17, 2013at 7:00 PM | Reply | Claus Rump | June 27, 2013 at 8:53 PM | Reply | June 28,2013 at 12:25 PM | Reply | Claus Rump | June 29, 2013 at 3:48 PM | Reply |July 18, 2013 at 4:18 PM | Reply | Pimo | July 8, 2013 at 5:03 AM | Reply |Puneet | July 8, 2013 at 10:35 AM | Reply | July 15, 2013 at 10:48 PM |http://searchenginewatch.com/article/2277383/Google-Kills-Tilde-Search-Operator | Reply | July 15, 2013 at 11:30 PM | Reply | Peter | July 28, 2013 at12:02 AM | http://www.hotspotshield.com/protect-your-privacy-online | Reply |July 28, 2013 at 9:03 AM | Reply | cj iSENHART | August 1, 2013 at 5:47 AM |




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en.wikipedia.org/wiki/Copywriting285 words in 154 anchor texts

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writtent.com/blog/35-seo-copywriting-tips-rocking-content/211 words in 110 anchor texts

writtent | Blogging | Brand Storytelling | Buyer Persona | Company News | ContentCreation | Content Curation | Content Marketing | Content Strategy | Copywriting |Email Marketing | Events | Infographics | Lead Generation | Marketing News |Marketing Tools | Marketing Trends | Online Marketing | SEO | Social MediaMarketing | Video | Nelson Dias | Content Marketing | Copywriting | SEO | 27Comments | c-r-i-t-i-c-a-l | especially odd numbers | our brains love lists | 102 goodones | header tags | web-safe | using bold and italics | serpiq | seomoz | quicksprout| keep paragraphs short | boost traffic and conversions | Hummingbird | powerwords | deadly copywriting sins | SEO myth | LSI | Updating your content | curatedcontent | Meta descriptions | optimize them correctly | pros and cons to using video |internal link structure | how to cite authors | plagiarism checkers | 9 tools no onlinewriter should be without | best SEO tools | MS Word tips and tricks | web analyticstools | call to action | copywriting agency | 7 Great Features in Writtent to SpotAmazing Writers | How to Create Winning Content & Measure Results | 7 Ways toSpot Amazing Freelance Writers | 9 Tried-and-Tested SEO Strategies for 2015 | 7Ways to Write Headlines that Get Clicks [+ examples] | Nelson Dias | Nelson Dias |Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply |Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply | Reply |Reply | Reply | Reply | Reply | Reply | Reply | Pricing & options | Support 24/7 |Academy | Blog | Privacy policy | writtent | writtent

Products | Pricing | Blog | About | Log in | Blogs | Moz Blog | YouMoz | Rand’s Blog |Dev Blog | Cyrus-Shepard | 164 | 1 | Cyrus Shepard | Copywriting | SEO expert |left post | early peek at the Ranking Factors | conducted a study | Don’t Make MeThink | Wired Magazine | fantastic resources over at Copyblogger | 21 Tactics toIncrease Blog Traffic | 8 Predictions for SEO in 2010 | Launching a New Website:18 Steps to Successful Metrics & Marketing | 17 Ways Search Engines Judge theValue of a Link | The Copywriter’s Handbook | Dawn Shepard Graphic Design |Timeline | this guy | Follow Cyrus on Twitter | SEO posts | 164 | 1 | Buffer | Tweet |Post Analytics | gfiorelli1 | 2011-05-03T22:11:36-07:00 | Gianluca Fiorelli | Reply |10 | 0 | timsoulo | 2011-05-04T02:09:32-07:00 | Tim Soulo | Reply | 1 | 0 | gfiorelli1 |2011-05-04T03:10:28-07:00 | Gianluca Fiorelli | 5 | 0 | JasonJackson |2011-05-03T22:00:34-07:00 | JasonJackson | Reply | 6 | 0 | Limekwat |2011-10-28T09:25:20-07:00 | Limekwat | 1 | 0 | Sebes | 2011-05-03T22:31:39-07:00| Sebes | Reply | 6 | 0 | Cyrus-Shepard | 2011-05-03T22:37:48-07:00 | CyrusShepard | 3 | 0 | KBolsinger | 2011-05-03T23:20:45-07:00 | Kristy Bolsinger | Reply |Reply | 5 | 0 | Cyrus-Shepard | 2011-05-03T23:52:41-07:00 | Cyrus Shepard | Reply| 3 | 0 | Irish | 2011-05-07T12:51:04-07:00 | Irish | 1 | 0 | mattmikulla |2011-05-04T08:35:21-07:00 | mattmikulla | 2 | 0 | gfiorelli1 |



moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building1360 words in 715 anchor texts

2011-05-04T01:00:14-07:00 | Gianluca Fiorelli | Reply | Reply | 4 | 0 |BenjaminMorel | 2011-05-04T06:42:25-07:00 | Ben Morel | 2 | 0 | Michael Kovis |2011-05-05T07:34:02-07:00 | Michael Kovis | 2 | 0 | Dimogga |2011-05-04T01:05:02-07:00 | Diane Drinkwater | 4 | 0 | OptimizeSmart |2011-05-04T05:10:19-07:00 | Himanshu Sharma | 3 | 0 | Nomanali |2011-05-04T00:31:26-07:00 | Syed Noman Ali | 3 | 0 | Peter Knight |2011-05-05T08:15:36-07:00 | Peter Knight | Reply | 3 | 0 | Cyrus-Shepard |2011-05-05T09:59:43-07:00 | Cyrus Shepard | 1 | 0 | Debbie Gartner, The FlooringGirl | 2013-04-29T15:43:08-07:00 | Debbie Gartner, The Flooring Girl | 3 | 0 |sichristie | 2011-05-03T22:38:09-07:00 | sichristie | 3 | 0 | joseph.chambers |2011-10-25T18:09:31-07:00 | Joseph Chambers | 3 | 0 | thedan1984 |2011-05-04T07:16:28-07:00 | Dan Bochichio | 2 | 0 | Thomas Høgenhaven |2011-05-04T09:01:33-07:00 | Thomas Høgenhaven | 2 | 0 | Brick-Marketing |2011-05-04T06:59:55-07:00 | Nick Stamoulis | 2 | 0 | Aaron Schinke 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2011-05-04T14:00:25-07:00| Rob Griggs | 2 | 0 | Danny_Laws | 2011-05-04T13:08:47-07:00 | Danny_Laws | 2 |0 | GeoffKenyon | 2011-05-04T16:04:34-07:00 | Geoff Kenyon | 2 | 0 | AdrianB |2011-05-04T01:24:52-07:00 | Adrian Bold | 2 | 0 | Mirror Yourself |2011-05-03T23:45:55-07:00 | Mirror Yourself | 2 | 0 | drhoro |2011-05-03T22:45:14-07:00 | drhoro | 2 | 0 | Evolve: Digital Labs |2011-05-03T23:44:56-07:00 | Evolve: Digital Labs | 2 | 0 | TomABarker |2011-05-04T01:14:09-07:00 | Thomas Barker | 2 | 0 | illegalgoods |2011-05-04T01:06:55-07:00 | Bradley Fehler |http://www.useit.com/alertbox/9710a.html | Reply | 2 | 0 | Cyrus-Shepard |2011-05-04T01:30:18-07:00 | Cyrus Shepard | Reply | 2 | 0 | illegalgoods |2011-05-04T02:19:47-07:00 | Bradley Fehler | 1 | 0 | saibose |2011-05-03T23:09:36-07:00 | saibose | 2 | 0 | StvnLee | 2011-05-04T00:21:31-07:00| steven lee | 2 | 0 | Actcom | 2011-05-04T00:10:50-07:00 | Actcom | 2 | 0 |JamesNorquay | 2011-05-03T23:20:16-07:00 | James Norquay | 2 | 0 | MichaelCropper | 2011-05-04T01:48:50-07:00 | Michael Cropper | 2 | 0 | MoosaHemani |2011-05-04T02:51:03-07:00 | Moosa Hemani | 2 | 0 | joshuah |2011-05-04T05:42:04-07:00 | Joshua Hedlund | 2 | 0 | splatdude |2011-05-04T05:48:12-07:00 | splatdude | Reply | 2 | 0 | Cyrus-Shepard |2011-05-04T09:38:24-07:00 | Cyrus Shepard | 1 | 0 | algogmbh_petra |2011-05-03T22:44:34-07:00 | algogmbh_petra | 2 | 0 | makemediahappen |2011-05-08T17:20:12-07:00 | makemediahappen | 1 | 0 | mgboydcom |2011-09-11T21:30:53-07:00 | Mark Boyd | 1 | 0 | Ram.Babu |2011-10-28T00:42:54-07:00 | Ram Babu | 1 | 0 | slingshot |2011-05-09T08:26:33-07:00 | slingshot | 1 | 0 | Marketingquotes |2011-08-20T07:58:13-07:00 | dave blackburn | 1 | 0 | SocialMediaMagic |2011-05-09T12:58:45-07:00 | SocialMediaMagic | 1 | 0 | smart interactive |2011-11-04T03:10:22-07:00 | smart interactive | 1 | 0 | clippingimages |2011-05-15T20:11:33-07:00 | clippingimages | 1 | 0 | Chiradeep |2011-05-19T00:42:55-07:00 | Chiradeep | 1 | 0 | Gregor Hendrych |2011-05-30T03:22:09-07:00 | Gregor Hendrych | 1 | 0 | zuhpiter |2011-05-12T15:45:01-07:00 | zuhpiter | 1 | 0 | Thos003 |2011-05-17T10:59:13-07:00 | Thomas Ballantyne | Reply | 1 | 0 | rocket mary |2011-05-18T10:14:41-07:00 | Mary Tairua | 1 | 0 | Tim Kelsey |2012-01-09T21:06:03-08:00 | Tim Kelsey | 1 | 0 | SeanLade |2013-06-11T01:45:49-07:00 | Sean Lade | 1 | 0 | Webrevolve |2013-04-30T06:43:24-07:00 | Paul Myers | 1 | 0 | repoulin |2013-04-30T01:38:20-07:00 | Richard Poulin | 1 | 0 | expresswriters |2013-07-23T11:25:42-07:00 | expresswriters | 1 | 0 | Gauravks |2013-12-18T22:31:46-08:00 | Gaurav Kumar | 1 | 0 | NathanBrook |2014-06-03T00:34:03-07:00 | NathanBrook | 1 | 0 | Smartinfosys |2013-12-31T03:21:33-08:00 | Jenny Ross | 1 | 0 | nirav9 |2013-04-29T18:32:10-07:00 | nirav9 | 1 | 0 | seanvandenberg |2012-11-17T19:31:20-08:00 | Sean Vandenberg | 1 | 0 | designrjc |2011-12-13T17:01:40-08:00 | Rudy Chou | 1 | 0 | i-dating |2011-12-03T22:39:57-08:00 | Hans hansen | 1 | 0 | GoogleExpert |2011-12-28T06:06:54-08:00 | GoogleExpert | 1 | 0 | News Internet |2011-05-08T15:22:01-07:00 | News Internet | 1 | 0 | Vikas_Rana |2012-10-31T17:45:38-07:00 | Vikas_Rana | 1 | 0 | Brian.Reynolds |2012-04-05T18:21:30-07:00 | Brian Reynolds | 1 | 0 | acarpentier |2011-11-06T13:51:58-08:00 | Alain Carpentier | 1 | 0 | CraigDesmarais |2011-05-05T13:41:53-07:00 | Craig Desmarais | 1 | 0 | sparvez |2011-05-04T12:01:16-07:00 | Sohel Parvez | 1 | 0 | jmansd |2011-05-04T11:35:05-07:00 | Josh A | 1 | 0 | hdeniz | 2011-05-04T12:17:05-07:00 |Hasan Deniz | 1 | 0 | jbblanton911 | 2011-05-04T12:25:50-07:00 | jbblanton911 | 1 |0 | David O'Donnell | 2011-05-04T20:36:51-07:00 | David O'Donnell | 1 | 0 |diyawards | 2011-05-04T00:51:28-07:00 | diyawards | 1 | 0 | sdelzio |2011-05-04T11:16:16-07:00 | sdelzio | 1 | 0 | Seochandra |2011-05-04T11:06:03-07:00 | G Chandrashekar Reddy | 1 | 0 | aarondicks |2011-05-04T04:04:08-07:00 | Aaron Dicks | 1 | 0 | joishina |2011-05-04T04:28:39-07:00 | joishina star | 1 | 0 | Mad socker |2011-05-04T03:01:46-07:00 | Mad socker | 1 | 0 | sebastianknowes |2011-05-04T07:44:01-07:00 | sebastianknowes | 1 | 0 | Jenni @ Heart Internet |2011-05-04T09:13:14-07:00 | Jenni Brown | 1 | 0 | Louis-Philippe_Dea |2011-05-04T07:47:23-07:00 | Louis-Philippe Dea | 1 | 0 | Tait Larson |2011-05-08T12:21:24-07:00 | Tait Larson | 1 | 0 | esujay |2011-05-04T22:05:42-07:00 | esujay | 1 | 0 | JonathanLeplang |2011-05-04T06:00:38-07:00 | Jonathan Leplang | 1 | 0 | Powerhouse Marketing |2011-05-05T08:40:13-07:00 | Powerhouse Marketing | 1 | 0 | Nataliya77 |2011-05-07T07:01:38-07:00 | Nataliya Nadolskaya | 1 | 0 | Seochandra |2011-05-07T09:24:52-07:00 | G Chandrashekar Reddy | 1 | 0 | Kamile |


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neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/993 words in 285 anchor texts

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18, 2015 at 9:17 AM |Reply | Neil Patel | February 18, 2015 at 12:57 PM |http://www.quicksprout.com/2014/07/28/how-to-get-a-guest-post/ | Reply |Hemapriya | February 10, 2015 at 10:28 AM | Reply | Neil Patel | February 10, 2015at 7:21 PM | http://www.quicksprout.com/the-beginners-guide-to-online-marketing/ |Reply | Aly Ahmed | February 10, 2015 at 10:31 AM | Reply | Neil Patel | February10, 2015 at 7:21 PM | http://www.quicksprout.com/2015/01/05/10-marketing-predictions-you-should- prepare-for-in-2015/ | Reply | Dhiraj | February 10, 2015 at10:45 AM | Reply | Neil Patel | February 10, 2015 at 7:22 PM | Reply | Aurie |February 10, 2015 at 6:22 PM | Reply | Neil Patel | February 10, 2015 at 7:22 PM |Reply | February 10, 2015 at 9:21 PM | Reply | Neil Patel | February 10, 2015 at11:46 PM | Reply | Umesh Singh | February 11, 2015 at 12:34 AM | Reply | NeilPatel | February 11, 2015 at 2:45 PM | Reply | Fenja Villeumier | February 11, 2015at 1:36 AM | Reply | Neil Patel | February 11, 2015 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www.wordstream.com/articles/keyword-res...h-for-seo-copywriting182 words in 78 anchor texts

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seocopywriting.com/seo-copywriting/142 words in 53 anchor texts

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www.procopywriters.co.uk/join-the-pcn/84 words in 40 anchor texts

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www.copyblogger.com/professional-copywriter/1296 words in 278 anchor texts

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Image alt attributes details16 words in 12 alt texts

SEO Traffic | SEO Traffic | SEO Traffic | Affordable SEO Copywriting Services in South Africa | SEO Cape Town

Image alt texts of competitors for the keyword SEO Copywriting contain 40 words in 50 alt texts on average.

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en.wikipedia.org/wiki/Copywriting5 words in 5 alt texts

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Press Association

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eCopywriters | Slide background | Slide background

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Image alt texts of competitors for the keyword Professional Copywriters contain 22 words in 20 alt texts on average.


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Body text details1937 words in body

(+2721) 696 9155 / Contact Us Navigation Home About Us SEO Services Website SEO Audit Services On-Page OptimizationServices Keyword Research Services Local SEO Services SEO Copywriting Services Local SEO Services Local CitationBuilding Services SEO Cape Town Link Building Services Article Directory Submission Services Local Citation Building ServicesGuest Posting Service Testimonials Contact FAQ Page Blog SEO Copywriting Services SEO Copywriting Services providesearch engine friendly content tailored to engage your readers, promote your brand, and convert visitors into loyal buyingcustomers. Home SEO Services SEO Copywriting Services SEO copywriting is a powerful marketing tool that, when donecorrectly, can provide benefits such as more traffic, a sales-centric website and higher search engine rankings. It’s best describedas a combination of two methods: online copywriting and SEO. 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Body tag of competitors for the keyword SEO Copywriting consists of 4438 words on average.

Page Body text

www.copyblogger.com/seo-copywriting/432 words in body

Home About Blog Contact Member Home Copyblogger Content marketing tools andtraining. Articles Ebooks Seminars Webinars Forums Login Articles EbooksSeminars Webinars Forums My Copyblogger About Blog Contact SEOCopywriting Made Simple This free ebook reveals the tips, secrets, and strategiesof writing for search engine optimization. SEO copywriting has traditionally beenabout optimizing web page copy by targeting keyword phrases in certainfrequencies and densities. And yet search engine research shows that almost 85%of the total factors that determine how a web page is ranked in a search engine isbased on things that happen off the page itself. While keyword research is stillcrucial, search engine algorithms have evolved. Google treats the trust andauthority of your domain, what others think about your content, and the words theyuse to describe it in links as an important indication of quality and relevance.Thanks to blogging and social media platforms, more people than ever are able tocast their vote on what’s relevant by linking to it, bookmarking it, and tweeting it.Modern SEO is all about crafting content so compelling that other people want topromote it by linking to it or sharing it, which increases your trust and authority andhelps the pages you want to rank well for certain keywords. How to CreateCompelling Content that Ranks Well in Search Engines This free 27-page ebookwritten by Copyblogger founder Brian Clark provides you a step-by-step strategy forcreating content that scores links and social sharing, is highly readable andengaging, and ranks well in search engines. You’ll discover: How to CreateCompelling Content that Ranks Well in Search Engines Why SEO Copywriting StillMatters How Search Engines Work Why You Have to Spoon Feed Search EnginesThe 5 Essential Elements of Search Engine Keyword Research How to CreateCornerstone Content That Google Loves Three Link Building Strategies That WorkFive Areas to Focus On for Effective SEO Copywriting Why Writing for PeopleWorks for Search Engines How to Make SEO Copywriting Simple Get this ebook(and more) free! Grab How to Create Compelling Content that Ranks Well in SearchEngines. Also score instant access to 15 other high-impact ebooks on contentmarketing, copywriting, effective headlines, email marketing, keyword research,and landing pages. Plus you’ll get our 20-part course that lays out the proven


framework for online marketing that works, sent directly to your inbox. RegisterToday! About the Author : Brian Clark is founder of Copyblogger and CEO ofCopyblogger Media. Copyright © 2006-2015 Copyblogger Media, LLC Powered bySynthesis for WordPress Privacy Policy · Refund Policy · Terms of Service

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Facebook Twitter Linkedin Gplus Home About SuccessWorks Heather Lloyd-MartinCase Studies The Business Case for SEO Content Development: Turn Words intoACTION! Search marketing case study: B2B heavy equipment catalog companyfinds SEO success! Search marketing case study: Monheit Law Finds SEOSuccess with SuccessWorks Search Marketing Luster SEO Copywriting StrategyTestimonials Contact Us Content Marketing Services About SEO Writing ServicesSEO Copywriting SEO Content Review Blog Online SEO Copywriting CoursesLearn SEO Copywriting SEO Copywriting Certification Online SEO CopywritingTraining Course Syllabus SEO Copywriting Certification Training FAQs B2B SEOCopywriting Certificate B2B SEO Copywriting Certificate Instructors B2B SEOCopywriting Certificate Modules Customized SEO Content Copywriting TrainingClick-Thru SEO Copywriting Training Local Seminars SEO Course TestimonialsSearch Learn how to score great Google positions, wow your readers, and writecopy that makes money! Subscribe to my free weekly newsletter! Name: Email:Weekly Newsletter Tips SEO Copywriting Certification Course CustomizedTraining SEO Copywriting Blog Content Marketing Consulting SEO writing help forsmart online marketers. SEO Copywriting Certification Tired of out-of-date SEOtraining classes and ebooks? The SuccessWorks SEO Copywriting Certificationtraining is the only online training that’s industry endorsed and constantly updated.I’m always around to answer any question you have. Plus, you’ll learn from otherworld-class experts during the bonus twice-monthly training calls. Boost yourfreelance career, right now. Discover how Certification can help your freelancecopywriting career. Work in-house? Learn about the training benefits for in-housewriters. SEO Copywriting Certification Program Corporate hands-on SEO contenttraining Tired of outsourcing your content and seeing that money fly out of thewindow? I can teach your team the latest SEO writing strategies, how to increasesocial shares and how to write content that makes your customers’ brains light upwith pleasure. My customized SEO copywriting classes have helped increase myclient’s sales and skyrocket their search rankings – check out how I can help yourcompany today! If you’re not sure what you need, feel free to contact me and askwhatever questions you have. I personally answer my email and would be happy tochat with you. Just let me know how I can help. Corporate SEO Training Smart SEOcontent. Sizzling conversion rates. Quit settling for so-so SEO content. My premiumSEO content writing services have made my clients a lot of money – and I can dothe same for you. I’m not cheap. But if you value quality content that actually boostsyour bottom line, my services will make you (and your CEO) smile. Read my SEOcopywriting case studies, learn more about my SEO copywriting services orcontact me about your project. The longer you wait, the more money you’re leavingon the table. Content Marketing Services Write better content. Make more money.SEO copywriting training, tips and writing for smart online marketers I’m HeatherLloyd-Martin. Since 1998, I’ve helped companies master the latest SEO contentstrategies and make more money. I’ve trained people all over the world and createdcontent for Fortune 500 companies, search engines and businesses of all sizes.How can I help you today? About Heather Lloyd-Martin Send us mail Name * E-Mail* Subject * I am a freelance writer and need to update my SEO writing skills I needcoaching services I work in-house and need to take the SEO CopywritingCertification training Our writing team needs customized SEO content training.Please help We don‘t know where to start and need a strategy We need an expertwriter to create or rewrite our sales pages We need a blog strategy / ongoing postsWe’d like Heather Lloyd-Martin to speak at our next event General press or inquiryHow did you hear about us? Message * Newsletter Sign-Up SEO CopywritingCertification Training Customized Training SEO Copywriting Blog ContentMarketing Consulting © SuccessWorks 2015 | (503) 476-1065 | Privacy | Site byKistner Group Facebook Twitter Linkedin Gplus Scroll to top

Facebook Twitter Linkedin Gplus Home About SuccessWorks Heather Lloyd-MartinCase Studies The Business Case for SEO Content Development: Turn Words intoACTION! Search marketing case study: B2B heavy equipment catalog companyfinds SEO success! Search marketing case study: Monheit Law Finds SEOSuccess with SuccessWorks Search Marketing Luster SEO Copywriting StrategyTestimonials Contact Us Content Marketing Services About SEO Writing ServicesSEO Copywriting SEO Content Review Blog Online SEO Copywriting CoursesLearn SEO Copywriting SEO Copywriting Certification Online SEO CopywritingTraining Course Syllabus SEO Copywriting Certification Training FAQs B2B SEOCopywriting Certificate B2B SEO Copywriting Certificate Instructors B2B SEOCopywriting Certificate Modules Customized SEO Content Copywriting TrainingClick-Thru SEO Copywriting Training Local Seminars SEO Course TestimonialsSearch The C-Word And Why Content Isn’t King March 26, 2015 / 0 Comments / inContent Marketing Tips / by Heather Lloyd-Martin You know what I’m tired ofhearing? The oft-repeated mantra “content is king.” “But wait Heather,” you maysay. “You train people how to write content. You consult on SEO contentdevelopment. Heck, your entire career was built on content.” True. But I think themantra “content is king” has done more harm than good. Why? Even in today’sbrave new Google world, some people still believe that it’s the quantity of thecontent – not the quality – that’s important. The primary goal of content is to help asite be seen in the SERPs. But being seen only works when there’s something elsein play. That “something else” is the C-word. Connection. So how did we moveaway from connecting with our readers? I blame Google. When content became acommodity Back in the print days, businesses weren’t rewarded for kicking out tonsof content. There weren’t as many reader touch-points back then, so we focused onwhat we could do (for instance, write articles for trade magazines.) What’s more, thequality was always exceptionally important. We did everything we could to connectwith the reader because landing an article placement was a BIG DEAL. (And yes,I’m conscious of the fact that I sounds like a crabby old woman screaming, “In myday, we didn’t have Google. ‘Search’ meant cracking open an encyclopediaand thumbing through card catalogs.” Now get off my lawn and make those kidsturn their music down!). Then, “writing for SEO” came into vogue – and with it, thepush for kicking out tons of so-so content. Before Google’s Panda update, Googlewould reward sites with thin content stuffed with keyphrases. It was no longer about“connecting with your reader.” Discussions about brand voice, reader personas andbuy cycles went down the tubes. It was all about content, all the time. Content,content, content. Did it work? Short-term – yes. Long term…well, we all knowhow Google handled thin, keyphrase-stuffed content. This solved part of theproblem. Some things just don’t change Admittedly, I was thrilled when Google took


their anti-thin content stance. “At last,” I thought, “We can go back to writing smartcontent.” And over the years, things have definitely improved. Yet even today, the“content for content’s sake” mentality continues. How do I know? A well known (andsmart) SEO company ran an advertisement looking for writers. Their pay? $15 for a500-word article. “Reformed” content mills still exist. Sure, the sites look classierand their reputation is better. But the average pay is still extremely low.Companies hire folks on Fiverr to write blog posts. I get the economies of scale. Iunderstand how clients are only willing to pay X for content, so companies need tomake content generation economically viable. And I understand that many, manycompanies have an outdated idea of what SEO techniques will truly help make themmoney. At the same time, it’s hard for a writer to do a great job when he’sincentivized to write fast. Things like spending additional time on the tone and feel,learning about the customer persona and trying multiple approaches isn’t costeffective. They’re writing content for content’s sake. There’s no incentive to connect.(As a side note, there are many incredibly super-smart content marketers, writersand SEOs out there. Larry Kim from Wordstream is a prime example and anamazing writer. A good number of folks are doing it right. What I am saying is the“content for content’s sake” mentality is still out there.) Embrace the C-word Goodcontent should connect with your readers. Will every blog post you write changetheir lives? No. But it should make them think. It should tell a story. It should helpthem understand something, entice them to do something or even make them cracka smile. It should reach out from their computer screen, touch their shoulder andsay, “Hey, I’m here to show you something. Here’s some information you can use,written just for you.” A great post by Jonathan Fields illustrates this point. His post, “Don’t Create Content. Move People ” is smart and spot on. Jonathan says: “But,that word. Content. It almost implies the opposite. Filler. Something to scatter-spray,like a weapon. To amass or consume. What about moving people? Deeply andprofoundly?” Successful blogs (and sites) focus on connection. They know theiraudience. They give them what they want. There is a personality behind the prose.So the next time you ask a writer to create five, 500-word blog posts…take a stepback. And the next time you’re rushing through a writing assignment so you can getit off your plate…relax. Think of your audience. Think of what they need. Think ofhow to connect with them. Content + connection is truly king. Photo credit thanksto: © Laralova | Dreamstime.com – Pixel People Social Connection Photo Talking International SEO with Gabriella Sannino March 19, 2015 / 1 Comment / inAdvanced SEO Writing Tips / by Laura Crest For international SEO, think globallybut write locally! If you’re at all familiar with international SEO, then you’re mostlikely familiar with Gabriella Sannino. Gabriella is the owner of Level 343 , aninternational marketing and SEO agency based in San Francisco. She has workedin marketing and multi media for over 20 years, starting out as a Web developer in1994 when she founded Level 343. In the ensuing years Gabriella donned manyhats, including research and development specialist, brand strategist, and creativedirector before deciding to specialize in international marketing and SEO in 2005.We were fortunate to grab some time with Gabriella to ask her about her experiencewith international SEO, and to share her insights into this somewhat rarified field.What spurred your decision to specialize in international SEO? As an Italian citizen,I grew up in the Middle East (Lebanon, to be exact). Therefore, I’ve alwaysapproached life, family and business a bit differently. I feel my life’s experience isone of the reasons I’ve launched myself into international business. Aside from thenatural progression of speaking a variety of languages (five altogether), I have afirm grip on how far apart most businesses truly are in communicating from oneculture to another: I see the gap in B2B (business-to-business) whencommunicating globally. What have you found to be some of the biggest challengeswhen doing international SEO, as a whole? One of the most important challenges ishow to structure a domain name and your URL. There are 3 basic options: Top-Level Domains (TLDs), subdomains, and subdirectories. Top-Level Domains (TLDs)mean using .fr for France, .it for Italy, .de for Germany, etc. The second option issubdomains (e.g., Germany.yoururl.com). Personally, I think this is the leastbeneficial method of using your URL name for global SEO — a few years ago,Google started treating subdomains as part of the root domain, rather than asseparate domains. On the other hand, if the site will be in different languages andhosted in a variety of locations, using subdomains may be a smart strategy. Forthose countries that you’re not actively marketing in, I would suggest usingsubdirectories (e.g., yoururl.com/it/ for Italy). The second challenge is keywordresearch. It depends on if the site is in English and needs to be localized or theother way around. As a first step, you need the basic comprehension of the contentin order to identify the topics that will align cohesively and semantically to theservices or products offered. It’s no longer just a matter of translating the keywordsfrom English to Italian, for example, since sometimes there is no literal translation.That’s why it’s important to either live in, be a part of, or otherwise intimately familiarwith the target country — or consult with an SEO copywriter who is. You’vepreviously discussed understanding a region’s culture as a prerequisite for doing aneffective international SEO audit . How would that apply to doing keyword research?Mostly by asking the right questions not only about the keywords you will be using,but understanding the culture in which you will be using those keywords. Forexample: Does the content satisfy my visitor’s needs? Is the content answeringspecific questions? Are you going to look at a specific age market? For example an11 year old from the US is going to react differently than let’s say Koreans orChinese kids Then when you’re dealing with Standard English or BBC English in theUK, a variety of word/meaning differences arise, as well as the correct grammaticaluse of past tense versus present tense. It becomes a little overwhelming whenyou’re not familiar with UK grammar versus US or Canadian grammar. For example:US English – curb, UK English – kerb US English – tire, UK English – tyre USEnglish – truck, UK English – lorry What’s one thing about international SEOkeyword research that you’ve found most problematic? The most confusion I’veseen is when people don’t use the hreflang annotations for the various versions oftheir global pages. It’s a simple way to indicate the country and language targetingfor each of the pages. ( Editor’s note: Google discusses using hreflang for languageand regional URLs here , and using hreflang annotations for multinational andmultilingual website pages here ) . The other thing is to make sure that when doingkeyword research for different countries, you employ someone who is familiar withthe local dialect, including the local spelling. Meaning, rather than using a machinetranslator, consult a human being who understands these subtle, yet crucial,nuances. It’s also important to keep in mind that in some countries, Google isn’teven in the mix while in others, only Google keywords are available. Then there arelanguages where the keyword research is too small to give sufficient searchvolumes for specific keywords. Do you have any resources you’d recommend forthose interested in doing international SEO? Yes! A few authorities I wouldrecommend following is Aleyda Solis , Sante Achille for the European markets,

and Doc Sheldon for the Latin American markets. In regards to tools, I wouldsuggest SEMrush, Wordtracker, keywordtool.io, and Ubersuggest. If there is onething you know now that you wished you’d known when you started, what wouldthat be? I’ve been at this quite a while, so remembering the earliest stumblingblocks is challenging. I suppose I’d say that I wish I had realized how globalizedbusiness was destined to become, so that I could have been even earlier to theinternational SEO market. Anything else you’d advise an aspiring international SEOcopywriter? Don’t assume that being fluent in a language is sufficient to enable youto compose compelling content… you need to be fluent in the culture, too. Religion,politics, social class distinctions, lifestyle, colloquialisms and more all contribute toyour content’s ability to engage readers. These differences matter and they matter alot for writing content that’s compelling in any language. You can connect withGabriella on Google Plus , Twitter , and LinkedIn . Learn directly from SEO expertslike Gabriella Sannino when you enroll in SuccessWorks SEO CopywritingCertification training program . Check out the training options available to you,today! How I Beat Writer’s Block By Interviewing Myself March 12, 2015 / 14Comments / in Productivity Hacks / by Heather Lloyd-Martin This is me, happy that Ibeat writer’s block. I have a confession. You know those tasks you put on your to-dolist — but you never do them? You keep carrying them over day after day thinking,“I’ll get to it tomorrow.” For the last few months, I’ve been sitting slack-jawed in frontof my laptop every time I tried to start a writing project. I’d write a few words, hatethem all and put it off for another day. The project? My “About Us” bio page. The bioI had was…OK. It did what it did to do, but I felt that it didn’t have much pizzaz. Nordid it reflect my personality. It was mechanically correct, but flat from a copywritingperspective. Never was that issue so in my face than when I redesigned the site.When I asked people to review it, one of the top comments was, “You don’t reallyshowcase who you are or what you’ve done. You’re an expert. You need to put thatfront and center.” Sadly, I knew they were right. Although I can expertly tease out aclient’s unique benefits and make them sing on the page, I have a hard time doing itfor myself. I write things like, “Heather has been the leading expert in SEOcopywriting…” and immediately hear a snide internal voice say, “Who the heck doyou think you are? If you’re that good, you don’t need to brag about it.” You mayhave had the same issue. You may be super good at something…but instead ofshouting it to the rooftops, you downplay your accomplishments. You make yourselfsmaller rather than bigger. You try to blend in rather than stand out. How. Incredibly.Stupid. The purpose of the “about us” page IS to stand out. It’s where you canconnect with your readers and showcase your brilliance. If you sound just likeeveryone else, why would a client bother hiring you? After all, there are lots of otherpeople just like you…and they may work for much less. If you sell yourself short,you will always lose. Always. It could be a big contract. Or a cool speaking gig. Or asweet contact. You. Will. Lose. I decided to slap myself silly last week and get towork on the page. I’d tried free-association writing. I tried using an outline. So thistime, I tried something different. I wrote up a list of interview questions and wrotedown my responses. Some of my questions were: – How long have you been in theindustry? – What makes you different than other SEO content providers out there?– Who have you worked with? – What kinds of awards or special recognition haveyou received? (You know. The same questions you’d send to any new client.) Ispent a long time answering my interview questions (actually, more time than Ispent writing the About Us page.) I went through past emails to remember what I’ddone and how I’d helped. I even asked my husband to remind me of my coolaccomplishments. (As a side note, why is it so easy for me to remember when andhow I’ve messed up. But it’s so darn hard to remember what I’ve done well.Sheesh!). Once the interview process was complete, I let it “sit” overnight andstarted my About Us page the next day. 30 minutes later, I finished my rough draft. 30 minutes! The writer’s block was gone! I made some edits the next day, took thepage live and finally (finally) crossed that item off my to-do list. Success! Here’s whyI think my process worked: – I believe that going through my normal client processhelped me emotionally detach from the topic. That detachment made it easier towrite about myself. Even though I was still writing about me, it almost felt like I waswriting about a client. I’m more apt to push the writing envelope with a client andplay up their strengths. If I’m writing about myself, I tend to be a bit more subdued. –Answering interview questions forced me to think about my career. After 17+ yearsin SEO content development, accomplishments and milestones tend to blendtogether. There were quite a few things I didn’t even remember until my husbandreminded me about them. If you’ve been in one career for a long time, you probablyknow what I mean. – All the information I needed was right there. I wasn’t staring ata screen trying to yank factoids out of my brain. I could look at a sheet of notes,highlight the main points and start writing. My About Us page isn’t 100% perfect yet,but it’s light years ahead of what it was. I finally feel like I have something thatshowcases what I’ve done, who I am and a little about my personality. Plus, andmore importantly, I can tackle my other pages with confidence. And I can finally(finally) rewrite my other pages, too. Now if you’ll excuse me, I have a new homepage to write… What about you? What writing tips and tricks have you used to writeabout yourself or your company? Discuss them in the comments! [Updated] 35+Books and Blogs All Web Writers Should Read March 5, 2015 / 11 Comments / inTips and techniques / by Heather Lloyd-Martin Starting your SEO copywritingcareer? Check out these great resources! Want to brush up on your onlinecopywriting skills? Recently, someone asked if I could send them some “mustread” Web writing resources. By the time I was done, I had a very long list (27 to beexact.) That was back in 2012. Since then, I’ve stumbled across some great newresources. Many of them were suggested in the LinkedIn SEO Copywriting groupand on Twitter (thank you!) If you’re in the copywriting business – or just want tolearn more about the wild world of copywriting, SEO/social and inbound marketing– enjoy! These books and blogs will keep you busy for a long, long time…Copywriting, content marketing and strategy: The Copywriter’s Handbook , byBob Bly ***This is a must read book for all copywriters. If you’ve never read it, buyit today! Confessions Of An Advertising Man , by David Ogilvy. Optimize, by LeeOdden Content Rules , by Ann Handley and C.C. Chapman Everybody Writes , byAnn Handley Copyblogger Content Marketing Institute Why people buy (consumerpsychology and neuromarketing) Influence, The Psychology of Persuasion , byRobert Cialdini Buyology, Truth and Lies About Why We Bu y, by Martin LindstromBrainfluence: 100 Ways to Persuade and Convince Customers WithNeuromarketing , by Roger Dooley Switch: How To Change Things When Changeis Hard , by Chip Heath and Dan Heath Calls to Action: Secret Formulas to ImproveOnline Results , by Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis RogerDooley’s blog Social Triggers General SEO, Internet marketing and usabilityInternet Marketing In An Hour A Day , by Matt Bailey Search Engine Marketing,Inc, by Bill Hunt and Mike Moran —-This book has been recently updated.Don’t Make Me Think: A Common-Sense Guide to Web Usability , by Steve

