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science and sensibility
hilary roberts, senior product manager at skyscanner
thoughts on experimentation and growth
learn buildminimisetotal time
through the loop
measure
lean startup
50M80040
users per month
people
product managers
L B
M
startup enterprise
L B
M
L B
M
L B
M
L B
M
L B
M
L B
M
startup at scale
0
50
100
150
200
250Experiment iterations
0
50
100
150
200
250Experiment iterations Hypotheses
hypothesis: based on insight, we predict that product change
will cause impact.
L B
M
two possible outcomessuccessful
failed
L B
M
two four possible outcomes
L B
M
invalidflailed
successfulfailed
case study returning users redirected to hotels home page instead of flights
Skyscanner you are really annoying me with your hotels and car hire options! You are not called HotelScanner or CarHireScanner. You are Sky as in aeroplanes!
If you want to diversify into other services then you should have thought of that before calling your website SKYscanner. Imagine Compare The Market had limited themselves by calling it Compare The Car Insurance Market!
They can now ease into the Travel Insurance market with no issue because they didnt specify which market they are comparing. You cant! and please stop defaulting me to Hotels I'm here for flights!!
letter from a passionate skyscanner user
“
”
Verdict
invalid
case study increasing propensity to search from news pages
verdict
flailed
case study the right metric for travellers
British Airways!
successful
“Any time a team attempts to justify its failures by resorting to learning as an excuse, it is engaged in pseudoscience.”The Lean Startup (page 279)
http://codevoyagers.com
Hilary Roberts
