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The Perfect Storm: Big Data Analytics
in the Cloud with AWS
Featuring ENGAGEcx
Alvin Wong, Logi Analytics
Brandon Chavis, Amazon Web Services
Rachel Scales, ENGAGEcx
February, 2015
Today’s speakers
Rachel Scales VP, Product Management
ENGAGEcx
Alvin Wong Product Marketing Manager
Logi Analytics
Brandon Chavis Solutions Architect
Amazon Web Services
ENGAGEcx Agenda
About ENGAGEcx
ENGAGEcx Offerings (Application Packaging)
Demonstration
Application Subsystems & Architecture
• Analytics and Tenant Field Configuration: • Tackling a key multi-tenancy challenge with Logi Analytics
Know Your Customer across Channels Universal Customer
Profile
Personalized
Experience
Consistently Recognize your customer across all touch points
Preferences
Location
Context
History
Relationships
Contact Points
Engage Customers on their terms
Web Engagement
Mobile Engagement
Contextual Personalization
Digital Events
Events, Content, Chat, Phone, Social, Video, email
Events, Content, Chat, Phone, Social, Video, email
Web, Mobile, Display
Physical Events
Location & Proximity
Kiosk, iBeacon, Wifi, RFID, etc.
On Property Systems
Phone, Access Control, POS, Check-in, etc.
Empower Employees in the Moment Customer & Interaction Profile
Employee Engagement Platform
• Mobile, wearable (coming soon)
• Multi-media (chat, phone, social, video, notifications, etc.
• Customer dossier • Content delivery • Location delivery • Broadcast Notifications &
Alerts
Customer Timeline & Journey
Custom Employee Content Customer Affinity Tracking
Customer & Interaction Profile
Employee Engagement Platform
• Mobile, wearable (coming soon)
• Multi-media (chat, phone, social, video, notifications, etc.
• Customer dossier • Content delivery • Location delivery • Broadcast Notifications &
Alerts
Customer Timeline & Journey
Custom Employee Content Customer Affinity Tracking
Embedded
Logi Info
Reports
Customer Timeline & Journey Custom Employee Content
Empower Employees in the Moment
Measure Performance throughout the Lifecycle
Inquire Consider Engage Purchase Install Maintain
Performance Visibility across Lifecycles, Personas, Employees and Channels
Industry Specific Customer Experience KPIs
ENGAGEcx Offerings
• Customer Engagement Profile
• Universal personalization across all touch points
• Customer Lifecycle definition & tracking
• Analyze & Benchmark Customer Lifecycle performance
ENGAGEcx Connect
plus
• Notify employees of customer location-based activities
• Notification specific content delivery on every event
Connect Customers
Inform Employees
Empower Teams
ENGAGEcx Inform
plus
• Connect customers with employees on their terms
• Customer dossier on every interaction
• Associate performance analytics
Employee As: Business Analyst Host/Manager Associate/Team Member
Native Cloud 2.0 Service • Public and Private
Self-Service Sign up & Provisioning
Consumption Pricing • Events and data
Seats are free
Apps are free
Issue: How to allow Tenants to
configure their own fields for their
implementation, but still offer
standard reporting?
Analytics and Tenant Field Configuration
Analytics and Tenant Field Configuration
Customer Admin
Define Custom Field
1 Define Channel Use
Define Reports Use
3
Big Data Stream
Analytic Report Definer
View and Personalize Reports
4 “Analyze” User
2
Analytics and Tenant Field Configuration
Customer Admin
Define Custom Field
1 Define Channel Use
Define Reports Use
3
Big Data Stream
Analytic Report Definer
View Reports
4 “Analyze” User
2
Define Channel Use
Analytics and Tenant Field Configuration
View and Personalize Reports
Customer Admin
Define Custom Field
1 Define Reports Use
3
Big Data Stream
Analytic Report Definer “Analyze” User
2
Kinesis Stream
Insert Field Message:
Produce Field Message
Consume Field Message
4 Updated Tenant’s Schema in Redshift:
Analytics and Tenant Field Configuration
Customer Admin
Define Custom Field
1 Define Channel Use
Define Reports Use
3
Big Data Stream
Analytic Report Definer
View and Personalize Reports
4 “Analyze” User
2
Generate Reports (XSLT -> LGX)
Reports Definition (XML)
Analytics and Tenant Field Configuration
Customer Admin
Define Custom Field
1 Define Channel Use
Define Reports Use
3
Big Data Stream
Analytic Report Definer
View and Personalize Reports
4 “Analyze” User
2
Amazon RDS: managed SQL in the cloud
• Simple and fast to deploy
• Handles repetitive management tasks
• Compatible with your applications
– And introducing Amazon Aurora
• Fast, predictable performance
• Simple and fast to scale
• Secure
• Cost-effective
Amazon RDS
Amazon RDS is simple and fast to deploy
• Get a production-ready
database instance in
minutes
• No need to acquire servers,
rack and stack, install OS
and database software
Amazon RDS handles management tasks
• Automated backups
– Easy point-in-time recovery
• Automated patch
management
• Automated replication with
Multi-AZ
Choose Multi-AZ for greater availability, durability
• An availability zone is a physically distinct, independent
infrastructure
• With Multi-AZ operation, your database is synchronously replicated
to another AZ in the same AWS region
• Failover occurs automatically in response to the most important
failure scenarios
• Planned maintenance is applied first to backup
Amazon RDS Read Replicas offer scale-out
• Offload read traffic to
automatically maintained Read
Replicas
• Load-share traffic across
multiple Read Replicas
• Easy to set up
Schema design
Query construction
Query optimization
Migration
Backup and recovery
Patching
Configuration
Software upgrades
Storage upgrades
Server upgrades
Hardware issues
Summary: Why choose Amazon RDS?