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Krug The Last Original Idea: A Cynic’s View of Internet Marketing , by AlanK’necht and Geri Rockstein The Best Damn Web Marketing Checklist , byStoney deGeyter Moz Search Engine Land Search Engine Watch SearchEngine Journal UseIt.com QuickSprout (SEO information plus so much more!).The SEM Post Style and grammar guides The Yahoo! Style Guide: The UltimateSourcebook for Writing, Editing and Creating Content for the Digital World , editor,Chris Barr Elements of Grammar, by Margaret Shertzer The Little, Brown Handbook, by Fowler and Aaron Oxford Guide to Plain English , by Martin Cutts GrammarGirl The Oatmeal’s Grammar comics General writing suggestions Stephen King’sOn Writing Individual blog posts The Big List of 189 Blog Posts That Convert (Thank you, @MichelleDLowery). More than Keywords: 7 Concepts of AdvancedOn-Page SEO What must-read resource (blog or book) did I leave out? Please addyour favorites in the comments below! And check out the LinkedIn SEOCopywriting group for more suggestions. Photo gratitude: Joe.Ross [Updated]How to Write a Title That Gets Clicks February 26, 2015 / 6 Comments / in Tips andtechniques / by Heather Lloyd-Martin Here’s how to make your search listing standout! I feel a rant coming on. Recently, I stumbled across an old “how to write Titles”post . In it, the author discussed how her preferred method of Title creation was toseparate the keywords with pipes. So, a Title would read like: keyword | here’sanother keyword | yet another keyword Before I start my rant, I need to get a fewthings out of the way first: The article I mentioned is from 2012 . Although it’s still avery popular article, it’s an older resource. I have the utmost respect for the author.My rant is not directed at her. Her advice was not technically wrong. In fact, theauthor did admit that there are many ways to craft a Title. And now begins my rant:My call to action is – can we please let pipes die? Please? Instead, write the titlelike a headline and make it more “clickable” instead. Titles are extremely importantto your SEO campaign. There are two reasons for this: Titles help with a page’sSEO. So, a strong Title can help a page position. The search engine resultspage (SERP) is your first opportunity for conversion. A strong Title can helpget the click from the SERP to your site. However, a so-so Title may not wowyour reader. To me, using pipes is an old-school method that doesn’tleverage any conversion opportunities. Sure, the keyphrases are in there.Sure, Google can tell what the page is about. But the Titles aren’t written forthe users. They don’t scream “click me” from the search engine results page.They’re “SEO’d” – but that’s it. In my opinion, pipes makes your Title blend into thebackground. After all, who wants their Title to blend in when it can stand outinstead? Want to see what I mean? I discussed Titles during a 2012 video post. Init, I compare two SERP listings – one written like a benefit statement and onewritten with pipes. Judge for yourself which version is the more compelling. And letme know if my rant is justified. Enjoy! /rant> For those of you who don’t likewatching videos, here’s a transcript summary. Enjoy! Don’t ignore your Titles.Embrace them! - The search engine results page is your first opportunity forconversion. - Think of Titles like headlines – write them to get the click. - Includeyour main page keyphrases. - Keep the character count to around 59 characters(with spaces). A lot of people look at page Titles as “the place that we stick ourkeyphrases so Google knows what the page is about.” But Titles are much morethan that – they are actually your first conversion opportunity off the search engineresults page. So it’s essential to create a clickable Title – one that people will readand think “That site has exactly what I need” and will select your listing over theothers. Given that your page Title is competing for the first conversion – that firstclick – off the search engine results page, you want to write it as you would aheadline . You want to make it compelling and yes, you’ll want to include your mainkeyphrases for that page in the Title. You also want to keep the page Title to around59 characters , with spaces. After crafting such a masterful Title, you certainly don’twant any yummy parts of it to be truncated out (with “…”). As an example of missedopportunities in page Title creation, here are screenshots of two Titles. The firstexample is representative of what you see a lot of today, where the Title has akeyphrase | keyphrase | construction. Is it incorrect? No, it’s okay – but not aspersuasive as the second page Title shown below it. Action step: Review your TitlesFor your action step, take a peek at your own site and see if its page Titles presentan opportunity for you to improve click-through. To review your Titles, type thiscommand into the Google search box: site: your domain . Google will return a list ofall the pages it has indexed, and you can readily review your Titles. If you see anyTitles like the one pictured, you may have an opportunity to not only write a morepersuasive, clickable Title, but also to go back to the page content and see if thereare other things you can do to tweak the Title and make it better for readers.Updated note – you can also check out your Titles during a content audit. Here’smore information on how to make it happen. Have fun! Photo thanks to Andy HayHow To Do A Content Audit (And Why It’s Worth It!) February 19, 2015 / 6Comments / in Advanced SEO Writing Tips / by Heather Lloyd-Martin Does yourcontent look a little…outdated? Imagine if you had to use your old high school photofor your business headshot. Remember that perm you spent hours teasing (andAqua Net-ting?) Your super-big hair would be showcased on your LinkedIn profile.That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s whatreaders would see when they clicked over to your “about” page. (I can see youcringing at the thought.) Although we’d never throw an old picture of us online, weroutinely keep old, bad content on our sites. You know, those posts we wrote whenwe just started blogging. Or those “experimental” posts that didn’t quite qualify asthin content…yet, we knew they weren’t the greatest when we wrote them. It’s easyto forget about all the old content we’ve written (just as it’s easy to “forget” aboutsporting a mullet!). I have this problem myself. Once a page is in cyberspace, Imove on to the next one. The problem is, those old pages are still active. They’restill in the search results. They’re still on your site. New readers may click throughto an old post – and not be overly thrilled with what they see. That’s not good.Instead of hanging with your old content, run a content audit and fix it. The contentaudit process involves combing through ALL your old posts, noting what’s wrongand making your so-so content shiny and new again. Good news, you’ll see someincredible benefits. Bad news, if your company has been blogging for a few years –this will take some time. But it’s worth it. Here’s how to do it: 1. Start with a greatcontent audit tool. I use SEMrush (Screaming Frog’s SEO Spider is another goodtool) to spider sites and get a feel for the major issues. SEMrush will showcase thenumber of pages with major errors (such as no Titles,) as well as other issues likemissing alt text, thin content or broken links. Yes, you can manually check for theseissues (we’ll talk about that in a bit) However, some issues (like finding all thebroken links) are easier to find with a little computerized help. Here’s a screenshotof an SEMrush report. This site’s main issues are around links and alt text:Screenshot from a SEMrush content audit 2. Create an Excel document (assumingyou don’t have one already.) Having an Excel document at your fingertips makes iteasier for you to indicate the quality of the content, flag what needs to be fixed and


any include other page-specific notes. If you used a site audit tool, you can exportthe data to an Excel document (although your spreadsheet may be filled with otherdata that’s not relevant to your content audit.) To make things easier, you’ll want tocustomize the spreadsheet headings based on what’s important to you. Here’s anexample: Many people “grade” their content to help them prioritize their pages.Content with minor (or no) tweaks would receive an A or B grade. If the content istruly bad, a D or F grade is appropriate. 3. Take a hard look at every page. Yes, Isaid “every page.” There’s no easy way to do this. If you have an Excel documentpre-populated with the Titles and URLs, you’ll need to click every URL link and viewthe page. If you use WordPress, you can view “all posts” and choose where tostart. Things to check are: Are there typos or other grammatical errors? Are thekeyphrases appropriate for the page? Is the page keyphrase-free? Does the contentneed updating? Maybe your opinion has changed, or the industry has moved inanother direction. Is there a way you could make your post more readable? Forinstance, splitting longer paragraphs into shorter ones. Or, can you add headlinesand subheadlines? Is the call to action still relevant – or are you promoting a saleyou ran over four years ago? Does the content need a major overhaul? Maybe it’s agood topic, but your writing skills weren’t quite up to snuff back then. Are the linksstill good, or are they returning a 404 page not found error? Did you make somenewbie SEO copywriting errors, like hyperlinking all your keyphrases? Are therelow-hanging fruit opportunities, such as writing better Titles or adding metadescriptions? Start making changes! How you make those changes are up to you.You may want to start with the “worst of the worst.” You may want to work inchronological order. Or focus on one thing (like changing Titles) and then backtrackto other issues. The key is to have a plan and work it. If you need to make just a fewchanges, you can simply edit the post and push “update.” If you find yourself addingnew information and/or rewriting the article, you can republish the post as a newone. That means you’d need to edit the “Published on” date in WordPress and hit“Update.” The date will change and you’ll have a “new” post! You may be asking,“So, what’s in it for me? Why should I spend the time and cash to make thishappen?” Good question. Here are a few reasons: 1. You never have to worryabout a client landing on an old page and thinking, “This information hasn’t beenaccurate in over five years. There’s no way I’d work with this person!” 2. It’s a greatopportunity to clean up old links that go nowhere (or, even worse, go places youdon’t want people to go anymore!). 3. Revising old posts can sometimes take lesstime than writing brand new ones. That’s a huge benefit for those weeks whenyou’re already time-strapped and writing a new blog post seems too overwhelming.4. Reformatting your posts (adding headlines and subheadlines and creating shorterparagraphs) actually make your posts easier to read. This simple change cansometimes decrease your bounce rates and even increase your conversions. 5.Rewriting your Titles (and maybe doing a little keyphrase editing) can increase thepage’s SEO power and drive new traffic. Bonus! In short, auditing your content is anextremely smart move. Tweaking just a few pages a day could have a huge impacton your positions and conversions. Try it and see. P.S., If you’re an SEO savvycopywriter, content audits can be a very profitable service offering. You’ll need toknow your stuff – this isn’t a “newbie” gig. But if you have the knowledge and don’tmind evaluating thousands of pages, you can help your clients in an entirely newway. Photo thanks to: © Lee1107 | Dreamstime.com – Young Woman 80s ModelShoot Photo It’s never going to be perfect February 12, 2015 / 13 Comments / inTips and techniques / by Heather Lloyd-Martin A friend accosted me first thing in themorning… “I’m stuck. I wrote 100 versions of my headline and I hate them all. I hatemy copy. I’ve been working on this for four months. I don’t know what to do.” Myfriend was freaking out. This wasn’t a “I just need to get this out with someone whounderstands” thing. This was a pure panic moment for him. (And thank goodnessthat I had some coffee first so I could intelligently help him.) We’ve all been there.For instance, how many times have you spent hours revising an important email?Or held off on launching your site because the design wasn’t quite “there?” Heck,you should have seen me when I wrote my first book. My friend has to gently takemy (previously unseen) final draft out of my clutching hand and say, “Heather, if youdon’t let me have it, I can’t help you.” I recently went through this myself. During mysite redesign, I turned into the client from hell – the type of client I avoid like theplague. I worried about (OK, micromanaged) everything. I stressed over the launch.I even texted the designer at 8 p.m. to freak out about my logo color. Really. That’show weird I got. A little bit of perfectionism isn’t bad. It ups our game and helps usdo our best work. For instance, revising an important email may make sense – youwant to make sure that you include all the necessary details. And sometimes, lettingyour site design percolate one more day can help you clearly see what needstweaking. Where a good thing goes bad is when the revision process is neverending. You edit and tweak and throw it all away and start over. You think aboutyour project all the time. What started out as a cool thing (woohoo – I get torelaunch the site) is now a source of anxiety, dread and sleepless nights. Your innereditor is a real bitch (or bastard, if you prefer the male version.) Yes, she may haveuseful things to say. Yes, she may make some good points. But the way she getsher point across is often cruel, slimy and paranoia-inducing. “Is this the right word?Are you sure? Why don’t you spend the next hour combing the thesaurus to beabsolutely sure.” “Do you think your new client is really going to like this? It’s notyour best work, you know.” “Can you miss your deadline? This article would bemuch better if you had just a little more time…” (If you’re like me, your inner editorreally gets going around 3 a.m. There’s nothing like waking up in a paranoid sweat,wondering if you accidentally used the wrong form of “there” or if you should havewaited one more day before turning in your content.) Here’s a reality check: yourwriting will never be perfect. Ever. There will always be something to edit. There willalways be something that’s not quite right. And you will always find something thatyou don’t like. That’s just how it is. It’s time to get over it. Here’s how: 1. Askyourself what’s the worst thing that could happen if it’s not perfect. Will you getkicked out of the industry for a typo? Doubt it. Will people mock your new site?Maybe – but who cares if it makes money. Will you lose sales if your headline isn’tperfect? Possibly – but you can change that after the site is launched and you cantest. In most cases, the worst thing that will happen is a little short-termembarrassment (and that’s assuming you’ve made a mistake and it’s noticed.) Youcan deal with that. 2. Get away from the project. I don’t mean a couple hours. Imean leave your project alone for a week or more. When your brain is spinning outof control, you won’t see any new opportunities. You’ll drain your creativity. Justtake a freakin’ break already and give yourself permission to let it go. Ever wonderwhy your best ideas happen in the shower, in the car, or when you’re gardening?It’s because you’re relaxed . Think about it. 3. Set a completion deadline: Tellyourself that you’ll complete your project by X date at Y time. Get specific. Don’t justsay, “sometime on Thursday.” And “complete” doesn’t mean “Well, it’s mostly done– but I just want to look at it again.” No. When your deadline hits, you’re done. 4.

Tell someone else about your deadline. Ask a friend to email/text/call you after yourdeadline to see if you followed through. It’s amazing how knowing that someone willfollow up can often spur us into action. However, there are some folks who mayignore their text and blow off the deadline. If that sounds like you… 5. Give yourfriend permission to do it for you. This is extreme, and not for every case. However,if you’re sitting on a site design that’s really pretty good, having your friend push“publish” for you isn’t the end of the world. The site will be launched. The work is offyour plate. Your anxiety will ratchet down to normal levels. Plus, once it’s “out there”and live, you’ll (finally) realize just how damn good your work really is. And that’s awonderful feeling. Photo thanks: ID 6681808 © Justin Brown | Dreamstime.com 4Ways SEO Copywriters Can Increase Their Income – Fast! February 5, 2015 / 4Comments / in Freelance SEO Copywriting Advice / by Heather Lloyd-Martin Doyou want to build additional profit centers for your SEO writing business? Why notup your game and help companies with the strategic side of SEO copywriting?You’ve probably found that many clients are looking for more than “just awriter.” Maybe that’s because they’re not sure what content they should produce. Orperhaps the internal writing team is new to SEO and they don’t have a content plan.That’s where you’d come in. Companies like these need an SEO content strategist .Strategists comb through the client’s site to pinpoint new opportunities and setthe strategy. You may work in tandem with an internal or external SEO team. Or,you may set the complete strategy. You’re at the center of everything SEO content-related, directing other team members what to do and when. Yes, you may still bedoing some writing. But at least half of your time would be spent planning,evaluating and watching the work flow. Intrigued? Here are some additionalstrategic services that clients really need. Content audit Do you look at some ofyour old blog posts and cringe? You’re not the only one. There are thousands ofsites with old (and bad) content, missed SEO opportunities and minor boo-boos thatneed fixing. Instead of sweeping those old blog posts under the rug, content auditshelp you pinpoint what needs to be done page-by-page. Things you would evaluateduring a content audit are: – Are the pages optimized (especially the blog posts.) –How are the Titles? Are they keyphrase-rich and compelling? – Should some postsbe updated? – How is the writing? Does it resonate with the reader, or fall flat? –Are the sales pages written to convert? Or is there room for improvement? – Are thekeyphrases appropriate for the page? For the site? Be warned – content audits aretime intensive, so you won’t be able to knock them out in a couple hours. Yourdeliverable would be a report outlining what needs to be done Although your clientcould conceivably take your content audit and run with it themselves, they’ll oftenneed some implementation help. And yes, you can certainly help with theimplementation, too. Content strategy Sure, companies know that they “needcontent.” But they often don’t know what that means. Should they publish five timesa week? What should they write about? And how can they make sure that theircontent is hitting their audiences’ pain points? Companies that need a contentstrategy may already have in-house writers on staff. What they don’t have is anSEO content expert that can tell them what to do and when to do it. Or, a companymay be looking for someone to handle the strategy and the implementation(bonus!). As a content strategist, you’d be developing a sustainable publicationschedule for your clients. You’d dive deep into their target audience, matchkeyphrases to the buyers’ intent and suggest content that answersreader questions. This would mean developing blog post ideas (BuzzSumo is agreat tool), setting up the workflow and checking the metrics. If you also created thecontent audit, you’d prioritize what needs to be fixed and set up a plan to make ithappen. Content recycling Have you ever run across an old blog post you wrote andthought, “I forgot about this one. This is still a really great post.” Guess what? Yourclients have that problem all the time. Content recycling helps clients leverage thepower of the content they’ve already produced. Instead of writing brand-new contentall the time, you can dust off your old content, recycle it and make it shiny and newagain. Some writing is often involved, especially if you’re creating a roundup post orblog post. Some things you’d evaluate include: – Can you combine blog posts intoan ebook? – Can you highlight a few related blog posts and create a “roundup”post? – Can you pull tweets/LinkedIn updates from an old post and link back to theoriginal post? A content recycling plan often goes hand-in-hand with an overarchingcontent strategy. Content editor/project manager Some marketing departmentsdon’t want to learn how to research keyphrases and write optimized content.Instead, they want an experienced strategist to make the SEO tweaks for them. Thiscan be a cool ongoing gig, especially if a company is producing a lot of content.Typical content editorial tasks include: – Conducting keyphrase research –Optimizing posts after they’re written by the in-house staff. – Creating compellingTitles and descriptions. – Checking for typos and other mistakes. – Ensuring thecontent workflow is followed and posts are being uploaded on time. – Developing abest practices content creation document. In short, all the content runs through you.You may not be doing the writing, but you’re the content gatekeeper who makessure everything is perfect. Can you see how all of these roles work together? Theright company will need help with everything: - The content audit showcases thesite’s opportunities and the challenges. - The content strategy sets the stage forwhat needs to be done when. - Content recycling helps companies use old contentin new, exciting and traffic-driving ways. - The content editor makes sure that all thecontent is being produced on time. The good news is, many clients need all four ofthese services. Suddenly, you’re transformed from being “just the writer,”to being an indispensable part of their marketing team. That’s a pretty nice place tobe. What SEO content strategy services are you offering your clients? Talk about itin the comments. Photo thanks to: © Aluha | Dreamstime.com – Small Circle OfDiverse Photo 4 Things You Can Learn From Fitmob’s Seductive CopywritingJanuary 29, 2015 / 1 Comment / in SEO Copywriting Tips / by Erin Kistner I wascompletely seduced by fitmob’s seductive copywriting. I went from “what the heckis fitmob,” to “let me give you my credit card number right now.” Here’s whathappened–and how you can use their sexy tactics for your own copywritingcampaigns. Fitmob is a new service targeted towards gym rats. Instead of having topurchase separate memberships for your Pilates studio, your CrossFit class, etc.,you can work out at a variety of gyms for $99/month. The price is just $1 to start and$99/month after that. I’m a gym rat. And $99/month is a darn good price. When Ivisited their site, I saw a list of some great Portland studios on their home page. Andof course, there was a huge call to action prompting me to enter my email addressand zip code. Figuring, “what the heck,” I entered my information and waited toaccess the site. I was greeted with this message: What do you mean I can’t sign upright now? I read this note and immediately felt frustrated. Not in the “what is thiscompany doing” way, but the “I want to start this RIGHT NOW. How long will I be onthis freakin’ waitlist” way. My brain started calculating how I could save money if mygym bill was $99/month. I imagined how fun it would be to try different workouts atdifferent studios. I started to pre-plan pockets of time when I could try out some new

classes (and this was before I saw one class schedule!). I was hooked. Finally, Itook a deep breath and started laughing. Yeah, I was the victim of some really greatcopywriting. Fitmob was making me want them. They were playing hard to get.And they were good. I had to see what would happen next. I wasn’t just hooked ontheir product, I was hooked on their copywriting. I couldn’t wait fortheir next email. The next day, I received the email I was waiting for. Iwas off the fitmob waitlist! But the email didn’t come from just anyone.The email came from “Raj, CEO of fitmob.” Ooh, the CEO emailed me.I felt special. (OK, I know the CEO didn’t really email me. But it was acool touch.) Did I sign up right away? No. I can play hard to get too. Ireceived this note the next day: (Oh no! I may lose my exclusive priceto the next person in line? I better sign up right now!) Did I finally give inand let fitmob have its way with me? Yes. Their copywriting (and overall marketingplan) was specifically designed to build momentum and get me excited. I did exactlywhat they wanted me to do. And I did it willingly. So, let’s discuss why theircampaign was so darn effective. Scarcity drives desire. Do you book a flight fasterwhen you learn there are only two seats left at that price? Yeah, I do too. When wethink we can’t have access to what we want, we lust for that item even more. Inmy case, the waitlist got my engines revving. Knowing it was a (supposedly) hugelypopular service made me want instant access. Think about how you canintegrate the scarcity principle into your own copywriting. For instance, saying “Ionly work with three clients at a time and I handpick my clients,” is a different valueproposition than, “I’ll work with anyone, anytime.” Limited-time offer? I better actnow! Want your buyers to take fast action? Limited-time offers are a great way togive prospects a gentle kick in the pants and help them commit. I had 48 hours togive fitmob my credit card number, otherwise my deal would have “expired.” (Isigned up again under another email address just to see what happens after the 48-hour deadline. I have a feeling the offer will be “extended.”) Using limited-time offersto promote your products or services is easy. For instance, you can set aregistration deadline for a training program. Or, offer a sale. Or give awaysomething free for 24 hours (such as a Kindle book.) The possibilities are endless.A taste of exclusivity. I didn’t receive a random note from a customer service rep. Itcame directly from the C-E-freaking-O (again, supposedly.) I felt like I was in anexclusive club where I could call up the CEO and ask, “What’s up, Raj. Rememberme? You invited me personally.” We’d go out for coffee and bond. Your CEOdoesn’t have to send personal notes, but it is smart to make your customers andprospects feel like they’re part of the in crowd. Do you offer customer-onlyincentives? Do you give your newsletter subscribers exclusive discounts? Thinkabout ways you can wow your customers and provide an unforgettable experience.It will make your loyal evangelists love your company even more. Low barrier toentry. I wouldn’t have signed up if fitmob would have asked for $99 up front. They’rean unknown service and I have no idea if I’ll actually use them. But getting a tastefor just $1? Heck yeah. I wouldn’t mind losing $1. I would mind losing $99. Providingyour prospect a low-cost preview (for instance, the first lesson of a training, aWebinar or ebook,) can be a great way for them to “try before they buy.” Forinstance, software companies promote limited-time free trials. Or, some companiesoffer a no-obligation, 15 minute consultation. Creating a low barrier to entry canovercome a host of objections, so it’s smart to experiment with it. Yes, fitmob isdefinitely doing it right. I haven’t used their service yet, but I’m hooked on theircopywriting. I can’t wait to see how they’ll try to seduce me again around renewaltime… Have you fallen for a smart copywriting strategy? Do you have anotherexample of a company that writes their content right? Discuss it in the comments!Photo credit: © Nkrivko | Dreamstime.com – Seductive Athletic Girl In TracksuitEating A Red Apple. Photo 5 Weird Writing Productivity Hacks That Work January22, 2015 / 5 Comments / in Productivity Hacks , Tips and techniques / by HeatherLloyd-Martin How much more copy could you write with these productivity hacks?Do you feel burned out and brain dead after a full day of writing? Heavy writing daysused to exhaust me. My brain felt like mush. I could barely talk. Exercise was out ofthe question. All I wanted to do is sit in front of the television and force my brain tostop thinking. You’ve probably had days like that, too. I’ve learned some great time(and sanity saving) writing hacks over the years. And I no longer feel like my brain isgoing to explode at the end of the day. But yeah, these tips are a little weird. Hereare five of my favorites: Chart your writing rhythms Your writing brain doesn’t clickalong at peak capacity 24/7. To leverage this hack, simply notice when your brain ison and your creative juices are flowing. For me, I can write a 500 word blog draft inabout 15 minutes between 7-10am. Between 3-5pm, I’ll stare slack-jawed at mylaptop and check Facebook every few minutes. Chart your own writing rhythms andnotice the patterns. Then, give yourself permission to write only during your peaktimes. Yes, you will feel guilty if you’re not writing during your “off” times, but getover it. Let the process work. Limit your writing time Are you used to long, ultramarathon-like stretches of writing? You may get a lot done during a 10 hour write-a-thon, but it often has a heavy cost. Instead, break your writing time into 25-minutechunks. This technique, called the Pomodoro Technique, forces you to focus 100%on a task for less than 30 minutes. At the end of the 30 minutes, you’d take a shortbreak and let your brain rest. Chris Winfield discusses his success with thePomodoro Technique here . Some people worry that 25 minutes isn’t enough timeand they’d feel rushed. For me, it’s the exact opposite. I love to see how muchwriting I can accomplish in a 25 minute block of time. Plus, the PomodoroTechnique is a great way to complete tasks you don’t enjoy doing. It’s much easierto keep up with your bookkeeping when you know you only have to do it for 25minutes. The five minute brainstorm technique Do you feel like your first drafts areall over the place without a cohesive flow? Spend five minutes outlining some quicknotes before you start writing. You don’t have to create a full-fledged outline. Just letyour mind wander and see what comes up. This hack seems to rearrange things inmy brain and makes the actual writing process easier. Wear different hats. Literally.Sometimes, I feel like two people live inside my brain. My inner writer is laid back,easy going and just wants to let things flow, man. My inner editor is muchcrankier–and she forces me to reexamine every word. Their constant fighting canmake life…difficult. If the two sides of you can’t get along, it’s time to separate thevoices inside your head. Some writers wear one hat (like a baseball cap) whenthey’re writing and another (say, a cowboy hat) when they’re editing. You couldeven write at a Starbucks and edit at a Dunkin’ Donuts. The key is to physically dosomething that cues your brain into the right writing mode. It sounds like a cheesysolution, but it really does work. Try it and see. The two minute trick There are dayswhen the writing muse isn’t with you, even when you’re writing during your peaktime. You can’t think. You don’t feel like writing. You can feel the icy-cold beginningsof writer’s block seep into your brain. Don’t pack in the keyboard! Instead, set atimer and force yourself to write for two minutes. At the end of two minutes, you canwalk away if you choose. Or, you can keep going. Some days, you may close your

laptop and know that you’ve done your best. And that’s OK. I often keep going pastthe two minute mark and write for an entire 25 minutes. There’s something aboutgiving myself the permission to stop that loosens up my brain cobwebs. What aboutyou? What’s your favorite writing productivity hack (the weirder, the better!). Page 1of 96 1 2 3 › » Get the latest information (it’s free!) Learn how to drive targetedtraffic, convert browsers into buyers and turn words into cash. Name: Email:Categories Advanced SEO Writing Tips B2B SEO copywriting Blog writing Casestudies Catalog/retailer Conferences Content Marketing Tips Direct responsecopywriting Expert Interviews Freelance SEO Copywriting Advice In-houseContent Marketing Productivity Hacks Reputation management SEO Contentmarketing SEO Copywriting Certification SEO Copywriting Tips Small businessTechnical SEO Tips and techniques Tips by Industry Twitter Uncategorized Workingwith clients Working with freelance copywriters Newsletter Sign-Up SEOCopywriting Certification Training Customized Training SEO Copywriting BlogContent Marketing Consulting © SuccessWorks 2015 | (503) 476-1065 | Privacy |Site by Kistner Group Facebook Twitter Linkedin Gplus Scroll to top

contentverve.com/seo-copywriting-13-ti...ntent-that-ranks-2014/2237 words in body

ContentVerve.com All about content, copy & conversion Copywriting ConversionRate Optimization Content Marketing Case studies Podcasts Michael Aagaard June27, 2014 SEO Copywriting – 13 Tips for Writing Content that Ranks in 2014(Infographic) Copy is one of the most important aspects of onsite Search EngineOptimization . But with Google constantly pushing new algorithm updates andchanging the rules of the game, it’s really hard to keep track of what works .Moreover, it’s difficult to know whether your optimization efforts are doing moreharm than good to your rankings. Here are 13 tips that will help you write contentthat ranks in 2014. Last year I, I teamed up with SEO Extraordinaire, HenrikBondtofte to bring you the 2013 version of this infographic. This year I had SEOWizard Rasmus Sørensen (who is also my colleague from Atcore ) help mecreate the updated version for 2014. Share this Image On Your Site p>strong>Please include attribution to ContentVerve.com with this graphic./strong> /p> br /> br /> br /> br /> br /> br /> p> a href=’http://contentverve.com/seo-copywriting-13-tips-forwriting-content-that-ranks-2014′> imgsrc=’http://contentverve.com/wp-content/uploads/2014/06/SEO- copywriting-How-to-write-content-that-ranks-20141.jpg’ alt=’SEO Copywriting – 13 Tips forWriting Content that Ranks in 2014′ width=’540px’ border=’0′ /> /a> /p> br /> br /> br/> br /> br /> br /> p> Disclaimer: I know that purists will argue that this is not aninfographic due to the fact that it does not contain tons of numbers and stats.Nevertheless, in lack of a better term, I’ve gone out on a limb and called it aninfographic. So if you are a purist, there is no need to write comments or e-mails tome explaining that this is not a real infographic – thanks Filed Under: ContentMarketing , Copywriting 35 Comments Comments Nizam KHAN says: June 27,2014 at 5:53 PM Wonderful infographic with a lot of seo copywriting tips. Well, it’sgood to take the advantage of long tail keywords to get the higher quality traffic.Thanks for the share and tweeted Reply Michael Aagaard says: June 27, 2014 at6:28 PM Thanks Nizam – I really appreciate the kind words! – Michael Reply JoCiriani says: June 27, 2014 at 6:22 PM Hi, Great info in here, and very nicelypresented. I’m sure you’ll still get some people telling you it’s not an infographic, butit is some great information presented with attractive graphics – so I think thatshould satisfy the definition! (Tiny typo in point 5 – it reads ‘og’ instead of ‘of’.)Thanks for sharing. Reply Michael Aagaard says: June 27, 2014 at 6:28 PM Ha ha– thanks Jo. Yes, I gues I’d be better off calling it a graphic with useful info Thanksfor the heads up in the typo? – Michael Reply Sycrid says: June 27, 2014 at 8:23PM Just wanted to say, you’ve hit on some great key points. I will follow your adviceand can’t wait to put the points above into action. Thank you. Reply joris says: June28, 2014 at 7:41 AM Hi Michael, Great overview, thanks! I like the fact that youapproach it both from an SEO and CRO perspective, there aren’t many people whothat! I’m not 100% sure about number 7 though. You’re right: getting your contentshared is important for getting links from blogs and other sites and in that way it’simportant for SEO. It’ll also get you extra traffic, so that’s a nice bonus too. Butgetting social shares doesn’t do anything for your rankings. There’s a lot to do aboutwhether or not social signals are a ranking factor, but in a recent video (http://youtu.be/udqtSM-6QbQ ) Matt Cutts from Google states that Google does nottake them into account as a ranking factor… So in short, I’d say yes, social sharesare important. Just not for SEO. Anyway, that’s just a minor detail in anotherwise fantastic overview Thanks again for the great content you keepwriting Michael! Reply Michael Aagaard says: June 28, 2014 at 10:50 AM HiJoris – thanks for the comment and kind words man! You’ve got some goodpoints about number 7 – thanks for bringing that to my attention. I’m going totry to find a more recent statement from Matt Cutts on that topic. – MichaelReply Sebastian says: June 28, 2014 at 8:50 AM Well – is (great) informationand its presented through a graphic file to create a simple (and beautiful)overview = infographic at its best Personally I like this form of IG better, as thelifespan is longer than data-heavy IGs, that Quickly gets obsolete. ReplyMichael Aagaard says: June 28, 2014 at 10:47 AM Thanks Sebastian! I agree100% Infographics can easily become way too data heavy and thereby lose thetrue value – which is to take something complicated and make it a bit moresimple. – Michael Reply Angeline Marie says: June 28, 2014 at 12:26 PMMichael: Thanks so much! This infographic is going to help a lot of people. Iwas recently reading Andy Williams’ book, “SEO 2014 & Beyond : Search engineoptimization will never be the same again”…everything I thought about searchengine optimization was turned upside down. This infographic clarifies things ineasy to follow steps. Thanks for all of the important information you share. ReplyMichael Aagaard says: June 28, 2014 at 2:13 PM Hi Angeline – thank you so muchfor the kind words! It’s awesome to hear that people are getting inspiration from mywork – Michael Reply John Okoronkwo says: June 28, 2014 at 5:18 PM Thanks forthat wonderful idea. I want my blog http://www.everydaydevotional.com/ to rankhigh on google Reply Bibbi bryld says: June 30, 2014 at 12:18 PM Nice overview.But isn’t #2 and #10 the same? (And please amend the URL in #11. It’s http:// andnot http//:) Reply Michael Aagaard says: June 30, 2014 at 2:19 PM Hi Bibbi –thanks for the kind words. Nope, #2 and #10 aren not the same. #2 has to do withthe belief that there’s a “magic” percentage of times that a keyword or phraseappears on a web page compared to the total number of words on the page. #10has to do with the belief that the more keywords you can stuff into a certain piece ofcontent, the better. Both approaches can be directly harmful to your rankings andtherefore I warn against using these approaches. Thank you for directing myattention to the URL typo – Michael Reply Elli says: July 1, 2014 at 3:40 PMMichael, you’re absolutely right in point 4, but I would maybe stress the part aboutrelevant knowledge more. The message you (or I or whoever) is trying to tell youraudience might also be brief. It’s not always nuclear science. Awesome infographic,


thanks! Reply Boe says: July 2, 2014 at 11:09 AM Nice infographics It’s scary howmany there still use keyword stuffing Reply Michael Aagaard says: July 2, 2014 at12:20 PM Ha ha – yes Boe, I agree 100% – Michael Reply Tomer Algrably says:July 23, 2014 at 6:10 AM Yeah the other day I saw this article about growing taller, Ithink I counted around 28 times that the word “grow” was there and “taller” wasaswell.. Thanks for the cool infograph! Reply Michael Aagaard says: July 29, 2014at 12:46 PM Ha ha – yeah that’s a “no go” in my book – Michael Reply Darren says:July 7, 2014 at 4:57 PM Hi Michael How many keywords is optimal for around 400words? My rankings seem to have slumped a bit recently Reply Michael Aagaardsays: July 21, 2014 at 11:05 AM Hi Darren, I don’t think that there is an idealnumber (see point 2 in the infographic). I’d simply keep it natural (see point 1 in theinfographic) and use the keyword in the title tag/mets description (see point 9 in theinfographic), as well as the headline, and a let it appear naturally in the body copywith variations (see point 3 in the infographic). – Michael Reply Juan Venegas says:July 25, 2014 at 2:46 PM Hi Michael, thanks for sharing. Point number 6 is new forme, I will put it in practice. As for point 8, there are some rumours about G+ shutingdown. Do you have any idea if this is happening? I would call it an infographic -JuanReply Michael Aagaard says: July 29, 2014 at 12:34 PM Hi Juan . thanks for yourcomment. Yeah I’ve heard some of those rumors too. But I’d be very surprised ifGoogle shuts down G+. Yes! Another person who agrees that it really is anin San Diego says: August 10, 2014 at infographic – Michael Reply Ignite SEO12:36 AM I, for one, am very glad that the concept of keyword density is dead. Notonly are content a lot more readable these days, they’re also a lot more fun to write( from a writer’s perspective). And I definitely agree with the importance of Google+.I really don’t get why so many people are still knocking it when the benefits areobvious. This is a great infographic and don’t let anyone tell you otherwise. ReplyMichael Aagaard says: August 20, 2014 at 5:41 PM Hi and thanks for the kindwords about the infographic! And sorry fort my late reply, I’ve been crazy busy theselast few weeks. I agree 100%, writing quality in-depth articles that naturally cater toboth search engines and people is so much more fun, challenging and rewardingthan doing the good old “stuff as many keywords into 500 words as possible”approach we used years ago! I really like G+ too, and the benefits are obvious. Toobad there’s this stigma that it’s only for nerds like us Reply sunil vashist says:September 1, 2014 at 6:54 PM Wonderful article buddy and how nicely presented !!Thanks for sharing these important points . Definitely going to put them in use .Reply Jens says: September 4, 2014 at 12:04 PM Hi Michael, Great infographic and I certainly/www.gluecksspielschule.de//with a lot of tips! I am working on http:want it to rank high on Google, so I will follow your advice. Many people still stufftheir texts with keywords, I will definitely not do that in the future. Thanks for thesays: September 28, 2014 at طراحی سایت دیز sharing you knowledge Jens ReplyReply Nathan 12:41. طراحی سایت دیز PM Great infographic thank you very muchCooper says: October 7, 2014 at 6:26 AM Thank you for the good article, Michael,great tips, nicely presented in a graphical way. These are steps everybody shouldfollow for better ranking. Reply William T says: November 11, 2014 at 12:54 PMHey! great article with actual working tips. I use to think that keyword stuffing worksbut not too much. I loved your first tip write for humans and for robots. AGREE Just Ineed to write long content which I don’t many times I like to keep my articles simple and not too long. Replyseo content writing says: November 24, 2014 at 12:10 PMThanks for this wonderful infographic that provided a quite a lot of helpful tips. Goodquality SEO content writing and also long tail keywords are the most important part;for the peoper ranking of a website. But I would like the author to clarify what hemeant to say by “Don’t over optimize your link text”. Reply Michael Aagaard says:November 24, 2014 at 4:55 PM Hi and thanks for the comment. Did you actuallyread the tips in the infographic? The explanation and clarification is right there in thetip under “Don’t over optimize your link text”. Try and read the tip and see if it makessense when you’ve read it – Michael Reply Dirk says: November 27, 2014 at 9:09AM Wow! Thanks for these amazing tips! You never know how helpful it is for us! Ijust put up a team of content writers and some of them were newbies, some weregreat in writing but not in content marketing. Thanks for the tips, it would surely helpus to achieve our objectives. Reply Michael Aagaard says: December 4, 2014 at6:38 PM Hi Dirk – thank you very much! I’m glad to hear that my tips could help you– Michael Reply Mick Kennys says: December 2, 2014 at 3:50 PM Rather old post,but still really actual! You said everything what is important. But we also need toremember that sometimes without luck all of these stuff will not work. We can beuber-optimized and write the greatest content, but still with lack of readers. ReplySpeak Your Mind Cancel reply Name * Email * Website Get followup commentsvia e-mail. You can also subscribe without commenting. Notify me of follow-upcomments by email. Notify me of new posts by email. 1 Signing you up! We hatespam just as much as you Signing you up! Click the Button Below to Get StartedRight Away! Click Here to Sign Up! We hate spam just as much as you Signing youup! Click the Button Below to Get Started Right Away! We hate spam just as muchas you Return to top of page Copyright © 2015 · Balance Theme on GenesisFramework · WordPress · Log in

ContentVerve.com All about content, copy & conversion Copywriting ConversionRate Optimization Content Marketing Case studies Podcasts Michael Aagaard April24, 2013 SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013(Infographic) Copy is one of the most important aspects of onsite Search EngineOptimization. But with all the algorithm updates Google has pushed in recent years,a lot of the old tricks and best practices don’t work anymore . Moreover, it’s reallyhard to keep track of what does work. In order to help you out, I teamed up with SEO Extraordinaire, Henrik Bondtofte and put together this infographic with 10tips for writing content that ranks in 2013. GET THE NEW UPDATEDVERSION FOR 2014 HERE >> Share this Image On Your Site p> strong> /p>p> a href=’http://contentverve.com/seo-copywriting-10-tips- content-ranks-infographic/’> img src=’http://contentverve.com/wp-content/uploads/2013/04/SEO-Copywriting-–-10-tips-for-writing-content-that-ranks-in-2013.png& rsquo;alt=’http://contentverve.com/seo-copywriting-10-tips- content-ranks-infographic/’width=’1024px’ border=’0′ /> /a> /p> p> GET THE NEW UPDATED VERSION FOR2014 HERE >> Filed Under: Content Marketing , Copywriting 104 CommentsComments Gita Street Kristiansen says: April 24, 2013 at 9:02 AM Nice infographic.A nifty shortcut to the sign ~: Hold down the ALT key and enter 126. I’d rememberthat in my sleep, as I’ve needed it an endless number of times Reply MichaelAagaard says: April 24, 2013 at 9:11 AM Hi Gita – Thanks for the great shortcut tip!On Mac hold down “alt” and press ¨ – Michael Reply Gita Street Kristiansen says:April 24, 2013 at 9:50 AM Hi Michael, Your trick works on PC as well. I just cannever seem to find it. I learned the trick when the other shortcut wasn’t available onmy keyboards. Unlearning can sometimes get more difficult than learning. Lastweek, I attended an SEO webinar with former Google employee Vanessa Fox. She

was really clear on the keyword density part too: no effect. I noticed you use aStudioPress theme, and the plugin Genesis Simple Edits is excellent for easilyediting your footer area. Reply Tomáš Procházka says: April 24, 2013 at 9:32 AM HiMichael, good job! Tomas Reply francis teo says: April 24, 2013 at 5:26 PM Niceinfographic, did you design it yourself? Also, on (6) HitTail is a pretty nifty tool forfinding quality long tail keywords. Reply Michael Aagaard says: April 25, 2013 at7:28 AM Thanks Franics! I had my buddy design it for me. I’ll check out hittail! –Michael Reply Travis Jamison says: May 16, 2013 at 7:56 AM I’ll second the votefor HitTail. It’s such a solid product. It makes ranking easy for the non-SEO’s of theworld. It simply recommends keywords to you based on your sites authority that youcould rank for without links. Reply Tino Cordes says: April 24, 2013 at 9:08 PMThanks for the guide! I’m currently building a new website for my self, so i’ll try tokeep this in mind Reply Michael Aagaard says: April 25, 2013 at 7:30 AM Mypleasure Tino – goog luck with your new website! – Michael Reply Fredskov says:May 1, 2013 at 2:00 PM Same situation here, a couple of things I didn’t know about,or at least didn’t think about till now Reply Mel says: April 25, 2013 at 1:47 AMFantastic image, and thanks for the code to make it easy to share. I’ll put it on myblog next week. Reply Michael Aagaard says: April 25, 2013 at 7:29 AM Hi Mel –Thanks for sharing the infographic! – Michael Reply pETER says: April 25, 2013 at12:27 PM Great looking chart with great ideas! Thanks for making the sharing easy.Reply Barry Feldman says: April 25, 2013 at 8:52 PM Off the charts useful. Wow.How’d you do the design? Or… did you do the design? Reply Michael Aagaardsays: April 26, 2013 at 1:09 PM Thanks Barry – My friend Christian ( http://antilope-co.com/ ) designed it for me. – Michael Reply Liselle Barnsley says: April 26, 2013at 10:12 AM Fantastic post Michael – thanks for producing this. I’ve shared it on myblog ( http://pennysoup.co.uk ) and Facebook page (https://www.facebook.com/TailoredMarketingSolutions?ref=hl ) as it was too good tokeep to myself! Hope that’s alright with you. Keep up the good work! ~ Liselle ReplyMichael Aagaard says: April 26, 2013 at 1:09 PM Hi Liselle – Thank you very muchfor sharing the Infographic! – Michael Reply montira says: April 27, 2013 at 4:27 AMThank you for information and sharing. Reply irfan says: April 29, 2013 at 2:21 PMVery clear, simple and brilliant tips. thank Michael Aagaard for your greatinfographic. Reply Michael Britt says: April 30, 2013 at 12:37 PM Excellent info andI like that the infographic wasn’t too crowded. Infographics are getting so stuffedwith text and fancy graphics that they’re becoming too time consuming to workthrough. And isn’t that the opposite of the problem they were supposed to solve?Very well done all around. Thanks Reply Michael Aagaard says: April 30, 2013 at12:51 PM Thank you very much Michael! I’m glad to hear you liked the infograph – Iwas going for uncrowded, easy to scan. But a couple of guys have commented onG+ that it ins’t an infographic, because it has no numbers – Michael Reply Rekhasays: May 24, 2013 at 10:06 AM A timely one given that the new Penguin updatehas been rolled out. This finds a place in my tiny website when I finally find thecourage to launch it. For those unhappy with the lack of numbers, I’d simply say –this is an INFOgraph not just your plain old graphs – anything and everything goesas long as it is useful or interesting. Reply Michael Aagaard says: May 24, 2013 at6:40 PM Thanks Rekha – I’m glad you liked the tips! – Michael Reply Nazito says:April 30, 2013 at 10:19 PM Very informative, as beginner make me feel good to putmy hand in this kind of information. Thanks Michael. Reply Touch Point says: May1, 2013 at 2:50 PM Excellent tips, Michael. I think you summed up the mostimportant factors to keep in mind in order to make content SEO-friendly. And really,doing those ten things won’t take much time or effort, but it can all helptremendously. Thanks for the tip about Google Tilde, too. –David @ Touch PointReply Michael Aagaard says: May 1, 2013 at 3:38 PM Thank you very much David– Glad to hear you agree on these points! – Michael Reply Rahul Kuntala says: May2, 2013 at 4:57 AM I came to the site through Ami Porterfield’s share on Facebook.While going through the infographic, I found it AWESOME, I mean awesome, man! Ijust love the tips to improve SERP’s using seo copywriting. You made SEO soeasy to follow, though it’s not! I’ll definitely agree that in-depth articles rank prettywell in the search results. One question though – what kinda tools do you prefer toranking well in search engines? I’m gonna share the post Reply Michael Aagaardsays: May 2, 2013 at 7:02 AM Thank you very much Rahul! I’m not quite sure Iunderstand your question though. Do you mean tools for checking your ranks in thesearch engines? – Michael Reply mICHAEL d wALKER says: May 2, 2013 at 6:31AM Thanks for posting this infographic on SEO! Timing is perfect for me becauseI’ve been struggling to find that blend between writing for humans and making theGoogle gods happy. The myth about keyword density was a bit o an eye opener forme. Much appreciated, Michael Reply Michael Aagaard says: May 2, 2013 at 7:01AM Thanks Michael! I’m glad you liked it. Yep, I do everything I can to put thekeyword density myth to rest – Michael Reply eSTHER says: May 2, 2013 at 8:47AM Wow – timely advice, I was just about to go bulk up my key words on myrelatively new website. Now I can spend that time writing more quality posts instead– so much more fun. Thanks. Reply Jen says: May 2, 2013 at 12:23 PM I’m notusually a big fan of infographics but this is a really good one. The tilde tip isintriguing. I’ll have to try it. I like how you’ve easily broken this down for all of us. I’mno SEO guru so I need the basics. It’s so easy to get lost in all of the minutiae.Reply Michael Aagaard says: May 2, 2013 at 12:50 PM Hi Jen – Thank you verymuch, that’s a great compliment! – Michael Reply Ryan Kettler says: May 3, 2013 at3:23 PM Sweet infographic! Great tips for anyone looking to do more with contentmarketing this year. Reply Cherie hawkins says: May 3, 2013 at 10:06 PM Thanksso much for this awesome piece of advice! I have been lucky enough to catch upwith my Internet marketing guru mentor this week who also shared similar advice. Ilove the point you made about writing for humans as this is who you are building arelationship with. I keep talking about the “Hansel & Gretal” mindset, just keepleaving delicious crumbs that people will follow. Thanks again! ReplyChafik@Ebooks-Gagnants says: May 4, 2013 at 3:01 PM Hi Michael, Thank you forthose precious tips ! Chafik Reply Tarun Gehani says: May 8, 2013 at 2:16 PMGood info here. I always recommend that you write for your visitors, speak to them,offer high quality, well-researched information to directly addresses their painpoints, and you won’t have to worry about rankings – they will come naturally in duetime (as long as you make a little effort to promote your website and build up acommunity/network). Also what many need to keep in mind is the fact that rankings(and even traffic) aren’t everything. Equally important is what those visitors do afterthey reach your website. Reply Michael Aagaard says: May 8, 2013 at 3:33 PM HiTarun – Thanks for the comment. I agree with your observations. In fact point one inthe infographic (Write for humans optimize for robots) states, “There is no point ingreat rankings, if your content doesn’t convert” – Michael Reply Rob Wagner says:May 10, 2013 at 3:08 AM Nice infographic, but your point about KW density is justwrong. 2-3% KW Density is still going to out-rank something with semantic usageand the like. I agree that articles need to be geared towards your readers, but to say

contentverve.com/seo-copywriting-10-ti...ent-ranks-infographic/4996 words in body

