Home Data & Analytics How to Increase Your Testing Success by Combining Qualitative and Quantitative Data How to Increase Your Testing Success by Combining Qualitative and Quantitative Data
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Text of How to Increase Your Testing Success by Combining Qualitative and Quantitative Data 1. HowtoIncreaseYourTes0ngSuccessby CombiningQualita0veandQualita0veData HitenShah,KISSmetrics 2. HitenShah Co-Founder KISSmetrics @hnhshah 3. HitenShah Co-Founder KISSmetrics @hnhshah 4. TheresabigproblemwithA/Btes5ng! 5. Youvetestedthecolorofyourbu?ons 6. Youvewatchedyourcompe5tors 7. Youvetriedtes5ngeveryonesopinion 8. Youvehitthelimitsofyourcurrentdesign 9. Youverunexperimentsinspiredbyblogposts 10. But 11. Only1outof5testswin. 4outof5tests costyoumoney. $ 12. Therearenomagicbulletsorpixiedust 13. Youneedtodoubleyourwinrate. 14. Tools 15. UsabilityTes5ng hEp://usertes0ng.com 16. MouseTracking hEp://crazyegg.com 17. On-PageSurveying hEp://qualaroo.com 18. LiveChat hEp://olark.com 19. LongFormSurveying hEp://surveymonkey.com 20. 5tac5cal5pstodoubleyourwinrate 21. 1.Findoutwhypeopledontconvert 2.Usetheexactwordscustomersdo 3.Startwithahypothesisthenpriori5ze 4.Createexperimentsthataresmall 5.Con5nuouslyexperiment 22. Discoverwhatinforma5onismissing 23. Askpeoplewhentheytrytoleave 24. Emailasurvey 25. Askpeoplewhytheycancelled 26. Getfeedbackrightwhenpeoplecancel 27. 1.Findoutwhypeopledontconvert 2.Usetheexactwordscustomersdo 3.Startwithahypothesisthenpriori5ze 4.Createexperimentsthataresmall 5.Con5nuouslyexperiment 28. Learnwhatfrustratesthem 29. Findouthowtheydescribeyourproduct 30. Testveryspeciccalltoac5ons(CTAs) 31. 1.Findoutwhypeopledontconvert 2.Usetheexactwordscustomersdo 3.Startwithahypothesisthenpriori5ze 4.Createexperimentsthataresmall 5.Con5nuouslyexperiment 32. A solid test hypothesis is an informed solution to a real problem not an arbitrary guess. The more research and data you have to base your hypothesis on, the be er it will be. ! Michael Aagaard, h p://kiss.ly/abthypo 33. Answerkeyques5onsforeachexperiment 1.Whichtopmetricarewetryingtoimprove? 2.Whatcanyouanchoryourmetricagainst? 3.Whatisyourhypothesisaboutwhythismetricisatx%? 4.Whatdoweexpectfromthisexperiment? 5.Whatwastheresultandwhatdidwelearnfromit? hEp://kiss.ly/6qsab 34. Priori5zeyourexperiments hEp://kiss.ly/abpie 35. 1.Findoutwhypeopledontconvert 2.Usetheexactwordscustomersdo 3.Startwithahypothesisthenpriori5ze 4.Createexperimentsthataresmall 5.Con5nuouslyexperiment 36. Wastelesscode ! Smallexperimentshelpyou focusonlearninginsteadof wri0ngcode. 37. Knowwhatworks ! Smallexperimentshelpyou isolateandunderstandwhat impactsconversions. 38. Validateyourideas ! Smallexperimentshelpyou validateassump0onsabout yourproduct. 39. 1.Findoutwhypeopledontconvert 2.Usetheexactwordscustomersdo 3.Startwithahypothesisthenpriori5ze 4.Createexperimentsthataresmall 5.Con5nuouslyexperiment 40. Con5nuousExperimenta5on Small,measurablechanges. Keepsushonest. Preventsusfrombreakingthings. hEp://kiss.ly/etsycont DanMcKinley @mcfunley @etsy 41. Onemorething... LearnmorehEp://grow.kissmetrics.com/op0con NEW!KISSmetricsCustomizableA/BTes5ngReport 42. THANKYOU HitenShah @hnshah 43. HitenShah Co-Founder KISSmetrics @hnhshah 
