Eliminating the guesswork

A  bit  about  who  we  are,  what  we  do,  and  how  we  do  it…  

Eliminating the guesswork

To  measure  is  to  know...  If  you  cannot  measure  it  you  cannot  improve  it  

Lord  William  Thomson  Kelvin  (1824  -­‐  1907)  

“

Hello  We  are  a  digital  analy*cs  consultancy  Offering impartial expertise & support for Google Analytics

How  can  we  help?  Our  Services  

!  Analytics Implementation !  Analytics Consultation !  Analytics Support & Training !  Analytics Management

This is what we do

Analytics

… I would not hesitate to recommend… In a short space of time you have made a big impact.

“

How  can  we  help?  Our  Services  And this is how we do it

Health Check

Data Collection "  Technical Specification "  Implementation "  Tag Containers "  DataLayers "  Custom Code

Measurement Planning

Measurement Framework

Data Insight "  KPI Dashboards "  Advanced Reports "  Visualisations "  Automated Systems "  APIs & Data feeds

Continuous Delivery

Initial Discovery

Training, Management

& Support

IniJal  Discovery  Google  AnalyJcs  Health  Check  

!  Technical and configuration audit by a qualified consultant !  Identify sources of data collection error and inaccuracy !  Suggest recommendations and advanced techniques

Understanding your existing implementation An in-depth appraisal from a real (human) expert

A Health Check is the first and most vital part of our ongoing process

IniJal  Discovery  Measurement  Planning  

!  Measurement Planning Workshops !  Measurement Framework development !  Data Collection – requirements and specification

Identifying what to measure; why and how Understanding your business requirements and KPIs

Planning is at the heart of a truly measurable digital strategy Planning is at the heart of all truly great strategies

ConJnuous  Delivery  Data  CollecJon  Tracking & Tagging

Ensuring everything important is being measured

We help plug it all together

!  Technical specification and implementation !  Tag containers and Data Layers !  Custom coding and integration

ConJnuous  Delivery  Data  Insight  Analysis & Reporting

Making sense of it all

Know how you are performing – at any time

!  KPI dashboards, advanced and automated reports !  Data visualisations and bespoke analysis !  Integrated systems, APIs & data feeds

Support  Help  when  you  need  it  From consultants working on your projects

People who you will know and you can trust

Analytics “Roadside” Assistance

!  Online ticketing system - phone and email support !  Swift response during office hours !  Sits alongside Continuous Delivery

Training  Learn  the  skills  you  need  Hands on training courses and workshops

Delivered with love by our in-house industry experts

Analytics training; with coffee and a few nice biscuits

!  Google Analytics, Google Tag Manager and much more! !  One day courses – at Measurelab HQ or your offices !  Plus remote tuition programmes and mentoring

Management  Let  us  look  aSer  your  data  collecJon  Dedicated consultants to take care of it all

Managed by our highly skilled team of analytics professionals

!  Pro-active management of tracking and tagging !  Regular monitoring and alerts – 24/7 !  Housekeeping, quality control and general administration

Be confident that everything keeps moving along smoothly

Happy  Clients  

We help make success measureable

Thank  you  Eliminate  the  guesswork  Helping you make sense of your data

Dara  Fitzgerald  @darafitzgerald  

AnalyJcs  Director  @measurelab  

Mark  Rochefort  @markrocky  

Managing  Director  @measurelab