density isn’t important isn’t right. (despite what Matt Cutts may say.) Reply MichaelAagaard says: May 10, 2013 at 9:18 AM Hi Rob – Thank you very much for yourinsights. Sounds like you have a lot of data supporting your point that keyworddensity of e.g. 2-3% is optimal. Would you care to share some of all the data you’vecollected with the rest of us? – Michael Reply Sepita says: May 10, 2013 at 10:35AM I wouldnt focus too much on keyword density in a seo perspective, which isoutdated – another way where you can measure the importance of keywords is theconcept of within document frequency and inverse document frequency (WDF /IDF). And the concept of trying to understand the audience what the audiencewould like to hear Reply Henrik Bondtofte says: May 14, 2013 at 12:10 PM Sepitaalready answered this quite well. User data will also screw badly optimized articles(to reliant on high kw density) possibility to rank propper. You can easily rank withhighly optimized KW text, but you can rank better and in longer terms by writinggood compelling articles with focus on the user and assisted keywords/terms. Replyjohn says: May 10, 2013 at 8:50 PM Brilliant article Michael. Thank you for sharingit.Quick question about number 4 Tilde. Do you mean put the tilde before a searchterm in google keyword tool? Sorry if that’s a daft question but I’m a brand newbie.Reply Michael Aagaard says: May 11, 2013 at 10:27 AM Hi John – Thank you verymuch, I’m glad you liked the infographic. Just put the Tilde before the keyword whenyou do a normal search in Google and the related terms will be bolded throughoutthe SERPs. – Michael Reply Express writers says: May 12, 2013 at 3:37 AM HiMichael, This is an excellent and informative copywriting infographic! I would haveto agree about keyword density. Typically 2 to 3% would be the correct range if wewere to actually focus on the search engines. However, when quality content iswritten naturally, I don’t really think that keyword density matters much. By the way,what kind of tools are you using for your WP website in order to place thisinfographic? Thanks, Julia Reply Michael Aagaard says: May 12, 2013 at 9:56 AMHi Julia – Thanks for the kind words. I can’t remember which tool I used for theembed code. But there are a bunch of different plugins you can use. I’d still like tosee some concrete data pointing to the fact that a keyword density of 2-3% is betterthan say 5-6%… – Michael Reply Henrik Bondtofte says: May 14, 2013 at 12:12 PMHi Julia, I think, it is time for you to test that thesis again…. all in on your secondassumption though… Reply LeadGenix says: May 16, 2013 at 8:05 PM Love theinfographic! The first tip especially rings true: “write for humans – optimize forblogs.” Thanks for sharing! Reply Michael Aagaard says: May 17, 2013 at 8:50 AMThanks guys! Yep, I’d say that’s the key takeaway – Michael Reply Midhun says:May 21, 2013 at 12:03 PM Excellent Information with amazing Infographic!!Thanks!! Reply Chris Maloney says: June 4, 2013 at 1:46 AM I’m ashamed to say Ireally never knew about the tilde trick in google search. Do you know if there a wayto expand the number of results that show up at the bottom past 8. Thanks for thetip. Reply Mike says: June 5, 2013 at 4:34 AM An excellent read, Michael! I love theinfographic! It’s amazing how many people still believe they need to have 2-3% kwdensity on all their pages instead of just writing quality, natural content! There arejust too many “shady” SEO companies out there telling business owners theyneed to do this and do that and then will rank on pg. 1 in a few weeks. Thosethings may have worked in the past, but this isn’t 1997! It’s time to wake up andface the facts…SEO has changed and it has changed for the better. Reply MichaelAagaard says: June 5, 2013 at 3:28 PM Hi Mike and thanks for the comment! Itotally agree, there’s way to many dodgy SEO companies out there still stinking upthe place and making tons of money telling businesses who don’t know better thatkeyword density and footer links, etc. are the surefire way to page one. – MichaelReply Seo copywriting says: June 14, 2013 at 11:48 AM Re. point 5. Designtrends this year are definitely following the less is more rule – short, succinct webcopy of 100 words or less. I have agonised over changing my own website to makeit more current but there’s no disputing the fact that pages with more copy rankbetter. Reply Jay says: June 17, 2013 at 7:00 PM After doing SEO for a number ofyears Id have to agree Keyword Density of 2-3% is still a working factor and workingfine for me. Yes you should write content 2013 style and use related keywords but ifthe main goal is rankings in a competitive market then without a doubt writing it withkeyword density in mind will work better. I think the trick here is to consider both inregards to competitiveness, if you dont need to go overboard with seo dont, alwayskeep the user in mind first and dont step into the spammy threshold. Get anauthoratative domain to help balance it out and build quality links. Simply put planfor your market and dont spam. Reply Claus Rump says: June 27, 2013 at 8:53 PMNice and informative infographic – thanks for sharing (0; However, when trying outthe “~” in front of a keyword, it doesn’t really make a difference. You still get 8suggestions without the “~” in front… Or am I missing something? Reply MichaelAagaard says: June 28, 2013 at 12:25 PM Hi Claus – With Tilde, Google highlightsrelated phrases in the snippets of the SERP. This is an addition to the suggestionsat the bottum of the page – Michael Reply Claus Rump says: June 29, 2013 at 3:48PM Maybe I’m totally missing out here?!? But if I run a search for “shampoo” and asearch for”~shapoo”, I get the exact same results and suggestions. In both cases,Google make no highlights.. /Claus Reply Michael Aagaard says: July 18, 2013 at4:18 PM Hi Claus – I recently learned that Google dropped the Tilde feature Thisexplains why you couldn’t get it to work. – Michael Reply Pimo says: July 8, 2013 at5:03 AM It really a nice information you have shared with us and we should usethese ways to promote site and I will use your way and also thanks for share theimage link which I can use on my blog to make an attractive. Reply Puneet says:July 8, 2013 at 10:35 AM There is a saying that a picture tells more than a thousandwords and it’s so true. Thanks for making me aware of how infographics canimprove blogging and get readers attention way quicker then just a usual article.Reply William Mecke says: July 15, 2013 at 10:48 PM Good information andinteresting comments. Unfortunately, Google has dropped the Google Tilde feature.http://searchenginewatch.com/article/2277383/Google-Kills-Tilde-Search-OperatorReply Michael Aagaard says: July 15, 2013 at 11:30 PM Hi William – Thanks for theheads up! – Michael Reply Peter says: July 28, 2013 at 12:02 AM I hear a lot ofpeople talking about creating great content, but I think it’s just as important to putsome efforts in jazzing up your content with nice images, typography, layout. Inother words, it’s important to make it more visually appealing for the readers toconsume the content. That’s what we did with one of our articles. Although theinformation contained in the article was really good, noone wants to read it becauseit was long and texty. So we worked with a designer to add some images andgraphics and now, it is a lot nicer to read. Here’s the article,http://www.hotspotshield.com/protect-your-privacy-online Reply Michael Aagaardsays: July 28, 2013 at 9:03 AM Hi Peter – Good point. Design and copy go hand inhand – even in articles. That’s one of the reason I use so mane images and casestudies in my posts. – Michael Reply cj iSENHART says: August 1, 2013 at 5:47 AMCan this information be used to help our items on Etsy get found in searches? Wealso currently use Facebook, Twitter & Pinterest. Will be adding other Social Media


sites soon. Sounds like Google+ should be our next venue, any others we shouldconcentrate on? Reply Michael Aagaard says: August 1, 2013 at 8:02 AM I’d saythat product pages such as yours are a category of their own. It’s really a questionof labeling the individual product with the keywords that potential customers areusing to search for such products. But many of the principles from the infographiccan be used. Yes, for SEO purposes, you need to get cracking on G+. – MichaelReply Mark says: August 6, 2013 at 6:21 PM Keyword Density of 2-3% or is it 2.5%? Second I have seen some website with out tittle and meta tags where as Googlejust makes it own ? So is worth making tittle and meta tags when you dont knowHTML what is easiest way to make them ? Thanks in advance and I do love readingyour content Great Job Mark Reply Michael Aagaard says: August 7, 2013 at 5:27PM Hi Mark – Personally I don’t believe that keyword density plays any particularrole – except if you go overboard and stuff the copy with keywords. Of course youshould have relevant keywords in your copy, but they should appear naturallythroughout the content. So, as I wrote in the infographic, forget about keyworddensity. As I also wrote in the infographic, title tags and snippets are still king. Yourtitle tag is the first thing that Google looks at when indexing a page. All contentmanagement systems should have a function where you simply fill out the metadata for titles and descriptions. So filling those out should be extremely easy –Michael Reply ambika says: August 14, 2013 at 8:24 PM Nice info graphics andvery useful info. I was taking google+ not so seriously and recently i started taking ittaking it seriously and I in fact got results in terms visibility, especially in organicsearches Reply ambika says: August 14, 2013 at 8:26 PM And i absolutely agreewith your thoughts on keyword density. Write natural , rank natural ReplyWebStumblr says: September 8, 2013 at 12:22 PM A good replacement for GoogleTilde would be using the new Keyword Planner. It is more focused towards adsensebut this is a great way to analyse your research. I like your graphical representationof what is important. But your missing content freshness among them. Having ontopic content greatly improves your ranking. I have written a great article based onyour article, others and my own experience. I want to thank you for sharing andimproving others intelligence! Sharing is power I hope you don’t mind. me sharingmy latest article about SEO Content Qualityhttp://www.webstumblr.com/tutorials/seo-content-quality/ Reply Michael Aagaardsays: September 9, 2013 at 10:17 AM Hi – Thanks for the comment. Great pointabout freshness! I see freshness having direct impact on how my articles areindexed. – Michael Reply Jayr says: September 14, 2013 at 1:22 PM I like theinfographic design. But what I like the most is the article, very valuable. Replyworkingspells says: September 26, 2013 at 8:41 AM This information is awesomeand thanks for sharing it Reply Alexander says: September 26, 2013 at 4:36 PM Imjust starting at SEO, so this infographic is just something I can use. Thanks ReplyMervik Haums says: October 15, 2013 at 6:01 PM Excellent job with this infographicMichael. I just shared this to our infographics community and the members loved it.Just wanted to say thanks for sharing these valuable tips. Reply Jatin says:December 30, 2013 at 3:33 AM Such a quality advice on a proper time and verydetailed content. thanks dude for sharing with us. Reply Darshan Paladiya says:December 31, 2013 at 11:08 AM great post.. i checked my post on “how to writekilling titles(& save you from losing 80% traffic)” & found that i was missing almost 5features! It help me improve it & get more visibility. Thank you! Reply MC says:February 16, 2014 at 3:38 PM Sorry but this is not an infographic. This is a graphicwith useful tips, but let’s not promote this as an infographic please! Reply MichaelAagaard says: February 16, 2014 at 4:37 PM Hi MC – thanks for your constructivecriticism. In the future, I’ll call these things “graphics with helpful tips” as not toconfuse or irritate anyone. – Michael Reply Mark davie says: April 3, 2014 at 2:48AM Haha, MC, you are correct. However something tells me that a “graphic withhelpful tips” will not attract as many clicks as an “infographic”, so it would go againstmany of the points in this very article. Reply Sila Sahverdi says: February 17, 2014at 8:35 PM Thanks for sharing these useful tips! Our team loved the infographicReply Michael Aagaard says: February 17, 2014 at 11:08 PM Hi Sila – thank youvery much! I’m glad you guys liked the graphic – Michael Reply Martin Watsonsays: February 18, 2014 at 4:15 PM Great article. I own livesound.dk and trying toget it higher on google. Its a tough job but hey, Im getting there. Thank for the 10edvices. Reply Michael Aagaard says: February 18, 2014 at 7:33 PM Hi Martin –thanks man, I’m glad you could find some inspiration on the tips! – Michael Replycancan says: February 25, 2014 at 5:35 AM It’s difficult to find experienced peoplefor this subject, however, you seem like you know what you’re talking about! ThanksReply Romano Groenewoud says: February 25, 2014 at 2:37 PM Thanks for theuseful tips. Has worked wonders for our own agency site and for clients… ReplyMichael Aagaard says: February 25, 2014 at 7:57 PM Thanks dude – there’s anupdated version on the way for 2014! – Michael Reply FARHAN says: March 1,2014 at 10:11 AM Content is still the most important thing to rank content in searchengine is one of the most difficult task to do. Back in 2012 is was very easy to writea high quality content on long tail keywords to achieve its appearance in searchresult and those things are not working anymore that is a sad part. Reply fredysays: March 3, 2014 at 10:55 PM Thanks for your infographic, it is easy to read andfull of information. Thanks once again. Reply Greg says: April 16, 2014 at 10:55 AMNice Infographic and great tips for rankings Reply Jamie Noel says: May 14, 2014at 6:15 AM Mic nice infographics. Thanks for taking time to create for us. It may beuseful for newbie forever. Reply Ana gabriela diaz says: May 18, 2014 at 4:21 PMDear Michael, Thanks for this useful information about SEO content. I was lookingfor revelant tips for SEO copywriting and this has help me a lot. I definately agreewith your top 1 of the list, today this is the most important aspect for SEO content.You have to focus on humans, otherwise Google would not consider your content tobe natural and today this is not good for the SEO. Reply Sophia Williams says: May28, 2014 at 6:36 AM If you can just remove the 2013 then this Infographic is stillapplicable for 2014. Many website owners still get the wrong idea about SearchEngine Optimization; one of those is keyword density. I can’t help but roll my eyesevery time a read an article that uses a keyword in every other sentence. I’ve beenreading many SEO tips and articles , and your blog is one of my favorite. ReplyAbbie says: June 6, 2014 at 12:40 PM Very good blog! Do you have any hints foraspiring writers? I’m planning to start my own site soon but I’m a little lost oneverything. Would you advise starting with a free platform like WordPress or go fora paid option? There are so many options out there that I’m completely confused ..Any tips? Appreciate it! Reply http://www.voom.net/search-engine-optimizationsays: July 2, 2014 at 1:15 PM Excellent, what a blog it is! This weblog presentsuseful data to us, keep it up. Reply Alex Babenkov says: July 5, 2014 at 6:11 PMWe build high quality content to our websites by ourselves. Title is an very importantfactor to articles. Keyword density is no longer the standard for writing. The articleshould be natural, intersting, beneficial. Reply Sanjay Choudhry says: August 6,2014 at 5:06 AM Hi: I am the content and digital head of a PR agency in India

http://www.imprimispr.com Stumbled upon your infographic. Have circulated it to myteam and would be using that as a reference. Great work. Thanks a lot. SanjayReply Michael Aagaard says: August 21, 2014 at 4:00 PM Hi Sanjay – thanks forthe kind words and for sharing the infographic! Reply jeep WINCH LINE says:September 7, 2014 at 6:30 PM Thanks for the share, great ideas for us all. Replyluke Jordan says: September 8, 2014 at 1:54 PM Great tips! Think tip 10 is reallyunderrated, I really believe good click-through-rates are a big factor in modern SEO.Reply rak gudang jakarta barat says: November 21, 2014 at 11:22 PM I needed tothank youu for this great read!! I certainly enjoyed every bit of it. I have you savedas a favorite to check ouut new stuff you post… Reply Trackbacks PrivateKrankenversicherung says: January 2, 2014 at 9:09 AM SEO Copywriting – 10Tips for Writing Content that Ranks in 2013 (Infographic) Some truly nice andutilitarian information on this internet site, likewise I believe the style and designholds great features. Reply Speak Your Mind Cancel reply Name * Email * Website Get followup comments via e-mail. You can also subscribe without commenting.Notify me of follow-up comments by email. Notify me of new posts by email. 1Signing you up! We hate spam just as much as you Signing you up! Click the ButtonBelow to Get Started Right Away! Click Here to Sign Up! We hate spam just asmuch as you Signing you up! Click the Button Below to Get Started Right Away! Wehate spam just as much as you Return to top of page Copyright © 2015 · BalanceTheme on Genesis Framework · WordPress · Log in

en.wikipedia.org/wiki/Copywriting975 words in body

Copywriting From Wikipedia, the free encyclopedia Jump to: navigation , searchNot to be confused with Copyright . This article contains content that is written likean advertisement . Please help improve it by removing promotional content andinappropriate external links , and by adding encyclopedic content written from aneutral point of view . (March 2014) Copywriting is writing copy for the purpose ofadvertising or marketing. The copy is meant to persuade someone to buy a product,or influence their beliefs. Copywriters (known as continuity writers in broadcasting)are used to help create direct mail pieces, taglines, jingle lyrics , web page content(although if the purpose is not ultimately promotional, its author might prefer to becalled a content writer ), online ads, e-mail and other Internet content, television orradio commercial scripts , press releases , white papers , catalogs , billboards ,brochures, postcards, sales letters, and other marketing communications mediapages. In book publishing, flap copy and jacket flap copy describe the briefsummary of a book which often appears on the inside of the book's hardcover dustjacket; back cover copy is similar, often briefer text placed on the book's outsideback cover; catalog copy is another book summary maintained in a publisher'scatalog of published books. Copy can also appear in social media content includingblog posts, tweets , and social-networking site posts. Contents 1 Copywriters 2Internet 2.1 SEO 3 See also 4 References Copywriters [ edit ] Most copywritersare employees within organizations such as advertising agencies , public relationsfirms, company advertising departments, large stores, marketing firms,broadcasters and cable providers, newspapers , book publishers, magazines andcreative agencies. Copywriters can also be independent contractors who freelancefor a variety of clients, at the clients' offices or working from their own, or partners oremployees in a specialized copywriting agency . Such agencies combinecopywriting services with a range of editorial and associated services that mayinclude positioning and messaging consulting, social media and SEO consulting,developmental editing, and copy editing , proofreading , fact checking , layout , anddesign . A copywriting agency most often serves large corporations. A copywriterusually works as part of a creative team. Advertising agencies partner copywriterswith art directors. The copywriter has ultimate responsibility for the advertisement'sverbal or textual content, which often includes receiving the copy information fromthe client. The copywriter is responsible for telling the story, crafting it in such away that it resonates with the viewer/reader, ideally producing an emotionalresponse. The art director has ultimate responsibility for visual communication and,particularly in the case of print work, may oversee production. Although, in manyinstances, either person may come up with the overall idea for the advertisement orcommercial (typically referred to as the concept) and the process of collaborationoften improves the work. Copywriters are similar to technical writers and thecareers may overlap. Broadly speaking, however, technical writing is dedicated toinforming readers rather than persuading them. For example, a copywriter writesan ad to sell a car, while a technical writer writes the operator's manual explaininghow to use it. Famous copywriters include Claude Hopkins, David Ogilvy , RobertCollier , William Bernbach , Lester Wunderman , and Leo Burnett . Many creativeartists spent some of their career as copywriters before becoming famous,including Bob Newhart , Vladimir Mayakovsky , Peter Carey , Dorothy L. Sayers ,Eric Ambler , Joseph Heller , Terry Gilliam , William S. Burroughs , Salman Rushdie, Don DeLillo , Lawrence Kasdan , Alan Parker , Murray Walker , Fay Weldon ,Philip Kerr and Shigesato Itoi . ( Herschell Gordon Lewis , on the other hand,became famous for directing violent exploitation films , then became a verysuccessful copywriter.) Internet [ edit ] The Internet has expanded the range ofcopywriting opportunities to include web content, ads, emails, blogs, social mediaand other forms of electronic communications. Writing for the web is very differentfrom writing for other media, tending to be more succinct than traditional advertising.Other stylistic nuances also come into play. It has also brought new opportunitiesfor copywriters to learn their craft, conduct research and view others' work. TheInternet has also made it easier for employers, copywriters and art directors to findeach other. As a consequence of these factors, along with increased use ofindependent contractors and virtual commuting generally, freelancing has become amore viable job option, particularly in certain copywriting specialties and markets.SEO [ edit ] Main article: SEO § SEO copywriting Content writing onwebsites may include among its objectives the achievement of higherrankings in search engines . Known as "organic" search engine optimization (SEO),this practice involves the strategic placement and repetition of keywords andkeyword phrases on web pages , writing in a manner that human readers wouldconsider normal. See also [ edit ] Look up copywriting or copywriter inWiktionary, the free dictionary. Advertising Communication design Landing pageList of copywriters List of former copywriters Search engineoptimization Swipe file White papers References [ edit ]Retrieved from " http://en.wikipedia.org/w/index.php?title=Copywriting&oldid=646905361 " Categories : Communication design Copywriters Advertisingoccupations Journalism occupations Hidden categories: Articles with a promotionaltone from March 2014 All articles with a promotional tone Navigation menuPersonal tools Create account Log in Namespaces Article Talk Variants ViewsRead Edit View history More Search Navigation Main page Contents Featuredcontent Current events Random article Donate to Wikipedia Wikipedia storeInteraction Help About Wikipedia Community portal Recent changes Contact page


Tools What links here Related changes Upload file Special pages Permanent linkPage information Wikidata item Cite this page Print/export Create a book Downloadas PDF Printable version Languages Čeština Українська Edit links This page waslast modified on 13 February 2015, at 05:03. Text is available under the CreativeCommons Attribution-ShareAlike License ; additional terms may apply. By using thissite, you agree to the Terms of Use and Privacy Policy . Wikipedia® is a registeredtrademark of the Wikimedia Foundation, Inc. , a non-profit organization. Privacypolicy About Wikipedia Disclaimers Contact Wikipedia Developers Mobile view

A blog about copywriting & marketing Find & hire top writing talent Show mewriters Search Free email updates Be the first to get the latest content Join usWelcome on board! You’ll receive the latest copywriting & marketing contentstraight to your email. Blogging Brand Storytelling Buyer Persona Company NewsContent Creation Content Curation Content Marketing Content StrategyCopywriting Email Marketing Events Infographics Lead Generation MarketingNews Marketing Tools Marketing Trends Online Marketing SEO Social MediaMarketing Video 35 SEO Copywriting Tips for Rocking Content By Nelson DiasContent Marketing , Copywriting , SEO 6115 Reactions 27 Comments Apr 23rd,2014 SEO copywriting refers to the art of writing copy that ranks well in search. Itis relatively easy to do (if you have some experience), and it’s an excellent way togain valuable web traffic without spending thousands of dollars on paid advertising.But it’s not all about rankings and traffic. Writing search engine optimized content isalso about engaging readers, building authority, and selling products. After all, whatis the point of getting prospects to pages that do not serve a purpose? To help youplease both your readers and the search engines, we’ve compiled a list of 35 of thebest SEO copywriting tips for rocking content, all of which are based on actualexperience. We have also included a number of resources for writers andmarketers. Bookmark, share, and enjoy! 1. Know Your Audience Knowing whomyou are writing for is one of the best and most important copywriting tips anyonecan give you. Your content can never really rank or sell if it doesn’t appeal to aparticular audience/consumer. Do your homework. It will pay off. 2. Craft MagneticHeadlines An irresistible, well-thought-out headline gets your article read ( c-r-i-t-i-c-a-l ) and sets the tone for your content. It’s also what makes an outstanding firstimpression. Throw some effective SEO into the mix, and BOOM… your contentrocks, rolls, and ranks! 3. Number-Drop for Clicks Really want people to read yourarticles? Use numbers in your headlines! Studies show that headlines with numbers( especially odd numbers ) get more clicks. It’s psychological; our brains love lists .In addition, they promise something specific and suggest readability. 4. TryHeadline Formulas Save time and still get clicks. Some of the best, most compellingcopy titles are just modifications of old SEO copywriting headline formulas, sodon’t hesitate to take advantage. Here are 102 good ones that others have usedwith great success. 5. Use Subheads A catchy headline reels readers in, but howdo you get them to continue reading? Use subheads. Subheadings ( header tags –h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text.They also describe your content to search engines. 6. Choose a Good Font Theright font (and font size) can make your copy easier to read and visually moreinteresting, increasing engagement. This is why copywriters and blog writers payso much attention to copy cosmetics. Some fonts are also more ‘ web-safe ’ thanothers. 7. Check Your Case Writing headings and subheadings in Title Case hasbecome the norm, especially in blogging, but it may not suit every blog or purpose.Sentence case may be more suitable in some situations. Whichever case youchoose, be sure to use it correctly and consistently. 8. Work in Bolds and ItalicsWhether or not using bold and italics is a good SEO content strategy is anyone’sguess, but making certain words and phrases stand out can definitely enhancereadability. The more digestible your text is, the more people will read your articles.9. Write More Content Does longer content rank better in search? It sure does. Lookat these studies by serpiq , seomoz , and quicksprout . Longer posts (1,500 words+) also enable you to provide more value for readers, which helps you establishauthority and expertise. 10. Shorten Paragraphs While longer blog posts andarticles generally outperform shorter ones, longer paragraphs do not. Chunkyblocks of text just bore and intimidate readers – not what you want. For best results,it is best to keep paragraphs short (2-4 sentences). 11. Don’t Dock Long TailsRanking for terms with high search volumes can be tough, especially if your websiteis new. This is where long-tail keywords come to the rescue. By refining yourkeywords, you can minimize your competition drastically, as well as boost traffic andconversions . 12. Give Them Answers Another way to take advantage of the longtail. When people have questions, they type them into Google. That is whyHummingbird came about. When you answer those questions insightfully andcredibly as a content writer, your copy ranks, engages, and sells. 13. Power upYour Words Great copywriters know the importance of using “ power words ”during content creation – they evoke emotion. Once you hit those emotional chords,you connect with and influence the reader. Additionally, power words tend tocompliment keywords nicely. 14. Get Voice Active Most content writers agree thatusing passive voice is one of several deadly copywriting sins ; it makes your copywordy and dilutes your message. Active voice, on the other hand, is direct, crisp,and energetic, which makes for persuasive writing. 15. Forget Keyword DensityKeyword density is a tireless SEO myth . While it is important to include strongkeywords in your content and not “over-optimize,” there is nothing indicating thatsearch engines favor a particular density. Who wants to read keyword-stuffedmumbo jumbo, anyway? 16. Speak LSI Rather than focusing on keyword density,you may want to pay more attention to LSI . Using related keywords, synonyms,and grammatical variations not only improves your chances of ranking in theSERPs, but it also prevents redundancy in your copy. 17. Talk Your Reader’sLanguage Do you talk like your readers? With blog writing, for example, it is best toadopt a conversational tone, using words and phrases that resonate with the targetaudience. As your readership grows, search engines will pick up on it, too. 18. KeepIt Fresh Updating your content regularly is important, for search engines andreaders. Search engines favor posts that are more recent and relevant because thatis what their users want. Your readers and prospects want the same thing –accurate, up-to-date info. 19. Cover Trending Topics Since we are on the topic offreshness… Covering hot new topics and industry news is an excellent way to get tothe top of the SERPs fast. Everybody wants to know the latest and greatest. Youcould even go the curated content route – but tread carefully. 20. Write MetaDescriptions A lot of us ignore them because they take time to write. Nevertheless,good SEO copywriting is almost pointless without attention-grabbing Metadescriptions . They directly affect how much traffic a web page receives from agiven search result. 21. Add Pics for More Clicks Seeing that articles with photos,infographics, and other visuals get up to 94% more views, it’s safe to say that notincluding visuals is a colossal mistake. They also hold some weight in terms of

writtent.com/blog/35-seo-copywriting-tips-rocking-content/2729 words in body

search engine optimization – if you optimize them correctly . 22. Try Video Videosdon’t work for everyone, and some marketers argue that they do very little to helpSEO. Yet, they can be an excellent way to boost engagement, sales, andconversion rates. There are pros and cons to using video . It’s worth looking into.23. Link Out Links to relevant resources and references in the body of your copycan support key points and provide more value for readers. What’s more, searchengines view websites with outbound links to trusted blogs and sites as morevaluable. 24. Link In Linking internally is equally important. As in, interlinking thepages on your own website. Why do this? Because, like linking out, it adds valueand improves user experience. Your internal link structure also affects the‘crawlability’ of your site in search. 25. Give Credit (The Right Way) Sharinginformation is what the Internet is all about. But do it incorrectly and you could startreceiving threatening letters from webmasters and their lawyers. Plus, it can lead tosearch engine penalties. Learn how to cite authors and blog writers correctly. 26. BeUnique Plagiarism is another thing that gets content penalized. Not to mention thatpeople don’t want to read regurgitated text. Be unique and original. Use plagiarismcheckers to avoid unintentional duplication. Remember, “research” doesn’t meanstealing. 27. Utilize Writing Tools Why work harder than you have to? There aretons of handy tools online to help with your SEO copywriting, and most of them arefree. All it takes to find them is a quick Google search. Here are 9 tools no onlinewriter should be without . 28. Utilize SEO Tools Likewise, many free search engineoptimization tools and resources on the Internet can help copywriters with theircontent marketing. Here is a comprehensive list of the best SEO tools by Mozcontent astronaut Cyrus Shepard. 29. Make the Most of MS Word Did you knowthat Word has a “Find” feature that can help you spot overused words, or that thereis a text to speech feature that can read text aloud? Here are a few MS Word tipsand tricks to get you started, but you may want to play around and see what it cando. 30. Proofread You can write content that sings and dances, but one mistake andthe grammar cops are all over you. Errors kill your credibility. Word processors don’tcatch everything and people slip up. Ask a friend to proofread for you, or hire afreelance writer. 31. Monitor Metrics Tracking things like page views, bounce rate,and SEO, as well as likes and shares, can give you a sense of how well people andsearch engines receive your content. This can give you the insights needed torefine and replicate it. Check out these web analytics tools . 32. Keep a Swipe FileEvery serious writer should keep a “swipe file,” a collection of SEO copywritingtemplates, ideas, tools, and references, even keywords – anything that inspires youand helps you be more productive. It saves time and makes it easier to producerocking content. 33. Remember the Call-to-Action What is professionalcopywriting without an enticing call to action ? It’s how you get your readers dowhat you want them to do, which is usually the purpose of the copy. Many strong,high-traffic keywords make great call to actions. Win win. 34. Buy Blog Posts Let’sface it: not everybody is a writer. Even if you are, you may not have the time ordesire. This is where a copywriting service can come in handy. A good bloggingservice or copywriting agency can handle the article writing and websitecopywriting for you. 35. Inbound Marketing Is the New SEO How do you really getyour SEO content to rock? You promote it! Get people to it. Ask people to read it.Encourage them to share it. Once search engines notice the increased activity, theywill usually reward your efforts. The result is more sales. Your turn. Did you findthese copywriting tips helpful? Have we left anything out? Please share in thecomments section below. Related articles 7 Great Features in Writtent to SpotAmazing Writers How to Create Winning Content & Measure Results 7 Ways toSpot Amazing Freelance Writers 9 Tried-and-Tested SEO Strategies for 2015 7Ways to Write Headlines that Get Clicks [+ examples] Nelson Dias An experiencedcopywriter and entrepreneur with a passion for inbound marketing. Nelson’sresults-driven approach to content development helps businesses grow their webpresence and bottom line. Other posts by Nelson Dias Comments ( 27 ) Answeringto Nelson Dias Thank you. Your message has been sent successfully! I am not arobot Post comment " alt="unknown user avatar" /> Jai Feb 23rd, 2015 - 11:41 am Iam looking for some suggestions regarding my web content. I hired some contentwriters for my website but I don't know what to look at the SEO content. I don't knowhow many keywords or words do I need to have in a content? Can I brake down akeyword into few places or do I need to write a full keyword. Do I have to choosemata description from my content? Please have a look at my website if you canhttp://www.harvestcreativemedia.com/sikh-wedding-photography-videography-birmingham/ Thanks in advance. Reply " alt="unknown user avatar" /> ashish Feb5th, 2015 - 5:15 am really..this article created nice role to familiar me with seocopywriting Reply Helen Nesterenko Feb 24th, 2015 - 2:43 pm Great you found ituseful. Come back for more! Reply " alt="unknown user avatar" /> Irene RajalingamFeb 2nd, 2015 - 3:07 pm The article was really useful, covering all the topics. I hopeto write a good article like this soon. Thank you so much. Reply Helen NesterenkoFeb 24th, 2015 - 2:52 pm Glad the article was helpful! Good luck in you futureendeavors! Reply " alt="unknown user avatar" /> Wambugu Mugo Dec 30th, 2014 -8:55 pm Wonderful, precise and informative tips there.Good work. Reply BrunoRodrigues Dec 22nd, 2014 - 10:11 pm Olá, Nelson, gostei muito deste texto - vocêé brasileiro? :-) Reply Nelson Dec 29th, 2014 - 11:29 pm Olá Bruno. Fico feliz quevocê gostou. Não, português =) Obrigado pela visita! Reply " alt="unknown useravatar" /> Rosser Dec 2nd, 2014 - 9:40 am These are great! One thing to point outthough is that writers should not only focus on post length but also its relevance andquality as well. Reply Nelson Dec 29th, 2014 - 11:20 pm Hi Rosser. Yes, you'requite right. Thanks for sharing. =) Reply jem Nov 20th, 2014 - 8:17 am greatsite...able to learn so many things and understand SEO more clearly.. Reply NelsonDec 29th, 2014 - 11:17 pm Hi jem. Thank you. Lots more to come, so stay tuned. =)Reply " alt="unknown user avatar" /> TS Nov 15th, 2014 - 3:40 am The tipsprovided by you is tremendous use for any body who want to get into SEO. GoodJob Reply Helen Nesterenko Nov 15th, 2014 - 7:25 am Thanks for stopping by andletting us know :) Reply Saurabh Shukla Nov 12th, 2014 - 5:32 am Really its greatarticle to help us to write a unique article, nowadays the competitions is very highand the better content optimization only will lead the world. Cheers! Reply NelsonDec 29th, 2014 - 11:14 pm Hi Saurabh. Glad you found this helpful. Thanks for thecomment. :) Reply John Brown Nov 4th, 2014 - 11:55 am Thank you for thewonderful article that you have shared. Engaging seo content writing really can rockandhelp to get more visitors for a website. Reply Nelson Dec 29th, 2014 - 11:09 pmHi John. Thank you for reading it. Yep, rocking content = rocking pockets. ;) Reply "alt="unknown user avatar" /> Pieter Moons Oct 29th, 2014 - 9:59 am Thank youvery much for the valuable information! Reply Nelson Dec 29th, 2014 - 11:07 pm HiPieter. You're most welcome. Thanks for stopping by. :) Reply " alt="unknown useravatar" /> Nathan Brook Oct 7th, 2014 - 9:03 am Good Read, Nice and brief andalmost covering all important information regarding copywriting , I appreciate yourwriting. Thanks. Reply Nelson Dec 29th, 2014 - 11:05 pm Hi Nathan. Thanks, I


appreciate your comment. ;) Reply " alt="unknown user avatar" /> joy bambaacardino Oct 3rd, 2014 - 3:10 am This is a great help for enthusiasts like me. Thisprovides me understanding of SEO. Thank you! Reply Nelson Dec 29th, 2014 -11:04 pm Hi joy. Great, glad I could help. Thanks =) Reply " alt="unknown useravatar" /> mandisa dladla Aug 22nd, 2014 - 9:49 am I found this very helpful. I'mabout to start working as a fulltime junior copywriter for a technology company.This has increased my confidence substancially. Thank you!! Reply HelenNesterenko Sep 15th, 2014 - 7:25 am Awesome you found it helpful :) Reply "alt="unknown user avatar" /> Great tips Jul 3rd, 2014 - 10:12 pm Hi Nelson, Reallyenjoyed your post - gave me a lot of important information quickly so I can startimplementing it in my writing immediate Cheers Reply Helen Nesterenko Jul 7th,2014 - 1:21 pm Thank you for letting us know. Come back for more - we'll becoming up with more great tips for you :) Reply Pricing & options Support 24/7Academy Blog © Todzo, inc Privacy policy Search

icon-book icon-close icon-conversation icon-envelope icon-external icon-houseicon-menu icon-pencil icon-products icon-search moz-logo Products Pricing BlogAbout Learn & Connect Log in Blogs Moz Blog YouMoz Rand’s Blog Dev Blog TheMoz Blog 164 1 10 Super Easy SEO Copywriting Tips for Improved Link BuildingMay 3rd, 2011 - Posted by Cyrus Shepard to Copywriting Compare the two postsbelow, both written by the exact same SEO expert and each containing around thesame number of words. Without knowing the subject, can you guess which postearned more links? Try 378 to 6. In addition to its visual appeal, the left post wasmore timely, useful and informative - all hallmarks of copywriting grace. The“secrets” of copywriting have existed since before the ancient Greeks. Generationsof Don Drapers have perfected the craft. Today we use computer analysis and datamining to uncover the most effective SEO practices. Rand’s early peek at theRanking Factors hints at some of these factors. My colleague Casey Henryconducted a study of link-worthy material that included elements such as title lengthand word frequency. Fantastic stuff and I hope he does another such study soon.So why don’t more authors take advantage? Why all the cardboard looking blogposts? Here’s the takeaway. To earn links, use copywriting to organize yourcontent. 1. Write for Power Skimmers Steve Krug’s words of wisdom for websiteusability in his book Don’t Make Me Think ring true for all elements of SEOcopywriting. "We don’t read pages. We scan them.” -Steve Krug Krug advocatesfor a billboard style of design. This means using language, images, layout and colorto make your material stand out and shine. Think of motorcycle riders speeding pastbillboards. Which one will they remember? To be fair, prettying up mediocre contentwon’t make it any better. But does your best work look like it belongs in anencyclopedia? Unless you are Wikipedia, don’t look like Wikipedia. 2. Why HeadlineFormulas Work Headlines organize your content by making a promise to the reader. The body of your content delivers on that promise. Check out this recent cover forWired Magazine . Using the “who-what-why” formula isn’t the only way to formatyour headlines, but it works. Another technique I like is to ask a question, e.g.,“Have You Been Secretly Penalized by Google? ” Don't be scared of headlineformulas. Instead of "gimmicky," think of them as a framework for the promise youmake. When I’m stuck for headline inspiration, I surf the fantastic resources over atCopyblogger . There are literally dozens of effective headline formulas out there, soyou need never worry about repeating yourself. 3. Get 20% More with NumbersI made that number up. Why? Numbers grab our attention. Look at the titles tosome of the most linked-to posts on SEOmoz. 21 Tactics to Increase Blog Traffic 8Predictions for SEO in 2010 Launching a New Website: 18 Steps to SuccessfulMetrics & Marketing 17 Ways Search Engines Judge the Value of a Link It makesyou want to click one of those links right now... Whether in a headline or a list,numbers light up the ordered, mathematical part of our brain to make content moreattractive. It also provides you with a way to structure your material in a way thatmakes sense. 4. Free and Easy Power Words My writing life changed when I readRobert W. Bly’s seminal work, The Copywriter’s Handbook . He introduced me tothe power of choosing the right language for successful communication. Althoughsome of his “power” words belong in the back of a Sunday newspaperadvertisement, their effectiveness can’t be denied. These include words like quick ,easy, guarantee and free. “Free is the most powerful word in the copywriter’svocabulary. Everybody wants to get something for free.” -Robert W. Bly Words aremagic. The opposite of power words includes language like try, maybe, might,possibly and perhaps . These "halfway" words kill your writing. The point is not touse a rote list of words like a checklist in your copy, but rather be conscious of thepower (or lack of) your language. Don’t hedge your bets with weak prose. 5. APicture is Worth 1000 Clicks Rethink your visuals. Visuals are essential to any storyand include: Photographs Artwork Charts and Graphs Slidedecks VideoInfographics The wrong way to add images is to buy stock or steal them off of theweb. Instead, make every effort to include original media in your content. A simple,100% original hand drawing attracts more interesting any day of the week thanusing Parked Domain Girl. Original Pineapple Artwork by Dawn Shepard GraphicDesign It doesn’t matter what you use, just make it original . 6. Use Sub-Headlinesor Die Trying This is a no-brainer. Imagine the front page of a newspaper with justone headline. All other text is equal. You wouldn’t read it, or you would tire quickly ifyou did. Our brains don’t work that way. We want things broken up and organized. Ifyour text is longer than 250-400 words, you must use sub-headlines. No exceptions.7. When in Doubt, List it Out This entire post is a list. Try these numbers on for size:75% of the top 20 post on SEOmoz contain a bulleted list 60% feature a numberedlist Why do lists work so well? Why is David Letterman’s Top Ten the mostanticipated part of his show, even if it’s not as funny as the rest of the show? Listsare the building blocks of ideas. When we go to the grocery store, we don’t write astory – that’s ineffective. To communicate your thoughts quickly and effectively,nothing gets to the root of the matter like a list can. Humans crave order. Use lists tocreate structure and build your content from the ground up. 8. Quotes My all-timefavorite use of effective quoting comes from Michael Crichton’s science fiction workTimeline . He juxtaposes two ideas against each other to explain a single conceptabout quantum theory. “Anyone who is not shocked by quantum theory does notunderstand it.” NEILS BOHR, 1927 “Nobody understands quantum theory.”RICHARD FEYNMAN, 1967 Utilize quotes to set your ideas apart. 9. The Bold andthe Italic Along the same lines, use bold to emphasize important points. If you don’thave important points, you have bigger problems . Italics do the same job but soundmore European, like this guy . 10. Be Honest Effective SEO copywriting shouldnever alter or misrepresent your work. Indeed, its purpose is to help youcommunicate your core ideas more clearly and effectively. "All you have to do iswrite one true sentence. Write the truest sentence that you know." — ErnestHemingway Writing from the heart is always the best copywriting technique. AboutCyrus-Shepard — Head of the Content Team and contributor to SEO at Moz.

