Embed Size (px)
Citation preview
Website Audit and Consultation Report
www.madeinindia.net.au
June 2015
Presentation Outline
Peer Comparison and Best Practices1.
Issue Identification and Approach 2.
Web Presence: How does Made In India Services compare with its peers?
Made In India is sitting on a large untapped opportunity in terms of positive word-of-mouth publicity and target group engagement.
LOW
TG engagement ratio
is vey low.
MODERATE
TG engagement ratio is moderate.
HIGH
Strong presence on social media sites except the YouTube.
MODERATE
TG engagement ratio is moderate.
MadeInindia.net.au eahelp.com zirtual.com Virtual Staff Finder
SEO Compatibility
MODERATE
Most of the parameters for compatibility are not met.
MODERATE
Most of the parameters for compatibility are not met.
MODERATE
Most of the parameters for compatibility are not met.
MODERATE
Most of the parameters for compatibility are not met.
SEO Performance
LOW
Organic search performance only on branded terms
HIGH
Organic search performance is good on non-branded terms
HIGH
Organic search performance is excellent on non-branded terms
MODERATE
Organic search performance is good on non-branded terms
Social MediaPresence
HIGH
Poor presence on social media sites.
HIGH
Strong presence on social media sites.
MODERATE
Present on FB, Twitter, LinkedIn, Google+, YouTube only
ActivityFrequency
LOWPosting frequency is very low on social sites
HIGH
Posting frequency is high in FB, YouTube & Twitter.
HIGH
Posting frequency is high in FB, and Twitter.
MODERATE
Posting frequency is high in Google+ & Twitter only.
TGengagement
MODERATE
TG engagement ratio is moderate.
SEO Key Takeaways
Meta Title and Description tags need to be revised of website’s pages
Website load time is high 5.43 second, it can be further reduced.
Global Alexa traffic rank is 683,961; which is very low
Header tags missing on website pages.
Alt tags are missing on website’s images
Website has 27 errors and 120 warnings (W3C Validity) Current Text to HTML Code Ratio: 94 % very low Blog is found on website but need to optimize.
Website is not optimized properly for mobile & tablet.
Google back link count is very poor
Header tags h1 is not hitting right keywords and h2,h3 etc.
We could not find CSS external in website that supports seo
SEO Optimization Process
We don’t take guarantee of SEO ranking in Google, Yahoo and Bind.
First of all we have done keywords analysis
And then Create Meta title and description tags for each pages
Header tags h1,h2,h3.. optimization of website pages.
Alt tags are optimization on website’s Images
Analysis of link structure and navigation of website Content and keywords density Analysis and optimization HTML and XML site map creation and updates
Robots.txt file creation and updates
Google analytic and Webmaster tools set up.
Breadcrumb structure creation and adding pagination is blogs section
Duplicate meta tags analysis for each and every pages of website
Thank You
Chandresh Kumar Bind
M: 91- 9015167033
Twitter - https://twitter.com/chandreshbind
Facebook - http://www.facebook.com/chandreshbind
Google+ - https://plus.google.com/u/0/+ChandreshBind
Email ID - [email protected]
Contact
