HISPANIC MILLENNIAL

CONSUMERS

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HISPANICMILLENNIAL

CONSUMERS

QUICK DEFINITION:Hispanic Millennial Consumers

Hispanic consumers between 18 and 34 years old living in

the United States.Nielsen not only found that Hispanics have the highest of satisfaction with their mobile providers; But also that are

the heaviest data users among multicultural groups.

20%

40%

0

60%

13-17

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18-24 25-34 35-44 45-54 55-64

53%FEMALE

46%SINGLE

61%WITHOUT CHILDREN

FASHIONLOVERS

1.33x

TECHIES

1.28x

PARTYGOERS

1.23x

BEAUTY & WELLNESS

1.32x

# NAME PENETRATION REACH AFFINITY

1 Fashion Enthusiasts 13.76% 6.18% 2.05x

2 Trendy 10.90% 9.55% 1.74x

3 Swayable Shopaholics 9.31% 6.28% 1.62x

HISPANIC MILLENNIAL CONSUMERS:FASHION

MEN CLOTHING CONSUMPTION WOMEN CLOTHING CONSUMPTION

TOP FASHION LIFESTYLES TOP FASHION WEBSITES

1 3 5 7 9

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AFFINITY

Makeup Gallery

Yo Amo los Zapatos

Your Next Shoes

Be Glamorous by Lindsay

Amazing Hairstyles

HISPANIC MILLENNIAL CONSUMERS:BEAUTY AND WELLNESS

# NAME PENETRATION REACH AFFINITY

1 Cosmetics Connoisseurs 11.07% 5.30% 1.84x

2 Active & Fit 7.91% 2.88% 1.40x

3 Self Applied Style 6.46% 7.14% 1.24x

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TOP BEAUTY LIFESTYLES TOP FASHION WEBSITES

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# NAME PENETRATION REACH AFFINITY

1 Beauty Tips N Tricks 29.75% 0.04% 6.46x

2 IMujer 22.31% 0.64% 4.84x

3 Hairstyle Ideas 20.61% 0.24% 4.47x

HISPANIC MILLENNIAL CONSUMERS:TECHNOLOGY

# NAME PENETRATION REACH AFFINITY

1 Techno Gamers 7.62% 1.79% 1.59x

2 Tech - Splorers 5.82% 3.14% 1.18x

3 Techno - Phobes 4.69% 6.56% 0.87x

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TOP TECHNOLOGY LIFESTYLES FAVORITE ELECTRONIC GENRES

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HISPANIC MILLENNIAL CONSUMERS:NIGHTLIFE

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TOP TECHNOLOGY LIFESTYLES FAVORITE ELECTRONIC GENRES

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1 1.5 2AFFINITY

Latin American Music

Reggae & Caribbean Music

Dance & Electronics Music

Urban & Hip-Hop Music

Pop Music

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1.2

1.0

0.8

0.6

0.4Clubs & Discos Bars

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