Follow Cyrus on Twitter and read more of his SEO posts . Do you like this post? 1641 Buffer Tweet Visits Pageviews Avg. Time on Page Direct Traffic Search TrafficReferral Traffic N/A N/A N/A N/A N/A N/A Yikes, looks like something went wrong.Please try again later. Post Analytics 123 Comments + Add Comment E-mail mewhen new comments are posted Sort comments by popularity Associate2011-05-03T22:11:36-07:00 Gianluca Fiorelli LOL... you made me laugh. And I'mnot the only European Mozzer :) Reply 10 0 p>LOL... you made me laugh. And I'mnot the only European Mozzer :) /p> Submit Cancel 2011-05-04T02:09:32-07:00Tim Soulo Hey Gianluca, do you already feel like a celebrity here? :) Reply 1 0p>Hey Gianluca, do you already feel like a celebrity here? :) /p> Submit Cancel2011-05-04T03:10:28-07:00 Gianluca Fiorelli Not at all Tim, not at all... I considermyself just another Mozzer :). If I would start feeling myself really a celeb, I wouldbe a fool. 5 0 p>Not at all Tim, not at all... I consider myself just another Mozzer :)./p> p>If I would start feeling myself really a celeb, I would be a fool. /p> SubmitCancel Submit Cancel E-mail me when new comments are posted Submit CancelE-mail me when new comments are posted Submit Cancel E-mail me when newcomments are posted 2011-05-03T22:00:34-07:00 JasonJackson Solid, well writtenpost. I only had the time to skim it before bed and will read the rest tomorrow! Reply6 0 p>Solid, well written post. I only had the time to skim it before bed andwill read the rest tomorrow! /p> Submit Cancel 2011-10-28T09:25:20-07:00Limekwat Haha, thanks for verifying the veracity of point number one! I agreethough, solid article with great advice, definitely worth the read through. 1 0p>Haha, thanks for verifying the veracity of point number one! I agree though, solidarticle with great advice, definitely worth the read through. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted Submit Cancel E-mailme when new comments are posted 2011-05-03T22:31:39-07:00 Sebes Afterskimming and subsequently reading your very good article I just realized theheadline:10 Super Easy SEO Copywriting Tips.....I just had to chuckle: numbersmade me click the link q.e.d Reply 6 0 p>After skimming and subsequently readingyour very good article I just realized the headline:10 Super Easy SEO CopywritingTips.....I just had to chuckle: numbers made me click the link /p> p>q.e.d /p> SubmitCancel 2011-05-03T22:37:48-07:00 Cyrus Shepard It's best to practice what youpreach. I'm amazed at the number low quality, how-to copywriting articles thatcompletely contradict themselves on the page. Best practices aren't something tojust talk about, but something you practice every single time you hit the 'publish'button. The value gained from better content multiplies exponentially. 2x the effortcan earn 10x the links. Cyrus-Shepard edited 2011-05-04T09:26:47-07:00 3 0 p>It'sbest to practice what you preach. I'm amazed at the number low quality, how-tocopywriting articles that completely contradict themselves on the page. Bestpractices aren't something to just talk about, but something you practicestrong>every single time /strong> you hit the 'publish' button. /p> p>The valuegained from better content multiplies exponentially. 2x the effort can earn 10x thelinks. /p> Submit Cancel Submit Cancel E-mail me when new comments are postedSubmit Cancel E-mail me when new comments are posted2011-05-03T23:20:45-07:00 Kristy Bolsinger Love the point about using original richmedia. I'm very guilty of using stock images. In fact istock may be my favoritewebsite - but that's great motivation to create unique content. Also offers up a betteropportunity to gain traffic from image search if done correctly! :) Reply Reply 5 0p>Love the point about using original rich media. I'm very guilty of using stockimages. In fact istock may be my favorite website - but that's great motivation tocreate unique content. Also offers up a better opportunity to gain traffic from imagesearch if done correctly! :) /p> Submit Cancel 2011-05-03T23:52:41-07:00 CyrusShepard Fantastic resource - iStock, albeit abused. I admit to being guilty of thismyself. I plan on writing an entire post on best practices for using visuals in content.In many ways they can be effective as text for SEO. Cyrus-Shepard edited2011-05-04T00:27:13-07:00 Reply 3 0 p>Fantastic resource - iStock, albeit abused.I admit to being guilty of this myself. I plan on writing an entire post on bestpractices for using visuals in content. In many ways they can be effective as text forSEO. /p> Submit Cancel 2011-05-07T12:51:04-07:00 Irish That's one post, I'd behappy to read. 1 0 p>That's one post, I'd be happy to read. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted Submit Cancel E-mailme when new comments are posted 2011-05-04T08:35:21-07:00 mattmikulla If youhave a smart phone you have a camera! You just gotta get the critical thinking andcreative ideas flowing. 2 0 p>If you have a smart phone you have a camera! Youjust gotta get the critical thinking and creative ideas flowing. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted Submit Cancel E-mailme when new comments are posted Associate 2011-05-04T01:00:14-07:00Gianluca Fiorelli Very needed post Cyrus, as - and I think many agree with this - Iread many posts that without any doubt great posts, but that do not obtain the rightsuccess because of the way they are written. Content is King, says the old tune, butremember to dress the King, or people will laugh. If i may, I would add some otherspoints: 1) Images: if its possible use Flickr or any other real photos source insteadof images' banks. Real photos gives to posts a better, more impacting, force to theconcept of an article. Images' bank are, honestly, cold and sometimes so muchseen. Personally, whenever it's justified, I see if can use real images' bank, like theTimes one or the National Geographic ones (this latter offers them to its readerswith CC policy); 2) Visual: if photos can explain more than 100 words, a video canexplain more than 1000. But beware to not make the video overcome the writtenpart itself. If it is used just as an example, I suggest to go for 1minute max videos.Totally different consideration have to be made if you want to make a video thecentral part of your content 3) Quotes. In order to make outstand the main conceptsof your posts, I usually suggest to use the quote html format in order to make morevisible the more significant phrases of the contents itself. This way you can makeeasily understand what really is the post about also to those ones who don't read,but peep a post. 4) Old rethoric rule about structure: Introduction, Main Content(better if with Thesis/Antithesis/Syntesis) and short conclusion. That doesn't meanyou could not going directly into the discourse, but that should be justified (forinstance putting first a real life example of what are you going to talk about). 5)Please... when you finish to write a post/article, let it rest before publishing it... andgo playing pool, have a beer or anything else. Then reopen what you wrote andcorrect it (gramatic, ortography, bad explained concepts...). Readers will thank you.6) About Italic (lol)... I use it when I use foreign words or when I've to cite a title (of apost or movie or book)... it's old school habit :D gfiorelli1 edited2011-05-04T01:03:00-07:00 Reply Reply 4 0 p>Very needed post Cyrus, as - and Ithink many agree with this - I read many posts that without any doubt great posts,but that do not obtain the right success because of the way they are written. /p>p>Content is King, says the old tune, but remember to dress the King, or people willlaugh. /p> p>If i may, I would add some others points: /p> p>1) Images: if itspossible use Flickr or any other real photos source instead of images' banks. Real

photos gives to posts a better, more impacting, force to the concept of an article.Images' bank are, honestly, cold and sometimes so much seen. Personally,whenever it's justified, I see if can use real images' bank, like the Times one or theNational Geographic ones (this latter offers them to its readers with CC policy); /p>p>2) Visual: if photos can explain more than 100 words, a video can explain morethan 1000. But beware to not make the video overcome the written part itself. If it isused just as an example, I suggest to go for 1minute max videos. Totally differentconsideration have to be made if you want to make a video the central part of yourcontent /p> p>3) Quotes. In order to make outstand the main concepts of yourposts, I usually suggest to use the quote html format in order to make more visiblethe more significant phrases of the contents itself. This way you can make easilyunderstand what really is the post about also to those ones who don't read, butpeep a post. /p> p>4) Old rethoric rule about structure: Introduction, Main Content(better if with Thesis/Antithesis/Syntesis) and short conclusion. That doesn't meanyou could not going directly into the discourse, but that should be justified (forinstance putting first a real life example of what are you going to talk about). /p>p>5) Please... when you finish to write a post/article, let it rest before publishing it...and go playing pool, have a beer or anything else. Then reopen what you wrote andcorrect it (gramatic, ortography, bad explained concepts...). Readers will thank you./p> p>6) About Italic (lol)... I use it when I use foreign words or when I've to cite atitle (of a post or movie or book)... it's old school habit :D /p> Submit Cancel2011-05-04T06:42:25-07:00 Ben Morel I have to agree with your last couple ofpoints - letting content rest for a bit before reviewing and setting it live is always agood idea. I also tend to use italics when using foreign words. So don't worry, usingitalics doesn't make you ipso facto old-fashioned ;-) Maybe just European... 2 0 p>Ihave to agree with your last couple of points - letting content rest for a bit beforereviewing and setting it live is always a good idea. I also tend to use italics whenusing foreign words. So don't worry, using italics doesn't make you em>ipso facto/em> old-fashioned ;-) Maybe just European... /p> Submit Cancel Submit Cancel E-mail me when new comments are posted 2011-05-05T07:34:02-07:00 MichaelKovis I always enjoy reading your comments "G." They always hold a lot of value togo along with a great post like this, at least in my eyes. All of those points hit homewith me as I try to utilize them in my techniques while developing a site. Thanks forsharing! Thumbs up mate. 2 0 p>I always enjoy reading your comments "G." Theyalways hold a lot of value to go along with a great post like this, at least in my eyes.All of those points hit home with me as I try to utilize them in my techniques whiledeveloping a site. Thanks for sharing! Thumbs up mate. /p> Submit Cancel SubmitCancel E-mail me when new comments are posted Submit Cancel E-mail me whennew comments are posted 2011-05-04T01:05:02-07:00 Diane Drinkwater Why do Ifeel the urge to add a graphic to my comment? because it's the right thing to dobecause it'll make my comment stand out because it'll highlight the comment I'vemad. 4 0 p>Why do I feel the urge to add a graphic to my comment? /p> ul>li>because it's the right thing to do /li> li>because it'll make my comment stand out/li> li>because it'll highlight the comment I've mad. /li> /ul> p> /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-04T05:10:19-07:00 Himanshu Sharma Good copywriting tips. I also applysome of the tips to my clients' reports as you sell your suggestions and ideasthrough them. Even if i don't have time/inclination/resources to embed images orvideo i just make sure that the contents are well spaced, properly formatted and arebroken down into small paragraphs. I prefer jargon free and conversational tone formy contents and avoid superfluous words. "Keep it short and simple" is the rightphrase to be used here. 3 0 p>Good copywriting tips. I also apply some of thetips to my clients' reports as you sell your suggestions and ideas throughthem. Even if i don't have time/inclination/resources to embed images or videoi just make sure that the contents are well spaced, properly formatted and arebroken down into small paragraphs. /p> p>I prefer jargon free and conversationaltone for my contents and avoid superfluous words. "Keep it short andsimple" is the right phrase to be used here. /p> p> /p> Submit CancelSubmit Cancel E-mail me when new comments are posted Pro2011-05-04T00:31:26-07:00 Syed Noman Ali Its cool love to know all these things,Thanks. But i must say images will give you good backlinks because most of thebloggers posts images into post without uploading to server they linkup imagesthrough URL 3 0 p>Its cool love to know all these things, Thanks. But i must sayimages will give you good backlinks because most of the bloggers posts imagesinto post without uploading to server they linkup images through URL /p>Submit Cancel Submit Cancel E-mail me when new comments are posted2011-05-05T08:15:36-07:00 Peter Knight If you design your posts for powerskimmers by writing yet another list post, using the bold tag generously andapplying headings above every other paragraph, well guess what: you train yourreaders to skim your content. If you like writing fast food content that's easilyforgotten, that's fine, it has a lot of legitimate uses and benefits. Subconsciously, thetendency can become to devalue content that is built for skimming, I know I do. The articles and blog posts I've bookmarked or made any lasting impression on methis year weren't written according to the fast food recipe, or aimed at powerskimmers, many of them don't even include pictures or multiple headings. That's notto say I'm against making content good looking and legible - I love and appreciategreat design, but if you design your content with skimmers in mind, you train yourreaders to skim.And it can discourage writers to push the publish button becausenow they think they have to perform all this additional work, like spending hours tofind the perfect photo to fit a piece of writing, only to have readers consume yourpage without it so much as passing any intellectual digestion. Peter Knight edited2011-05-05T08:18:16-07:00 Reply 3 0 p> /p> p>If you design your posts forpower skimmers by writing yet another list post, using the bold tag generously andapplying headings above every other paragraph, well guess what: you train yourreaders to skim your content. /p> p> /p> p>If you like writing fast foodcontent that's easily forgotten, that's fine, it has a lot of legitimate usesand benefits. Subconsciously, the tendency can become to devalue content that isbuilt for skimming, I know I do. /p> p> /p> p>The articles and blog postsI've bookmarked or made any lasting impression on me this year weren'twritten according to the fast food recipe, or aimed at power skimmers, many of themdon't even include pictures or multiple headings. That's not to say I'm against making content good looking and legible - I love and appreciate greatdesign, but if you design your content with skimmers in mind, you train your readersto skim.And it can discourage writers to push the publish button because now theythink they have to perform all this additional work, like spending hours to find theperfect photo to fit a piece of writing, only to have readers consume your pagewithout it so much as passing any intellectual digestion. /p> p> /p> SubmitCancel 2011-05-05T09:59:43-07:00 Cyrus Shepard Peter, you make a great point. Ioften read long, text-only acticles in publications like the New York Times that

include very few of the elements listed in this post. These authors use copywritingskills of a different sort. Skills that less than 1% of us mortals can ever hope tomaster, but copywriting skills nonetheless. For the rest of us, we have to resort toother copywriting techniques to organize our content and communicate our ideasmore effectively. 1 0 p>Peter, you make a great point. I often read long, text-onlyacticles in publications like the New York Times that include very few of theelements listed in this post. These authors use copywriting skills of a different sort.Skills that less than 1% of us mortals can ever hope to master, but copywritingskills nonetheless. /p> p>For the rest of us, we have to resort to other copywritingtechniques to organize our content and communicate our ideas more effectively. /p>Submit Cancel Submit Cancel E-mail me when new comments are posted SubmitCancel E-mail me when new comments are posted 2013-04-29T15:43:08-07:00Debbie Gartner, The Flooring Girl Yes, a wonderful first post indeed! Love it. Gladyou resurrected on G+. I just +'d it and will share in a sec. 3 0 p>Yes, a wonderfulfirst post indeed! Love it. Glad you resurrected on G+. I just +'d it and will share in asec. br /> /p> Submit Cancel Submit Cancel E-mail me when new comments areposted Pro 2011-05-03T22:38:09-07:00 sichristie Very interesting post. I might evenlink to it. :) 3 0 p>Very interesting post. I might even link to it. :) /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-10-25T18:09:31-07:00 Joseph Chambers wow - this is AWESOME. Freakingnumbers. :) 3 0 p>wow - this is AWESOME. Freaking numbers. :) /p>Submit Cancel Submit Cancel E-mail me when new comments are posted Pro2011-05-04T07:16:28-07:00 Dan Bochichio Excellent post, and this is a methodwe've always used when revising text on client's business websites. What good issuperb content if no one is going to read over it? Bullet points, short paragraphs,and imagery can turn a block of words into a meaningful page of content. 2 0p>Excellent post, and this is a method we've always used when revising text onclient's business websites. What good is superb content if no one is going to readover it? Bullet points, short paragraphs, and imagery can turn a block ofwords into a meaningful page of content. /p> Submit Cancel Submit Cancel E-mailme when new comments are posted Associate 2011-05-04T09:01:33-07:00Thomas Høgenhaven Thanks for sharing all the tips, Cyrus. I just sent it to my entirecontent team. I am sure it will help get more out of our content. 2 0 p>Thanks forsharing all the tips, Cyrus. I just sent it to my entire content team. I am sure it willhelp get more out of our content. /p> Submit Cancel Submit Cancel E-mail me whennew comments are posted Pro 2011-05-04T06:59:55-07:00 Nick Stamoulis Simpletechniques are often the most effective. But because they are so simple, wesometimes forget about them. Excellent point and a good reminder of how to write!2 0 p>Simple techniques are often the most effective. But because they are sosimple, we sometimes forget about them. Excellent point and a good reminder ofhow to write! /p> Submit Cancel Submit Cancel E-mail me when new comments areposted 2011-05-04T06:44:40-07:00 Aaron Schinke Brilliant, especially since it wasan external link that brought me to this article. Thanks for the guidelines! 2 0p>Brilliant, especially since it was an external link that brought me to this article.Thanks for the guidelines! /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted Pro 2011-05-04T06:33:45-07:00 phantom OK, I don't want tobe Nellie Negative here, and I don't want to nitpick, but.... "Try 378 to 6. In additionto its visual appeal, the left post was more timely, useful and informative - allhallmarks of copywriting grace." If this statement is true, a) the author'scomparison at the top of the page is not a true split test and the comparison iswonky and b) timeliness, usefulness, and informativeness aren't really hallmarks ofcopywriting 2 0 OK, I don't want to be Nellie Negative here, and I don't want tonitpick, but.... "Try 378 to 6. In addition to its visual appeal, the left post was moretimely, useful and informative - all hallmarks of copywriting grace." If this statementis true, a) the author's comparison at the top of the page is not a true split test andthe comparison is wonky and b) timeliness, usefulness, and informativeness aren'treally hallmarks of copywriting Submit Cancel Submit Cancel E-mail me when newcomments are posted 2011-05-04T06:39:49-07:00 Jessica Bailey Some very usefulcomments on the importance of quality content and page layout. 2 0 p>Some veryuseful comments on the importance of quality content and page layout. /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-04T11:27:53-07:00 lavellester Great post. The proof is in the pudding! 20 p>Great post. The proof is in the pudding! /p> p> /p> p> /p>Submit Cancel Submit Cancel E-mail me when new comments are posted2011-05-04T06:54:57-07:00 David Konigsberg Great Post - I will forward this to allour writers. David Konigsberg edited 2011-05-04T06:55:19-07:00 2 0 p>Great Post- I will forward this to all our writers. /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-04T14:48:41-07:00 Mike Bosch Greattips...now only if putting into practice were as easy as reading, ahem, skimming thisarticle... :) 2 0 p>Great tips...now only if putting into practice were as easy asreading, ahem, skimming this article... :) /p> Submit Cancel Submit CancelE-mail me when new comments are posted 2011-05-05T10:57:43-07:00 AmbrolioFoods Totally appreciate this robust post. Thank you, Cyrus! 2 0 p>Totallyappreciate this robust post. Thank you, Cyrus! /p> Submit Cancel Submit Cancel E-mail me when new comments are posted 2011-05-06T00:09:11-07:00 AidanBeanland I just sent this to the entire production team. Ok, it's SEO-focused butsummarises good usability and accessibility points exceptionally well. Great work!2 0 p>I just sent this to the entire production team. Ok, it's SEO-focused butsummarises good usability and accessibility points exceptionally well. /p> p> /p> p>Great work! /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2013-12-21T21:26:48-08:00 Janis Borgueta Just gettingstarted with truly learning the basics. This post is timeless!! I was glad to find it froma while ago as it is still rings true for so many reasons. Thanks!! Reply 2 0 p> Justgetting started with truly learning the basics. This post is timeless!! I was glad to findit from a while ago as it is still rings true for so many reasons. Thanks!! /p> SubmitCancel 2013-12-21T21:28:28-08:00 Cyrus Shepard Cheers Janis! Your commentlanded in my inbox and made me smile. Thank you for the kind words. 1 0 p>Cheers Janis! Your comment landed in my inbox and made me smile. Thank you forthe kind words. /p> Submit Cancel Submit Cancel E-mail me when new commentsare posted Submit Cancel E-mail me when new comments are posted2011-05-05T07:28:58-07:00 Michael Kovis Neat! This is an extremely excellent andwell put together post for SEO copywriting. Every point you touched on, in myopinion, is 100% correct with how pages should be optimized and written. It isalways nice to get a quality article on the same subject that I am trying to convey tomy co-workers who provide me with content for our websites. Wonderful work! 4thumbs up, if possible! 2 0 p>Neat! This is an extremely excellent and well puttogether post for SEO copywriting. Every point you touched on, in my opinion, is100% correct with how pages should be optimized and written. /p> p>It is alwaysnice to get a quality article on the same subject that I am trying to convey to my co-

workers who provide me with content for our websites. Wonderful work! 4 thumbsup, if possible! /p> Submit Cancel Submit Cancel E-mail me when new commentsare posted 2011-05-04T06:15:04-07:00 Jordan McCann Quite a spectacular post!!2 0 p>Quite a spectacular post!! /p> Submit Cancel Submit Cancel E-mail me whennew comments are posted 2011-05-04T13:57:47-07:00 Matt Fry The linkto"Rand’s early peak at the Ranking Factors" points to your C drive. Seems likethere might not be much SEO value there, but what do I know. KeriMorgretedited 2011-05-04T14:37:39-07:00 Reply Reply 2 0 p>The link to"Rand’s early peak at the Ranking Factors" points to your C drive. Seems like theremight not be much SEO value there, but what do I know. /p> p> /p>p> /p> Submit Cancel 2011-05-04T14:36:53-07:00 Keri Morgret We'll havethis fixed in no time, thanks for letting us know! 1 0 p>We'll have this fixed in notime, thanks for letting us know! /p> Submit Cancel Submit Cancel E-mail me whennew comments are posted 2011-05-04T14:41:05-07:00 jennita Fixed the typo andthe link. :) Thanks! 2 0 p>Fixed the typo and the link. :) Thanks! /p> Submit CancelSubmit Cancel E-mail me when new comments are posted Submit Cancel E-mailme when new comments are posted 2011-05-04T14:00:25-07:00 Rob GriggsAwesome copywriting tips Cyrus! Taking the time to implement these tips canmake the world of difference and help to attract those all important links. I hear whatyour saying about those stock photo's! Some of them are just damn right nasty anddo nothing for a post. Good copywriting is an art for sure and is one that you seemto have mastered well!! ;-) 2 0 p>Awesome copywriting tips Cyrus! /p> p>Takingthe time to implement these tips can make the world of difference and help to attractthose all important links. I hear what your saying about those stock photo's! Some ofthem are just damn right nasty and do nothing for a post. /p> p>Good copywritingis an art for sure and is one that you seem to have mastered well!! ;-) /p> p> /p> Submit Cancel Submit Cancel E-mail me when new comments are posted Pro2011-05-04T13:08:47-07:00 Danny_Laws Simple and effective, nice. 2 0 p>Simpleand effective, nice. /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted Associate 2011-05-04T16:04:34-07:00 Geoff Kenyon Greatpost Cyrus! CopyBlogger's Magnetic headlines is one of my favorite resources. Youhad a lot of great reminders in here. Making it easy to read quickly is huge - It'ssurprising how many folks don't really read blogs. 2 0 p>Great post Cyrus!CopyBlogger's Magnetic headlines is one of my favorite resources. You had a lot ofgreat reminders in here. Making it easy to read quickly is huge - It's surprising howmany folks don't really read blogs. /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-04T01:24:52-07:00 Adrian Bold Greatpost. Informative, well explained and actionable. Thanks for sharing. 2 0 p>Greatpost. Informative, well explained and actionable. Thanks for sharing. /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-03T23:45:55-07:00 Mirror Yourself 2 thumbs up for your great post, Cyrus.Very useful and easy to read. 2 0 p>2 thumbs up for your great post, Cyrus. Veryuseful and easy to read. /p> Submit Cancel Submit Cancel E-mail me whennew comments are posted 2011-05-03T22:45:14-07:00 drhoro Good post. Willshare with marketing students. Thanks! 2 0 p>Good post. Will share withmarketing students. Thanks! /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted Pro 2011-05-03T23:44:56-07:00 Evolve: DigitalLabs fantastic blog. my only quesiton is who would give this a thumbs down? Toyour point #3 made me stop why? because i try (not always successfully) to be #1. After hitting point 3 I went back to read the previous content in greater detail, andchanging my pace to finsih the article. Well done. 2 0 p>fantastic blog. my onlyquesiton is who would give this a thumbs down? To your point #3 made me stopwhy? because i try (not always successfully) to be #1. After hitting point 3 Iwent back to read the previous content in greater detail, and changing my pace tofinsih the article. Well done. /p> p> /p> p> /p> Submit Cancel SubmitCancel E-mail me when new comments are posted 2011-05-04T01:14:09-07:00Thomas Barker good solid copywriting tips there Cyrus. But I can safely say younever want to say anything I can hand draw! Pretty sure they would stop peoplefrom linking to anything 2 0 p>good solid copywriting tips there Cyrus. But I cansafely say you never want to say anything I can hand draw! Pretty sure they wouldstop people from linking to anything /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-04T01:06:55-07:00 Bradley Fehler Nicepiece. Thanks! Do any of you remember this Jakob Nielsen post from 1997?http://www.useit.com/alertbox/9710a.html Reply 2 0 p>Nice piece. Thanks! Do anyof you remember this Jakob Nielsen post from 1997? /p> p> ahref="http://www.useit.com/alertbox/9710a.html"rel="nofollow">http://www.useit.com/alertbox/9710a.html /a> /p> Submit Cancel2011-05-04T01:30:18-07:00 Cyrus Shepard A seminal study for sure. Possibly thefirst study of web reading habits of its kind, and still just as relevant today. Thankyou for sharing. Reply 2 0 A seminal study for sure. Possibly the first study of webreading habits of its kind, and still just as relevant today. Thank you for sharing.Submit Cancel 2011-05-04T02:19:47-07:00 Bradley Fehler my pleasure :) I lookforward to more posts from you! 1 0 p>my pleasure :) /p> p>I look forward to moreposts from you! /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted Submit Cancel E-mail me when new comments are postedSubmit Cancel E-mail me when new comments are posted2011-05-03T23:09:36-07:00 saibose Great article. I think that its a great indicatorthat writing endless text only doesnt help with inbound marketing. Quality graphicsand other visual elements which make the translate text from useful to awesome.The moment you post awesome content, you need not make efforts to gain links toit. Great work! 2 0 p>Great article. I think that its a great indicator that writingendless text only doesnt help with inbound marketing. Quality graphics and othervisual elements which make the translate text from useful to awesome. The momentyou post awesome content, you need not make efforts to gain links to it. /p>p>Great work! /p> Submit Cancel Submit Cancel E-mail me when new commentsare posted 2011-05-04T00:21:31-07:00 steven lee Very interesting and indeed apractile overview of popularising webpages or blog posts. I am sure that this willhelp lots of webmasters to reduce the bounce rate of visitors or to increase visitor'sstick time. Thanks again for sharing such thoughts. 2 0 p>Very interesting andindeed a practile overview of popularising webpages or blog posts. I am sure thatthis will help lots of webmasters to reduce the bounce rate of visitors or to increasevisitor's stick time. Thanks again for sharing such thoughts. /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-04T00:10:50-07:00 Actcom Great post . Link building will be very effectiveif done in proper way 2 0 p>Great post . Link building will be very effective if done inproper way /p> Submit Cancel Submit Cancel E-mail me when new comments areposted 2011-05-03T23:20:16-07:00 James Norquay Some very good tips. I agreewith the pictures on people love a unique image. Mashable is very image heavythese days compared with the past. Also top point on the top lists, defiantly a sure

moz.com/blog/10-super-easy-seo-co...ing-tips-for-link-building13359 words in body

fire way to achieve more interest into your subject matter. but people can not getcarried away and have top 10 lists for every blog posts/piece of content hehe =) 2 0Some very good tips. I agree with the pictures on people love a unique image.Mashable is very image heavy these days compared with the past. Also top point onthe top lists, defiantly a sure fire way to achieve more interest into your subjectmatter. but people can not get carried away and have top 10 lists for every blogposts/piece of content hehe =) Submit Cancel Submit Cancel E-mail me when newcomments are posted 2011-05-04T01:48:50-07:00 Michael Cropper This has to beone of the best bits of information I have read about how to structure an article /blog post to increase usability. Plus the fact that the better written content is, themore links it generated. Great actionable post! :-D 2 0 p>This has to be one of thebest bits of information I have read about how to structure an article / blog post toincrease usability. Plus the fact that the better written content is, the more links itgenerated. /p> p>Great actionable post! :-D /p> Submit Cancel Submit Cancel E-mail me when new comments are posted 2011-05-04T02:51:03-07:00 MoosaHemani Love the way you ends it… after all the rocket techniques one importantfactor that we need to understand is that writing from heart is the only bestcopywriting technique. The idea that seriously loves is the use of Power words… Superb style of writing! Thanks for sharing! 2 0 p> p>Love the way you endsit… after all the rocket techniques one important factor that we need tounderstand is that writing from heart is the only best copywriting technique. /p>p>The idea that seriously loves is the use of Power words… /p> p> Superb style of writing! Thanks for sharing! /p> /p> Submit Cancel Submit Cancel E-mail me when new comments are posted 2011-05-04T05:42:04-07:00 JoshuaHedlund That time-on-page graphic at the top tells me everything I need to know.How appropriate to encourage the use of more graphics with.... a graphic! I will domy best to never again make a post without at least one ORIGINAL graphic! 2 0p>That time-on-page graphic at the top tells me everything I need to know. Howappropriate to encourage the use of more graphics with.... a graphic! I will do mybest to never again make a post without at least one ORIGINAL graphic! /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-04T05:48:12-07:00 splatdude Great post and sounds a lot like many of theposts I read on Copyblogger. I do take issue with the "good design can't savemediocre content" remark though. A lot of our clients have pretty mediocremessaging but even mediocre messaging can be organized into a visual hierarchywhich makes that messaging read better. It always amazes me how few of ourwebsite design clients have no innate feeling for visual/messaging hierarchy. I'malso of the opinion that there's nothing wrong with using decent stock photography -- as long as it is well-chosen and relevant. We usually tinker with the stock a bit tobring it in line with our blog's brand. Really smart post! Reply 2 0 p>Great post andsounds a lot like many of the posts I read on Copyblogger. I do take issue with the"good design can't save mediocre content" remark though. A lot of our clients havepretty mediocre messaging but even mediocre messaging can be organized into avisual hierarchy which makes that messaging read better. It always amazes me howfew of our website design clients have no innate feeling for visual/messaginghierarchy. I'm also of the opinion that there's nothing wrong with using decent stockphotography -- as long as it is well-chosen and relevant. We usually tinker with thestock a bit to bring it in line with our blog's brand. /p> p>Really smart post! /p>Submit Cancel 2011-05-04T09:38:24-07:00 Cyrus Shepard Well said - and I agree.Good copywriting and graphic elements can improve any content. The danger isusing these techniques as a substitute for creating original content that is useful,timely, informative and entertaining. No one wants 100 top 10 lists that are all spam,but 100 top ten lists that educated me, made me laugh or provoked me into action?That's copywriting we can believe in. 1 0 p>Well said - and I agree. Goodcopywriting and graphic elements em>can /em>improve any content. Thedanger is using these techniques as a substitute for creating original content that isuseful, timely, informative and entertaining. No one wants 100 top 10 lists that areall spam, but 100 top ten lists that educated me, made me laugh or provoked meinto action? That's copywriting we can believe in. /p> Submit Cancel SubmitCancel E-mail me when new comments are posted Submit Cancel E-mail me whennew comments are posted Pro 2011-05-03T22:44:34-07:00 algogmbh_petra Greatsummary how to write the right way! I am always fascinated about the "power" ofthe psychology of the headlines. The copyblogger link with the magnetic headlinesis already saved to my favourites. 2 0 p>Great summary how to write the right way!/p> p>I am always fascinated about the "power" of the psychology of theheadlines. The copyblogger link with the magnetic headlines is already saved to myfavourites. /p> Submit Cancel Submit Cancel E-mail me when new comments areposted 2011-05-08T17:20:12-07:00 makemediahappen Great post! Loved number2 with the Wired cover and key points. Soon I will be having a post on, "The ProperEmail Etiquette," on my website that points out the importance of keeping an emailsimple, short, and to the point. Look for it this month. Ed [removed links] jennitaedited 2011-05-08T17:24:05-07:00 1 0 p>Great post! Loved number 2 with theWired cover and key points. Soon I will be having a post on, "The Proper EmailEtiquette," on my website that points out the importance of keeping an email simple,short, and to the point. Look for it this month. /p> p> /p> p>Ed /p>p>[removed links] /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2011-09-11T21:30:53-07:00 Mark Boyd Thanks. You coverthe checklist points that i should review after every piece but think i know it all.Thanks for the grounding back into being methodical and focused for mycopywriting success. 1 0 p>Thanks. You cover the checklist points that i shouldreview after every piece but think i know it all. Thanks for the grounding back intobeing methodical and focused for my copywriting success. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-10-28T00:42:54-07:00 Ram Babu thanks cyrus, you have done an excellentjob in thi9s article .. gave us opportunity to use it and take the benefits from writingcontent . . 1 0 p>thanks cyrus, you have done an excellent job in thi9s article .. gave us opportunity to use it and take the benefits from writing content . ./p> Submit Cancel Submit Cancel E-mail me when new comments are posted Pro2011-05-09T08:26:33-07:00 slingshot is there a link to see the original of the rightpost? 1 0 p>is there a link to see the original of the right post? /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-08-20T07:58:13-07:00 dave blackburn Some very good points here especiallyregards skimming. Been writing content for the site and did forget about the humanvisitors as opposed to the internet ones. 1 0 p>Some very good points hereespecially regards skimming. Been writing content for the site and did forgetabout the human visitors as opposed to the internet ones. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-05-09T12:58:45-07:00 SocialMediaMagic Lists, bullets and subtitles are allgreat choices. This is an excellent guide for anyone wishing to create better posts


on their website! Thanks for sharing! J. Souza SocialMediaMagic.Com 1 0 p>Lists,bullets and subtitles are all great choices. This is an excellent guide for anyonewishing to create better posts on their website! Thanks for sharing! /p> p>J. Souza/p> p>SocialMediaMagic.Com /p> Submit Cancel Submit Cancel E-mail me whennew comments are posted 2011-11-04T03:10:22-07:00 smart interactive I`mpleased about your Article written with so much passion and know-how! Itencourages me to stick to thinking about good content and not to spend myevenings with reading too much SEO-Blogs ;-) 1 0 p> /p> p>I`m pleased about yourArticle written with so much passion and know-how! /p> p>It encourages me to stickto thinking about good content and not to spend my evenings with reading too muchSEO-Blogs ;-) /p> Submit Cancel Submit Cancel E-mail me when new commentsare posted 2011-05-15T20:11:33-07:00 clippingimages Hey, new here. But theplace is interesting. :) I really enjoyed the post. Thanks Cyrus for such a greatwriting. I think we know these things more or less, But you explained all these quitinterestingly. Appreciate that. Hope to have great time over here. 1 0 p>Hey, newhere. But the place is interesting. :) /p> p>I really enjoyed the post. Thanks Cyrusfor such a great writing. I think we know these things more or less, But youexplained all these quit interestingly. Appreciate that. /p> p>Hope to have great timeover here. /p> Submit Cancel Submit Cancel E-mail me when new comments areposted 2011-05-19T00:42:55-07:00 Chiradeep Great post!! I particularly like points3 and 8. Will try these strategies on my web pages and see the results. On adifferent note, I have a couple of queries: 1. Is there a way to accurately measurethe page rank value that a web page contributes to the web page it references? 2.Do you think it is a good idea to promote your website by contributing to relatedtopics on wikipedia and then providing a reference to your website throughwikipedia? Is there a way to measure the benefits (for example, increase in pagerank) you reap from such a strategy? edited to remove link> Cyrus-Shepard edited2011-05-19T08:53:34-07:00 1 0 p>Great post!! I particularly like points 3 and 8. Willtry these strategies on my web pages and see the results. /p> p>On a differentnote, I have a couple of queries: /p> p>1. Is there a way to accurately measure thepage rank value that a web page contributes to the web page it references? /p>p>2. Do you think it is a good idea to promote your website by contributing torelated topics on wikipedia and then providing a reference to your website throughwikipedia? Is there a way to measure the benefits (for example, increase in pagerank) you reap from such a strategy? /p> p><edited to remove link> /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-30T03:22:09-07:00 Gregor Hendrych great post! I will definatelly keep yoursuggestions in mind- 1 0 p>great post! I will definatelly keep your suggestions inmind- /p> Submit Cancel Submit Cancel E-mail me when new comments are posted2011-05-12T15:45:01-07:00 zuhpiter THese are great tips for people doing SEO.Thannx for the post. I just want to add up some advice to people doing SEO. Do notlink far,.It would not help you. zuhpiter | - seo jobs [link removed by Keri]KeriMorgret edited 2011-05-12T15:54:51-07:00 1 0 p>THese are great tips forpeople doing SEO. Thannx for the post. I just want to add up some advice to peopledoing SEO. Do not link far,.It would not help you. /p> p> /p> p>zuhpiter | -seo jobs [link removed by Keri] /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted Pro 2011-05-17T10:59:13-07:00 ThomasBallantyne The side by side view at the begining is awesome. Poeple want to getquick facts first. I often find that the headline or image or combo after a quick scanof an article is what really leads me to stop and read an article. Having titles tohighlight the key points of an article is a must. Great read. Thanks for sharing. Reply1 0 p>The side by side view at the begining is awesome. Poeple want to get quickfacts first. I often find that the headline or image or combo after a quick scan of anarticle is what really leads me to stop and read an article. Having titles to highlightthe key points of an article is a must. Great read. Thanks for sharing. /p> SubmitCancel 2011-05-18T10:14:41-07:00 Mary Tairua I agree. I think the side by side inthe beginning was the most effective part of the article. Powerful visual for a greatarticle. Good work! 1 0 p>I agree. I think the side by side in the beginning was themost effective part of the article. Powerful visual for a great article. Good work! /p>Submit Cancel Submit Cancel E-mail me when new comments are posted SubmitCancel E-mail me when new comments are posted Pro 2012-01-09T21:06:03-08:00Tim Kelsey Great post! These are just SEO copywriting tips but tips for writing onthe internet in general. I've already gone back to a few of my blog posts and madesome updates! 1 0 p>Great post! These are just SEO copywriting tips but tips forwriting on the internet in general. I've already gone back to a few of my blog postsand made some updates! /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2013-06-11T01:45:49-07:00 Sean Lade I think this is thesecond time I've read through this. Definitely a good resource. 1 0 p>I think this isthe second time I've read through this. Definitely a good resource. /p> SubmitCancel Submit Cancel E-mail me when new comments are posted Pro2013-04-30T06:43:24-07:00 Paul Myers Good post. I find that good writing is a lotabout making things straight forward for people. And that's why I always tend towrite in small, manageable chunks. It's easy to digest and doesn't take an immenseamount of concentration to read. Lists are certainly a great way of doing this.Webrevolve edited 2013-04-30T06:43:30-07:00 1 0 p>Good post. I find that goodwriting is a lot about making things straight forward for people. And that's why Ialways tend to write in small, manageable chunks. It's easy to digest and doesn'ttake an immense amount of concentration to read. /p> p> br />Lists are certainly agreat way of doing this. /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2013-04-30T01:38:20-07:00 Richard Poulin Tip 11: Create"Top 10" lists Tip 12: Create Tips or Tutorials :) 1 0 ul> li>Tip 11: Create "Top 10"lists /li> li>Tip 12: Create Tips or Tutorials br /> /li> /ul> p>:) br /> /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2013-07-23T11:25:42-07:00 expresswriters This is an extremely useful blog. "Usingthe “who-what-why” formula isn’t the only way to format your headlines, but it works.Another technique I like is to ask a question, e.g., “Have You Been SecretlyPenalized by Google? ” " I use questions all the time in my copywritingblogs ...an effective tip is to combine it with an answer! I also utilize thenumbers in headlines ALL THE FRICKIN' TIME...like I am addicted toit. I make all my writers do it too. I also liked what you said about notoverlooking formulas. Too many times people just assume these arecooked and avoidable. They don't know it's a structure...just as yousaid. Great stuff! KeriMorgret edited 2013-07-23T11:32:56-07:00 1 0p> This is an extremely useful blog. /p> p> "Using the “who-what-why”formula isn’t the only way to format your headlines, but it works.Another technique I like is to ask a question, e.g., strong>“Have YouBeen Secretly Penalized by Google? /strong>” " strong>I use questionsall the time in my /strong>copywriting blogs strong>...an effective tip is to combineit with an answer! /strong>I also utilize the numbers in headlines strong>ALL THE

FRICKIN' TIME...like I am addicted to it. I make all my writers do it too. /strong> /p>p> I also liked what you said about not overlooking formulas. Too many timespeople just assume these are cooked and avoidable. They don't know it's astructure...just as you said. Great stuff! /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2013-12-18T22:31:46-08:00 Gaurav Kumar Post isold, but concepts never old!! Thanks Moz. 1 0 p> Post is old, but concepts neverold!! Thanks Moz. /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2014-06-03T00:34:03-07:00 NathanBrook Yes Greatcopywriting is the backbone of many powerful websites, and successful SEOsunderstand the importance of well-written content. remember that writing is aprocess, and respect the skills. 1 0 p>Yes Great copywriting is the backbone ofmany powerful websites, and successful SEOs understand the importance of well-written content. remember that writing is a process, and respect the skills. /p>Submit Cancel Submit Cancel E-mail me when new comments are posted2013-12-31T03:21:33-08:00 Jenny Ross Great post. I like the style you haveexplained everything. Moz blog has great clarity & transparent writers. Helped me alot. I will love to share a bit lengthy but great post about How to write killing titles, ithink it helped me a lot & will help other readers too.http://ddpaladiya.blogspot.in/2013/12/how-to-write-killing-seo-titles-to- save.htmlKeriMorgret edited 2013-12-31T10:30:35-08:00 1 0 p> Great post. I like the styleyou have explained everything. Moz blog has great clarity & transparentwriters. Helped me a lot. I will love to share a bit lengthy but great post about How towrite killing titles, i think it helped me a lot & will help other readers too. /p> p>http://ddpaladiya.blogspot.in/2013/12/how-to-write-killing-seo-titles-to- save.html /p>Submit Cancel Submit Cancel E-mail me when new comments are posted2013-04-29T18:32:10-07:00 nirav9 I have used many of these effectively just foremail marketing. Frankly, I have found that when I stray, my opens go down. Ihighly recommend following the advice in this list. 1 0 p>I have used many of theseeffectively just for email marketing. Frankly, I have found that when I stray, myopens go down. I highly recommend following the advice in this list. /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2012-11-17T19:31:20-08:00 Sean Vandenberg Great post! seanvandenberg edited2014-07-17T09:08:01-07:00 1 0 p>Great post! /p> Submit Cancel Submit Cancel E-mail me when new comments are posted 2011-12-13T17:01:40-08:00 Rudy ChouGreat numbered list of headline grabbing attention article that defintiely will attractlinks, comments and discussion. I think the whole take away is not justcopywriting but effective visual communication. You can write the best copy butwithout a great presentation, which means quality, design, thought and insight, it isuseless because most people will not bother reading through blocks of paragraphs;no matter how great it is. Especially on the internet. So content needs to bedeveloped with visual aids, high impact words and contrasting elements like goodspacing. Great tips though. Thanks. 1 0 p>Great numbered list of headlinegrabbing attention article that defintiely will attract links, comments anddiscussion. /p> p>I think the whole take away is not just copywriting buteffective visual communication. /p> p>You can write the best copy butwithout a great presentation, which means quality, design, thought and insight, it isuseless because most people will not bother reading through blocks of paragraphs;no matter how great it is. /p> p>Especially on the internet. So content needs to bedeveloped with visual aids, high impact words and contrasting elements like goodspacing. /p> p>Great tips though. Thanks. /p> Submit Cancel Submit CancelE-mail me when new comments are posted 2011-12-03T22:39:57-08:00 Hanshansen Brilliant. Thanks for the article. Super good tips. I will forward this toeveryone in my network. Thanks. 1 0 p>Brilliant. Thanks for the article. Super goodtips. /p> p> /p> p> I will forward this to everyone in my network.Thanks. /p> Submit Cancel Submit Cancel E-mail me when new comments areposted 2011-12-28T06:06:54-08:00 GoogleExpert Some really useful tips there forfuture copywriters. I guess some words in the English language automatically senda warning signal to the brain! Google Expert UK KeriMorgret edited2011-12-28T10:24:13-08:00 1 0 p>Some really useful tips there for futurecopywriters. I guess some words in the English language automatically send awarning signal to the brain! /p> p> strong>Google Expert UK /strong> /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-08T15:22:01-07:00 News Internet I will see if your precious listed tips willhave a good effect on my little blog and come back in a few months ;-) Le meilleurblog high-tech [removed links] KeriMorgret edited 2011-05-08T21:46:53-07:00 1 0p>I will see if your precious listed tips will have a good effect on my little blog andcome back in a few months ;-) /p> p> /p> p>Le meilleur blog high-tech /p>p>[removed links] /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted Pro 2012-10-31T17:45:38-07:00 Vikas_Rana great post, willhelp me write my blog! 1 0 p>great post, will help me write my blog! /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2012-04-05T18:21:30-07:00 Brian Reynolds Love the article and thank you for thegreat ideas for formatting, and delivering a message. Speak from the heart, or is itthe center of my brain. 1 0 p>Love the article and thank you for the great ideas forformatting, and delivering a message. Speak from the heart, or is it the center of mybrain. /p> Submit Cancel Submit Cancel E-mail me when new comments are posted2011-11-06T13:51:58-08:00 Alain Carpentier Nice articles, thanks for theses tips. 10 Nice articles, thanks for theses tips. Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-05T13:41:53-07:00 Craig DesmaraisGreat tips! I like how you used all those tactics in the post. Practicing what youpreach. Nice! 1 0 p>Great tips! I like how you used all those tactics in thepost. Practicing what you preach. Nice! /p> Submit Cancel SubmitCancel E-mail me when new comments are posted 2011-05-04T12:01:16-07:00Sohel Parvez i forund the article is much resourcefull. Thanks for the article. 1 0 p>iforund the article is much resourcefull. Thanks for the article. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-05-04T11:35:05-07:00 Josh A Why is cooking.com comment spammingSEOmoz? 1 0 Why is cooking.com comment spamming SEOmoz? Submit CancelSubmit Cancel E-mail me when new comments are posted2011-05-04T12:17:05-07:00 Hasan Deniz well written... absolute facts.. alwayshunger to learn.. 1 0 p>well written... absolute facts.. always hunger to learn.. /p>Submit Cancel Submit Cancel E-mail me when new comments are posted2011-05-04T12:25:50-07:00 jbblanton911 So basically break down content intoeasily digestible nuggets for those of us with a short attention span (read:everyone). 1 0 So basically break down content into easily digestible nuggets forthose of us with a short attention span (read: everyone). Submit Cancel SubmitCancel E-mail me when new comments are posted 2011-05-04T20:36:51-07:00David O'Donnell Alternatively, this post could have been titled '10 Super EasyCopywriting Tips' as they will benefit all article / blog writing regardless. David

