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mistyweaver
FindableUsableMeaningfulStructuring Content for User Experience
Findability Day 2016
@meaningmeasure
Misty Weaver
@meaningmeasure
ContentWrangled
@meaningmeasure
http://www.uxbooth.com/articles/complete-beginners-guide-to-information-architecture/
Murray Thompson, Explain IA
Information is no goodif it can’t be found.
@meaningmeasure
Information must be worth finding.
John Tenniel
What makes you meaningful?
John Tenniel
The content isn’t missing, the value is.
@meaningmeasure
What are our obstacles?
Why are we creating content?
alejandroescamilla.com
C-suite
Marketing
SEM / SEO
Creative
UX
How do we find alignment?
Gathercontent.com
Image: http://www.outboundengine.com/blog/using-email-marketing-to-increase-referral-business/
FINDABLEInform
USABLEAnswer
Educate
Prioritizing informative content helps visibility
Relevant answers build trust
Meaning is differential
FINDABLE• Language
s• Terms• Jargon
• Channels• Formats• Size
How your audience seeks information
Make information visible where your audiences
are looking for it
• Information Architecture
• Search/SEO• Structured
Content
• Structured Data• Metadata• Social Media
Build for Findability
Findable content leads to answers
@meaningmeasure
Decision-makingTasksTrust
USABLE
Always be relevant to your audience
• UX • Content Strategy• Market Research• Audience Research• SEO
Build for Use
Answering our audiences questions boosts credibility
@meaningmeasure
NeedsChallengesPassions
MEANINGFUL
Add value by sharing knowledge
• Psychology• Mental and cognitive models• Storytelling • Teaching & Learning• Gamification
Build for Meaning
How can you help them?
MEANINGFUL
How do they want to help others?
MEANINGFUL
FINDABLE
USABLE
http://www.slideshare.net/rlovinger/metadata-is-a-love-note-to-the-future/ Rachel Lovinger
Jason Scott, @textfiles
You can’t optimize what you don’t have
Provide coverage and connection
Have their answers ready
Uncover the Mirrors
Busangane
The road to meaningfulcontent is paved with empathy
Busangane
Give generously of your knowledge
Misty Weaver
@meaningmeasure