IntellAct+

Brand Communities/Centrifuge

Intelligent Actions In

Omnichannel Data & Analytics

Jeff Dickey

jdickey@intellact.net

(530) 848-8869

Consumer

Internet

Mobile

Social

Consoles/Appliances

Print/Tablet

In-Store

Omnichannel Marketing Requires Intelligent

Actions…IntellAct

IntellAct+

Brand Communities/Centrifuge

IntellAct is a multi-tenant platform that provides brands and

brand marketers collaboration tools merged with data, analytics,

measurement and metrics. This is accomplished in conjunction with

our Brand Communities/Centrifuge (BC/C) data/analytics engine.

BC/C applies quantitative analysis, attribution and other science

across disparate datasets to discover and render actionable insights

applicable across marketing/advertising, merchandising, promotion

and IT channels.

IntellAct

+ Brand Communities/Centrifuge

The BC/C platform takes statistical analytics and methodologies and

applies them designated business issues such as ROI on marketing

and advertising dollars against hard client data such as sales or

market share, forecasting and customer segmentation

BC/C is the world’s first DIY “cause and effect” software platform

allowing LIVE data analytics to increase gross margins through

savings, maximization of ROI, etc.

IntellAct + BC/C EcosystemOmnichannel marketing/advertisng will be driven by a ‘Retail 3.0’ mentality. Marketing planning,

technology platforms, data streams, content, merchandising and analytics must operate

seamlessly & intelligently.

CentrifugeCause and effect; the closer in, the more the effect

Relative Market Positioning

Specific Marketing Medium Effectiveness

Cause and Effect for Performance

Hard Data Relativity

Natural Brand Communities

Forecasting/Econometrics

BC/C Normalizes Multiple Data Sources

Sales – POS/eCommerce

Market Share/Awareness

Inventory

Net Marketer Scores

Social analytics

Marketing Activities (Above and below the line advertising, on line, sponsorships, promotions etc)

Outside sources (Such as weather, consumer confidence, GDP, interest rates, Nielsen, Scarborough, Simmons, etc)

Other

BC/C Integrates Marketing, Promotion, Merchandising &

Analytics

Big Data Analytics has been seen as too hard, too expensive, too slow and or outsourced to non-industry experts/data scientists to interpret and report on. BC/C has changed this forever.

BC/C is both a desktop and/or cloud-based analytics and search machine learning software system.

BC/C operates as an automated self-service software platform that is highly scalable and extensible.

BC/C has an advanced cause and effect analysis (and forecasting) capability. Its algorithms uniquely determine which particular factors (e.g. double our TV ad spend, competitor lowers prices) have had - or will have predictively - the most causal impact on ROI, sales volume, market share, etc.

The BC/C learning algorithms and artificial intelligence - supporting advanced causal inference techniques - ensure it continually improves accuracy and relevance for users.

BC/C works in a coordinated and cumulative way over two main modules on a common platform: the Centrifuge42™ tiered causal analytics module, and the BC Data Library, enabling clients to share data on a permissions-based access system.

BC/C can be operated by existing personnel and does not require significant investment in data scientists and analysts to use effectively or interpret output.

BC/C enables advertising, marketing and communications companies to build their own practice and client offering with relatively low upfront investment and low operating costs.

And much, much more...

How we get there……….

The IntellAct + BC/CO Omnichannel Matrix

Action

Rendering & Display

Actionable Intelligence

Third Party Data Integration

Measurement

Attribution & Insights

Retail DevicesConsumer Devices

eCommerce POS

PaaS

IaaS

SaaS

Client Portal Company Portal3 3rd Party Vendor

Portal

RTB/DSP

Interface

Packaged Applications

….

Application Servers Database Servers Video Conferencing Servers

Storage SystemOperating System

Hypervisor

Cloud Infrastructure

VM Provisioning & Elastic Scalability

Failover, Backup & DR

Monitoring & Metering

Custom Applications

UI + Portal ServiceMetering

Authentication and Authorization

User and Organization Management

Multi-Tenancy Services

(All available through Web Interface)

Application Services (Deployable on IDIVA Cloud)

App Server Database Search

Video/Audio Conversation ServiceDocument

Management Service

Rules Engine AI Integrations Reporting Engine

BC/C iOS BC/C Android

IntellAct + BC/C Technology Overview

SaaS + PaaS + IaaS

BC/C Product Development

BC/C customers can leverage a substantial number of external strategic relationships

and partnerships to create valuable insights and opportunities and more rapid

acceptance and growth. BC/C allows customers to rebrand our platform to customize

their input and output, as well as its look and feel. The categories of these

relationships and partnerships include, but are not limited to:

Business intelligence platforms

Social business intelligence technologies & insights

Brand and shopper marketing consultancies

Brand & retail consultants

Retail system suppliers & integrators

Data/Analytics/Measurement/Metrics suppliers

Vizualization & infographics suppliers

Other