O'Donnell edited 2011-05-04T20:38:49-07:00 1 0 p>Alternatively, this post couldhave been titled '10 Super Easy Copywriting Tips' as they will benefit all article /blog writing regardless. /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2011-05-04T00:51:28-07:00 diyawards Smile, well writtenpost 1 0 p>Smile, well written post /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-04T11:16:16-07:00 sdelzio Ascopywriters, I guess we embrace the new challenge of writing powerfully betweenthe bullet points and the images? I guess we must! It's what the audience wants. 1 0 p>As copywriters, I guess we embrace the new challenge of writing powerfullybetween the bullet points and the images? I guess we must! It's whatthe audience wants. /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-04T11:06:03-07:00 G ChandrashekarReddy In this Article some toipes are very intrestioning. A Picture is worth 1000clicks and use sub-headdings are vey intrsting. 1 0 p>In this Article some toipesare very intrestioning. /p> p>A Picture is worth 1000 clicks and use sub-headdings are vey intrsting. /p> p> /p> Submit Cancel Submit CancelE-mail me when new comments are posted 2011-05-04T04:04:08-07:00 AaronDicks Very well written post. I think the main parts of it for me is to start includingmore numbers and lists. My industry is data driven, but I think if I find more creativeways of engaging my user base via these methods I might be onto a winner!Regards Aaron 1 0 Very well written post. I think the main parts of it for me is tostart including more numbers and lists. My industry is data driven, but I think if I findmore creative ways of engaging my user base via these methods I might be onto awinner! Regards Aaron Submit Cancel Submit Cancel E-mail me when newcomments are posted 2011-05-04T04:28:39-07:00 joishina star Thanks for sharingideas. Becasue these tips helps visitors to stay long on any website. Here are my 2more tips: 1. Mouse over effects 2. Unique selling point. 1 0 p>Thanks for sharingideas. Becasue these tips helps visitors to stay long on any website. /p> p>Here aremy 2 more tips: /p> p>1. Mouse over effects /p> p>2. Unique selling point. /p>p> /p> Submit Cancel Submit Cancel E-mail me when new comments areposted 2011-05-04T03:01:46-07:00 Mad socker I think that visual appeal for webpages is critical. The content needs to be broken up for easy speed reading orskimming. 1 0 p>I think that visual appeal for web pages is critical. The contentneeds to be broken up for easy speed reading or skimming. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-05-04T07:44:01-07:00 sebastianknowes Hi Buddy, This is a well written andimportant post that you have made here. Knowing how to format blogs are soimportant, especially for folks like me who reads hundreds of articles each day. Iskip the blogs that are a huge text block. I also am attracted to Top 10's list---howironic :). I just wrote a blog post yesterday about effective ways to use photos. Youshould check it out: http://efanpage.wordpress.com/2011/05/03/a-picture-is-worth-1000-views-how-touse-photos-for-engagement/ Sebastian 1 0 p>Hi Buddy,/p> p> /p> p>This is a well written and important post that you have madehere. Knowing how to format blogs are so important, especially for folks likeme who reads hundreds of articles each day. I skip the blogs that are a huge textblock. I also am attracted to Top 10's list---how ironic :). /p> p>Ijust wrote a blog post yesterday about effective ways to use photos. Youshould check it out: http://efanpage.wordpress.com/2011/05/03/a-picture-is-worth-1000-views-how-touse-photos-for-engagement/ /p> p> /p>p>Sebastian /p> Submit Cancel Submit Cancel E-mail me when new comments areposted 2011-05-04T09:13:14-07:00 Jenni Brown Great post. I hate the way thatsocial media links have replaced traditional links so much though - it makes linkbuilding that much harder. - Jenni 1 0 Great post. I hate the way that social medialinks have replaced traditional links so much though - it makes link building thatmuch harder. - Jenni Submit Cancel Submit Cancel E-mail me when new commentsare posted 2011-05-04T07:47:23-07:00 Louis-Philippe Dea " It makes you want toclick one of those links right now... " You got me, I did... Great post, really inspiring. Louis-Philippe_Dea edited 2011-05-04T07:47:46-07:00 1 0 p>" It makes youwant to click one of those links right now... " /p> p>You got me, I did... /p> p>Greatpost, really inspiring. /p> p> /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-08T12:21:24-07:00 Tait Larson Veryentertaining and helpful. This post not only makes me want to write better but alsotweak the theme on my blog with bigger text, better highlighted lists and quotes. Thanks! 1 0 p>Very entertaining and helpful. This post not only makes mewant to write better but also tweak the theme on my blog with bigger text, betterhighlighted lists and quotes. Thanks! /p> Submit Cancel Submit Cancel E-mail me when new comments are posted 2011-05-04T22:05:42-07:00 esujay Whatto put Where and How, really matter a lot !!! WELL described, very informative... 1 0p>What to put Where and How, really matter a lot !!! WELL described, veryinformative... /p> Submit Cancel Submit Cancel E-mail me when new comments areposted Pro 2011-05-04T06:00:38-07:00 Jonathan Leplang Really great post, Itotally agree with you! 1 0 p>Really great post, I totally agree with you! /p> SubmitCancel Submit Cancel E-mail me when new comments are posted2011-05-05T08:40:13-07:00 Powerhouse Marketing Solid tips, kind of adheres tothe KISS way of doing things. But as stated previously, you sometimes forgetsometimes forget some of the simple things when you've been doing it for so long. 10 Solid tips, kind of adheres to the KISS way of doing things. But as statedpreviously, you sometimes forget sometimes forget some of the simple things whenyou've been doing it for so long. Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-07T07:01:38-07:00 Nataliya NadolskayaThanks. It's a very interesting post. I'm a Seo copywriter too, and I think all yourrecomendations are true. 1 0 p>Thanks. It's a very interesting post. I'm a Seocopywriter too, and I think all your recomendations are true. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-05-07T09:24:52-07:00 G Chandrashekar Reddy they are excellent 10 superpoints in seo copy writing tips. thank you very much. 1 0 p>they are excellent 10super points in seo copy writing tips. thank you very much. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted2011-05-08T03:13:13-07:00 Kamile Good tips! it is what i searching for, thank you!Another day i was searching for some tips of SEO too, and i foundhttp://inboundmarketing.web.id/services/search-marketing maybe this helps for youtoo as much as it helped for me :)) Good luck! Kamile. 1 0 p>Good tips! it is what isearching for, thank you! /p> p>Another day i was searching for some tips of SEOtoo, and i found http://inboundmarketing.web.id/services/search-marketing /p>p>maybe this helps for you too as much as it helped for me :)) Good luck! /p>p> /p> p>Kamile. /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2011-05-07T13:18:17-07:00 Yahire Im starting my own blogand this has definately help, thanks!Yahire,London Yahire edited2011-05-07T13:19:14-07:00 1 0 p>Im starting my own blog and this has definately

help, thanks!Yahire,London /p> Submit Cancel Submit Cancel E-mail me when newcomments are posted 2011-05-05T00:51:36-07:00 Royur Wow, great post! When Iread number 3 I click on the links before I read on the below that said it makes youwant to click on those links... spot on... 1 0 p>Wow, great post! When I readnumber 3 I click on the links before I read on the below that said it makes you wantto click on those links... spot on... /p> Submit Cancel Submit Cancel E-mailme when new comments are posted 2011-05-05T08:33:31-07:00 Dan Reed Greatarticle! Here is 1 person trying out 3 of your tips as we speak! (p.s The irony fromthe first commenter is amazing!) Dan Reed edited 2011-05-05T08:46:55-07:00 1 0p>Great article! Here is 1 person trying out 3 of your tips as we speak! (p.sThe irony from the first commenter is amazing!) /p> Submit Cancel Submit CancelE-mail me when new comments are posted 2011-05-05T01:35:04-07:00 rvleenenNice post, thx a lot! 1 0 p>Nice post, thx a lot! /p> Submit Cancel Submit Cancel E-mail me when new comments are posted 2011-05-05T01:10:24-07:00 JeremyWebb Great reminder of the value of a good word-smith. Another great read aboutgetting your point across is "Made to Stick" by Chip and Dan Heath. Some great,easy to apply principles of how to get your message to not only be read, but to stick.1 0 Great reminder of the value of a good word-smith. Another great read aboutgetting your point across is "Made to Stick" by Chip and Dan Heath. Some great,easy to apply principles of how to get your message to not only be read, but to stick.Submit Cancel Submit Cancel E-mail me when new comments are posted2011-05-05T02:14:05-07:00 myseopandit Nice post for seo copy writing. Updatingyour site with attractive information like ads would be added advantage for seo linkbuilding services. Thanks for sharing your knowledge. 1 0 Nice post for seo copywriting. Updating your site with attractive information like ads would be addedadvantage for seo link building services. Thanks for sharing your knowledge.Submit Cancel Submit Cancel E-mail me when new comments are posted Pro2011-05-05T03:02:33-07:00 Tim Wills Excellent post. Some good tips there.Thanks. 1 0 p>Excellent post. Some good tips there. Thanks. /p> Submit CancelSubmit Cancel E-mail me when new comments are posted Pro2011-05-05T05:26:39-07:00 Kyle Chandler I do both SEO and web design in myline of work. Some of the points you make go beyond copywriting and speakdirectly to web layout, content ranking, and content structure. Great summary!Definitely already sent this one around the office. - Kyle 1 0 p>I do both SEO andweb design in my line of work. Some of the points you make go beyondcopywriting and speak directly to web layout, content ranking, and contentstructure. Great summary! Definitely already sent this one around the office. - Kyle/p> Submit Cancel Submit Cancel E-mail me when new comments are posted2011-05-05T03:40:24-07:00 Adrian Drysdale Look mum, i'm writing a comment!! 1 0p>Look mum, i'm writing a comment!! /p> Submit Cancel Submit Cancel E-mail mewhen new comments are posted 2011-05-04T10:11:27-07:00 Cooking.ComCertainly good article. We are about to launch a blog on Cooking.com and thisarticle is certainly among other useful artilce we will save. KeriMorgret edited2011-05-04T10:57:59-07:00 2 3 p>Certainly good article. 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Blog Consulting Testimonials Reserve Neil Now SEO Copywriting: How To WriteContent For People and Optimize For Google Written by Neil Patel on February 10,2015 If you want to build your blog audience , you’re going to have to get smarterwith your content. One of the biggest challenges bloggers and content marketersface is writing content that’s optimized for search engines, and that will also appealto people. According to Copyblogger , SEO is the most misunderstood topic online.

But SEO isn’t complicated, once you understand that people come first, beforesearch algorithms. Thriving in your online business means you must go beyondsimply “writing content.” Your content needs to accomplish two goals: first, appeal tothe end user (customers, clients, prospects, readers, etc.) and second, solve aparticular problem. But how do you create content that meets those goals? How doyou create content that ranks well with Google and also persuades people? That’swhat SEO copywriting is all about. And that’s what you’re going to learn in thisarticle. It will cover: What is SEO? Understanding Copywriting What is SEOCopywriting? Elements of SEO Copywriting Writing Useful Content For PeopleKeyword Research for Content Creation Copywriting – Getting People to Act Let’sget started… What is SEO? We all know what happens when you type asearch query into a search engine and hit “enter”: You get a list of searchresults that are relevant to your search term. Those results pages appear as aresult of search engine optimization (SEO). In a nutshell, SEO is a method ofoptimizing (enhancing the effectiveness of) your content for the search engines inorder to help it rank higher than content from other sites that target the same searchterms. Alpha Bee Design gives a clear picture of the SEO process : Step by step,then, SEO is when: You research keywords … Then select a particular keyword and… Use that keyword to write content … Which other people then read and share onTwitter, Facebook, their own blogs, and other social media platforms. According toRedevolution , Google displays web pages in their search results based on theauthority and relevance of the page. How does it measure authority and relevance?Google determines the relevance of your page by analyzing its content based onseveral factors, including where and how often you use certain words in that pieceof content. Google measures authority by the number of links pointing to that pageand how trustworthy those links are. On the Internet, links are like votes, with aslight difference. The winner of the election is determined solely by the number ofvotes, whereas your web page’s rank doesn’t depend so much on how manyincoming links it has (quantity) but rather on the quality of those links. Quality hasbecome the #1 ranking factor in Google , especially since the Google Panda andPenguin updates. If you want more information on SEO, check out The Beginner’sGuide To SEO and The Advanced Guide To SEO . Understanding CopywritingCopywriting is the art and science of creating content that prompts the reader/enduser to either buy a product, subscribe to a list, take a test drive, or take some otheraction that will benefit you. Copywriting is salesmanship , says Bruce Bendinger.His definition of copywriting will make you smile: Who drives a user to take action?A copywriter does. A copywriter is a skilled professional who writes copy foradvertisements, promotions and customer engagement. In the marketing world,they’re often referred to as “ creatives. ” A copywriter is someone who understandspeople, knows what his audience likes, and chooses the words that will appeal tothem. The headline, words, phrases, sentences, and paragraphs used in thecontent have to persuade and cause readers to take a specific action If you’re ablogger, freelance writer, or online business entrepreneur, you can become asought-after copywriter when you develop your creativity and perfect your writingskills. If you want to build a thriving online business and survive in this changingworld of SEO, your job is to create useful content that’s interesting, persuasive, andwell-optimized for search engines — and you have to do it consistently. What isSEO Copywriting? SEO copywriting has evolved since Google started rolling outtheir updates. If you want to create highly useful content that ranks well in Googleand simultaneously funnels paying clients or customers to your online business, youmust think about the components of Google’s Ranking Algorithm . SEOcopywriting is all about creating useful, compelling, and valuable content, whichtargets specific keywords so that other people will gladly promote it on social mediaplatforms . This increases the authority and relevance of your content and improvesits ranking in Google for the selected keywords. SEO copywriting helps you targetyour customers and solve their specific problems with well-crafted content. Step #1:Elements of SEO Copywriting Certain elements of valuable content, such as visualappeal and timeliness, are the hallmarks of copywriting grace . Implementing SEObest practices consistently throughout your content will naturally push your contentto the Google top 10, and increase your traffic. However, there are elements thatwill always enable you to rank highly in Google, as well as increase your conversionrate. Before you implement the elements of SEO copywriting, remember there arethings that should come before on-page optimization . Here are the 6 elements ofSEO copywriting that matter: 1) Site Speed A study by Akamai revealed thesestats: a) 40% of people will abandon a web page if it takes more than 3 seconds tofully load. b) 47% of end users expect a web page to load in two seconds or less.Site speed has been a ranking factor since 2010 and it’s good for users too . If yourload time is more than 2 seconds, which is the standard load time for sites, then youshould take steps to improve it. That’s because if your content is useful andinteresting, but it takes a long time for your page to load fully, your visitors will leave,because their attention span is short. So how do you measure your site load time?Follow these basic steps — I’ll use Psychology Today as an example: Step one:Use Pingdom’s website speed test . Step two: Analyze your site speed. Then clickthe “History Tab” You see that Psychology Today is fast. The load time is 1.97seconds, exceeding the standard load time by 0.3 seconds. Step three: Check thehistory. You want to determine the previous load times for your site. In our example,the history shows that Psychology Today had a load time of 2.58 seconds onJanuary 10, 2015. The page size was 1.6 MB at the time. But today, the page sizehas been reduced to 1.5 MB, and the load time improved to 1.97 seconds. Goahead and check your site load time using Pingdom. If you want to improve yoursite speed, read these step-by-step guides: 10 Ways To Improve Your Site Speed –And Improve Conversions By 7% Performance Unleashed: How To Speed UpWordPress Load Times How To Make Your Site Insanely Fast 11 Low-HangingFruits For Increasing Website Speed (with Conversions) Does site speed lead toimproved conversion rates? Yes it does. According to Kathryn Aragon , speeding upyour site’s load time can improve your conversions by 7%. And this case studyreveals how Smashing Magazine experienced an impressive boost in conversionrate, when they cleared their database of all the clutter that old plugins had created,then merged all the databases into one. 2) Headline Your content may be valuable,but if your headline is mediocre, your click through rate will be low. On the average,five times as many people read the headline as read the body copy. When you havewritten your headline, you have spent eighty cents out of your dollar. —DavidOgilvy Impression Marketing noted that a lot of bloggers and SEOs spend 55% oftheir time on content marketing : creating content, monitoring social signals andconsumer reactions, tracking analytics, etc. But how much time do you spendcrafting the perfect headline ? In SEO copywriting, your headline should attractpeople’s attention, then prompt them to click and read further. When you rank inGoogle’s top 10, if your headline is clickable and attractive, it doesn’t really matterwhether you rank #1 or #4, because you will still attract organic visitors to your site.

As a rule of thumb, write your headline before moving on to the body of your articleor blog post. Note: Headlines that convey a specific message or idea work best withsearch users. According to Conversion XL , headlines with numbers are alwayswinners, so if it makes sense, include a figure in the headline. Several authoritycontent sites use numbers in their headlines. Three out of 5 post headlines usenumbers on Lifehack . Sites like Inc , BusinessWeek , Mashable , and Upworthy allunderstand the psychology behind numbers. Headlines that have numbers in themusually get shared more on Facebook and Twitter, as well. For example, the secondmost popular post on HubSpot is a number-type headline with over 10,000 tweets todate. Generate article ideas: If you’re stuck and don’t know what to write about, youcan use the Inbound Now tool to generate blog post/article ideas. There are severalresources for writing click-worthy and sharable headlines, but to demonstrate, let’swrite some fresh headlines in three popular industries: small business, fitness andrelationships. Clickable and optimized small business headlines: 7 Small BusinessTrends That Will Affect Your Sales How To Start a Small Business That CustomersWill Love Small Business Funding: How To Raise $20,000 In 60 Days SEO anduser-friendly fitness headlines: 10 Workout Secrets For Women That Work BestWay To Lose 10 Pounds After Pregnancy Personal Trainer Kits: Become a CertifiedPersonal Trainer Well-optimized and catchy “relationship” headlines: 3 Funny WaysTo Get Your Ex-Boyfriend Back How To Renew Your Love Life with Your SpouseWhat Does It Take To Have a Fabulous Wedding? Analyzing the search engineresults: Let’s say we do a search in Google for “save money.” You can see thatmost search results are SEO-friendly (and target a keyword), but some of theheadlines themselves are not attractive to the user. Once you learn SEOcopywriting, you can write content that will both rank highly in Google result pagesand also attract clicks from prospective customers or clients. Note: If you want yourwhole title to be visible in search engine results, keep it under 72 characters. Thiswill also increase your click-through rates. 3) Content The content itself is a vitalelement of SEO copywriting. The major reason why people conduct searches inGoogle and other search engines is that they’re looking for useful content. Searchengines also feed on fresh content, which is why you must consistently update yoursite. Marcus Sheridan grew his swimming pool company from less than 10,000 to80,000 monthly visitors within 6 months and grew organic traffic by blogging 2 – 3times a week. When Marcus began to target long-tail keywords in his blog posts,everything changed. He said that “within hours of writing an article with specifickeyword goals, we were showing up on the first page of Google.” If you want towrite the best content that will rank well in Google, you have to target keywordphrases. Avoid stuffing keywords, or over-optimization. Ideally, put the keyword inyour headline, but make sure it reads smoothly for your readers. The Google Panda4.1 update was designed to penalize “thin” or shallow content by keeping it fromranking highly in Google. A typical blog post or article should be at least 1000words. But it’s not all about length, because several detailed articles still struggle torank and retain their position in Google results pages. Before you write yourcontent, it’s essential to understand your reader. Then niche down and focus on aparticular problem that reader is struggling with. Dare to solve that problem withyour content – that’s another goal of combining SEO and copywriting. Every pieceof content you write needs a compelling introduction. The introduction is the portionthat comes right after the headline (and sub-headline if you include it in yourcontent). Your introduction should contain at least one of your targeted keywordphrases, especially a long-tail keyword. However, it’s crucial to understand thatmodern SEO copywriting has gone beyond keyword targeting and placement. Thebest approach now is to write contact that addresses keyword intent. You will learnabout that later on… 4) Meta Description Before writing your content, and againbefore publishing it, use meta descriptions to help guide search engines. Metadescriptions help search engines and searchers understand what the topic is andwhy your targeted keywords and phrases keep appearing in the content. Moz notedthat the meta description is the HTML attribute that provides a “concise explanation”to the search engines of your page’s content. The tag is enclosed with the head>section /head> on your web page. This is the code sample: Google uses the metadescription on your page as a snippet when people search for keywords that arerelevant to your page. This snippet copy is what will determine whether or not youget clicks , no matter how highly you rank in the search results. For SEO purposes,the meta description should be 150 – 160 characters and usually appears like this inGoogle: Note: If you own a WordPress blog, you can install the All-In-One SEOPack plugin, and use it to set up your title, meta description, and relevant keywords.If you’re new to blogging, this guide will help you setup the plugin. The BigQuestion: How do I write meta descriptions that catch people’s attention, as well asrank well in Google? Step #1: Understand keyword intent. Keyword intent is themain purpose or reason behind keywords (whether seed or long-tail keywords). Forexample, say you’re a social media consultant and you want to attract clients toyour business. Then your primary keyword is “social media expert advice.” Whenprospective clients type that keyword into Google search, what do you think they’rereally interested in? What they want is clear – a social media expert with advice onhow they can move their online or brick-and-mortar business to the next level.Maybe they want more Twitter followers, greater engagement, or tips on how toacquire more leads. Your meta description has to be relevant and appeal to them.Step #2: Once your article or blog post has been written, the next thing is to writeyour meta description. Swell Path recommends you follow this checklist: Todemonstrate, let’s put the tips to work by writing two meta descriptions that are SEOfriendly and relevant to our target audience. a) Begin with a question: Looking forexpert social media tips to acquire new leads, convert visitors to customers, andimprove your brand? First, set a definite goal. Length – 141 characters. b) State theobvious: Many companies have given up on social media marketing, because theydon’t know what to do. All you need is expert advice that has produced success.Length – 148 characters. Note: You don’t necessarily need to include your exactkeywords in your meta description, especially when it doesn’t flow smoothly. I’veseen a lot of web pages rank in Google’s top 10 without the main keywords. 5)Keyword Frequency Keyword frequency means how many times your chosenkeywords appear on the web page. For instance, if your target keyword is “bestlondon hotels,” how many times will this exact keyword phrase appear on your 300,500 or 1000+ word article? In contrast, keyword density is concerned with the ratioof “best london hotels” to other words on the same page. Keyword frequency anddensity are no longer as effective as they used to be, before Google started rollingout frequent updates. Avoid on-page optimization mistakes like keyword stuffing,excessive keyword insertion, and header tag stuffing. However, keyword density stillimpacts organic ranking to some extent. According to Brian Dean, keyworddensity/frequency is one of the 200 ranking factors, which means that you shouldstill consider it, but don’t go overboard. Here’s what Brian Clark had to say about it:The only way to tell if your repetition of keywords is super or spammy is to measure

neilpatel.com/2015/02/10/seo-copywri...-optimize-for-google-2/

that frequency against the overall length of the content. A keyword density greaterthan 5.5% could find you guilty of keyword stuffing, and your page could bepenalized by Google. You don’t need to mindlessly repeat keywords to optimize. Infact, if you do, you’re likely to achieve the opposite result. To check your keyworddensity, use the SEObook keyword density tool . 6) Page Links Links are the basicbuilding blocks of your web page. One of the 10 things Google knows to be true isthat “there’s always more information out there.” Page links tell Google that you’reconnected and sociable, and that you’ve got useful content that people can accesssomewhere else. This content could be your own, or it could be from another authoror site. Linking out to other authority sites and pages is an indication that you valuewhat other people create. Google will reward you for being in sync with theirmission: organizing the world’s information and making it universally accessible.What copywriters usually do is to find appropriate keywords, research accuratedata, and then use both to craft irresistible content. That’s why copywriting is oneof the fundamental factors of search engine optimization. The rules for linking out toother sites are not set in stone. There are also no hard and fast rules for internallinking. However, as a smart online marketer who wants to achieve tremendousresults in the search engines, you should: Link to relevant pages within and outsideyour site in your introduction Link to more in-depth guides or content on your pageor other sites Link with appropriate anchor text, which flows naturally with thecontent As I said earlier, these rules are not set by Google or other search engines.If you can understand your target audience and you produce the best content thatwill solve your readers’ problems, you don’t need to worry about keyword density,page links, and social signals , because they will occur naturally. Remember thathighly useful content will always attract thousands of social shares, comments,leads, clients and sales. SEO Copywriting Tools & Resources: To fully understandand implement SEO copywriting best practices, you need viable tools andresources. Here are some that I recommend: Unsuck-it: This is a free web app thatyou can use to make your words, sentences, and paragraphs flow smoothly. Youcan replace jargon with fun words in five seconds. RhymeZone: A lot of people lovereading poetry and admire poets. Use this handy tool to make your copy appealingto the right audience. Read-Able: This simple tool helps you optimize your contentfor 7th – 8th grade level. This ensures that a wider audience will enjoy your contentand click the headline when it shows up in Google results pages. Live-Keyword-Analysis: Use this free SEO tool to accurately calculate the keyword density ratio fora piece of content. Kill Writer’s Block : Use this tool to generate creative ideas foryour next blog post. Quick Sprout : Find out why you’re not generating enoughtraffic from Google, even when your long-tail keywords are ranking highly. EMVHeadline Analyzer: How much does your headline appeal to your readers’emotions? This free tool will analyze your headline and give you a score. Google’s200 Ranking Factors: The Complete List – this one is self-explanatory. For a list ofother resources and tools that are useful for SEO copywriting, check out Writtent.Copywriting optimization points: Search engine rankings can’t be predicted, nomatter how knowledgeable you are, because Google is always updating theirranking algorithm. However, there are actions you can take to increase thelikelihood of your web page showing up in Google for relevant search queries. Let’sexplore those factors: Title tags: It’s a good idea to know how to write title tags forsearch engine optimization. The title tag is a meta HTML tag like the metadescription we saw earlier. It is like the title of a book. It’s the first thing that appearsin Google search results. The title tag should be a concise and accurate descriptionof your web page. Google will display 50 – 60 characters of your title in their searchresults. As well as thinking about length, write titles that will align with your brand.Moz says the optimal format for your title is: Primary Keyword – SecondaryKeyword | Brand Name For example: Learn CSS online – CSS formatting Tips |WebDesignClub Heading tags: The heading tags are labeled h1 – h6. The headingtags will enlarge your font size, and make it stand out. When you write content, itshould be well structured for readers. Optimizing your title: This is one of the mostimportant things you can do to ensure your title ranks in Google, as well asattracting an audience. This screenshot of the Moz resource on title tags helps youoptimize your titles effectively: Step #2: Writing Useful Content For People Wordsare powerful. Words drive engagement. If you can piece words together to producea valuable piece of content, your target audience will love you for it — and they’llstick around. There is no alternative to writing great content. The number of blogsthat produce fresh content daily is ever growing. Remember that duplicate content,keyword-stuffed content, and low-quality content will not help your target audience.It also won’t do a thing to improve your organic ranking. A recent study shows thateven if your content is useful, it still needs three additional elements in order to driveorganic traffic: Optimized for many keywords with lots of searches A reasonablenumber of trusted backlinks An evergreen idea/topic That’s how Brian Deanincreased organic traffic by 110% in 14 days. Search users’ intent: Keywordresearch is still necessary, but the most important aspect of any keyword used bysearch users is the intent. Before you can write great content that solves a particularproblem, you’ve got to know what each keyword stands for. Greg Meyers advisesthat you pay attention to keyword classification. In other words, understand whethersearch users want to buy a product or not. There are two important keywordclassifications: informational and commercial keywords. Informational keywords:The major reason why people search with these is that they want useful informationwithout having to pay for it. Informational keywords are usually “how-to” in nature.Here’s an example: The keywords highlighted in red are informational, because thesearchers are probably only interested in free articles, videos, blog posts andlessons. You can write useful content around informational keywords, but don’texpect to convert readers into customers, because most of them don’t want to buy.Instead, use informational keywords in your content to nurture an audience, engagethem, and build your brand. Commercial keywords: Commercial show an ‘intent’ tobuy. These keywords usually show “desperation” from the searcher. They wantsolutions quickly – e.g., “lose 10 pounds in 3 days.” The person searching forcommercial keywords is likely going to buy a product, or sign up to an email list thatwill eventually convert them into customers. The fact that someone typed acommercial keyword into Google means the person is ready to take action.Commercial keywords usually contain certain prefixes and suffixes, like reviews,buy, order, review, comparison, compare, free shipping, best, fast etc. See thisexample in the weight loss niche: Note: When you write content around commercialkeywords, the ultimate goal is to provide useful information on how to use theproduct, its benefits and features, and how to install it, if that’s required. Should youtarget keywords? Yes. Google still uses keywords to gauge what a particular webpage is about. But apply caution and avoid over-optimization. I follow a 3-step planwhen targeting keywords in my content. I include the primary keyword on theheadline. For example if my keyword is: conversion rate optimization. My headlinemaybe, 7 Ways To Make Conversion Rate Optimization Work For You I use


8412 words in body alternative keywords in the introduction, meta description and title tags. Forexample, What is the best way to increase your conversion rate with every blogpost that you write? You know how important this is, especially when it seems asthough your best content isn’t generating organic traffic, social shares and sales. Iwrite naturally to please my readers and then deliberately include the primarykeyword in the conclusion. Storytelling: In SEO copywriting, storytelling can setyou apart, because human beings love good stories. If you can weave your brandstory into your blog post, article, or video, you will attract more attention. Kzeroresearch showed that storytelling has been the secret of exponential growth forseveral digital companies like Google, Facebook, Netflix, and even Zappos. Brandstorytelling is not something new. Several brands have used it in the past and stilldo. According to Kristen Matthews , when you use natural storytelling in yourcontent, you can make the maximum impact on the reader. I’ve shared the story ofhow a Ferrari made me a million bucks . Recently, I wrote a blog post on HowSpending $162,301.42 on Clothes Made Me $692,500 . So far, the two posts havebeen shared more than 2,000 times on Facebook, Twitter, and Google+ combined:A great example of a successful brand story is The Lego Movie . According toMarcus Sheridan, who is also a great storyteller, “Lego doesn’t sell ‘blocks’ at all,they sell possibilities.” (Read the full story here: The Best Example of BrandStorytelling Ever: The Lego Movie. ) In other words, your story should show othersthe possibility of achieving the same results. Your story shouldn’t be about youalone, however. Instead, find a way to make it appealing to your target audience.That’s when brand storytelling will help improve your organic ranking, traffic andsales conversions. Humor: One of the reasons why you should write with humor isto keep the reader/audience engaged. You can also infuse humor to simplify anuncomfortable or controversial topic. SEO copywriting is not just about writinguseful content that solves a particular problem in a boring manner. Your contentalso has to excite your readers . They should be excited to click your headline, readthe introduction and then move slowly down the body. That’s what it means to writepersuasively, and if you can do that, it doesn’t matter what you create: people willlove it. Here’s an example. A professional blogger and public speaker who usuallyadds humor to her content is Marie Forleo . Each of her video intros alwayscaptivates me. Case study: The case study is one of the 15 types of content that willdrive more traffic to your site . Case studies can make for powerful content. I’veseen them rank in Google’s top 10, because they’re highly useful. A study atContent Marketing Institute shows that B2B buyers prefer case studies andresearch-based content. And if you consistently write useful and detailed casestudies, your major long-tail keywords will start showing up in Google’s top 10 forrelevant keywords. Case studies usually explain what your products and servicesare. A good case study will show the experiments, research studies and interviewsyou conducted as well as the results you got. You can share any type of case study,even ones that didn’t get the results you hoped for. If you want to create a valuableand optimized case study, this screenshot will guide you: Step #3: KeywordResearch for Content Creation More than 66% of all clicks go to the top 3 searchengine results . If you want to tap into this rare opportunity to rank in the top 3positions, then you should learn keyword research best practices. Long-tailkeywords are the best way to go in modern SEO, because top brands are nottargeting those terms. And if you can produce good content while naturally targetingthese types of keywords, you will definitely dominate the search engines . SEO isn’tcomplete without keyword research. That’s part of how you determine the mindsetand intent of your target audience. In niche marketing, picking the right keywords isthe most challenging aspect of building a profitable niche site. Once you’ve chosenyour topic, it’s time to find relevant keywords in that industry. Let’s find keywords for“waterproof digital cameras.” First step: Go to Google Keyword Planner . Plug thetopic into the search box, then click “Get Ideas.” A few of the long-tail keywords thatwe can optimize our content for are: best waterproof digital camera waterproofdigital camera reviews disposable waterproof digital camera Optimizing content forsearch robots: Search engine robots or web robots (e.g. crawlers, spiders and soon) are programs that constantly scour the web. When a Google spider crawls yourweb page, it’s looking for fresh content. Some people even say thatspiders/crawlers feed on fresh content and will reward you for freshly updating yoursite regularly. However, understand that when Google spiders index (add your freshcontent to their search database), they’re only interested in the meta tags (title tagand meta description). More importantly, they want to know the keywords you’retargeting. This helps Google determine the industry your content will benefit, e.g.,health, business, small business, internet marketing, etc. For best results, youshould optimize for search robots like this: Add the primary keyword in your title tagand meta description, once. Add alternative keywords in your introduction and makesure it flows well. If the keyword doesn’t flow well, ignore it and just write naturally.Keywords like “best seo web design NY” won’t work in the title tag, description andcontent. The best approach is to use the keyword naturally, like this: How To FindThe Best SEO and Web Design In NY On-page optimization: On-page SEO doesn’thave to be tedious or complicated. A lot of posts have been written to address thistopic. Elements that add value to your site, such as internal links , are veryimportant. You control 98% of what happens within your site. That’s why Googlepays attention to your web pages, and measures the engagement, bounce rate ,retention rate , and social shares. The foundation of an effective SEO campaign iswhat happens in-house (on your site). In other words, pay attention to how youtarget your keywords, which anchor is used to link internal pages, meta tags, etc.This on-page optimization infographic from Backlinko will show you what matterswhen it comes to creating SEO-friendly content pages. Click here to view the fullsize. Off-page optimization: In today’s digital marketing, the public determines howrelevant and useful your content is. And Google uses the off-page factors to gaugethe authority and value of your content pages. Generally, you can’t control whathappens outside your site. For instance, you don’t control who links to you, and youdon’t control the quality of sites that choose to reference your work. But if you’resmart, you can use off-page SEO techniques to build a solid brand online andincrease organic traffic. According to Chris Ainsworth, the 5 proven off-page SEOstrategies that work well are: Build and engage a raving community through socialmedia Expose your business and take advantage of local Instill brand confidencethrough business reviews Promote local citation and Name/Address/Phone (NAP)consistency Link building through: blogging, guest posting, competitor link analysis, blog outreach & networking, and dofollow blog commenting. Step #4: Copywriting– Getting People to Act The final piece of puzzle in this in-depth article is“persuasion” — the ability of your copy to drive people to action. This isn’t difficult,because there are many high-quality resources and tools you can use. Copy iswritten to sell a product, service, or an idea. But it all begins with selling yourself,because you’ve only got a maximum of 30 seconds to sell yourself and leavepeople wanting more. Use bullet points: One of the ways to push people into action

is to highlight the key points of your content or topic using bullet points. Before youwrite blog posts or articles, Vivian Giang recommends you list 3 or 4 strong benefitsthat you will cover. This is very important, as it also helps you create powerfulheadlines and paragraphs. Derek Halpern , founder of Social Triggers, combinesthe power of psychology and copywriting to produce compelling content. He alsoemploys the same strategy on his landing page. Create irresistible and valuableheadlines: Columbia University recognized headlines as the most important elementof copy. They advise that you think like a reader, and write the headline first. Theheadline should target a keyword and also look attractive. Let’s craft more clickableheadlines using some of the results in Google. When I search for “diet plans,” hereare the results I get: The screenshot above shows the headlines showing up at #1and #2 in Google for the keyword “diet plans.” Original headline: Weight Loss & DietPlans – Find Healthy Diet Plans And… Here’s a much better headline: The BestDiet Plans To Help You Stay Fit 7-Day Weight Loss Diet Plans For Women Originalheadline: 28-Day Fat-Burning Diet and Meal Plan | Muscle & Fitness Let’s make theheadline more compelling and useful: 28-Day Diet Plans That Will Help You BurnFat BodyBuilding.com has some of the best compelling, catchy headlines, which arethe right length (50 – 60 characters), and target a particular keyword. Have clarity ofpurpose: Getting clear with your copy, blog post, and message is very important.Wider Funnel increased their conversion rate from 10% to 277%, just byimplementing clearer call to action buttons and reducing the number of form fields.When you write content for your blog, focus on one idea and write your post toaddress a challenge, solve a problem, or explain a complicated issue. According toSuccess Consciousness , here are some of the ways you can achieve clarity ofpurpose as you write your content: Know exactly what you want before you write it— e.g., How to Save $100 in the Grocery Store. Use the word “you” when writing forB2C customers and “we” when your recipients are mostly business organizations.Research accurate data that are relevant to your topic. This study by Conversion XLshows that using a data-driven approach and creating infographics that haveaccurate data points will improve social shares . Target 2 – 5 keywords in a blogpost and ensure they read naturally. See an example below. If you read it aloud,you will notice how the keywords flow smoothly with the rest of the content.Conclusion I’ve used these SEO strategies to increase my blog’s traffic by 203% .Even if you don’t achieve the same growth rate, you will absolutely generate moretraffic, improve your brand, and fall in love with content marketing. If you’re notleveraging “ persuasion ” and “ psychology ” to improve organic ranking andcaptivate your audience, now is the best time to start. What’s your take on SEOcopywriting? Do you think it’s a major factor for online content marketing success?Share From “aha” to “oh shit”, I'm sharing everything on my journey to 100,000monthly visitors. I’m learning a lot and so will you. I guarantee 100% privacy. Yourinformation will not be shared. February's Monthly Visitors Comments (54) manishsays: February 10, 2015 at 8:15 AM Awesome tips one of my favorite . thank youReply Neil Patel says: February 10, 2015 at 7:07 PM You are welcome Manish. Letme know if you need me to look at any of your copy. Reply Arun kumar says:February 10, 2015 at 8:50 AM Looong article…. at last i have finished it. Thanks forthose Copywriting Tools. Reply Neil Patel says: February 10, 2015 at 7:08 PM Thetools are a life saver. I am actually going to write a whole post just on SEO tools.Reply Raul Tiru says: February 15, 2015 at 1:02 PM Tools really are life saversNeil. I know each time someone introduces a tool, the whole organization goescrazy. I know it happened when I introduced your QuickSprout tool and we saw allthe metrics of our website an our competitors. Also When I introduced the SumoMetool. Got a lot of happy faces. Yesterday I emailed the team to let them know thatScreamingFrog is upgraded to 3.0, again a lot of happy emails. Tools really help towork smarter and not harder. They make my work so much easier. Happy to seeyou using so many tools. Took me a long time to read your e-book on growthhacking because of all the great tools there and I had to try them out. Great post.Looking forward to your post on seo tools. I just hope it’s not going to be a list oftools, but also great tips of how to use them properly. Reply Neil Patel says:February 18, 2015 at 8:22 AM I guess I will have to write it sooner than later now.Reply Sherman Smith says: February 10, 2015 at 9:01 AM Hey Neil, This was yetanother great comprehensive piece of detailed information. I can vouch for acouplet of tips you mentioned here on this post and yes it increase my traffic as wellas my ranking. But yet there still a few thong that I have overlooked just within myblog that I must be more aware of and implement. Im using SEOPRESSOR to gothrough a checklist to make sure my posts are SEO compliant. But I may reinstall allin one SEO for the meta data which I haven’t been doing. Also my headlines havebeen great. I use the same headline analyzer you mentioned and it works wonders,but I didn’t know about the two types of keywords you mentioned here. I willdefinitely have to pay attention to this! Thanks for sharing this detailed information! Ihope you have a great rest of the week! Reply Neil Patel says: February 10, 2015 at7:09 PM You are welcome. Are there any other tools you use Sherman that maybeworth checking out? It looks like you have evaluated a lot of them out there… wouldlove to hear more. Reply Raul Tiru says: February 15, 2015 at 1:14 PM Kraken.io isanother great tool. It lets you optimize images with almost no loss in quality. Checkout their homepage to see what it can do. I just used kraken.io for the header imageof this post and it can save you a bit more than 31% in size. I have tried severalimage optimizing tools, but Kraken.io is by far the best. I always use Photoshop ->save image for web and thank kraken.io to get lowest amount of kb per image.Reply Neil Patel says: February 18, 2015 at 8:22 AM I’ve never heard of it, but I willcheck it out now. Thanks for sharing. Reply Anil says: February 10, 2015 at 9:06AM Another great article Neil ! Man, I was wondering how many hours does it takeyou write such an amazing blogs/articles? as you mentioned in one of your earlierpost that you like to write in the morning, but this post doesn’t seems like finish in1-2 hours, it requires much more time, so when do you go for the meetings? secondthing. You proved once again that you are “Legend” keep up the great work. Thanksfor helping us to become a better marketers. Cheers, Anil Reply Neil Patel says:February 10, 2015 at 7:09 PM I spent around 5 hours writing this post. On average Iprobably spend 20 plus hours a week blogging. I really enjoy it though. Reply Rahulsays: February 10, 2015 at 9:20 AM Hi Neil ! First of all, I’m extremely sorry to saythat I’m commenting without reading this post. The fact is that I had been readingyour earlier posts for last 4 hours and suddenly saw another new post justpublished. You know, what ? I couldn’t stop myself on clicking due to yet anotherclickable headline. After Quick Sprout and KISSmetrics, this new blog is alsosomething that I’m getting addicted to. Neilpatel.com is really growing at a veryfaster pace and I wish you all the best for further quick growth. However, one thingthat I don’t like here is your page speed. It should be much quicker like QuickSproutand KISSmetricks. Going to spend few more hours here certainly. That’s whatcalled – Addiction ! Reply Neil Patel says: February 10, 2015 at 7:15 PM I will workon improving the pagespeed. The blog is hosted at the same place so the speed

