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State-wise Pay-TV/FTA Report: KERALA

Q2-2014 www.dataxis.com 1

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INSIDE • Demographics--------------------

• Pay-TV/FTA Industry Analysis-----

• Cable TV Market-------------------

• Digitization trends…………..

• Key Technology Suppliers...

• Key Cable MSOs Profile------------

• Dataxis Forecast---------------------

• Broadcasters------------------------

• Key Observations-------------------

• Research Methodology-------------

DEMOGRAPHICS Kerala Snapshot 2013

Population: 34 million; 12th largest state

14 districts divided in three regions- Malabar, Kochi-

Travancore and Travancore

State Capital: Thiruvananthapuram

Major Cities: Kochi, Kozhikode, Kollam, Kottayam and Thrissur

Official Language: Malayalam

Other languages spoken: Hindi, Kannada, Konkani, Marathi,

Tamil and Urdu

Nearly half of Kerala’s population has agriculture as its

primary source of livelihood

Media literacy rate is very high


Kerala District Map

Sources: Dataxis Analysis and Census 2011

33.9 mn 8.03 mn

6.83 mn 6.03 mn

Kasargod

Kannur

Wayanad

Malappuram

Palakkad

Idukki Ernakulam

Alappuzha

Kottayam

Kollam

Thiruvananthapuram

Kozhikode

Thrissur

Pathnamthitta

State Capital

Population Household(HH)

TV HH C&S Subscribers

POPULATION DENSITY BY DISTRICTS (GOI, Census 2011,in mn)


Source: Census 2011

Kerala’s economy mainly depends on emigrant population working especially

in the gulf countries and tourism

In 2011, remittance from emigrants in Kerala contributed more than 22% to the

GSDP

Kerala is the only state in India with female population exceeding male

12.31%

9.91%

9.82%

9.32%

9.25% 8.42%

7.88%

7.56%

6.36%

5.93%

3.90% 3.58%

3.32%

2.45% 0

Population density in Kerala by districts (%)

Malappuram Thiruvananthapuram Ernakulam

Thrissur Kozhikode Palakkad

Kollam Kannur Alappuzha

Kottayam Kasaragod Pathanamthitta

Idukki Wayanad Total

Kasargod

Kannur

Wayanad

Malappuram

Palakkad

Idukki Ernakulam

Alappuzha

Kottayam

Kollam

Thiruvananthapuram

Kozhikode

Thrissur

Pathnamthitta

3.09 mn

1.3 mn

2.53 mn

0.82 mn

4.11 mn

1.11 mn

2.63 mn

3.31 mn

3.11 mn

3.28 mn

2.12 mn

1.98 mn

1.20 mn

State Capital

2.81 mn

INDIA HH/TV HH/C&S vs KERALA MARKET(mn) 2000-2013


• Kerala, a state in southern India is known for its consumerism

• Share of HH in higher income categories is more in Kerala (comparison of distribution of households by various income categories across the country)

• Kerala ranks as second top in prosperity and equality among other Indian states(Source:Crisil)

• On an average Kerala contributes to 5.42% of all India C&S HH

• In 2013, Kerala’s had 5mn+ cable TV subscribers of this 26% are digital

Sources: Dataxis Analysis and Census 2001 and 2011

INDIA IPTV/TERRESTRIAL vs KERALA MARKET(mn) 2000-2013

• In terrestrial mode DD Malayalam is available to 99.2% of population of Kerala

• Doordarshan has announced plans to introduce digital terrestrial transmission by 2018

• FTA Terrestrial has sustained in the region nominal presence in the state

• DDK Trivandrum has earned a revenue of INR 15 million in the FY 2012 making it the second in terms of revenue generation next to DDK Mumbai

• In Kerala, BSNL launched their IPTV service in July 2009 and later were forced to discontinue

GOI DAS ORIGINAL SCHEDULE

Q2-2014 www.dataxis.com 6 Q2-2014 www.dataxis.com 6

Phase I

Phase II

Phase III

Phase IV

Metros:

Delhi,Mumbai,Chennai

and Kolkata

Cities with >1mn population(38

cities)

All urban areas(Municipal areas)

Rest of India

31-Oct-2012 31-Mar-2013 30-Sep-2014 31-Dec-2014

Sunset date for all

India digitization

Kerala entered

mandatory

digitization phase

Asianet

received MIB

DAS license

Bharatheeya

Cable Vision

received MIB DAS

license

28-Mar-2013

21-Feb-2013

• Kerala falls under Phase III and IV mandatory digitization

• Major players in the state have started voluntary digitization

ahead of the government’s mandate

• STB pricing in Kerala for standard boxes are in the range INR 990-

1400

• HD-STB boxes are priced at INR 3000-4000


Cable TV Market


Dataxis Forecasts

KERALA PAY-TV SUBSCRIBERS(MN) 2014-20


• Keralites are early adaptors of latest technology and hence digitization and HD penetration will increase in future


Broadcasters

TV CHANNLES –GROWTH


Data & Analytics

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