Report Period: February 1 - February 29, 2016

Instagram Community Size and Growth BenchmarksAn Instagram report on the number of fans and the growth rate of those fans across 61 brands in 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods.

SummaryThis report delivers a broad view of Instagram community sizes and growth rates across 7 industries and 61 brands. Highlights

❖ Growth rates for all of the industries hover between 6-7%, with snack foods being the only exception at 11%.

❖ Average posting volumes range from 7/month in the snack food industry to as high as 71 in luxury fashion.

❖ The industry average Instagram page fan count ranges from around 5,800 in children’s hospitals, to over 7 million in the luxury fashion category.

Report Period: February 2016

Fan Count HighlightsAn overview of the largest and smallest brands in each industry, as well as the average.

Industry High Low Average

Luxury Fashion Chanel10,554,774

Calvin Klein3,900,866 7,142,185

Soft Drinks Coca-Cola1,101,672

Mountain Dew215,514 424,896

State Tourism Pure Michigan334,308

I LOVE NEW YORK21,474 112,648

Luxury Auto Mercedes-Benz4,691,538

The Lincoln Motor Company59,270 1,141,717

Children’s Hospitals Boston Children’s Hospital10,963

Cook Children’s Hospital4,693 5,844

Consumer Electronics Go Pro8,296,400

Panasonic9,076 1,399,872

Snack Foods Oreo1,455,139

Butterfinger2,048 502,937

Fan Growth Rate HighlightsAn overview of the fastest and slowest growing brands in each industry, as well as the average.

Industry High Low Average

Luxury Fashion Calvin Klein10%

Dolce & Gabanna4.59% 6.06%

Soft Drinks Sprite10.76%

Mountain Dew4.02% 6.21%

State Tourism I LOVE NEW YORK13.08%

Visit Colorado3.3% 7.1%

Luxury Auto The Lincoln Motor Company10.24%

Volvo3.64% 6.44%

Children’s Hospitals Boston Children’s Hospital8.5%

Cook Children’s Hospital4.17% 5.55%

Consumer Electronics Samsung USA14.24%

Vizio1.35% 6.02%

Snack Foods Twix21.1%

Oreo5.49% 11.41%

Luxury Fashion

Soft Drinks

State Tourism

Luxury Auto

Children’s Hospitals

Consumer Electronics

Snack Foods

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