should be just as fast. I will double check the CDN. Reply Rahul says: February 14,2015 at 5:06 PM I’m quite happy that you have worked on improving page speed ofNeilpatel.com as I can see improved page loading now. Thank you for taking mywords into consideration. However, I would be more than happy if you checkout myblog and provide me some tips to increase its readability and SERPs ranking.Thank You ! Reply Neil Patel says: February 18, 2015 at 8:21 AM Your readabilityof your posts isn’t too bad. I don’t see an issue there. As for rankings very fewpeople are linking to your blog… especially authority sites. Have you connected withother writers on these popular blogs like Forbes? If you can generate links fromsites like that your rankings will sky rocket. Reply Rahul says: February 18, 2015 at9:17 AM I haven’t yet connected with other writers on those authority blogs. I toothink so, generating some links from these popular sites will sky-rocket my rankingbut generating links from them is a tough nut to crack. Any tips for generating linksfrom them ? Also I would like to know, is it good idea to build links from dofollowcommentluv enabled blogs by commenting ? Reply Neil Patel says: February 18,2015 at 12:57 PM Getting to know them and then getting them to introduce you toeditors so you can be guest authors is the easiest way. Check out this post:http://www.quicksprout.com/2014/07/28/how-to-get-a-guest-post/ Reply Hemapriyasays: February 10, 2015 at 10:28 AM Hi Neil, Very elaborate and useful post forbeginners like me. Thank you Reply Neil Patel says: February 10, 2015 at 7:21 PMThanks! You should also check out the beginner’s guide to online marketing.http://www.quicksprout.com/the-beginners-guide-to-online-marketing/ Reply AlyAhmed says: February 10, 2015 at 10:31 AM Neil, it was very detailed and longguide to help me out regarding copywriting. Your strategies always rock. Iimplement on my blog and my client sites too. Article you write on QuickSprout, arealso rocking. Can you please also write a guide to do SEO in 2015? And aboutlatest panda penguin updates? Thanks, Aly Reply Neil Patel says: February 10,2015 at 7:21 PM You can check out my 2015 post here:http://www.quicksprout.com/2015/01/05/10-marketing-predictions-you-should-prepare-for-in-2015/ Reply Dhiraj says: February 10, 2015 at 10:45 AM Awesomearticle, thanks for these useful tips. Now-a-days, the competition is really high forlong tail keywords as well for some niches. I’m sure the real work starts afterpublishing the article. Reply Neil Patel says: February 10, 2015 at 7:22 PM Yes, butit still isn’t that bad when you compare it to head terms. Reply Aurie says: February10, 2015 at 6:22 PM Neil, what do you think of Gary Bencivenga? I thought he wasone of the best when it comes to copywriting. Reply Neil Patel says: February 10,2015 at 7:22 PM I don’t know much about him. But check out Frank Kern, the guy isa really good copywriter. Reply Akram Khan says: February 10, 2015 at 9:21 PMHi Neil, Article is awesome but Its lengthy than quicksprout.com blogs. I think 1500words posts are fine. Though good job. Reply Neil Patel says: February 10, 2015 at11:46 PM Yep, I am trying to write only detailed articles on this blog. That’s the mainseparation between the two. Reply Umesh Singh says: February 11, 2015 at 12:34AM Hi Neil, Thanks for sharing one more blockbuster article. It was long but finally Idid read it all and got some useful points. The part I loved, was first try tounderstand your client then write. I have one confusion about a/b testing, I know Ishould not ask this question here but still I count not control myself to ask. When weto split testing, how do we tell google to crawl main page? Reply Neil Patel says:February 11, 2015 at 2:45 PM You don’t have to worry about that. The A/B splittesting technology handles all of that stuff for you. Reply Fenja Villeumier says:February 11, 2015 at 1:36 AM “Write Content For People and Optimize For Google”pretty much says it all. This is the ultimate guide to SEO Copywriting and a realjewel of advice … including a mention of my article. I’m honored! Reply Neil Patelsays: February 11, 2015 at 2:44 PM You are welcome. You wrote a great article… itwas worth mentioning. Reply Nikhil Ganotra says: February 11, 2015 at 3:10 AMGreat post Neil, I also just signed up for your news letters to receive your latestupdates to my inbox. Thanks for sharing these amazing SEO Copywriting tips!Reply Neil Patel says: February 11, 2015 at 2:44 PM Expect an email from meevery Tuesday morning at 8am PST. Reply Julia Ross says: February 11, 2015 at2:56 PM Great Content Neil – Worth staying on page for. Thank you. Reply NeilPatel says: February 11, 2015 at 10:48 PM Thank you Julia… I spent the wholeweekend writing it. Reply Tanmoy Das says: February 12, 2015 at 8:06 AM Anothercomprehensive post from you ! Just love the way you tell your audience not only“what to do” but “how to do it” . Can’t wait for your next post Neil :)! Reply Neil Patelsays: February 12, 2015 at 8:35 AM Thanks! That’s what I am aiming for with thisblog. I’m trying to make it the most detailed blog out there… Reply putri says:February 13, 2015 at 10:16 PM a great article, many information here, I do lovedwhat you write, thanks, regard: putri Reply Neil Patel says: February 18, 2015 at8:18 AM Thanks Putri. I’m trying to create great content. Reply Priya PM says:February 18, 2015 at 4:21 AM Excellent post Neil. It is detailed and informative. Youjust gained another follower to your newsletter. Reply Neil Patel says: February 18,2015 at 8:34 AM Glad to have you on board Priya! Reply Stephan says: February24, 2015 at 3:27 AM Great post! Love the content. Thank you Reply Neil Patel says:February 25, 2015 at 11:58 AM Thanks for reading the content Stephan. ReplyShreya B'Bhatt says: March 1, 2015 at 10:05 AM Hi Neil, Thanks for the blogpost…….:- you made worthy for beginners too… Reply Neil Patel says: March 2,2015 at 2:24 PM Thanks! My goal is create posts that both beginners and advancedusers get value from. Reply Ollie says: March 6, 2015 at 10:52 AM Cracking articleNeil. Concisely written and full of useful advice and links. I’ll definitely bebookmarking and sharing. Reply Neil Patel says: March 8, 2015 at 9:40 AM ThanksOllie. Glad you like the links… I’ve been trying to link out more and more to relevantsites. Reply Varun says: March 17, 2015 at 5:27 AM I am new to the field of SEOand copy-writing. This is the very first comment that I’ve written on a blog. It’ssimply impossible to turn away before thanking you for this excellent piece. Itcovers everything there is. Love the way you’ve structured the article. I am sureyou are the best blogger there is ! Thanks again ! Reply Neil Patel says: March17, 2015 at 11:31 AM Thank you! I am trying to make it as actionable aspossible. Reply Batas Pee says: March 24, 2015 at 12:43 PM Hi Neil, Article isawesome, it amazes me how package quality posts a timely and precisemannar. Good job Reply Neil Patel says: March 25, 2015 at 8:22 AM ThanksBatas! Funny enough this article didn’t do as well as the other… mainlybecause the spam filters blocked the email about this post to my list. ReplyMagnus B. says: March 25, 2015 at 5:49 AM Nice long article that fits well forthe google hummingbird update. It will be exciting to see how well you will rankfor e.g. “SEO Copywriting” with this article! Reply Neil Patel says: March 25, 2015at 8:26 AM Give it some time and I will climb up. I am only on the bottom of page 1right now, but I will go up… Reply Speak Your Mind Cancel reply From “aha” to “ohshit”, I'm sharing everything on my journey to 100,000 monthly visitors. I’m learninga lot and so will you. 100 % privacy. I will never spam you! February's MonthlyVisitors 46,104 About Neil Patel The Wall Street Journal calls him a top influencer

on the web, Forbes says he is one of the top 10 marketers, and EntrepreneurMagazine says he created one of the 100 most brilliant companies. He wasrecognized as a top 100 entrepreneur under the age of 30 by President Obama anda top 100 entrepreneur under the age of 35 by the United Nations. MichaelArrington Neil increased TechCrunch’s traffic by 30% within 2 months . Click here tolearn more Newsletter Subscription Get the latest posts delivered to your inbox forfree: © 2015, by I'm Kind of a Big Deal, LLC Blog Consulting Testimonials

www.wordstream.com/articles/keyword-res...h-for-seo-copywriting1552 words in body

Skip to main content 855.967.3787 +1.617.849.6100 AdWords Grader SupportAccounts Login Wordstream What We Offer PPC Software Managed Services FreeGraders Agency Solutions Pricing Blog PPC U PPC 101 PPC 102 Advanced PPCWebinars White Papers Company Jobs Leadership Investors News Legal You arehere Home : The Expert's Guide to Keyword Research for SEO Copywriting TheExpert's Guide to Keyword Research for SEO Copywriting Keywords are justwords—nothing scary or technical about them. So why are so many writers averseto doing keyword research ? There's a misconception among copywriters that SEOkeyword research takes the creativity out of writing. But optimizing your content forsearch engines doesn't have to limit its quality any more than a round ofcopyediting. Just as editing improves your writing's readability, keyword researchimproves your writing's relevance and exposure (and often, its clarity as well). Whywouldn't you take steps to ensure that your intended audience can find your work?Keyword research can easily become a natural part of your writing process. In thisarticle, I'll walk you through my keyword research process, from the steps that takeplace before I begin writing a piece of content to the final steps of optimizing thatcontent, keyword-wise, when I publish the piece. Keyword Research forCopywriting: The First Steps It's important to get in the habit of doing keywordresearch before you start to write an article. A lot of copywriters just write whatthey want to write, and then try to impose a keyword phrase on the article after thefact. This sets you up for one of two pitfalls: You choose a keyword that doesn'treally fit and sounds forced. You choose a keyword that fits but isn't particularlyrelevant to your audience or is too competitive to rank for. Admittedly, sometimesyou have a great idea for a blog post and you just have to write it and worry aboutSEO later. But it's an excellent idea to have a running list of keywords that you planto target with content. What does this buy you? No more writer's block : Think ofyour keyword list as a content idea generator. When you need to write a piece butdon't know what to write about, craft an idea around one of your keyword phrases.Built-in priorities : Your keyword list—assuming it's properly organized—is also anordered to-do list. If a certain keyword is driving lots of traffic or conversions, andyou don't yet have dedicated content optimized for that keyword, write that contentfirst. Move down your list according to audience demand. No shoehorned keywords: When you have a keyword phrase in mind before you put pen to paper, so tospeak, your writing will naturally include the keyword. It's much easier to avoid thatawkward, forced feel of bad SEO copywriting. The best way to prioritize yourcopywriting tasks is to arrange your keywords in order of importance—that is,according to which keywords are driving traffic , are relevant to your audience , anddon't yet have site content associated with them. Start with the keywords that aredriving the most traffic first and work your way down the list. (Don't have anykeywords yet? Easy! Use a keyword tool like WordStream's below.) Once I'vechosen a keyword to target, I open up a Word document and make a list of thekeywords in that keyword group, in order of frequency. (NOTE: We group ourkeyword research into small clusters of tightly related terms, which has obviousbenefits for PPC, but it's also very helpful for SEO copywriting. We've writtenabout keyword grouping extensively on this site; you can learn more in our keywordgrouping white paper .) Let's say I choose the keyword "make money online." My listmight look something like this: make money online, making money online, onlinemake money, how to make money online, make money online with affiliate program,ways to make money online, how to make money in online marketing, earn moneyonline, make money online with pay per click This task provides me with a list ofpopular keywords as well as less popular but related variants that I can (and should)include in my article or blog post. This accomplishes two good things at once: Byincluding variations, I'm targeting a broader base of searchers (all interested in thesame thing) with a single piece of content. This is more efficient than writing a fullarticle for every single unique keyword. Using variations, as opposed to the exactsame keyword phrase over and over, sounds more natural and closer to the wayyou would write if you didn't have to worry about keywords. What's Next? Write It!You've done the bulk of your keyword research; the next step is to write your damnarticle. Include the keywords from your list, but don't obsess about keyword densityor you'll probably overdo it. WordStream's Keyword Density Checker tool can helpyou keep track of where you've inserted your keywords. Just remember to usethose keywords in healthy moderation. Since you're writing an article specificallydesigned to target this group of keywords, they should fit into the text organically(no pun intended). Where do the keywords go? In the body of the text , of course.Here's a good trick: Highlight your keywords to get a sense of whether you're usingthem too little or too much. Use different colors, if you need to, to keep track of howmany variations you're using. In the title . It's a good idea to use your primarykeyword here, rather than a lower-volume variant. (See our title tag guide for morehelp with writing SEO-friendly titles.) In subheads. Subheadings are goodorganizational practice as well as a good opportunity to work in more keywords. TheFinal Touches, or, Cramming In a Few More Keywords! Assuming you're in chargeof actually publishing your article online (via your content management system orblogging software ), there are a few more ways you can use your keyword researchto optimize your article. (If you don't handle the posting, you can pass these tips onto whatever underling does.) Include your keyword or a variation in these additionalplaces: Meta title : Many CMS's allow you to specify separate title (H1) and metatitle tags. The meta title is the one that appears in search engine results.(Accordingly, if the meta title is fully optimized, you have a little more wiggle roomfor creativity in the H1 tag.) Meta description : Use your writerly skills to compose ameta description that includes relevant keywords without sounding mechanical orsimply rehashing the headline, and you may boost your click-through rate. Imagefile names/ALT attributes : If you're including pictures on your page or in your post,use the keyword in the file names (e.g., make-money-online.gif). Also be sure touse the ALT attribute to tell search engines and users what the picture is. This text,and the caption or surrounding text, is the primary way that Google knows what thepicture is. Anchor text : Link to your new page from several other pages on yoursite, using your keyword as the anchor text . That's it! By which I mean, this is aboutthe extent of what you, as a copywriter, can do in terms of on-page, keyword-focused SEO. Is That Really It? Well, not quite—there's a bit more you can do, post-publishing, by tracking your SEO results through analytics: Look at keywordreferrers for the page. Are they what you expected? Are there new keyword


variations? Refactor them into your research. Consider adding them to the page orwriting additional content from a new angle. Check your search engine rankings foryour primary keyword. This is variable and not very scientific, but it gives you abaseline idea of where your piece is ranking. (Just remember that better rankingsare worthless if they don't increase traffic.) If you're not cracking the first couple ofpages, you may need to devote more time to off-page SEO (such as link building) ortarget less competitive keywords. Take note of what works , and do it again. Doyour visitors' search queries tend to be phrased as questions? Use questions inyour content (and titles). Do they like "how to" keywords? Use 'em! If youincorporate good keyword research practices into your writing process—instead ofviewing SEO as a separate process to be applied after the fact—both your writingand your rankings will benefit. WordStream's SEO tool pack can help you generatekeywords and insert them easily into your copy for instant SEO success! Printer-friendly version Contact Us Company Support Site Map Trademarks PrivacyPolicy gplus twitter facebook linkedin Search Marketing Tools Landing Page ToolGoogle Keyword Tool AdWords Keyword Tool Bing Ads Tool Free Keyword ToolsFree Keyword Tool Keyword Generator Keyword Niche Finder Keyword GrouperKeyword Research Keyword Discovery SEO Keywords Keyword Analysis KeywordResearch for PPC PPC Research Facebook and Google Display Ad CTR Google’sPPC Earnings by Industry Top 20 Most Expensive Keywords PPC Tips What isGoogle AdWords AdWords Certification Tips What’s A Good Click-Through RateCall to Action Examples Marketing Insights Google’s War on Free Clicks FindAnyone’s Email Address Most Popular Keywords by Industry Conversion RateOptimization © WordStream. All Rights Reserved. go to top button Top

Body tag of competitors for the keyword SEO Copywriting Services consists of 792 words on average.

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Home Tour Writers Clients Sign up Login SEO Copywriting Services Order copyfrom SEO copywriters quickly and easily Whatever type of content you need, wehave hundreds of approved SEO copywriters ready and waiting to receive yourorder. Whether you need SEO website content, articles, blog posts or pressreleases, we can supply it in a matter of hours! Approved SEO Copywriters 48Hour Turnaround £0.04 Per Word Quick Publishing Order SEO Content Now Onlythe best SEO copywriters We've assembled the biggest team of professionalSEO copywriters in the UK... Susan Connolly London John Lister Coventry NickValentine Warkwick Sarah Halloran Brighton Gareth Glyn Roberts Liverpool LauraKilby Chester Paul Mcgirk Newcastle Emily Knight Bristol LEARN MORE ABOUTOUR SEO COPYWRITERS » Questions? Speak to our content team Fill in the formwith your requirements and one of our friendly team will be in touch. Send Emailhas been sent! We'll get back to you ASAP Email could not be delivered. Please tryagain later! Home 1 Minute Order Take the tour Our clients Copify Blog Freelancewriting jobs Copywriters directory What we do Monthly Blog Packages Websitepages Article writing Blog posts Press releases Ecommerce content SEOcopywriting Content marketing Freelance writing Travel writing Copywritingagency Professional writing How it works » API Docs WordPress PluginTurnaround time Requesting changes Ordering in bulk Exporting content Guides &Resources » Frequently Asked Questions Content Creation Checklist How tobecome a copywriter Exporting Magento products for use with Copify How to starta blog Just for fun: Silly Agency Name Generator © Copify Ltd. 2009 - 2014 | Home| Press | Terms and conditions

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Sticky Content about products events clients case studies survey blog contact ©PAProducts Digital copywriting services Web-writing services Copy for mobile andtablet Micro-content fixes and form text Copy review service Email copywritingSeo copywriting services Content strategy and content marketing Contentmarketing planning Copy formats (or copy templates) Content audit Tone of voiceSpecialist editorial and corporate communications Data visualisation andinformation design Daily content marketing service Training, seminars andworkshops Bespoke copywriting courses Content workshops Open copywritingcourses Clients we've helped Lloyds Bank Asics Thorntons Seo copywritingservices The days of keyword-stuffing are long gone. Today Google is looking toyou for quality content… Many businesses live or die on their ability to be found bysearch engines. The need to create searchable sites populated by searchablecontent is as strong as ever. But what has changed in recent years is exactly whatGoogle means by good seo content. Today Google puts a premium on content thatis relevant, original, interesting and well-written . Updates like Panda are designedto root out content that is thin, unoriginal, inaccurate and misleading. So while it’sstill possible to get seo gobbledygook churned out for peanuts, in the long run sucha strategy will do more harm than good. You need seo copywriting that providesvalue and is relevant to your audience. What’s the process? We can help youcreate web seo copy that ticks all the boxes without sacrificing editorial quality. Infact, we see keyword research not as the enemy of good writing – but as a vital toolfor improving the quality and relevance of your content. We’ll work with you – andyour seo company, if you have one – to help you generate elegant seo copy thatwill please both Google and your users. You can simply use us as a content writingresource, or we can help you generate ideas and put together an editorial calendaras part of a strategic content marketing process . What will you get? Depending onthe level of involvement you need from us, we can provide: great content thatseamlessly incorporates keywords and is also on brand, usable and engaging aregular delivery of content pieces to support your ongoing seo strategy help withgenerating ideas and planning your editorial calendar – your very own contentmarketing process help with developing copy templates or formats to streamlinethe content production process training for your team in seo copywritingprofessional quality control as standard Want to know more? Get intouch Receive content expertise in your inbox... Use our superfast signup to get our monthly content confidential newsletter – keeping you ontop of the latest thinking – and... training updates and product offers(occasionally) How to write an #FAQs page that will save you money:http://t.co/1onNiE74sW #copywriting #contentmarketing http://t.co/OBbmfxeRhJ -14 minutes ago Go to twitter Part of the home - about - contact - terms of use -sitemap - privacy Contact us Sticky Content Ltd Press Association 292 VauxhallBridge Road SW1V 1AE London, UK +44 (0) 20 7963 [email protected]



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Toggle navigation Search for: Search Home Services Pricing Blog Contact LoginAre you content? We are. Quality and Quantity get pricing Content CreationMarketplace Copywriting and Design Get Started Content is ready when you areWe have relationships with a tight knit community of writers and designers ready toget started on your one-of-a-kind campaign. From Individual to Small Biz to Agencyto Enterprise, we’ve got you. Us based network quality quantity content matchingUs based network Research Great content needs to be well thought out,researched and continually updated to get noticed and remain relevant. If you needhelp with website copywriting, blog writing, product descriptions or your contentmarketing strategy, turn to the professionals. We have the time and expertise tocreate well written and researched content that will generate sales, bring in leadsand build a relationship with your customers. 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https://expresswriters.com/sign-in Login https://expresswriters.com/sign-up RegisterGplus Twitter Facebook Pinterest Linkedin Mail Rss HOME ABOUT POLICYTESTIMONIALS FAQ’s CONTACT (855)-909-TEAM Cart BLOG CONTENT SHOPHOW IT WORKS WRITING SERVICES WEB CONTENT WEBSITE PAGESBLOGS Blog Optimization ARTICLES SALES PAGES LANDING PAGESPRODUCT DESCRIPTIONS KEYWORD RESEARCH META CONTENTCOPYWRITING TECHNICAL WRITING CREATIVE WRITING ACADEMICWRITING FINANCIAL WRITING LEGAL WRITING MEDICAL WRITING SCRIPTWRITING SOCIAL MEDIA SERVICES Social Media Content Social Media ProfilesINFOGRAPHICS Linkedin Bio MORE SERVICES MARKETING CONTENT E-BOOK WRITING PROOFREADING & EDITING RESUMES/COVER LETTERSLANGUAGE TRANSLATION V & A TRANSCRIPTION Biography Writing PRESSRELEASES PRESS RELEASE WRITING PR DISTRIBUTION CONTENTSTRATEGY CONTENT AUDITING CONTENT CURATION Great Content For AllYour Copywriting Needs Start Your Content Tested Writers We employ the best ofthe best. Our HR and editorial staff rigorously selects writer applicants & carefullytests each one on updated SEO, grammar, and copywriting. Team Power! Sayhello to your content marketing. Copywriting strategists, social media managers,an editorial staff, and over 60 writers to deliver on more than 50 copywritingproducts. Timely Delivery Good copywriting takes time. And, we’re 120% reliable.Once we have your workable project deadline, our coordination, writer, and editorialteam work hard to ensure delivery. Two Revisions Your satisfaction is important tous. We revise for any error on our side, in grammar or facts. Two revisions areincluded in the cost of most content orders. 4 , 500 + Customers 45 , 000 + Pages& Posts 15 mm + Words See How It Works No Guessing Games Unlike our topcompetitors, we don’t leave your content out to dry waiting for a writer to claim it.Our dedicated Content Managers will immediately take your project and choose thebest writers to match it from our team. In less than 24 hours from ordering, yourwork will be in the best-fit writer’s hands. No guesswork, extra time, and thoughtspent on your part. Content Strategy Recently, we determined that producingawesome content wasn’t enough. So, we put our heads together and afterresearching the best guidelines out there, we revamped all our content plans andtrained some of our best SEO copywriters in content strategizing. Today, we areone of very few content agencies that offer content auditing and curation servicesto the public. Premium Writer Upgrades We don’t just serve up regular. Accessindustry level writing from our expert copywriters in your exact niche, fromtechnical to financial, legal medical, and much more. You can even request us tohandle a specific niche, and we’ll find a writer. Your writing will match your audiencelevel, and you’ll see a bigger and better return from your content investment. Up-To-Date Optimization We’re trained to handle all the fluffy critters Google unleashes onthe Internet—from Panda to Penguin, Hummingbird and beyond. Trust us to handleyour content and implement your keywords correctly. Plus, our content staff istrained in WordPress management: we can write and publish your blogs withcorrect SEO optimization in the backend. Just wanted to let you know that thecontent you’ve been providing for guest blog posts has stood out as exceptionallygood, and I wanted to let you know that we really appreciate your work! You’redoing a great job and it’s a pleasure to work with you! Jayson DeMers CEO -Audience Bloom Express Writers has been a valuable provider of high-qualitycontent for our business – they have always delivered top notch copy that hardlyneeded any edits and met our requirements entirely. An awesome service that wedefinitely recommend! Dan Weeks CEO - Q-Aces Sam impressed with yourcompany. We are satisfied with the content produced and are happy to arrange amonthly arrangement and contract to have Express Writers work for us on anongoing basis. Overall excellent quality, awesome team! Sam Ovens CEO &Founder of SnapInspect I have no hesitation in highly recommending ExpressWriters. I have weekly blogs written for my business and they are always on timeand well written. Pleasant and easy communication. Organized and very costeffective. Elio Pagliarulo Musician They are awesome writers and have met andmatched all our content writing expectations. Marijane Wilhelmsen Favour &Wilhelmsen, PLLC Create Your Account In 27 Seconds Already have an ExpressWriters account? Sign In Here . © Copyright 2015 Express Writers Corp, USA. AllRights Reserved. Editors Application Writers Application

N ame: E mail a ddress: M essage: Close Contact Word Refuge Word RefugeAbout Word Refuge Services Portfolio Articles Creative SEO CopywritingServices S ervices Click the view button on each bar to view our services TravelWriting A Deep Love for Travel + A Deep Love for Writing = Great Travel Writing AtWord Refuge, this is exactly what you will find – writers who are nipping at the bit tobring your destination to life with captivating prose. As lifelong travelers and writers,our heart lies in this compelling and engaging medium. Our investigative journalismknowledge and creative writing expertise allow us to write travel pieces that peopleenjoy reading from beginning to end. Through a combination of factual information,vivid descriptive detail and clever anecdotes , we will tell your story in a way thatexcites travelers and inspires them to visit you. So if you’re looking for readable,inspiring travel pieces for your volunteer, adventure or luxury travel website, look nofurther and contact Word Refuge now. We also gladly give discounts to allsustainable tour operators. We love green travel! For a free travel writing quote – orto simply ask a question – contact Word Refuge, Creative SEO Copywriting andBranding Services, today! Read More About Travel Writing Travel SEO TravelSEO: Travel Writing + Powerful Direct Response SEO Copywriting The differencebetween travel writing and Travel SEO is simple. The former is meant to entertainreaders and sell print and online magazine subscriptions. The latter, Travel SEO,aims to garner more web traffic to you travel industry website, sell more travelpackages, cruises, hotel and restaurant reservations, winter sports lift tickets, toursand any other type of holiday excursion that you’re trying to promote. Word Refugeis here to shine the spotlight on your area of the world! We’d be happy to build yourwebsite from scratch, or work with you on your existing site. We will ensure that youbegin to rank well for travel industry search queries. Our SEO copywriters andtravel writers will create and manage your Social Media campaign, along withwriting and distributing travel articles and press releases that point a finger back toyour website and destination. The goal of travel SEO is to drive more traffic to yourwebsite - which, naturally, means more sales... Our copywriting service will notonly bring more customers to your site, we will lead them all of the way through the


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sale-cycle. You will be amazed by what a sophisticated Travel SEO contentcampaign will do for your online business. Need beautiful images, too? Not aproblem. Word Refuge also has access to a fantastic network of photographers,graphic designers and web developers from across the globe. We are happy tocollaborate with other professional to successfully brand and promote yourbusiness image. Don’t let your travel site and tour company get lost in the world andthe web! Contact Word Refuge, Creative SEO Copywriting Services, now - andwe’ll develop an online destination marketing strategy that’s right for your travelbusiness. Read More About Travel SEO SEO Website Copywriting Your website isyour shop window. How do you want to present yourself to the world? It isestimated that there are currently 650 million websites on the Internet. With suchfierce competition, it’s vital that your website is impeccably written - in addition tobeing optimized for search engine queries. 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Contact Word Refuge, Creative SEO Copywriting and BrandingServices, now Read More About SEO Website Copywriting SEO CopywritingCampaigns Do you want your business to dominate search engine results? Thenlet’s bombard them from every angle. By utilizing all of our online content marketingservices , you will see an immediate and dramatic increase in search engineranking and traffic to your website. Word Refuge will determine which services bestsuit your unique mission and create a custom-tailored online content marketingcampaign that’s right for your business. We will identify the areas that needimprovement and the ways to develop your online image. Whether you’re lookingfor a complete SEO copywriting campaign (including website copy , blog posts ,SEO articles , press releases and SMO ) or you’d like to mix and match a fewservices, we can do all of this for you. Don’t hesitate to contact Word Refuge,Creative SEO Copywriting and Branding Services, and ask us some questions, orto get started today! Read More About SEO Copywriting Campaigns SEO ArticleWriting Are you taking advantage of the valuable benefits of an SEO articlecampaign? If the answer is, no, it’s time to consider the tremendous value of thispowerful marketing tool . With well-written SEO articles , you will increase youronline exposure, build backlinks to your website and establish your business as theleading authority in your industry. Word Refuge will develop a strong online articlecampaign and strategy by integrating the most relevant keyphrases intosophisticated editorial journalism . We will work with you to discover the mosteffective and efficient topics for your business and write top-quality SEO articles foreach keyphrase. 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Our copy-editors willidentify structural and grammatical problems, critique your voice and ensure thatyour writing is clear and compelling from beginning to end. We’re here to help youeffectively deliver your message with sophistication. Make the final draft somethingyou could carve into stone – contact Word Refuge, Creative SEO Copywriting andBranding Services, for a free proofreading or copy-editing quote. Read More AboutProofreading and Copy Editing Product and Service Descriptions Attentionecommerce sites: search engines cannot read your images! If you want customersto find your products in the search engines (before they find your competitors), it’svital that your product images are accompanied by search engine optimizeddescriptions . Otherwise the engines will have no idea what you’re selling and won’tdisplay your URL for ANY keyword queries. You must have content or you’ll be lostin the great expanses of the giant World Wide Web. Word Refuge copywriters arehere willing and ready to write this valuable piece of SEO copy for your ecommercesite. We write quality product and service descriptions in native English. Withecommerce becoming increasingly more competitive globally, it’s crucial that yourproducts are accompanied by engaging descriptions written in clear, compellingEnglish. Introducing, explaining and promoting your product or service withsophisticated SEO copywriting will drastically improve the perceived quality of yourbusiness , further establish consumer trust and guide your audience all of the waythrough the sale-cycle. Don’t underestimate the value of SEO product descriptions;contact Word Refuge, Creative SEO Copywriting and Branding Services, for afree quote today. Read More About Product and Service Descriptions PressReleases Want to generate a positive business image in the media? Then don’tmiss out on one of the greatest methods for broadcasting buzz worthy informationto news agencies, online publications, consumers and search engines. SEO PR -search engine optimized public relations - is one of the most efficient ways to sharenews with the online community. Here’s why: Well-written SEO press releases,carefully optimized with keyphrases , will grab the attention of news outlets, whichwill then publish the press release on their websites. This is an incredibly effectivestrategy for building valuable backlinks to your website, which can dramaticallyimprove your online SEO efforts. Word Refuge copywriters will implement a tightSEO press release campaign for you. We will write the press releases, distributethem and monitor their influence. So take advantage of the marketing power of SEOPR and contact Word Refuge, Creative SEO Copywriting and Branding Services,for a free quote today! Read More About Press Releases Newsletters Have somebig news? Great. Let’s share your business events in a clever Newsletter campaign.If you’re looking for an effective way to regularly reach out and speak to yourcustomer base, let us deliver persuasive copy that compels your readers to takeaction. Whether you’d like your audience to visit your website, business ordestination, subscribe, download, join or donate, we write sophisticated directresponse copy that will hold your readers attention from beginning to end. Both printand email newsletters are an ideal way to keep your clients up-to-date on daily


company news, product launches, case studies, recent success stories andpromotions. We also have a list of talented designers who would be happy to createa stylish e-newsletter that will make your business proud. Contact Word Refuge,Creative SEO Copywriting and Branding Services, for our Pricing Guide and let’sbegin your eNewsletter campaign today! Read More About NewslettersGhostwriting Social Media If you’re not already taking advantage of the tremendousmarketing value of Social Media, it’s time to get started. It’s time to spread the wordabout what’s happening in your business. Do you know that almost 90 percent ofonline merchants currently belong to at least one social network? That means ifyou’re not already harnessing the power of sites like Facebook , Flickr , Twitter ,Pinterest, StumbleUpon and hundreds more, your competitors certainly are. Buthave no fear. We can get a social media strategy up and running for you in no time.Word Refuge will develop a clever SMO (Social Marketing Optimization) strategy foryour product or service, write your bios and maintain your profiles for you. We alsohave a great list of designers who would be happy to create a unique look for all ofyour social sites. Keep in touch with what everyone else is saying, too. Not only willsocial media help you share your business with the world, these sites are greatplaces to keep up-to-date with the opinions of your customers and leads. TheInternet’s landscape has evolved from an informational resource into aconversational outlet. Web 2.0 and Social Media is about sharing, discussing andconnecting with a large audience on a personal level. So we need to get you (or ourghostwriters) talking with your prospects, clients and colleagues on a daily basis.The benefits are tremendous. Contact our Creative SEO Copywriting andBranding Services for a ghostwriting quote, today. Our copywriters are here tohelp! Read More About Ghostwriting Social Media Creative Writing Roses are redViolets are blue We’re tired of boring web content And so are you With theenormous amount of sales literature bombarding consumers on a daily basis, it’s agreat idea to approach your marketing efforts with creativity and originality.Copywriting shouldn’t be dry and dreary – it should be fresh, entertaining andimaginative. Why not captivate your audience with a clever anecdote, short story orpoem integrated into your advertising campaign? Take a look at examples of ourcreative website copywriting and creative advertising writing . We’re idea peoplewith a huge passion for creative writing. It would be our pleasure to share someunique ways to integrate creative writing into your campaign. Let’s entertain yourcustomers – they’ll thank you for it! Contact Word Refuge, Creative SEOCopywriting and Branding Services, today, and let’s begin brainstorming uniqueideas to pleasantly surprise your target audience. Read More About CreativeWriting Blogs Too busy to keep up with daily blogging? You’re not alone. Manyprofessionals understand the benefits of a blog, but either don’t have the time tostart one or keep falling behind on posts because other work duties take priority.66% of current blogs haven’t been updated in 2 months. If you fall into this fatefulcategory, it’s time to offer your subscribers fresh, informative blog-posts, whilefeeding search engines the high-quality content that they seek. Word Refuge willcreate and manage an SEO blog for you…or maintain your existing blog. Ourcopywriters will happily take over your blogging duties so that you can relax andenjoy all of the new web traffic heading your way. If you don’t have a blog, but knowthat you need one, (because blogs are one of the most valuable SEO toolsavailable and a great way to develop relationships with clients, consumers,colleagues and prospective customers) Word Refuge will happily do all of the workfor you. We’ll brainstorm post ideas, write compelling posts and establish yourbusiness as a leading expert in your industry. Contact Word Refuge, Creative SEOCopywriting and Branding Services, today - and let’s get your blog rolling! ReadMore About Blogs Bios, Profiles and Company Histories Like a fingerprint, your bioand profile should be one-of-a-kind. Everyone has a unique story to tell – so let’sshare your experiences and achievements in a sophisticated and original way . AtWord Refuge, we don’t merely describe your business history and personalbiography; we share your rise to success in a way that grabs your audience’sattention and inspires curiosity. Why not establish yourself as the go-to expert inyour field, with a personality that consumers relate to and remember? Word Refugewill make you stand out in a very crowded crowd. An SEO Bio or Profile is a small,but tricky piece to write. It’s a great idea to hire a professional who knows how towrite compelling copy that also benefits your SEO campaign. Contact Word Refuge,Creative SEO Copywriting and Branding Services, now for a free quote – and let’sbegin unraveling the story behind you! Read More About Bios, Profiles andCompany Histories Articles Articles published digitally are sadly becoming the onlyarticles published. But luckily we’re traditionally trained writers who know how toplay online At Word Refuge, we jump at every opportunity to write traditionalmagazine pieces – it’s a medium that we have tremendous respect and admirationfor. Editorial journalism is the foundation of all great non-fiction and travel writing,and we take great pride in doing this well. So whether you need a standard orfeature length editorial article , our writers will deliver informative and readablearticles on a wide range of topics. Whether you’re looking for an informational articledescribing the ten best beaches in the Caribbean for your travel magazine, afeature story highlighting the achievements of an NGO or a “how-to” pieceexplaining five simple ways to reduce stress – Word Refuge will create engagingarticles that your readers will enjoy, relate to and remember. Contact Word Refuge,Creative SEO Copywriting and Branding Services now, and get a quote for ahigh-quality editorial article, today! Read More About Articles Advertorials Takeadvantage of SEO advertorials – they’re a crafty marketing tool. Do you want yourtarget audience to read about the great things your business has to offer? Of courseyou do. And wouldn’t you like your prospects to believe that someone outside ofyour marketing team has enthusiastically writing these articles? Yes. You do.Advertorials are a fantastic way to garner attention without appearing to need it. Sohere’s what an advertorial really is… A successful advertorial is comprised ofeducational and informative content that reads like a great article, but includessubtly integrated benefit statements. Naturally, if it appears that a third party haswritten the article about you, people are much more willing to listen. There are manytechniques to writing a compelling advertorial and our copywriters know all of thetricks of the trade. At Word Refuge, we write strong, engaging advertorials that readlike compelling magazine articles and inspire consumers to take action. Ourcopywriters will tell your story in a positive, yet intriguing light that guides themback to your website. Contact our Creative SEO Copywriting and BrandingService for a quote today, and let’s begin brainstorming ideas for your SEOAdvertorial campaign. Read More About Advertorials Facebook Twitter Flickr TheRise of the Tweet – A Little SMO Giant Joining the global conversation candrastically improve online awareness of your brand. Learn how 140 character postsrevolutionized the way we communicate, interact and market on the Web. Postedby: Devin Miller A Home Page Costs More Than a Landing Page? Yes, it does. Butwhy? This article illuminates the practices behind writing the most important piece

of copy a business owns – the Home page; and why it costs more than subsequentwebsite pages. Posted by: Devin Miller Why You Need Great Copywriting for theSERPs The Search Engine Results Page is where 80% of e-commerce begins.Therefore these small, but crucial, pieces of copy need to be absolutely perfect.Here’s why you should hire a professional to write them: Posted by: Devin MillerThis Site Meets The Standards: XHTML CSS Follow Our Feed Contact Us PrivacyPolicy Sitemap Copyright © 2015 Word Refuge Designed By ECTOMACHINE


Copywriting From Wikipedia, the free encyclopedia Jump to: navigation , searchNot to be confused with Copyright . This article contains content that is written likean advertisement . Please help improve it by removing promotional content andinappropriate external links , and by adding encyclopedic content written from aneutral point of view . (March 2014) Copywriting is writing copy for the purpose ofadvertising or marketing. The copy is meant to persuade someone to buy a product,or influence their beliefs. Copywriters (known as continuity writers in broadcasting)are used to help create direct mail pieces, taglines, jingle lyrics , web page content(although if the purpose is not ultimately promotional, its author might prefer to becalled a content writer ), online ads, e-mail and other Internet content, television orradio commercial scripts , press releases , white papers , catalogs , billboards ,brochures, postcards, sales letters, and other marketing communications mediapages. In book publishing, flap copy and jacket flap copy describe the briefsummary of a book which often appears on the inside of the book's hardcover dustjacket; back cover copy is similar, often briefer text placed on the book's outsideback cover; catalog copy is another book summary maintained in a publisher'scatalog of published books. Copy can also appear in social media content includingblog posts, tweets , and social-networking site posts. Contents 1 Copywriters 2Internet 2.1 SEO 3 See also 4 References Copywriters [ edit ] Most copywritersare employees within organizations such as advertising agencies , public relationsfirms, company advertising departments, large stores, marketing firms,broadcasters and cable providers, newspapers , book publishers, magazines andcreative agencies. Copywriters can also be independent contractors who freelancefor a variety of clients, at the clients' offices or working from their own, or partners oremployees in a specialized copywriting agency . Such agencies combinecopywriting services with a range of editorial and associated services that mayinclude positioning and messaging consulting, social media and SEO consulting,developmental editing, and copy editing , proofreading , fact checking , layout , anddesign . A copywriting agency most often serves large corporations. A copywriterusually works as part of a creative team. Advertising agencies partner copywriterswith art directors. The copywriter has ultimate responsibility for the advertisement'sverbal or textual content, which often includes receiving the copy information fromthe client. The copywriter is responsible for telling the story, crafting it in such away that it resonates with the viewer/reader, ideally producing an emotionalresponse. The art director has ultimate responsibility for visual communication and,particularly in the case of print work, may oversee production. Although, in manyinstances, either person may come up with the overall idea for the advertisement orcommercial (typically referred to as the concept) and the process of collaborationoften improves the work. Copywriters are similar to technical writers and thecareers may overlap. Broadly speaking, however, technical writing is dedicated toinforming readers rather than persuading them. For example, a copywriter writesan ad to sell a car, while a technical writer writes the operator's manual explaininghow to use it. Famous copywriters include Claude Hopkins, David Ogilvy , RobertCollier , William Bernbach , Lester Wunderman , and Leo Burnett . Many creativeartists spent some of their career as copywriters before becoming famous,including Bob Newhart , Vladimir Mayakovsky , Peter Carey , Dorothy L. Sayers ,Eric Ambler , Joseph Heller , Terry Gilliam , William S. Burroughs , Salman Rushdie, Don DeLillo , Lawrence Kasdan , Alan Parker , Murray Walker , Fay Weldon ,Philip Kerr and Shigesato Itoi . ( Herschell Gordon Lewis , on the other hand,became famous for directing violent exploitation films , then became a verysuccessful copywriter.) Internet [ edit ] The Internet has expanded the range ofcopywriting opportunities to include web content, ads, emails, blogs, social mediaand other forms of electronic communications. Writing for the web is very differentfrom writing for other media, tending to be more succinct than traditionaladvertising. Other stylistic nuances also come into play. It has also brought newopportunities for copywriters to learn their craft, conduct research and view others'work. The Internet has also made it easier for employers, copywriters and artdirectors to find each other. As a consequence of these factors, along withincreased use of independent contractors and virtual commuting generally,freelancing has become a more viable job option, particularly in certain copywritingspecialties and markets. SEO [ edit ] Main article: SEO § SEO copywritingContent writing on websites may include among its objectives theachievement of higher rankings in search engines . Known as "organic"search engine optimization (SEO), this practice involves the strategic placementand repetition of keywords and keyword phrases on web pages , writing in amanner that human readers would consider normal. See also [ edit ] Look upcopywriting or copywriter in Wiktionary, the free dictionary. AdvertisingCommunication design Landing page List of copywriters List of formercopywriters Search engine optimization Swipe file Whitepapers References [ edit ] Retrieved from "http://en.wikipedia.org/w/index.php?title=Copywriting&oldid= 646905361 "Categories : Communication design Copywriters Advertising occupationsJournalism occupations Hidden categories: Articles with a promotional tone fromMarch 2014 All articles with a promotional tone Navigation menu Personal toolsCreate account Log in Namespaces Article Talk Variants Views Read Edit Viewhistory More Search Navigation Main page Contents Featured content Currentevents Random article Donate to Wikipedia Wikipedia store Interaction Help AboutWikipedia Community portal Recent changes Contact page Tools What links hereRelated changes Upload file Special pages Permanent link Page informationWikidata item Cite this page Print/export Create a book Download as PDF Printableversion Languages Čeština Українська Edit links This page was last modified on 13February 2015, at 05:03. Text is available under the Creative Commons Attribution-ShareAlike License ; additional terms may apply. By using this site, you agree to theTerms of Use and Privacy Policy . Wikipedia® is a registered trademark of theWikimedia Foundation, Inc. , a non-profit organization. Privacy policy AboutWikipedia Disclaimers Contact Wikipedia Developers Mobile view

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MENU Home What We Do Recent Work Our People Prices Contact Us 01224 443551 [email protected] 01224 443 551 [email protected] SEOCopywriting Services We write researched, search engine optimised content forour clients' websites and for article marketing. Good content engages with peopleand helps build relationships. Building relationships increases business. Need helpwith your relationships? Why not talk to us. We create researched, targeted,concise content We carry out article submissions and management We help you togrow your website into a great on line resource We'll use great content to increaseyour sales Writing for the web involves both writing concise and engaging copy andmaking sure the copy uses words and phrases that will generate traffic for your sitevia the popular search engines. Our approach involves pairing down your content tothe absolute minimum and blending this with words and phrases that our researchhas shown people use when searching for your products and services.Website copy writing blends both copy writing skills and Search EngineOptimisation (SEO) skills. SEO allows us to research your business and discoverthe words and phrases people type in to search engines such as Google. We lookfor phrases people use that other websites don't have in their copy. Call us todiscuss how we can improve your website by developing great search enginefriendly copy. Call us on +44 (0)1224 443551 , email us or use this short form . WebDepartment SEO Department Web App Department Terms and Conditions PrivacyPolicy Contact Us blog Copyright © 2015 - Red Evolution | Google | Site Map Oursite uses cookies . If you're not happy about that please hit your back button.

