Four Reasons Companies Are Moving from Static Dashboards to Interactive Business StoryBoards™

Static Dashboards are a Thing of the Past

Rather than helping stakeholders identify

fast-moving market opportunities, traditional BI Dashboards are proving time and time again to be irrelevant in today’s world of competitive pressures and fast updating data.

This is what a static KPI dashboard looks like.

For decades, these rigid dashboards have been

helpful for presenting rear-view mirror

operational metrics on “what happened” in the

business. But they fail to materially impact top

line decisions as it’s almost always too late to

take any action. Past data is too late to impact

a business.

1|

Data Stories Answer New Questions

A DATA STORY – a narrative that includes analysis – can move beyond a simple recounting of facts to weave together pieces of analysis that make an impact.

—TDWI

A great data story is one where insights evolve

as data updates and information stays current,

with context, and answers to new questions

obtained in a self-service manner.

In just a few clicks, business users are able to

bring together disparate data, explore new

insights, and share insights in context.

Data storytelling lets business users easily

explore diverse data and iterative insights to

find new answers fast. A data story captures

the attention of their audience to convey a

data-driven action that impacts their business.

Telling a story with data should be easy, with

no dependence on IT or scripting.

2 |

Good Storytelling Speeds Business Outcomes

4

Real-time Collaboration to Speed Business Outcomes

People working together drive the best business outcomes. Through in-context collaboration, business stakeholders drive the broadest and deepest insights, resulting in trusted and informed decisions. In-context collaboration allows all viewers of a story to see every insight in context so everyone is working with the same past and current information.3

Continuous Iteration to Augment Insights

With interactive storytelling, business users can freely and rapidly explore insights, ask more sophisticated questions, and augment their data stories with new data in a self-reliant manner.

2

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

—EDWARD TUFTE

Storytelling– Interactive Visual Insights with Context

Business users must have the flexibility to visualize their data, so they can succinctly convey their narrative and reach impactful decisions.

1

Amplified Living Insights on Blended Data

Rear-view mirror insights with rigid predetermined metrics, prevent business stakeholders from reaching timely conclusions.

Organizations must move to interactive insights showing “what’s happening now” and allow you to explore “why” to drive results.

3 |

A Living Interactive StoryBoard Evolves

Your Business in One Living Interactive StoryBoard

• See What’s Happening

• Explore Why

• Collaborate and Act In-Context

4 |

More Data, Faster for the BusinessTo materially impact the business, the speed of information in the hands of the right business stakeholders matters. Traditional dashboards don’t provide the speed of update, the ability to answer new questions and insights are restricted through pre-determined, pre-modeled metrics. See how companies have switched from dashboards to interactive “what’s happening” StoryBoards.

On-demand Grocery Delivery

Using Interactive StoryBoards, hourly insights are shared with retail partners, to ensure store managers can monitor incoming orders and measure on-time delivery performance. The result – more time spent improving customer service and incubating new ideas to grow the business.

Large Packaged Foods Manufacturer

Category managers leverage StoryBoards to convey and share revenue-margin insights across market segments by product SKU’s. The result – immediate, deeper insights on Interactive StoryBoards that help business leaders and retail partners optimize investment and channel decisions.

www.clearstorydata.com

Recently named a Visionary in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms, ClearStory Data speeds the cycle of accessing data from multiple disparate sources, combining and blending them into holistic insights, and delivering those insights interactively and collaboratively to business users. Every insight captures more data than traditional solutions for better business answers, while eliminating the traditional lengthy data prep and blending e�ort. ClearStory is a next-generation cloud-based modern analysis solution that changes the rules for how companies interact with data, enabling rapid, continuous discovery and diagnostic analysis.

Visit www.clearstorydata.com/trial to start your free trial.

See Living StoryBoards in Action and Get New

Answers Fast

“ASK FOR A TRIAL”

www.clearstorydata.com

Recently named a Visionary in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms, ClearStory Data speeds the cycle of accessing data from multiple disparate sources, combining and blending them into holistic insights, and delivering those insights interactively and collaboratively to business users. Every insight captures more data than traditional solutions for better business answers, while eliminating the traditional lengthy data prep and blending e�ort. ClearStory is a next-generation cloud-based modern analysis solution that changes the rules for how companies interact with data, enabling rapid, continuous discovery and diagnostic analysis.

Visit www.clearstorydata.com/trial to start your free trial.

See Living InteractiveStoryBoards in Action and

Get New Answers Fast

A S K F O R A T R I A L