Focus your
team here
Let AWS
focus here
Flipboard relies on Amazon RDS
• Flipboard is an online magazine with millions of users and billions of “flips” per month
• Uses Amazon RDS and its Multi-AZ capabilities to store mission critical user data
"We were able to go from
concept to delivered product
in about six months with just
a handful of engineers."
- Greg Scallan, Chief
Architect, Flipboard
Amazon Redshift Architecture
• Leader Node – SQL endpoint
– Stores metadata
– Coordinates query execution
• Compute Nodes – Local, columnar storage
– Execute queries in parallel
– Load, backup, restore via Amazon S3; load from Amazon DynamoDB or SSH
• Two hardware platforms – Optimized for data processing
– DW1: HDD; scale from 2TB to 2PB
– DW2: SSD; scale from 160GB to 330TB
10 GigE
(HPC)
Ingestion Backup Restore
JDBC/ODBC
Amazon Redshift integrates with multiple data sources
Amazon S3
Amazon EMR
Amazon Redshift
DynamoDB
Amazon RDS
Corporate Datacenter
The Leader in Self-Service Analytics
Embed & Distribute Analytics in the
Applications You Use Everyday
• Empowers technology professionals w/ rapid,
agile and affordable way to create and deliver
compelling dashboards, reports and analyses
• System of Record for sharing KPI’s using
dashboards and reports
• Embedded analytics inline with critical
business applications
• Information distribution to large numbers of users
Self-Service Analytics for the Workgroup
• Enables a broader audience of users to analyze,
visualize and socialize information through a
unique data-forward user interface
• Data Science Built-In data profiling and a
recommendation engine make analysis and
insight more intuitive
• Share insights, collaborate and
distribute analytics
• A Web-based approach, so it is much easier to
deploy, manage and scale
An Established BI Challenger
Accelerating Growth Industry Recognition
2015 Industry “Challenger” –
Recognized for innovative product
suite, embedded analytics, and
superior customer satisfaction
2014 International Award of
Excellence – Best Online
Developer Network
2013 Finalist – Best Business
Intelligence / Analytics Solution
2013 ROI Award – Recognized for
outstanding implementation with
537% ROI and 3 month payback
period
• 600% growth past 5 years
• 1,600+ customers
• Offices in the US, UK and Sweden
1 of 2 Market Challengers
“Logi delivers a wide range of analytic
capabilities at a price point that attracts
customers to the platform and offers an
alternative to supporting several BI and
analytic tools to support different users
and use cases. More than 30% of
references cited low license cost, or
implementation cost and effort, as the
top reasons for selecting Logi. ”
Gartner Magic Quadrant for
BI and Analytics Platforms 2015
Logi & AWS Unlock Big Data Insights Self-Service Analytics For Your Entire Organization
Amazon RDS Amazon Redshift
- Fast Time-To-Value
- Flexible
- Customizable
- Scalable
- High-Performance
Next steps
• Register for a Free Trial of Logi Analytics software –
– Logi Info: http://www.logianalytics.com/start-your-free-trial
– Logi Vision: http://learn.logianalytics.com/vision-trial
• Deploy Logi Vision on AWS
– Logi Vision available on AWS for less than $2 per hour: https://aws.amazon.com/marketplace/pp/B00SLV10PO
• Learn About Logi & AWS Integrated Technology
– http://aws.amazon.com/rds/partners/logianalytics/
– http://aws.amazon.com/redshift/partners-detail/logi_analytics/