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Login Sign In Home Find a Copywriter Find a Job Your Dashboard MemberSpotlight Events & Training Conference 2015 Blog Forum About Us FAQ ContactUs Meet Other Copywriters Promote Yourself Online Make your Business GrowJoin Today Why Join? GO PRO Upgrade now → Spotlight See more → Blog Viewall posts → Find new clients. Make good friends. Hone your skills. Market yourservices. Join the PCN today to… Meet colleagues Get to know othercopywriters. Expand your professional network. Share ideas, tips and advice.Attend exclusive events. Promote yourself Create a directory profile. Contribute tothe PCN blog. Build your reputation. make your business grow Find writing jobsonline. Access valuable copywriting resources. Use our recommended rates tonegotiate your fees. Join Today Become a pro member of the PCN and get…Priority listing in our national directory of over 1000 copywriters An online portfoliointegrated into your profile where you can upload images and samples of your workOver £200 worth of offers and discounts including £100 off your ticket for ourCopywriting Conference A link to your own website Upgrade now → Featuredmember Bill Knight “Write about anything and everything, study the bestcopywriters and never be too busy to offer free help and advice.” Featuredmember Jon Ryder “Out of all the industries I’ve worked in, copywriting is by farthe most rewarding way of earning a living with words.” Press Releases: FourPerennial Hazards and How to Avoid Them 06 March 2015 Four big mistake toavoid when drafting press releases. The evolution of language 06 March 2015Language should reflect the experiences we’ve yet to have, as well as our day-to-day lives. Why You Should Avoid the Resolution Gap Fad when Writing Headlines26 February 2015 Is it worth using clickbait-style ‘gap resolution’ headlines in yourcopy? Home Recommended rates Find a copywriter Hiring guide Job BoardMember spotlight Join Members' dashboard Events & training News Blog FAQAbout Us Terms & Conditions Privacy Policy Contact Us

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Login Sign In Home Find a Copywriter Find a Job Your Dashboard MemberSpotlight Events & Training Conference 2015 Blog Forum About Us FAQ ContactUs Join the PCN or upgrade to Pro Membership When you click the New Membersignup button above, you will be directed to PayPal to process your payment. Youdo not need a PayPal account to pay via PayPal. You can use any credit or debitcard. Once your payment is received, you can immediately access Pro features. Ifyou are already a Basic member, please make sure you log in before upgrading.Please note that once you have completed your payment, you must log in again inorder to activate your membership. No thanks, I’ll just have a free basic listing withnone of these features. Home Recommended rates Find a copywriter Hiring guideJob Board Member spotlight Join Members' dashboard Events & training NewsBlog FAQ About Us Terms & Conditions Privacy Policy Contact Us

Login Sign In Home Find a Copywriter Find a Job Your Dashboard MemberSpotlight Events & Training Conference 2015 Blog Forum About Us FAQ ContactUs Recommended rates for hiring copywriters Being professional means a fairrate for a job well done. Part of our mission is to promote professional standards incopywriting. And a key part of that is a rate that reflects the value delivered bygood copy. Fair, realistic rates let copywriters do what they do best: deliverpowerful, business-focused content that delivers real benefit. To help copywritersand their clients get it right, we’ve developed these recommended rates, with theactive involvement of our members. Our members agree to use them as the basisor starting point for their price negotiations. And we only accept job adverts fromclients who agree to respect our rates. This page includes sections on pricing by thejob (below), pricing by the hour or day and pricing by the word . Pricing by the jobThis is our recommended pricing model. The copywriter quotes a simple, flat fee tocover all the elements of the copywriting job, taking into account all the factors






www.procopywriters.co.uk/recommended-rates...iring-copywriters/1212 words in body

listed below. Copywriter and client agree to revisit the fee if the work turns out tobe different from the agreed scope. Some copywriters may ask for 50% of the feeupfront , particularly when dealing with a new client. Copywriting fees vary. Interms of the copywriter , factors that might affect the fee include: Experience. Moreexperienced copywriters can command a higher fee, as can those who haveworked on bigger brands Specialised skills. Copywriters may charge a premium ifthey can demonstrate highly developed skills in certain areas Location.Copywriters based in London and other urban centres may charge more Clientstatus. Copywriters may choose to offer discounts and/or different rates to certaintypes of client, such as startups, SMEs or charities. In terms of the specific project ,the key factors are: Briefing . The copywriter may need to help the client developthe brief before work can begin. This is not necessarily undesirable, but it doesneed to be acknowledged and charged for when appropriate Planning and strategy. The project may need to be carefully planned before writing begins. For example,a website might need to be structured before content can be developed, or an adcampaign might need its strategy to be clarified before creative work can startCreativity . The project may require significant time to be spent developing creativeideas as well as writing. For example, an advertising slogan or product name maynot take long to ‘write’, but generating options and choosing the right one is a majorundertaking Complexity. The subject may be highly technical or otherwise difficult toget to grips with, and/or the copywriter may be unfamiliar with it Relativeimportance. The client may advise that, based on its importance to their business,the project requires a higher (or lower) level of input from the copywriter thanusual. Relative prominence. Some aspects of a project may require a higher level ofinput than others, because the copy produced will receive more attention. Forexample, the home page of a website may merit more effort than lower-levelinformation pages Amendments, revisions and working versions . An unusually highlevel of amends may be expected, and/or the content may be expected to gothrough many working versions before approval. This may be due to the nature ofthe topic, the number of people involved in the project or other factors. Thecopywriter may stipulate the level of amendments covered by their priceAlternative versions . The copywriter may be required to generate two or morealternative versions of a piece of text, of which only one will be approved and usedResearch. The copywriter may need to obtain source material in order to completethe writing, whether through interviews, online research or other methods Meetings. The copywriter may need to travel and meet the client face to face. Somecopywriters may accept meetings as an overhead, but others will include a chargefor meeting time, or charge for meetings separately Third-party liaison. Thecopywriter may need to brief, be briefed by or collaborate with other peopleinvolved with the project – designers, web developers, PR agencies and so onOther auxiliary tasks . The project may include other tasks outside writing, such asimage selection, uploading content and so on Bulk and/or regular orders . Theproject may be very large, and/or the client may be offering a recurring assignment(such as regular blog posts), and the copywriter may discount on that basis. Notethat discounts should be agreed on actual named and confirmed projects, not onthe vague promise of ‘work in the pipeline’ Unusual working methods . Thecopywriter may be required to work in an unusual way, such as editing text in pagelayouts SEO . A website project may include keyword research, SEO writing and/ordeveloping META tags in addition to ‘normal’ web copywriting. In some situations,the converse of these factors may apply. For example, a copywriter might be ableto offer lower rates once they are very familiar with a client’s business, since lessresearch or thinking time is needed. Pricing by the hour or day If pricing by the jobis not acceptable to the client, pricing by the hour or day is the next best option. Anhourly or daily rate may also form a useful ‘rule of thumb’ for copywriters preparingprices: gauge the likely time required, multiply by the hourly/daily rate and increasethe total as required to cover any relevant factors listed above. In addition, someclients or prospects like to use an hourly or daily rate as a rough price benchmark –even if it isn’t used to price actual projects. Hourly: £30-£100 depending onexperience. Daily: £250-£800 depending on experience. Pricing by the word Formost copywriting jobs, we strongly discourage pricing by the word, for the followingreasons. Pricing by the word positions copywriting as a commodity rather than aprofessional service . We believe that copywriters offer their clients far more thanjust words on a page, and that the way they are paid should reflect this. Per-wordpricing is often used to negotiate unfair prices . Some rates offered in themarketplace, if converted into hourly rates in a realistic way, would be below the UKminimum wage . A copywriter working ‘full time’ at a content mill would earn lessthan £5000 per year. Typical per-word prices are for ‘writing only’ . They do not takeaccount of any of the factors listed above that affect the time and effort required tocomplete a copywriting project. Therefore, copywriters are incentivised to worktoo quickly, so their content is factually inaccurate, badly written, poorly edited orotherwise substandard. Conversely, copywriters are discouraged to add valuethrough client discussion, research and reflection. Per-word prices encouragequantity over quality . Five hundred words, or even five, might be far more effectivethan 5000. When you pay per word, you risk ending up with more words than youneed. Home Recommended rates Find a copywriter Hiring guide Job BoardMember spotlight Join Members' dashboard Events & training News Blog FAQAbout Us Terms & Conditions Privacy Policy Contact Us

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Home About Blog Contact Member Home Copyblogger Content marketing toolsand training. Articles Ebooks Seminars Webinars Forums Login Articles EbooksSeminars Webinars Forums My Copyblogger About Blog Contact 5 Situations ThatDemand You Hire a Professional Copywriter by Sonia Simone2014-01-22T09:53:48+00:00 We write a lot of posts on Copyblogger about howbusiness owners can apply the techniques used by professional copywriters.Strong calls to action , compelling benefits, fascinating bullet points , magneticheadlines . With all of this information, no one should ever need a pro, right? Well… I wouldn’t say that. Sometimes it can make sense to do it yourself, andsometimes it’s a very good idea to call in a professional writer. Today we’re goingto talk about five scenarios when you’ll want to bring in a pro. 1. You just aren’t anygood at it Talent is about 90% a function of putting in the work . But it’s hard to putthe work in for something you don’t feel any connection with. And sometimes youhave a pressing need, but not enough time to get good enough to do it yourself.Lots of people hate to write. If it’s just a phobia about hitting those keys, you can tryspeech recognition software , which can be a fantastic time-saver. But if the thoughtof writing is about as appealing as dental surgery, you’ll never put the work in to getgood. Do more of what you’re good at and less of what you hate . If writing isn’t for



you, hire or partner with a really good writer to make sure that part of your businessis getting the attention it needs. It doesn’t matter how fantastic your product orservice is if you can’t communicate that to customers. Every company needs tocommunicate a powerful message — and that means you need strong writing. 2.You don’t have the bandwidth Even if you love writing, there’s a limit to how manywords we can consistently get onto the page or screen every day. Marathon writingsessions can work for some people, but they can also lead to burnout and sabotageyour productivity in the long term. Copyblogger Media is a writing-based company.All of our founding partners have written their own content at various points in ourbusiness lives. And of course, Brian Clark built Copyblogger in the early days purelyon the strength of his own writing. But as our business has grown, we’ve needed togrow our writing staff with it. We pulled in a team of terrific writers to help us out withthe sheer volume of content and copy we need to create. Professionalcopywriters know “the more you tell, the more you sell.” And that’s even more truein the content marketing world — the more high-quality content you can create, themore authority and customer connection you can build. Just realize that you need tounderstand the strategy behind the content you’re creating. Don’t add a writer forthe sake of getting more words generated. Understand the business purposebehind all the copy you create, whether or not you do the actual writing. 3. Youneed particular expertise You may create really good daily content for your blog, butyou need a persuasion specialist to write sales letters that convert fans intocustomers. Or you may need a subject matter expert to write a white paper. Or astrong SEO copywriter to write content that both serves your business needs andcan rank well in search engines. Realize that you’ll pay more for a copywriter withspecific expertise, rather than a generalist … just like you pay more for a Mercedesmechanic who’s been in business for 30 years over some kid at the quickie oilchange who’s always wanted to try fixing a Mercedes. 4. You’re too close to thetopic The reason it’s so hard to move from features to benefits is that it can be reallytough to be objective about your own business. You know all the blood, sweat, andtears you put in to make your product or service great. (In other words, the featuresof your business.) You understand the details behind the scenes. But your customermay have no interest at all in those things. In fact, they might care deeply aboutsomething that’s barely on your radar. Sometimes a pair of outside eyes can be justwhat you need to communicate your most important benefits. Your winningdifference could even be something you take for granted, but that your customersfind wildly impressive. Just make sure that your writer is looking at real customerfeedback. This could come from survey responses, from social media listening, orfrom conducting interviews with customers. The very best feedback of all isinterviews with your existing customers — the ones who have shown they’ll investin what you have to offer. Your copywriter needs direct access to real customerlanguage about why people like doing business with you. 5. The stakes are high Ifyou’ve got a big launch or an important marketing campaign, you need to makesure your copy is making a great impression. That means a terrific headline thatgets attention immediately. It means well-structured content that conveys yourauthority. It means writing that gets to the point without a lot of fluff or verbal clutter.It means customer-focused copy that clearly conveys valued benefits. It meansmaking sure you know the difference between your and you’re . Professionalcopywriters are perfectionists about language. They’re obsessive about tone,subtle shades of meaning, copy structure, and the finer points of grammar andusage. If that’s not you, you may want to bring in some help. Clunky, error-filledwriting is a serious credibility killer. But … the message still belongs to you While atalented, well-trained copywriter can help you find your strongest possiblemarketing message, ultimately that message does need to come from you. Youknow the customer you want to reach. You know the little details that will make yourcopy more interesting. No one will ever know your business like you do, and youneed to recognize the hidden remarkable benefit that becomes your best marketingstory. That’s why it pays to study copywriting and marketing even if you turn overevery word to someone else. A terrific copywriter can make you sound fantastic —but as the business owner, you’re the one who’s ultimately responsible for yourstory. About the Author: Sonia Simone is co-founder and CMO of CopybloggerMedia. Share your charming, colorful, vivacious self with Sonia on twitter . Smarteris Better Solutions for Smarter Content Marketing Here’s what we’ve got for you: 15high-impact ebooks on content marketing, SEO, email marketing, landing pages,keyword research, and more. A 20-part Internet marketing course that lays out acomprehensive path for your own online strategy. An organized reference guide tothe “best of the best” of Copyblogger.com, and how it all profitably fits together.Free Registration Take The Conversation Further ... We'd love to know yourthoughts on this article. Meet us over on Twitter or LinkedIn to join the conversationright now! Comments Pace Smith : March 16, 2011 at 9:04 am Well said, Sonia!The jelly to my peanut butter! (: Sonia Simone : March 16, 2011 at 9:30 am Exactly!Thanks to your post for inspiring this one. Randy Kemp : March 16, 2011 at 9:16 amSonia: I do like it when Copyblogger posters talk about either technology orcopywriting – two of my favorite topics. You have given the business entrepreneursome food to think about. Nobody is a master of all trades. Having said that, it’sgood to have a working knowledge of other areas (i.e. SEO, Internet marketing,Viral marketing, copywriting, etc.). If for no other reason, it gives a basis for hiringthe right professional. Good stuff today. Randy Codrut Turcanu : April 5, 2011 at1:17 am The best copywriters I know offer design and SEO as part of thepack/additional services, not just writing. Also, skilled copywriters are not born,they learn how to research in depth then write for the right target audience. DowellTaggart Team : March 16, 2011 at 9:26 am A copy blogger / Copy writer is definitelyworth it. The words flow out so much better. James Chartrand - Men with Pens :March 16, 2011 at 9:30 am You said it. It’s never worth cheaping out in the DIYversion of web copy to save a few dollars when a few thousand are at stake.Andrew B. : March 16, 2011 at 9:33 am Excellent stuff, Sonia, although I’m not sureI agree with “try speech recognition software.” Good writing is not the same asspeaking — it’s far more complicated than that. Yes, it should SOUND likespeaking, but that’s part of what makes our craft unique and worthwhile. Pouringover the words, deleting the unnecessary ones, adding juicy adjectives, making itsound right, and massaging the whole damn thing are all critical elements. It’s notthe same as improv — if someone blathers into a microphone and it ends up astext, I’d bet that 99% of the time, it’s going to suck. (Now if they’d like to send methat text so I can clean it up and really make it sing — for a nice fee, of course —then fine.) Sonia Simone : March 16, 2011 at 9:35 am You’d be surprised at howmany highly successful marketers and copywriters use it. You do need to edit it, ofcourse. It’s not a substitute for writing knowledge, it’s just a very fast way to get a lotof conversational copy onto the page so you can start to shape & edit. If you don’tknow Jon’s work (he did that speech recognition post), he’s one of the strongestwriters we have on CB, and he works exclusively with speech recognition. He’s also

one of the most obsessive editors I’ve ever known. Danny Iny : March 16, 2011 at9:40 am I agree that editing is important, but that being said, the better the writing,the more it sounds like natural speech (but it takes tons of editing to get there).Brian Clark : March 16, 2011 at 9:40 am Writer and creativity coach MarkMcGuinness, who also writes excellent poetry, started using speech recognitionsoftware after a wrist injury, and he liked it so much he still uses it. Doesn’t work atall for me, but for some it clearly does. Doug Lance : March 16, 2011 at 9:34 am Iam a creative writing major/marketing minor. How does one become a copy writer?Danny Iny : March 16, 2011 at 9:42 am I started by studying copywriting, andlooking for people who would pay me to do it. Doug Lance : March 16, 2011 at 1:46pm Are there any texts you recommend? Thanks! Roberta Rosenberg : March 16,2011 at 9:48 am If you like or are comfortable selling, you’re ready to take nextsteps. John Sparks : March 16, 2011 at 11:36 am Graduate the program you’re inand apply to the VCU BrandCenter. Your life will never be the same. You willbecome a professional and, if you have talent, you’ll make millions of dollars whilebecoming rich and famous as a world leading copywriter. I’m actually beingserious. Brett Duncan : March 17, 2011 at 7:06 am Three things Doug: 1) Keepreading Copyblogger. 2) Start a blog and sell something on it (even if it’s a freesomething) 3) Be ready to forget a lot of what you’re learning in Creative Writing.Not all of it, but a lot of the technical stuff. And start learning AP Style instead ofwhatever they’re teaching in schools these days. bd John Sparks : March 16, 2011at 9:54 am I’m hitting unsubscribe today because of Sonia’s seeming ignorance ofthe full scope of reasons to hire a professional copywriter. I didn’t feel it importantto get involved with this discussion when she was talking about how clients canwrite their own copy. But her reasons to hire a professional copywriter fall farshort of reality. Professional copywriters see strategy on a higher level thanperhaps any other individuals in the client/agency marketing environment.Professional copywriters see benefits more clearly, and edit out irrelevant contentmuch more easily than clients or amateurs. Most importantly, professionalcopywriters focus on the one thing that’s critical to communicate and they drivethat point home. Amateurs consistently seek to talk about myriad points, causeeverything seems important to them. Professional copywriters structure their copylike closing arguments in front of a jury. Indeed, great copy is a powerful closingargument that convinces the jury (the target audience) that YOUR point is thecorrect one, and you should buy this product or service. Professional copywritersare objective. Amateurs and clients come in with personal baggage and subjectiveopinions that have a negative impact on making the case that must be put forth inthe advertising. I started copywriting over 30 years ago. I’ve won my share ofawards at the highest levels from Clios to One Shows to Tellys and whatever issilver or gold. More importantly, I have consistently delivered results for my clients. Ihave, however, had to endure the perpetual obsession clients have, big and small,that they can write or even edit copy at a high professional level. I once leanedover a conference table and got right in the face of a big client with a majorcomputer manufacturer because he was marking through and revising copy on abrochure to such extent that he was destroying the content. I said to him, “Listen, if Ibrought you a computer and asked you to fix it, what would you say if I told you thatthe green wire connects to the red wire not the blue wife, and take out that chip youjust put in, cause I don’t think it’s needed? How would you feel if an amateur wasgiving you advice on how to fix a computer? You’re doing the same thing to thiscopy. It’s put together as a compelling argument with a precise structure andwording that you are fouling up with subjective opinion. Go with the original copyunchanged. That’s my professional advice.” Despite being president of a majorcomputer manufacturer, and disregarding the account executives about to go intoshock around the table, the client put down his red pen and simply said, “You’reright. You’re the professional. Let’s go with the original copy.” I worked with thatclient for 10 years and he never changed another word. Before Sonia so recklesslytells amateur writers that they can achieve the high level of professionalism,effectiveness and creativity, she needs to connect to the real world just for a fewmoments. This blog has become something less than credible with the last fewposts. I’m out. Danny Iny : March 16, 2011 at 10:02 am John, in all fairness, I don’tthink you’re giving the post a fair reading, for a number of reasons: 1. The audienceof this post is probably not the executive at the fortune 500 company with thebudget to hire a top-level copywriter. 2. While the executive at the computercompany shouldn’t be monkeying with the copy (I agree, and I’ve had frustratingexperiences like that as well), they do need to have the ability to at least recognizethe value of what has been created, and to validate that it is in fact on message. Doyou disagree with either of these points? John Sparks : March 16, 2011 at 11:11 amI don’t disagree entirely, Danny. I simply refuse any project without a creative briefup front that clearly spells out the points the client wants to make, and then I writecopy based on that input. At most of my agencies, we’ve typically even had arequirement that the client must sign the agreed upon brief so it becomescontractual. Then, as long as my copy answers all the questions on the brief andcovers every point, then the client can review copy based exclusively on thecreative brief input and must leave subjective decisions relative to persuasion to thepersuasion professionals. Clients still seek to make subjective changes, and AE’swill routinely accept them. That’s when the professional copywriter must leanacross that conference room table, and stand up for what is best (in the long run)for the client who just doesn’t get it. Of course, everyone thinks they can writeadvertising just like everyone believes they can write the great American novel.That’s why vanity publishing makes so much money off naive people who writebooks that routinely don’t sell 20 copies. Heck, I’d even contend that a vast majorityof people working as copywriters aren’t that capable. But, they’re likely better thanthe average amateur client. What people, including clients and the author of thisblog apparently, don’t get is that copywriting a high level art of persuasion thatshould be highly regarded as a profession. It’s not something amateurs canundertake effectively based on a few tips in a blog. Today, with professionalcopywriters struggling to make a living, the small client can likely find someonewilling to do a great and professional copywriting job on Craigslist for penniescompared to what they’d have had to pay a few years ago. Never before has therebeen a time to honor and respect the art of professional copywriting, and perhapsencourage the community of clients and advertisers to hire professionals. And it’snot just about the economic survival of professional copywriters. It’s about theimmense affordability of professional copywriters today and the propensity of somany amateurs to think they can do it themselves. The end result of amateurwriters replacing professional copywriters is amateur advertising. I see far toomuch of it, and it makes me sad. Sonia Simone : March 16, 2011 at 11:19 am Itmakes me sad as well, which is why I publish posts like this one. It puzzles me whyyou don’t think we hold copywriting as a profession in high regard. Is it becausewe tell people that a business owner, with a lot of dedication and work, can write

their own copy? That may not be a nice reality for a professional copywriter toface, but I see it every day — *if* someone has some ability with language and thewillingness to put the work in. However, even in that case, there are times to call ina pro. Hence the post. Sonia Simone : March 16, 2011 at 11:20 am If you want abrief run-down of our beliefs about persuasion and writing, take a look at this post:http://www.copyblogger.com/the-writer-runs-this-show/ James Chartrand - Men withPens : March 16, 2011 at 11:32 am John, I’m interested in your views (though Idon’t agree with some of them, but that’s cool) – they’d be easier to read anddiscuss with some paragraphing, though… Shane Arthur : March 16, 2011 at 12:06pm John, 1. I don’t think you actually read this post. Skimmed maybe. The title “5Situations That Demand You Hire a Professional Copywriter” might as well be anad to hire people like you. Your comments read as if the title was 5 Situations ThatDemand You NOT Hire a Professional Copywriter. 2. I’d bet $100 you won’tunsubscribe. Let’s be honest here. You put up a good front, but you knowCopyblogger didn’t cause the global ecomonic downturn that’s hurting copywriters.3. No way are you a regular reader of Copyblogger, considering you use a full flash-based website with no SEO or copywriting present. John Sparks : March 16, 2011at 1:12 pm Already unsubscribed, and I currently work primarily with a Fortune 500client along with a few smaller clients. That site hasn’t been updated in years, andit’s not my primary website. It’s just the site and e-mail address I use for publicblogs here and there. I have indeed hit unsubscribe for the record, but I fullyappreciate the gravity of your assertion that I’m falsely representing my intentionsand/or will not follow through on my statements. I’m not sure where you were ableto conclude that I’m somehow full of BS, and I don’t appreciate the negative assaulton my integrity. Copyblogger can document that I unsubscribed this morning prior tomy first blog entry. What offended me in this post were suggestions that peoplecould use speech recognition software to overcome their lack of desire to hit thekeys on the heels of suggesting one should hire a professional. Please. Speechrecognition software does not make a creative and persuasive copywriter. Toppingit all, however, was the comment that clients still need to study copywriting andmarketing even if they hire a professional. Amateur client/writers who’ve “studied”copywriting on the side can make a professional copywriter’s life a nightmare.When you’re dealing with a powerful client in a major corporation or a smaller clientyou value, you don’t need or want to put the account at risk by telling the guy hisreading of a couple books on copywriting absolutely does not give him the insightor expertise to make this or that subjective copy change which you know to be amistake. As well, by definition, originality means you do not repeat that which hasalready been created. This makes it inherently difficult for legitimately creativeprofessional copywriters to get original work approved by clients who consistentlyseek out that which is comfortable to them because it seems familiar. It likely seemsfamiliar because it fits within the little box of work previously done, and thusroutinely doesn’t pass the test of legitimate originality. The reason I hit unsubscribe,and I am off the list for real, is because I found the article contradictory with theheadline. It claims to give you reasons why one should hire a professionalcopywriter, but then encourages clients to consider speech recognition software,study copywriting on their own — it was not consistent with the message proposedand actually serves to make life more difficult for professional copywriters shouldclients follow the advice of this reckless and (in my opinion) poorly thought out post.In many ways, this blog WAS opening the door for many reasons NOT to hire aprofessional copywriter. That bothered me. The contradictions in the writing andthinking on this entry were so amateur that I simply decided I can no longer readthis blog. The post even revealed that big secret of professional copywriters thatthere is a difference between features and benefits? Really? Really? So yes, I’m outif that gives you comfort that I stand by my words. If nothing else, that is somethingI’ve done my entire professional life. As for my website, the relative merits of mywork and whether or not I put up a good front, I would submit that SEO is done forreasons of increasing traffic on the web. That is not my goal with that site. I have aloyal base of customers and prospects who know me and my work. I don’t solicitwork from a large audience, so I don’t feel SEO is important on that site. Indeed, it’sfor those who already know me or to whom I introduce myself directly. I haveanother website out there for my company, but it’s an entirely different look and feel.It is promoted absent what might be strongly opinionated posts on blogs like thisone, and we did optimize our other site for what it’s worth. Still, we get more salesresults by directly driving traffic to our site through marketing/advertising versusSEO, and I’d contend boutiques and freelance copywriters are likely going to enjoymore success directly marketing themselves versus relying on hits via SEO. I haveknown a lot of marketing directors in the past 30 years, and I’ve yet to meet onewho initiated a business relationship with an agency or creative group absent somenature of prior communications that first established a relationship and trust.Knowledge of how things are sold is essential in this business, and SEO doesn’tbring us business in the field of creative persuasion. Sales initiatives bring usbusiness. Direct contact with prospects brings us business. We’re not selling cellphones or cars that come up on a Google search thanks to SEO or AdWords, andthen the consumer seriously considers a purchase. We’re selling a highlyspecialized personal service called persuasion, and that requires more directcommunication and relationship building to open the door with prospects. You areentitled to your opinion and I respect it for what it’s worth. Maybe I’m wrong aboutSEO. Perhaps you’ve built a huge ad agency centered on tons of Google searchresults. Kudos to you if that is the case. I haven’t found this to be the path toprofitability in my experience relative to my advertising business. SEO is essentialto many business categories. Advertising and freelance copywriting are soldprimarily through more direct methods of relationship cultivation in my pastobservation. I just wish you would confine your argument to the merits of points I’vemade here versus attacking me personally or the merits of my website as if that is adefinitive argument as to the validity of my expressed opinions. That’s an exampleof poor debate tactics and lack of talent in the art of persuasion. You makeassumptions, my friend, and that is recipe for failure and how to lose your $100wager. Brian Clark : March 16, 2011 at 10:23 am John, I’ve got to agree withDanny. Copyblogger seeks to educate people — some on how to writer betterthemselves, and some so they can better work with professional writers. Hiring awriter shouldn’t be an act of blind trust, but rather an educated business relationshipbased on mutual respect. I also agree with you about the strategic skills of greatcopywriters (although I still see copywriters who say “I just write, I don’t domarketing” — well then, you’re not a copywriter). If I never wrote another word ofcopy, I would still credit copywriting as the most valuable business skill I’ve everacquired (yes, more than law). Sonia Simone : March 16, 2011 at 10:48 am As aprofessional writer for many years who’s had plenty of struggles of my own withexecutives on this issue, this post is exactly what I’d put in front of them if I had it todo today. Does it cover everything? No, not at all. But executives don’t want to

www.copyblogger.com/professional-copywriter/11802 words in body

know everything, they want a manageable number of bullet points. You’re probablyskilled enough at persuasion that you can convey the full range of benefits to yourclients. I wrote the post because I saw a lot of copywriters (particularly in thecomments of the last post) who seemed to be struggling to get some of the mainpoints across — who weren’t able to articulate solid business reasons to hire them.Sonia Simone : March 16, 2011 at 10:55 am Of course an amateur writer canachieve a high level of professionalism. Every professional writer started as anamateur. It takes a tremendous amount of work and focus, I don’t think I ever saidor implied otherwise. Brian Clark : March 16, 2011 at 1:38 pm I see now John,you’re simply an elitist. How dare we try to help the great unwashed masses learnyour craft … the nerve! Donna Janovsky : March 16, 2011 at 9:54 am Sonia, Howdo you go about finding a copywriter for a specific niche market?Sonia Simone : March 16, 2011 at 10:52 am Stay tuned, becausewe’ve got an answer to that coming in the next couple of weeks. MarcoEnglish : March 16, 2011 at 9:56 am Great article! I’m an article writerwho creates content for different websites.I’ve been successfulbecause I do an excellent research before start writing down my ideason a piece of paper.Then I pick the most interesting pieces ofinformation.I mean information that matters for the target audience.Thenext step is to write in a simple way about a rich content.Simpledoesn’t mean poor.It means convey your message clearly.I’ve beencreating articles on a daily basis and thank God I’ve got an increasingnumber of clients. And I can’t complain how much money I’ve maderecently! Shane Arthur : March 16, 2011 at 10:07 am I believe a “CopywritingMakeovers” series is in order. I believe many people don’t know the benefits of aprofessional because they’ve never seen before and after comparisions. Samewith editing. I did some edits inside Jon’s Guestblogging program and people saidthey’ve never had anybody do such a thing and didn’t realize how much they couldtighten their writing. I’d love to see some copywriting breakdowns here. Danny Iny: March 16, 2011 at 10:08 am I second that – I think that would be very valuable!Sonia Simone : March 16, 2011 at 10:50 am Roberta handled a lot of that with herLanding Page makeovers — she worked on both copy and design issues.Makeovers are always useful, though — it’s one thing to see the principle andanother to see an example of the principle in action. Shane Arthur : March 16, 2011at 10:59 am I loved her makeovers. (Just expand on the concept to include all copysituations). Sonia Simone : March 16, 2011 at 12:08 pm That would be a greataddition to Premise, actually, I’m putting that on my list. John Sparks : March 16,2011 at 11:27 am Most people don’t even know what a Starch Readership Study is,and how it can be one benchmark of professional versus amateur. I was measuredby Starch results for the first several years of my advertising career. It taught me alot about getting to the point, but also how even long copy will be most read ifcompelling, relevant and structured. As a junior copywriter, I’d even diagram abrief ad’s copy sentence by sentence. I’d detail and key point that needed to bemade by every sentence. Then, I’d use that outline as a foundation for ultimatelywriting copy that also had to be creative. This kind of meticulous work led me tomany recognitions in terms of readership and results from the advertising I createdas a copywriter (in concert with other creative professionals) started to produceconsistent results. The awards followed for creativity. Show me how we can teachthat in a blog, and I’ll be impressed. The amateur who’s primary business is sellingrefrigerators in a retail store or supervising the operation of a manufacturingbusiness isn’t likely going to stay up all night diagramming the propaganda purposeof every sentence in a two paragraph ad, a 30 sec TV spot, or 60 radio spot, muchless the strategic elements of a well structured viral video or even how to covertlyweave seemingly invisible selling messages into a blog entry. A point to ponderrelative to whether amateurs can write effective copy is the following quote by DavidOgilvy on professionals in ad agencies, “Advertising is a business of words, butadvertising agencies are infested with men and women who cannot write. Theycannot write advertisements, and they cannot write plans. They are helpless asdeaf mutes on the stage of the Metropolitan Opera.” I shutter to think what Ogilvywould say about a blog that promotes amateurs writing copy. Yet, I say this withrespect to the blog. I have the recent post, “Everything Will Conspire to StopYou…So What?” taped to the wall in front of my computer. There’s been valuablecontent in Copyblogger that I highly regard. But this occasional obsession topromote amateurs to undertake what is a difficult professional like copywriting isreckless to the profession and ultimately injurious to the advertiser who writes theirown content. Sonia Simone : March 16, 2011 at 12:07 pm You shutter to think it?Freelance FactFile : March 16, 2011 at 10:14 am Let’s hope lots of clients read thispost. ‘Cos they all think they can write, right? And they all think they can ‘savemoney’ by writing it themselves. We all know the problem: “I’ve got a nice newcamera, now I can take great photos.” “I’ve got a nice new laptop, now I can writegreat copy.” “I’ve got a nice new flute…..” Ah. Sonia Simone : March 16, 2011 at10:45 am Part of why I wrote this was to provide a little introductory clienteducation. Every client thinks they can write copy — it’s probably the #1 objectioncopywriters face. So we’ve got to communicate the advantages of going with apro. And after all, that’s what we’re good at — communicating benefits andovercoming objections. D R @ Motivating Minutes : March 17, 2011 at 8:31 pmSonia, I personally enjoyed your post and I think someone with so much criticism(JS) must have it all figured out and nothing further to learn. I think the purpose ofyour post was encourage clients to hire professional copywriters like yourselfrather than compel one to think they are a genius copywriter like JS considershimself to be. I appreciate the insights and although to call my ability to write copy“limited” would be a polite understatement I just recently subscribed to this greatblog and intend to continue reading your posts in the future. Thank you. Sheila Hart-OConnor : March 16, 2011 at 10:14 am There are a lot of discussions happeningright now about clients opting for creatives they find on Elance and Odesk. I like thatthis article provides the exact reasons clients should not take the low road when itcomes to copywriting. It’s sometimes difficult to educate clients about the truebenefits they’ll receive when working with a professional copywriter, especiallywhen their main concern is money. Sonia, I think this article does a good job oflaying the foundation for both expectations and reality. Julie : March 16, 2011 at10:40 am Love this post. Many people can write, but not persuade. Goodcopywriting gets at the emotional reasons people buy, not just the features andbenefits of a product or service. It takes a surprisingly long “thinking” time as acopywriter to discover the trigger emotions for a particular product. Many businessowners don’t want to take that time, so they hire a copywriter. Copywriters aretrained to write headlines that grab a prospect’s attention, leads that pique interest,proof of what the product will do, as well as irresistible offers.. Sonia Simone :March 16, 2011 at 10:51 am Many people can write, but not persuade. Absolutely.Jeff : March 16, 2011 at 10:52 am Great post, Sonia. From my experience, the


number one reason to use a professional Copywriter is #4 on the list: you’re justtoo close to it. I’ve used outside pros for this reason and I know some incrediblewriters who have done the same thing. We all suffer from The Curse of Knowledgewhen it comes to our own stuff. Combine that with emotional bias and it’s a toughhurdle to overcome. Bringing in an outside professional really helps. I think theonly thing I would have added to the list is possibly “Delicacy of Messaging.” It’s fareasier to teach a strong, talented, nuanced writer the persuasion end of thebusiness than to take someone who already knows persuasion and teach them tobecome a great writer. Sometimes, when you’re message is nuanced or emotionallydelicate or just demands a high degree of execution, it helps to jump to someonewho has a fine degree of emotional control in their writing. Sonia Simone : March16, 2011 at 11:01 am I agree — when I was hiring writers, I found that the bestresource was MFA programs. If I can get a novelist or a poet who has a real feelingfor language, tone, and evocative image, I can teach the mechanics of persuasion.#4 is an interesting two-way street for me. Sometimes an outsider will seesomething obvious that I’m just too close to. But at other times, it can take a ton oftime to bring an outside writer up to speed on the essentials of who we are and howwe’re different. On balance, though, I agree, objectivity and a fresh eye aretremendously valuable. Eleanor : March 16, 2011 at 11:26 am This has got meseriously considering hiring someone in the future. Thank you for the valuableinformation. I feel my writing skills hold me back slightly, Eleanor John Sparks :March 16, 2011 at 11:38 am There may be hope for you yet, Eleanor. Paul Gram :March 16, 2011 at 12:02 pm Good article, I particularly agree with #4 and that is notalways easy to give up for people who build and grow their business from theground up but it’s true. I have (begrudgingly) hired great copywriters and in eachcase they did a great job and helped me make more money. Secrets ofEntrepreneurship : March 16, 2011 at 12:09 pm Great article. I’ve gained Jack Price: March 16, 2011 at 12:40 pm All of us writers, from professionals to do-it-yourself-ers, have days when our writing sucks, except of course for Sonia, who writes like amagical pixie. Professional copywriters are committed to recognizing when theirwriting sucks, figuring out why it sucks, and learning how to unsuck it. Smart clientssee that as a handy little skill. Sonia Simone : March 16, 2011 at 12:41 pm Ha!Yeah, I never have a bad hair day or morning breath either. James Chartrand - Menwith Pens : March 16, 2011 at 1:47 pm Magical pixie… hee hee! I love it Jack Price: March 16, 2011 at 2:10 pm Sonia, there is no virtue in false modesty. You’re amagical pixie. James agrees! Now you must admit it to yourself and to all. SheilaAverbuch : March 16, 2011 at 12:44 pm An interesting rant by John. Good luck toanyone who’s going to lean across the conference table and tell the client to sticktheir red pen where the sun don’t shine. There’s nothing more frustrating thanhaving the stiches of your copy unpicked — the whole argument dies, along with alittle piece of your ego. I’m in a situation at present where of my clients now has meliaising with a staff member who is herself a writer, and it’s had me changing theway I work, because I simply have to. She is liaising with the agency and has herown ideas about what she wants to say, but she needs me to do the execution. Thisis not how I’ve worked — ever — but I’m not saying no to this client. It just meanseverything goes through a number of drafts while she works through what shewants to say. My strategy for coping with this situation is to keep my iterations light,because my copy seems to simply serve the purpose of helping her realize whatshe doesn’t want, and focusing her thinking further. That’s the way it is. I deal withit. But for another client — taking up on something else on you said Sonia — theywere simply too close to their product to even be able to explain it in a compellingway. This engagement has been incredibly satisfying — I’ve just scripted a videoanimation for them with a compellling narrative — and their ideas about what theysell and why people need it have never been so clear (so they tell me). So as acopywriter, sometimes you’re the Savior, sometimes you’re the whipping boy, butif you’re a pro, you don’t throw a fit, you just stay at it. By the way — I totally lovevoice-recognition. repetitive strain has forced me into it, but it lets me do more in thetime I have. I actually end up writing a good bit by hand and simply dictating in,since I can be at the keyboard so little. Sheila Averbuch — ENNclick John Sparks :March 16, 2011 at 1:37 pm Shiela, my suggestion is to give this client a copy outlinethat’s intentionally content only and NOT a draft of copy nor creative in any way.I’ve done this in a very similar situation a couple times in my career, and getting theother “writer’s” agreement on exactly what we need to say in terms of content that’sstructured paragraph by paragraph ultimately helps limit the subjective revisions. It’sa lot of work, but you at least have an approved reference signed off by the amateurwriter that allows you to later question, “So, if I’m saying exactly what we agreed weshould say here, and it’s right there in paragraph 10 that you also agreed was theexact thing to say…tell me exactly why there’s a problem with this creative word orphrase that says exactly what we both agreed we needed to say right here in thisparagraph? Help me understand the mistake I’ve made here in my writing?” Thiscan quickly help the amateur look in the mirror and let you do your job. It’s notarrogant or unnecessarily manipulative. It saves time. Helps produce a betterproduct of persuasion, which ultimately benefits the client. And, hopefully, it helpssave the amateur writer from their own inevitable mistakes. In the end, you will bejudged by the outcome of that work more than the amateur looking over yourshoulder, so it’s just a matter of producing the best possible work. However you canget to that place is the way to go in my opinion. The work is all that should matter.Good luck. Jack Price : March 16, 2011 at 2:02 pm John, you are so right. I startingworking from client-approved outlines after getting bludgeoned with multiple re-writes. This practice forces clients to collaborate with you early in the process. Theyresist the idea, because it is hard work conceptually. The give-and-take can betedious, but I think it is a more professional way to work and serves the client moreeffectively. John, don’t bail out; stick around. Brian and Sonia need good kibbitzersto counterbalance the awe of their awesomeness. Peter Crowell : March 16, 2011at 3:32 pm I write for a fortune 300 and struggle with the lack of creative directionevery day. “Creative brief? Here, use this old brochure.” This is an important point,but it seems to me you could have had a much livelier and more constructivediscussion without the smackdown and hair-trigger unsubscribe. I’ve been readingcopyblogger for only a short time and this is the first time I’ve felt the urge to join thecomments. I do so because I recognize my own professional situation in the pointyou made above. Sorry to see you go. Sheila Averbuch : March 16, 2011 at 4:12pm John, Thanks, I might try outlines again, although in past we tried that and itwas my word choice…the artistry itself…she just dislikes. But thank you, maybe Ishould try that again. Adam Green : March 16, 2011 at 12:55 pm I totally agree that“many people can write, but not persuade.” I was an English major in college, but Inever really learned copywriting until I worked in the marketing department of anIT company. Hunter Gatherer : March 16, 2011 at 1:03 pm So what are you’rethoughts on research tools to get that copywriting challenge started? Alan Kravitz :March 16, 2011 at 1:20 pm Sonia, I love this article. I have shared it on my social

