1John Coltrane, Giant Steps

Dan Murray

Author Tableau Zen Master

Director of BI Services, InterWorks

December 11, 2015 - Omaha

Being Data Driven

Here’s to a Crazy One…

3

•Founder of GOTUG

•Facilitator

•Data Visualization Expert

On Today’s Menu• My first Tableau Success • Big Data & Keys to Success

• Getting Your Boss Interested

• Deployment strategies

• Building effective dashboards

5My first Tableau Project

Rapid Deployment

• Sales

• Inventory

• Accounts Receivable

• Accounts Payable

• Purchasing

Dimensionally-Conformed Spreadsheet

8

Lessons Learned

• Start quickly • Spreadsheets work •Fast payback

The Data Flood

• Volume • Velocity • Variety

10

2000 - 5 exabytes 2005 - 130 exabytes 2010 - 1,200 exabytes 2014 - 5,600 exabytes 2020 - 40,000 exabytes

Source: IDC (Adapted)

Digital data in the world

Order of Magnitude

Sources: Wikipedia, Wired Magazine

The NSA is watching• Internet Searches • Websites visited • Emails sent & received • Social Media activity • Blogging activity • Videos watched/uploaded • Photos viewed/uploaded • Cell phone GPS data • Cell phone Apps downloaded • Phone call records • Text messages sent/received • Skype video calls

• Online purchases/transactions • Credit card transactions • Financial information • Legal documents • Travel documents • Health records • Cable TV shows watched • Commuter toll records • Bus and subway passes • Facial recognition data • Arrest records • Drivers license data • And more….

http://nsa.gov1.info/data/index.html#dataSource:

Digital Data 20145,128,181,465,548,270,412,118

Year-to-date through 12/08/2014 (8:05 AM PST)

5,128 Exabytes

5.128 Zettabytes

Source: EMC Worldwide Information Growth Ticker (powered by IDC Research)

New 1-TB Drives Needed

5,128,181,465

$14.6 billion

Storage is keeping pace.

Variety

• Relational Databases

• Non-relational Databases

• Grid/cache storage

Over 200 commercial and open source options available.

“New Digital Universe Study Reveals Big Data Gap: Less Than 1% of World’s Data is Analyzed.”

http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC

20

3 keys to success

•Training •Start fast •Don’t do what your boss asks

Especially if you have a lot of experience with legacy tools

Training

Pick something you can finish in < 4 weeks

Start Fast

Don’t do what your boss asks you to do…

Make something

better…

25

Show your boss something she has never seen before-that is actionable- with the first

project.

Build enthusiasm for more discovery.

26

Why do deployments succeed or fail?

•Failing to follow the earlier recommendations

•Failing to consider company culture

Deployment Strategies

Consider organizational

culture

FacebookMostly organic growth with a common company culture.

Cisco Systems

Growth through acquisition with a variety of company cultures.

Facebook

• Centrally controlled

• Center of excellence

• Rapid expansion

Cisco Systems

• Central funding

• Decentralized control • Natural adoption

Both successful

The most compelling

Tableau stories

are discovery

tales

35

Dashboard Best Practices

36

•Download a trial license •Build something < Xmas •Get training

You can have a success before the end of 2014

37

38

Dan Murray Tableau Zen Master Author Tableau Your Data! Director of BI Services, InterWorks, Inc.

Twitter: dgm885 Email: dan.murray@interworks.com