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Identifying and engaging your website visitors with Lead Gen ID View the webinar video: http:// www.gisplanning.com/video-gallery/lead-gen-id -webinar October 27th, 2016.

Identifying and engaging your website visitors with Lead Gen ID

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Page 1: Identifying and engaging your website visitors with Lead Gen ID

Identifying and engaging your website visitors with Lead Gen ID

View the webinar video: http://www.gisplanning.com/video-gallery/lead-gen-id-webinar

October 27th, 2016.Presented by Alissa Sklar, Ph.D., VP Marketing

@GISPlanning

Page 2: Identifying and engaging your website visitors with Lead Gen ID

Do you know who’s on your website?

@GISPlanning #LeadGenID

We can show you.

ZoomProspector Enterprise and our 5 Intelligence Components are bundled with our new Lead Gen ID, allowing you to track detailed analytics

about the companies visiting your website.

Page 3: Identifying and engaging your website visitors with Lead Gen ID

Site selectors and businesses research locations online, often

before making contact with economic developers.

@GISPlanning #LeadGenID

Page 4: Identifying and engaging your website visitors with Lead Gen ID

Knowing who they are, and what they want offers a

considerable competitive advantage.

@GISPlanning #LeadGenID

• Proactive approach to lead generation

• Kickstart the conversation• Take advantage of actionable

intelligence about their searches to shorten the site selection process

• Get there before your competitors do

• Evolve your marketing

Page 5: Identifying and engaging your website visitors with Lead Gen ID

What is reverse IP lookup?• A small piece of code is pasted into the back end of your website

pages, much like Google Analytics• Vistor IPs are tracked, matched to company data• Reverse IP does not identify the person being tracked, only the

company• Visitors do not know they are being tracked• Reverse IP does not use cookies, so doesn’t violate any laws

@GISPlanning #LeadGenID

Page 6: Identifying and engaging your website visitors with Lead Gen ID

What you can learn:

@GISPlanning #LeadGenID

• Name of the company searching your website• The website visitor’s company URL• The website visitor’s company telephone number• The website visitor’s company industry category (e.g. construction, biotechnology, aerospace)• The location (city, state, country) of the website visitor’s computer or smartphone• The referring source for the website visit (e.g. Google search, LinkedIn, direct)• What website pages they visited• How long they spent on your website pages• What searches they were doing• What search parameters they enter• What communities they look at within your geography• What reports they look at on your ZoomProspector Enterprise application (demographic, talent,

workforce, etc.)• Which of your Intelligence Components get visitors

Page 7: Identifying and engaging your website visitors with Lead Gen ID

@GISPlanning #LeadGenID

Page 8: Identifying and engaging your website visitors with Lead Gen ID

@GISPlanning #LeadGenID

Page 9: Identifying and engaging your website visitors with Lead Gen ID

How to use this information

@GISPlanning #LeadGenID

• Proactively contact promising leads• Assign new leads to specific sales people on your team with email

notifications• Set up automatic reporting for specific leads• Export reports on visitors, keywords, traffic, referring sources• Track results of marketing campaigns

Page 10: Identifying and engaging your website visitors with Lead Gen ID

Questions?

Alissa [email protected]

[email protected] 514-560-8559

@GISPlanning#LeadGenID #econdev #data

@GISPlanning #LeadGenID

View the webinar video:

http://www.gisplanning.com/video-gallery/lead-gen-id-webinar