media sites, and I’m planning on putting a link to it on my blog (crediting you, ofcourse.) We’ve probably all had clients who think they can write. This post simplypoints out times when that might work, and times when it probably will not work. Iknow so many people who would love to hire a professional copywriter, but thefunds just aren’t there. I think that we as copywriters provide a service when wegive clients tips like these. Most of us work alone, and thus people have no ideahow hard it is to do what we do. When I’ve given out my own writing tips, I’ve hadpeople come back to me and say “Wow – thank you. I’ve never really thought aboutthat before.” And yes, many of those same people hired me for tougher projects.Also, Julie, I love your line, “Many people can write, but not persuade.” I’m going toremember that one. Sonia Simone : March 16, 2011 at 1:52 pm Awesome, Alan —that’s exactly what I was aiming for. Sathishkumar : March 16, 2011 at 1:58 pmWonderful article, Sonia. I am a writer myself, but i never wrote any sales letter formy business till now since I know the stakes of writing a sales letter is very high. SoI always hire a professional copywriter to do that for me and it brings in goodresponse all the time. Gigi : March 16, 2011 at 2:06 pm Sonia love the idea. I’m adirect marketer. I am creating my first wordpress blog site. I have been thing aboutabout my ability to to maintain and grow my site and focus on my business. I aminterested in exploring the idea of hiring a copywriter. What’s the best way to dothis and what should I look for/consider when searching for a copywriter? And yesI do plan to use Studiopress and premise;-) Sonia Simone : March 16, 2011 at 2:44pm We’re going to have a really awesome resource for exactly that in a couple ofweeks. Daniel Roach : March 16, 2011 at 4:18 pm When my business needs ashiny new salesletter, I’m guilty of being like one of those DIY, at-home plumbers.I’ve been writing like mad since I was 15 and wrote my first novel over a summervacation. Short stories, novels, 100’s of blog posts and an unwavering love ofwriting later I naturally thought, “I don’t need a copywriter! Hand me the duct tapeand step back, I got this.” Problem is that I don’t. I come to Copyblogger to improvemy skills but when I write to persuade or sell, I choke. I get stilted and weird. Ofcourse it took me years of failed sales letters to realize that but, hey, you live, youlearn. So take it from me, one of “those clients.” Just hire a pro and stop tinkeringwith the plumbing of your business before you flood the basement. ByronFernandez : March 16, 2011 at 6:44 pm This is refreshing, poignant and incrediblypowerful. Thank you for sharing. So important to gain fresh perspective from one ora few other equally discerning eyes, no matter how great a writer you are. I wasfortunate to grow up with Dr.Seuss, Pizza Hut’s BOOK IT! reading program, WordlyWise, PBS shows and a time where incentives made reading and writing FUN!Wish that were the norm in education today… Whether you’re drilled by a Britishwoman in proper punctuation, grammar and sentence diagramming, fortunate totake AP courses in language and literature or just plain born and bred with the arts,all the training in the world CANNOT replace hard work, a willing attitude andinternal fire in what you do (Getting Lost to Find Answers >> http://j.mp/hCl6I8 )Loved these sections: > ‘Talent is 90% a function of putting in the work’(Reminiscent of “Talent is 1% genius…and 99% perspiration” –Thomas Edison).You have to want it more than anyone else. >Do more of what you love and less ofwhat you hate >Just realize that you need to understand the strategy behind thecontent you’re creating. Don’t add a writer for the sake of getting more wordsgenerated. Understand the business purpose behind all the copy you create,whether or not you do the actual writing. As Paul Roetzer recently mentioned post-SXSW, purpose and vision cannot be replicated. And that’s what makes youremarkable Thanks again for sharing Alison Shuman Masis : March 16, 2011 at8:52 pm Ah, I had visited a while ago, then wandered off, then followed a link backhere from Facebook today. Am so glad I did. The debate here is enlightening, andstimulating – some compelling positions and some elitist crap, but all worth readingand contemplating. Having written all of the stuff on my first few sites and now facedwith the need to set up several more quickly, efficiently and with much better focus,I think it’s time to call in a pro. Patrick Vuleta : March 17, 2011 at 12:34 am I’mgoing to say something inflammatory in response to this comments debate andassert that copywriting’s not a profession – it’s an advanced technical skill. Thatsaid, I think client education is a good thing. The other side of the coin is that whena client is a writer, but not a copywriter, they may simply not know they need tohire a professional. So many websites out there are written without any regard toeven the most basic techniques. That said, as a copywriter it’s not my business toeducate my own clients on writing. My education efforts are focused on a broaderanalysis of their industry so that when they hire me, they get someone who sees thebigger picture rather than just a hired gun to implement copywriting 101. But ifclients want to learn about writing, more power to them. After learning of webdesign I only hire people who charge high rates because I can do anything a sub-$2,000 designer can do. Brian Tucker : March 17, 2011 at 7:27 am I’d like toexpand on this Patrick, This post has taken a good shot at helping people identify afew situations when they need to call on a professional rather than a DIY job but Ithink it’s missed a few points if targeting this to the DIY crowd which happens to bea huge part of the Copyblogger audience. 1.) There are tons of people out therewho know they need a professional but don’t/ won’t hire one (and have the $$$ todo so) because they can’t find someone who’s competent enough to understandtheir message and/or can’t take the message and convey, let alone radiate itproperly. I say, if you really want to help your customers solve a big problem,maybe a follow-up post (or the unexpected pt.2) something along the lines of “xthings to look for in a copywriter when you know you need to hire one but don’t.”would be a natural, enabling post. Take it a step further. I’m not a professionalwriter but I know the difference between a good one and bad one. Like myself, aload of people write drafts of their own copy because frankly, only they know andcan explain their niche. They’re the experts but need help with writing the finalproduct. Finding a copywriter that you can know and like is easy, they’recopywriters and can set that stage with a quill all too easily, but winning trust andactually delivering results is a whole different game imo. That’s where people getburned and go back to what they were doing before, because getting burned sucks.Suddenly I’ve took a chance on 3 “expert, ninja copywriters”, 3 months have wentby, I’m out $10k+ total, I’m frustrated as all hell and I’ve zero to show for it. A lot ofthe readers of Copyblogger have been there, or are there right now (maybe not tothe tune of 10+ grand i used that as an example) and don’t have the luxury of thetime or money on their side to take shots in the dark. How can they be furthereducated so this can be avoided to achieve the results they want? (e.g. I meanc’mon, I can clearly read the difference (and have experienced this problem firsthand) when someone say’s they’re going to write something and has someone elsewrite it yet charges as if it were done by the expert themselves. It’s very obvious inthe copy, even if the copy is “good.” etc. etc. etc.) 2.) Another big point people missis the collaboration aspect. I don’t mind it if my writer wants to take the1500 wordsof niche geek speak I just wrote full of all the wonderful selling points I think are

important and cut it down to 400, maybe even 300 mind blowing words. Just takethe time to educate me on why it was done that way so I can learn from it and seewhy it’s important so next time I can give you better draft copy and save us all sometime and money to drive to a better end product. Is this approach cutting into thewriters pocket short term? Yes. But, will it build long-term value to the customer,boost his buying confidence, drive repeat business AND referrals throughestablishing a long time trusting relationship? You betcha and that’s how successfulbusinesses and partnerships are built. 3.) Then comes the hardest part. Actuallyfinding someone the DIY writer can hand it over to that knows what they’re doing.Many DIY’ers are actually decent writers so in a lot of instances they might not needa full blown writer. Instead, like you mentioned, they need a damn good editor. Yetagain another good idea for a post would be to point out the difference between thetwo and under what circumstances a DIY’er should call on each on of them. I couldcontinue on this forever but just my thoughts, similar to yours on how this post couldbecome super valuable to the target audience it was intended for. Sonia Simone :March 17, 2011 at 10:27 am I think Patrick has a great insight — the bigger picturevs. copywriting 101. With sites like elance and craigslist, the “101” copywriterstruly have become a commodity. But translate the *thinking* that goes into reallygood copywriting into a larger business purpose and you can do very nicely foryourself. Leon Noone : March 17, 2011 at 2:04 am G’Day Sonia, I’ve been apublished author for over 50 years. Yes; I started young. But I’m still writing andpeople are still publishing what I write. Sometimes nice people even buy it! I movedmy business from offline to online in 2008. I’ve learnt a couple of things in 50 years’writing. Among them is one that’s very important. I know what I don’t know. Alright;that may not be absolutely accurate, 100% gospel truth and all that. But it’s, as theguys at the Musicians’ Union used to say in my youth, “near enough for jazz.” WhenI first got involved in web marketing–“old fashioned mail order” as one writer calledit- I knew that I was an absolute, dead set newbie. I also subscribed to thatwonderful axiom, “do only those things to which you bring a unique perspective: buyeverything else around the corner.” So I bought; and bought; and bought somemore. I bought till my fingers were burnt to my elbow. I discovered that there wereliterally mountains of “web marketing gurus” who not only didn’t know what theydidn’t know, but truly believed that they did. One case in point is training on theweb. As a general statement, the quality of training on the web ranges from ordinaryto appalling. Yet the subject matter experts with their “‘easy to follow” packagescouldn’t teach a charging elephant to make the ground shake. And yes, for my sins,i do know a fair bit about training. That’s just one example in a field where I knowunequivocally what I don’t know. I’d love to engage a really good copywriter, areally good webmaster, a really good web manager. Trouble is, they all tell me thatthey’re “really good.” Experience tells me that they aint. And I can’t afford the likesof Bob Bly or Brian. You tell me where all the ethical and competent webconsultants are hiding. I’ll add subscriptions to Third Tribe and Premise to my extantmembership of your excellent Scribe. Yours in the true spirit of an AussieCurmudgeon, Best wishes Leon James Chartrand - Men with Pens : March 17,2011 at 6:54 am Hey Leon, Looks like you have new subscriptions… becauseyou’ve just found an ethical and competent web consultant (Hi. I’m James; pleasedto meet you!) I do feel for your plight, by the way. We often hear some rather sadand/or shocking stories from clients who come to us after having lost thousands ofdollars when amateurs took them for a ride. It’s tough to judge the good from thebad. On the other hand, I really enjoy showing those people that there still areservice providers out there who care, who have a heart and who can turn aninvestment into returns. Hearing ‘oh wow, thank you’ from a client is a darned goodfeeling. Leon Noone : March 17, 2011 at 10:12 am G’Day James, I alreadysubscribe to your blog. Convince me, in my terms, that you’re as good as you seemto think you are and both you and Sonia might make an extra buck. You know howto reach me. Regards Leon James Chartrand - Men with Pens : March 17, 2011 at11:08 am Done deal, sir. (Sonia, you can thank me later ) Sonia Simone : March 17,2011 at 10:28 am It’s tough. I would say, look at the results they’ve attained forclients. Do you like the sites/copy you see? Can the pro give you numbers aboutimproved conversion, etc.? James Chartrand - Men with Pens : March 17, 2011 at11:10 am I’d also add checking to see how long the providers have been inbusiness. New people do good work, but there’s nothing like finding a business witha long track record of successes and happy clients. Also, the web is your friend.Social media shoutouts can often bring you back comments from other people whoknow the business you’re thinking of hiring. For example, a quick, “Hey, has anyoneworked with Men with Pens and are they any good?” can sometimes give you allthe answers you need to make a smart investment. Patrick Vuleta : March 17, 2011at 11:35 am I’m an Australian as well and can vouch direct for James as a clientsince 2008. Three sites later and numerous other things and I’m still here. HunterGatherer : March 18, 2011 at 2:05 pm Leon, Great post from another ad copy man.There is such a wide gap between “writing copy” and “writing copy that sells”. Theinternet era has brought out tons of people that act like they can write product copy,article copy, headline copy, selling copy, closing copy. But, give me a break, it’smostly dry, unmotivating schlock. How many ever read Ogilvy, Bly, Caples orSugarman?………. Nunca…zippo…zilch… I write it well. But I prefer hiring a realtalented profession that “gets it”. They’re hard to find. When I do, I put on my directsales letter writing and brochure copy hat and edit the hell out of it while keepingtheir unique essence. I like having another tone and color I can blend with mine.After years of successfully modeling my web copy after typical direct mailcampaigns, I’ve come to appreciate them more and more over the years. Attemptsat expanding into wider sites with informational content to support the basic appeal,I’m moving back to the simple package. Envelope, letter, brochure and responsevehicle. Ten years ago everyone said it was dead. And here is Brian coming outwith Premise (as well as the all the competitors: uniqueblogdesigns, optimizepress,flexiwhateveritscalled…) that focuses the sales and conversion funnel on a singleletter/brochure page. But that structure only helps you along. His page outline is “bythe book” and I hope it works. But the words matter. And pros like you know WHATto write, not just how to write or where to write. Brian Clark : March 18, 2011 at 2:31pm And here is Brian coming out with Premise that focuses the sales andconversion funnel on a single letter/brochure page… That’s not correct. TheCopyblogger model is primarily about content marketing over time to build attention,trust, and authority (or know, like, trust) with the landing page the last necessarypoint in the process to achieve maximum conversion. Hunter Gatherer : March 18,2011 at 2:58 pm If you say that, and I take you 100% at your word, why is there noobvious menu structure in Premise? Unless I missed something (which is entirelypossible), each Premise created page exists in its own world without obvious pageor post menus linking to that “body of work” that is broader content marketing. Yourcopy suggestions and sample outlines all look like they’re one page close contentleading to a conversion action on that page. I’m not saying it’s “wrong or bad” to do

either one of these. But I think you’re looking at Premise from inside the trees. I’mseeing the forest and with the exception of your guidance to create certain types ofcontent in various areas down the page, you have a “sales letter creation” plug-in. Iknow it’s a work in progress. I like the work. But to go the direction you describe, itneeds to interface with menus and widgits. Brian Clark : March 18, 2011 at 3:03 pmPremise is designed to work “outside” of your normal site design. So, regularcontent within the theme, action-oriented copy on a landing page without thedistracting elements. This post is an example of regular content, and this page is anemail opt-in landing page for our newsletter. Different header, no sidebars, bodystyles unique to the page. Hunter Gatherer : March 18, 2011 at 4:27 pm RE: “BrianClark says: March 18, 2011 at 3:03 pm Premise is designed to work “outside” ofyour normal site design. So, regular content within the theme, action-oriented copyon a landing page without the distracting elements. This post is an example ofregular content, and this page is an email opt-in landing page for our newsletter.Different header, no sidebars, body styles unique to the page.” —— You’re makingmy original point Brian in the note to Leon. I did not make it to be critical of theproduct. I like it but it is what it is. Premise is a conversion page creation plug in. Idon’t see any categorical difference between it and the others. Single page;Conversion action on page, with various graphical, media and text contentarea/blocks. All of them are relying on secondary content of some type to lead youto that conversion page although neither premise nor any of the others require it.That is the area you are saying is the difference. No difference. There are stylisticdifferences and yours focuses on copy guidance. There are differences in how theywork and set up. The key feature is that they all create one page with no menuincluding text/media and a conversion action on the page. Some plug-in, some arethemes. Yours plugs-in and creates a separate theme. I’d love to see a switch thatautomatically pulls the colors, font, margins, tags, header, footer and other settingsfrom the site’s main theme options. That would streamline everything. Or a panel tochoose to use each main site settings or not. It would be so…so…good. Right nowa user has to learn and set up another whole options page just to match theirexisting article content. I think if someone has a site with content on it already andthey are looking for a better “landing/conversion” creation page product fortheir site,it’s 9 out of 10 that they want it to look like their current one. We all have ourbrands. Brian. I’ve been looking at various conversion page creation products for awhile. I like yours and how it sets up. It’s a really good one. That’s why I pulled thetrigger on it. But, aside from the structural differences, you’re in a relatively definedproduct category and I don’t see a reason to say it’s something else. Brian Clark :March 18, 2011 at 5:01 pm I don’t see any categorical difference between it and theothers.. The others are themes, not plug-ins. The others you mention don’t workwith existing fully functional content websites built with WordPress. Premise does.We’ve actually enabled the philosophy you’re advocating, and we’re the first to do it.I think if someone has a site with content on it already and they are looking for abetter “landing/conversion” creation page product for their site, it’s 9 out of 10 thatthey want it to look like their current one. We all have our brands. Even if it’s lesseffective? That’s the kind of “common sense” we need to educate people out of.Sonia Simone : March 19, 2011 at 1:26 pm If all you want is a page that looks likeyour primary site layout, you could simply create one with the existing wordpressfunctionality. But it’s virtually always more effective to create a page that’sstreamlined, without sidebar distractions or links away from the conversion page,when it’s time for a call to action. The branding issue can be resolved by adding aheader that brings the visual flavor of your main site to the landing page, withoutbringing along all of the visual distractions that our primary blog layouts have. That’swhy Premise was built the way it was. If you click around on the menu items at thetop of Copyblogger, you can see some of the ways we’ve used that technique.Exposure PR : March 17, 2011 at 5:57 am Very well said sonia, what a great postthanks for sharing. Mani Viswanathan @ DailyBlogging : March 18, 2011 at 2:45 amWell one needs to hire a pro Copywritter only when it is really needed in otherwords (as you said) when the stakes are high. Patrick Vuleta : March 18, 2011 at7:25 am The stakes are always high! Sonia Simone : March 18, 2011 at 2:55 pmGood point. Nick : March 18, 2011 at 6:48 am Very nice post. I’ve always wanted toget good at copywriting (would be an invaluable tool to have under your belt), butit’s one of those things which i just cant get my head around. But considering howmuch copywriters charge.. i’m not going to give up qutie yet. Byron Fernandez :March 18, 2011 at 5:06 pm Thanks for connecting Sonia Looking forward to yournext post Kevin Duffy : March 18, 2011 at 5:51 pm Excellent post. Great mindsmust think alike. I posted this on the 15th: 5 reasons why you should always use aprofessional copywriterhttp://blog.theduffyagency.com/methodical_madness/2011/03/5-reasons-why-you-should-always-use-a-professional-copywriter.html Sonia Simone : March 18,2011 at 7:03 pm Cool! I like your take on it as well. Leon Noone : March 22, 2011 at1:35 am G’Day Sonia ….and Brian, I don’t know who John Sparks is. But I havesome idea how he feels…. I reminded of that ancient Stan Frieberg skit about thebloke who thinks he’s a Great Dane. After treatment, he announces ,”I;’m cured. I’mcured! Feel my nose.” Apart from preaching my stock standard heresies likeinterviewing is a lousy way to select new staff and training generally wont improveperformance and performance appraisal is the responsibility of the employee notthe manager, I solemnly declare that never, ever again will I so much as hint thatcopywriting is not one of the noblest of arts. And wash your mouth out with soap ifyou’re even thinking of prizefighting! Make sure you have fun Regards Leon BlogUpdates Free Ebooks and Course 16 high-impact ebooks, a 20-part Internetmarketing course, and a weekly roundup of all fresh Copyblogger content. 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We have designed pages for more top-500 websites than any other company. Letus scientifically optimize your profits. Our clients include: View more... Home AboutUs Why our clients use us Our team Our history Our values, beliefs and quirksClients and Results Client testimonials and case studies Industry recognitionIndustries we’ve worked in Our Methodology Our Services Articles Learning ZoneFree reports Our podcast Careers Contact Us You are here: Home > Articles > Howto beat most professional copywriters How to beat most professionalcopywriters Do you want to learn the “vital few” copywriting techniques that havethe greatest impact on profits? Below, you’ll find the slides and video from awebcast we co-presented with Paras Chopra, the founder and CEO of VisualWebsite Optimizer . Paras has a wealth of experience with online testing. Hestarted his company with no external funding—and his main competitor wasGoogle. His software now powers A/B testing for over 3,000 companies includingMicrosoft, Groupon and Walt Disney. Our advice comes from years of experienceincreasing conversion rates for highly successful companies such as Apple,Amazon, Facebook, Google, Lloyds Banking Group, GQ, and Sony. What you’ll getfrom the slides and video: Case studies: Three real-world A/B tests, and the lessonsthey teach us. The “vital few” most effective copywriting techniques -with whichyou can beat most professional copywriters. (If this sounds impossible,remember that most professional copywriters don’t split-test their work.) Awinning copywriting template you can use to sell almost any product. The slidesThe slides from the talk, several of which will be baffling without the audio (see thevideo below). A video of the talk A video of the talk. The talk in podcast format Todownload the audio of this talk, and others, subscribe to our podcast . Resourcesmentioned during the talk Screen-recording software Screenflow for Mac Camtasiafor Windows Skype Feedback software Qualaroo The mechanics of writing well TheElements of Style , a book by William Strunk Jr. and E.B. White. ProfessionalWriting Style , an online guide to some advanced aspects of grammar and style.Free guides from the Plain English Campaign . Some valuable resources fromVisual Website Optimizer Visual Website Optimizer’s blog has many valuable blogposts, including 10 Quick Copy Tweaks for High-Converting Websites and How toWrite eCommerce Product Descriptions that Sell Like Hotcakes . Possibly usefullinks (depending on who you are) from Conversion Rate Experts To downloadscreenshots of some of our winning pages , with annotations showing all of thecopywriting techniques we used, subscribe to our free newsletter . Workfor us: We are still growing fast, and we’re always hiring. To discover whyour consultants love working for us, visit our “Careers” page . Become aclient: If you’d like us to grow your business, and you have annual onlineprofits of $1M or more, (or the equivalent in your own currency; we haveworked with companies in 22 countries), then get in touch . Print FriendlySo, how can we help you? How-to guides Our selection of easy readingwill familiarize you with important tools and topics. To explore thesehelpful resources, click here. Work with us If you want us to work on yourwebsite personally and dramatically improve its profitability, visit our "Services"page and then contact us for more information. Read more articles Next article“Golden questions” that reveal exactly why your visitors aren’t converting (slidesand video) Previous article Resources we’ve discovered recently (Sep 25, 2013) Ifyou have any comments or questions about this article, contact us . ClientTestimonials Kevin Woodberry, Online Marketing Manager at Vodafone, speakingabout working with the Conversion Rate Experts team. 300% increase inconversion rate. See more client testimonials New to this site? Conversion secretsof a million-dollar landing page. Advanced tips for highly converting websites.Bonus tip: hearing the voice of the customer. Plus email notification of new tools,research and conversion insights as soon as we get them. Send me my FREECRO® Toolkit! Subscribe to our RSS. Our Articles Most Popular Case StudiesLatest 14 tools that reveal why potential customers abandon your website Split-testing 101: A quick-start guide to conversion rate optimization How we made $1million for Moz (formerly SEOmoz)—with one landing page and a few emails 5reasons to get obsessed with conversion rate optimization The CREMethodology™: a proven process for growing online businesses using conversionrate optimization Does optimization ever end? How we grew Crazy Egg’sconversion rate by 363% How we helped a client become the fifth-fastest-growingcompany in the UK Conversion for e-commerce: Two winning tests for a multilingualonline florist How we doubled the sales of a web app (includes a useful PDF) Howwe made an extra £14 million a year for a travel company How we made $1 millionfor Moz (formerly SEOmoz)—with one landing page and a few emails How weincreased the conversion rate of Voices.com by over 400% Five interestingconversion mistakes we've made and seen Does CRO mess up SEO? And viceversa? Conversion mistakes we've made. And how conversion affects SEO. WithRand Fishkin from Moz. Conversion Killer #2: Meek tweaking (and blindly applyingbest practices) Conversion Killers: The definitive guide—part one Secretcopywriting words and why we don't do Twitter Our Services Learn more aboutour services. 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Log In | Sign Up Features Templates Landing Page Examples Partners ResourcesPricing Blog Contact Us 1-888-515-9161 All Landing Pages Landing PageExamples A/B Testing PPC Lead Gen Email Marketing Landing Page CopywritingPodcast HOME FEATURES PRICING BLOG 3 Professional Copywriters onWhat It Takes to Write Landing Page Copy that Converts By Nicole Dieker ,December 12th, 2014 in Landing Page Copywriting | 9 comments Tweet Choosingthe wrong words for your landing page can bring your relationship with prospects toa bitter end. Image via Flickr . Editor’s note: To celebrate the launch of TheConversion Marketer’s Guide to Landing Page Copywriting , it’s CopywritingWeek on the blog! Stay tuned for more copywriting-themed posts that will help


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make you a better writer and a smarter marketer. Your landing page is the firstimpression your company makes on prospective customers. Because of this, yourlanding page copy is essential to the success of your business. Every day you stickwith suboptimal landing page copy, you lose potential customers – but how do youknow whether the words you’ve chosen are driving conversions or pushing peopleaway? By learning tips and tricks from marketers who practice copywriting forconversion for a living. We interviewed three professional copywriters who gaveus six pieces of advice to help you improve your landing page copy to drive moreconversions and sales – let’s take a look at their most powerful tactics. 1. Getreaders to take a *single* action What’s the goal of landing page copy? If youautomatically thought conversion, you’re on the right track. However, our expertstook it a step further. Joanna Wiebe, Conversion Copywriter at Copy Hackers ,explained that your landing page copy has one (very simple) goal: To make itsuper-desirable to complete the form or take whatever single action the page isintended for. Barry Feldman, Marketing Consultant, Copywriter and Owner ofFeldman Creative , echoed that thought, stating every paragraph should drive thereader towards “the place where the mouse or finger is supposed to go.” Whetherit’s downloading an ebook, signing up for an email list, setting up a consultation, orclicking through to view available products, make sure you know your landingpage’s call to action in-and-out – and then make sure that every single copywritingelement is in alignment with that goal. 2. If you have more than one buyer persona,create (and test) multiple landing pages Andy Zenkevich, Co-founder and Head ofProduct at Get A Copywriter Andy Zenkevich, Co-founder and Head of Product at Get A Copywriter , describes a buyer persona as “a profile of the client’s bestcustomer.” Ask yourself, who is the ideal person to use your product or service?Once you know which (single) buyer persona you’re targeting, it’s much easier towrite your entire landing page to compel that person to take action. But whathappens if you have several buyer personas and you’re not sure which might drivethe most conversions? Here’s what Zenkevich recommends: If there are severalpersonas for your product or service, create a distinct, separate landing page foreach of them, and target separate keywords. Zenkevich notes that having distinctlanding pages for different AdWords campaigns allows you to “target differentpersonas with relevant copy,” but it also allows you to A/B test your landing pagesto see which one performs the best – so you can learn who your true buyer personareally is. Have many buyer personas? Create a landing page for each and A/B testto find the best performer. Click To Tweet 3. Learn (and steal) your targetcustomer’s trigger words Anyone who’s worked in marketing has heard of the“trigger word” phenomenon : the idea that certain words can propel people to buy,and other words can put wallets back into pockets. Who decides what the triggerwords are? It’s not your copywriter, and it’s not your marketing director. Surprise:it’s your target customer. Joanna explained: Joanna Wiebe, ConversionCopywriter at Copy Hackers It all depends on your audience. That’s why youshouldn’t defer to your own mind or the mind of a copywriter to find the best wordsfor your audience. Rather, go listen to your market — especially during the timeswhen they’re: In the midst of trying to do the job your solution will do for them or;Reflecting on a time when they struggled to do that job. And swipe the words theyuse . Once you’ve done that, be sure to run A/B tests to validate your assumptions.Will your audience respond best to “We’ll never spam you” or “Your email is safewith us” phrasing? Even our experts can’t tell you that – sorry, but you’ve got to testfor yourself. 4. For button copy, use action verbs followed by value words The job ofyour CTA button copy is to get prospects to click – but how can you be sure that thecopy you choose motivates prospects to convert? Barry Feldman, Copywriter andOwner of Feldman Creative . Photo credit: Diana Miller Photography Feldmanrecommends starting with an actionable word such as “get,” “learn,” “discover” or“enjoy.” And once you’ve set yourself up to speak to the value of the offer, herecommends following up your action-packed verbs with “ the value the clicker shallreceive.” Button copy like “click here” or “download now” doesn’t communicate whatyou stand to gain by clicking. “Enjoy a free week—on us!” on the other hand, does.The CTA copy on Barry Feldman’s own site shows that he practices what hepreaches: The CTA on Barry Feldman’s page follows the action+value CTAstructure. “Get” (action) “the planner” (value). For super-clickable CTA copy, coupleaction verbs with the value the prospect will receive. Click To Tweet 5. Write onlythe words you need Don’t get carried away talking about why your offer is so great.“You need as many words as it takes to persuade the prospect, and not a wordmore, ” Wiebe advised. “If the conversion aims to trade an email address (andpossibly some personal data) for content, you should be able to communicate thevalue of the soon-to-be-delivered content fast and effectively,” Feldman noted. “Becareful not to tax your reader in any way.” Reading your landing page shouldn’t feellike a chore. Cut out words that don’t help to persuade. Click To Tweet Our expertswere hesitant to give a specific ideal word count, noting that word count andparagraph length largely depends on the preferences of target customer – andwhere they are in the buying cycle . As Wiebe explained, “The more your visitorsknow about their pains and your solution, the less you need to say about that, andthe more you may need to say about your offer and why they must take it (e.g.social proof, urgency, scarcity).” 6. Test your landing pages strategically If yourlanding page isn’t converting as expected, it doesn’t necessarily mean that yourlanding page copy is bad. Sometimes, there are technical issues that aren’timmediately apparent. Before you start rewriting your copy, Zenkevich explainedthat you should start by testing more technical details: Do a few simple tests tomake sure your page loads quickly and accurately on different browsers and acrossdifferent devices . Also be aware of more complex server-related issues. Thoughyour page loads fine in the US, Zenkevich explained, there could be page speedissues in other areas of the world (depending on server neighborhood). To keep ontop of page performance issues, Zenkevich recommends uptime and performancemonitoring tools such as UptimeRobot or Pingdom . Now that you’ve eliminatedtechnical problems, you can start thinking about A/B testing your copy – but beprepared to take a very deliberate approach. Your tests should always begin with ahypothesis that is informed by data . As Wiebe explained, data-based approachesto A/B testing “increase your chances of understanding the results and using whatyou learn to grow your business, not just to run experiments.” Summing it up inthree simple points Every piece of copy on your landing page should drive yourprospect forward through the conversion path, closer to your goal. Joanna Wiebesums up all of the advice into three simple points : Cut everything that doesn’tsupport the page goal. Talk about the prospect, not about yourself. And test, targetor both. Simple enough? Over to you – what are your go-to copywriting tips andtricks? Please share them in the comments! – Nicole Dieker Tweet Buffer Get FreshOptimization, Testing & Conversion Tips in Your Inbox About The Author NicoleDieker Nicole Dieker is a freelance writer and copywriter. She writes the "How AFreelance Writer Makes A Living" column for The Billfold, and her work has also


appeared in The Toast, Yearbook Office, Boing Boing, The Penny Hoarder, andThe Freelancer by Contently. Follow her on Twitter @HelloTheFuture . » More blogposts by Nicole Dieker Comments Brian says: December 12, 2014 at 6:43 am DearNicole: Great and timely post. My website should be up and running within a week. Iwant to make sure that “stupid” mistakes are reduced (too many distractions, toomany goals, etc). All the best to you ! GB says: December 12, 2014 at 11:47 amAndy’s tip about creating persona optimised landing pages is great; however,persona based ad targeting is not too simple. You can a see a sample of yourcustomer based from the GA demographic and the Facebook page reports, buttargeting those separately is a difficult task. Let’s say my most engaging targetmarket is 45-54, females, living in Sydney and interested in X,Y and Z topics, andthey generate 45% of the total conversions. How can I target these peopleseparately from the other 55% that buys the same product? Andy Zenkevich says:December 13, 2014 at 10:55 am Thank you for a great question, GB. Your casemight be a good match for Facebook and Linkedin ads (and surely Adwords DisplayNetwork), where you do get better demographic customization. On Adwords SearchNetwork, I’d suggest to segment out the X, Y and Z topic-related keywords (whereyou can) and land the visitors on designated landing pages laser-focused on yourbest paying customer. Jerry says: December 14, 2014 at 12:12 am Extremelyuseful tips thanks you guys! I will improve all my blogs according to your article. Igive a “Like” and cant wait for new content! Greetings. Manash says: December 15,2014 at 10:25 am Well defined article! Thanks Nicole As per my knowledge contentbehave just like a Magnet. Best and high quality un-plagiarized content attract moreaudience. and After reading this article I am confident about how professionalcopywriter can convert visitor into leads. mahmud says: December 15, 2014 at1:00 pm thanks for some great landing page tips, that will help me to make mine abetter one, and also thanks for monitoring tool info, i was looking for tools like thatJames Riley says: December 15, 2014 at 2:52 pm Great suggestions here I can usein my own landing page copy. Any advice on how to increase the quality scorewhen dealing with SEM landing pages? The more page content the higher thequality score which makes the ad cheaper. gsjha says: December 21, 2014 at 2:41am Thanks Nicole !!! Very helpful tips. Now I’m going to improve my site. Brittanysays: December 29, 2014 at 2:02 pm To expand on your point about using yourtarget customer’s trigger words, I think it’s especially important to make sure thatthese conversations sound real and not forced. It is very important to speak ourtarget audience’s language, but trying too hard comes off as being artificial. Here’smy theory: genuine brands get genuine leads. In an over-saturated marketplace,the human factor has become increasingly relevant. Consumers want to feel likeyou understand them, like you’re a real person, too. They want to shareexperiences and make connections. They want to have conversations, not to simplybe talked to with the same spiel they could get across the street. We are all capableof discovering these trigger words, but until we truly know how to use them, we arenot doing it right. I wrote about this recently in a blog post. Check it out here ifyou’re interested in hearing more: http://meteora.co/realtalk-be-genuine-brand/Subscribe to our Conversion Blog for Optimization Tips Follow us on Twitter Follow@unbounce Search the Blog Search Write for Unbounce Want to write a blog postfor Unbounce? Send us your idea and you could be the next conversion hero. Writefor Unbounce Top Conversion & Marketing Blog Posts 22 Brutally Honest LandingPage Critiques 13 Warning Signs Your Web Copy Stinks The Most DangerousLanding Page Mistakes & How You Can Fix Them 26 Beautiful Landing PageExamples With A/B Testing Advice 35 Beautiful Landing Page Design Examples toDrool Over [With Critiques] A 50-Point Checklist For Creating The Ultimate LandingPage A Recipe for the Perfect Landing Page 5 Email Subject Line Strategies ThatWill Increase Your Open Rates Copyright 2009-2015 Unbounce MarketingSolutions Inc. Privacy Policy | Terms Of Service About Benefits Careers ContactUs Inside Unbounce Blog Conversion Marketing Blog Customer Case StudiesLanding Page Examples Landing Page Articles PPC & Landing Pages SupportCommunity Forum Knowledge Base The Unbounce API Get In Touch TwitterFacebook 1.888.515.9161

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Fri 9 Oct 2015 · 9.30am-4.30pm Haberdashers' Hall, London Join us for a day ofinsights, learning and networking, especially for copywriters #copycon15 HomeEvent Programme Speakers Venue News Contact Book now &nbsp Come to theUK’s only event completely dedicated to copywriters and copywriting ⇧ Videohighlights from 2014 ⇧ Hear industry-leading speakers and learn fromprofessional trainers Laura Jordan Bambach Laura is president of D&AD, co-founder of SheSays and the Cannt Festival, creative partner at Mr President. Shehas won many awards for her creativity and digital marketing expertise. DougKessler Doug began his career as a copywriter at Ogilvy & Mather NY. He is co-founder and CD of Velocity Partners and writes and speaks widely on contentmarketing. David Levin David created the cult Twitter account for The Dolphin puband now tweets for the BBC, adidas, PG Tips, L’Oreal and many more. He is alsoco-founder of That Lot. Andy Maslen Andy Maslen runs copywriting agencySunfish and the Andy Maslen Copywriting Academy. He is a leading copywritingspeaker, writer and trainer. Tim Fidgeon One of the UK’s leading onlinecopywriting trainers and consultants, Tim has been working in the field since thelate 90s. Sue Keogh Sue is a specialist in writing for the web who’s worked for theBBC, Yahoo!, AOL and ITV. She runs her own copywriting agency, Sookio, andshares her expertise through training events and broadcasting. Liz Doig Liz is thefounder of Wordtree, an experienced brand consultant and copywriter and anacknowledged expert on tone of voice and creativity. Tom Albrighton & Ben LockerThe Copywriting Conference will be hosted by the co-founders of theProfessional Copywriters’ Network, Tom Albrighton and Ben Locker. Socialmedia • Creativity • User experience • Tone of voice • Persuasion • Contentmarketing • Industry trends From the Professional Copywriters’ Network, theUK’s largest membership association for commercial writers. Check out theprogramme • Check out the venue ⇒ BOOK NOW ⇐ © Professional Copywriters'Network Ltd 2015 Event organised by Professional Copywriters' Network Ltd Theevent programme and other details are subject to change without notice.

PCA Home About FAQ Contact us Hire A PCA Copywriter Copywriter CoursesJoin The PCA PCA Home Top Benefits of Full Membership: Get More Leads andClients Grow A Profitable Business Make Finding New Clients Easier Work SmarterNot Harder! Gain Professional Recognition Professional Profile on PCA WebsiteMember Only Articles, Audios and Training Videos Personal Q&A with PCA founderand renowned copywriter Ian Fox Full membership is now only £97 per year! Showyour professionalism, join now> “I just landed another lucrative client thanks to whatI learned about effective prospecting from The PCA.” J Pearse If you are a PCAmember login on the right. Please like us on Facebook to get free copywriting


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business tips: Get The Next 2 Steps Video Member Login You are not currentlylogged in. Username: Password: Remember Me » Lost your Password?Professional Associations The Professional Copywriters Association isregistered with the UK Register of Learning Providers - Ref No: 10019627 HelpfulMember Resources: How to Turn an Objection into a New Client... Everything isgoing well with a client until the point of closing the sale and they blast you with anobjection! Here’s what you can do to turn that objection into your next paying client.Read this article in the members area>> Get Much More From Your Time… Is yourtime well spent working in your business or do you feel frustrated with what littleyou’ve achieved working all those hours? Here’s a great template you can use tohelp you keep very focused and maximise your time for a greater sense ofachievement and better results. Download or print in the members area>> Ask YourCopywriting Business Questions… Ian Fox is online to answer your personalquestions What is your question?>> Tags Copywriter business success PR forcopywriters The PCA, PO Box 636, Chichester, West Sussex PO20 4AP, UKPrivacy Policy Terms of Business Copyright © 2009-2015 The ProfessionalCopywriters Association


Copywriting From Wikipedia, the free encyclopedia Jump to: navigation , searchNot to be confused with Copyright . This article contains content that is written likean advertisement . Please help improve it by removing promotional content andinappropriate external links , and by adding encyclopedic content written from aneutral point of view . (March 2014) Copywriting is writing copy for the purpose ofadvertising or marketing. The copy is meant to persuade someone to buy a product,or influence their beliefs. Copywriters (known as continuity writers in broadcasting)are used to help create direct mail pieces, taglines, jingle lyrics , web page content(although if the purpose is not ultimately promotional, its author might prefer to becalled a content writer ), online ads, e-mail and other Internet content, television orradio commercial scripts , press releases , white papers , catalogs , billboards ,brochures, postcards, sales letters, and other marketing communications mediapages. In book publishing, flap copy and jacket flap copy describe the briefsummary of a book which often appears on the inside of the book's hardcover dustjacket; back cover copy is similar, often briefer text placed on the book's outsideback cover; catalog copy is another book summary maintained in a publisher'scatalog of published books. Copy can also appear in social media content includingblog posts, tweets , and social-networking site posts. Contents 1 Copywriters 2Internet 2.1 SEO 3 See also 4 References Copywriters [ edit ] Most copywritersare employees within organizations such as advertising agencies , public relationsfirms, company advertising departments, large stores, marketing firms,broadcasters and cable providers, newspapers , book publishers, magazines andcreative agencies. Copywriters can also be independent contractors who freelancefor a variety of clients, at the clients' offices or working from their own, or partners oremployees in a specialized copywriting agency . Such agencies combinecopywriting services with a range of editorial and associated services that mayinclude positioning and messaging consulting, social media and SEO consulting,developmental editing, and copy editing , proofreading , fact checking , layout , anddesign . A copywriting agency most often serves large corporations. A copywriterusually works as part of a creative team. Advertising agencies partner copywriterswith art directors. The copywriter has ultimate responsibility for the advertisement'sverbal or textual content, which often includes receiving the copy information fromthe client. The copywriter is responsible for telling the story, crafting it in such away that it resonates with the viewer/reader, ideally producing an emotionalresponse. The art director has ultimate responsibility for visual communication and,particularly in the case of print work, may oversee production. Although, in manyinstances, either person may come up with the overall idea for the advertisement orcommercial (typically referred to as the concept) and the process of collaborationoften improves the work. Copywriters are similar to technical writers and thecareers may overlap. Broadly speaking, however, technical writing is dedicated toinforming readers rather than persuading them. For example, a copywriter writesan ad to sell a car, while a technical writer writes the operator's manual explaininghow to use it. Famous copywriters include Claude Hopkins, David Ogilvy , RobertCollier , William Bernbach , Lester Wunderman , and Leo Burnett . Many creativeartists spent some of their career as copywriters before becoming famous,including Bob Newhart , Vladimir Mayakovsky , Peter Carey , Dorothy L. Sayers ,Eric Ambler , Joseph Heller , Terry Gilliam , William S. Burroughs , Salman Rushdie, Don DeLillo , Lawrence Kasdan , Alan Parker , Murray Walker , Fay Weldon ,Philip Kerr and Shigesato Itoi . ( Herschell Gordon Lewis , on the other hand,became famous for directing violent exploitation films , then became a verysuccessful copywriter.) Internet [ edit ] The Internet has expanded the range ofcopywriting opportunities to include web content, ads, emails, blogs, social mediaand other forms of electronic communications. Writing for the web is very differentfrom writing for other media, tending to be more succinct than traditionaladvertising. Other stylistic nuances also come into play. It has also brought newopportunities for copywriters to learn their craft, conduct research and view others'work. The Internet has also made it easier for employers, copywriters and artdirectors to find each other. As a consequence of these factors, along withincreased use of independent contractors and virtual commuting generally,freelancing has become a more viable job option, particularly in certain copywritingspecialties and markets. SEO [ edit ] Main article: SEO § SEO copywritingContent writing on websites may include among its objectives theachievement of higher rankings in search engines . Known as "organic"search engine optimization (SEO), this practice involves the strategic placementand repetition of keywords and keyword phrases on web pages , writing in amanner that human readers would consider normal. See also [ edit ] Look upcopywriting or copywriter in Wiktionary, the free dictionary. AdvertisingCommunication design Landing page List of copywriters List of formercopywriters Search engine optimization Swipe file Whitepapers References [ edit ] Retrieved from "http://en.wikipedia.org/w/index.php?title=Copywriting&oldid= 646905361 "Categories : Communication design Copywriters Advertising occupationsJournalism occupations Hidden categories: Articles with a promotional tone fromMarch 2014 All articles with a promotional tone Navigation menu Personal toolsCreate account Log in Namespaces Article Talk Variants Views Read Edit Viewhistory More Search Navigation Main page Contents Featured content Currentevents Random article Donate to Wikipedia Wikipedia store Interaction Help AboutWikipedia Community portal Recent changes Contact page Tools What links hereRelated changes Upload file Special pages Permanent link Page informationWikidata item Cite this page Print/export Create a book Download as PDF Printableversion Languages Čeština Українська Edit links This page was last modified on 13



February 2015, at 05:03. Text is available under the Creative Commons Attribution-ShareAlike License ; additional terms may apply. By using this site, you agree to theTerms of Use and Privacy Policy . Wikipedia® is a registered trademark of theWikimedia Foundation, Inc. , a non-profit organization. Privacy policy AboutWikipedia Disclaimers Contact Wikipedia Developers Mobile view

* Duplicate words in keyphrases Quite often it happens that some of the keywords in your keyphrases coincide. This means that you do not have to usecomplete keyphrases all the time.To make more natural-looking content, it is good to sometimes use your keyphrases without those repeating words or include other words into yourkeyphrases.

* No competitors or no elements for a keyword When there are no competitors for some of your keywords, or when competitors for your keyword do nothave a certain page element on their page, it should be enough to use the keyword or the page element at least once on your page.

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