MAKE THE 2017 BIG GAME ONE TO REMEMBER WITH STATS FROM OUR PLAYBOOK.

It’s time to kick o� the most thrilling contest of entertainment and smack talk. Adobe Digital Insights is here to help your party go down in hall of fame history.

2017 ADOBE DIGITAL INSIGHTS

BLOOD, SWEAT, TEARS, AND DATA.

�ere’s more positive vibes (or social sentiments) �ying

around the NFC champs.

�e ba�le of wit, strength,and social sentiments.

To keep the positive mojo �owing, fans sport their team’s gear leading up to the big game. Sales jump before Sunday’s game—and

peak the day a�er, thanks to the bandwagon.

Gear up or go home.

Got your eyes on a new 4K TV? Chances are, it’s cheaper than a trip to this year’s game. Add a comfy couch and fridge and you have the

ultimate game day trifecta.

Skip the tix. (And $13 hotdogs.)

Wings and pizza go head-to-head.

Traditional bone-in wings slay the competition in total

share of social mentions.

�e bone-in vs. boneless smackdown.

�ere’s a �avor for every denomination of wing-lover. But it’s hot wings that get the most hype.

�e way to wing.

Apparently there are more pizza purists than we thought.

Classic cheese: the pizza of champions.

Between socializing and staying glued to the TV, fans aremesmerized by the big game.

All eyes on the game.

No ma�er who you're rooting for, throw an epic game day party using our big data insights.

To learn more competitive data-driven research and insights, visit Adobe Digital Insights for more pages from our playbook.

adobe.ly/ADISBLI

Set the record for most valuable party.

-5MOST NEGATIVE

5MOST POSITIVE

JAN 1 FEB 1 MAR 1

ACCORDING TO THE ADOBE DIGITAL PRICE INDEX (DEC 2016)

-3.8% YOY -19.8% YOY -4.6% YOY

2.1XCONFERENCE

CHAMPIONSHIPS

1.7XMONDAY PRIOR TO

THE BIG GAME

4.7XMONDAY JUST AFTER

THE BIG GAME

�e Patriots outnumbered the Falcons in total social mentions from January 1 - January 30, 2017. But not so fast.

20%BONELESS

80%TRADITIONAL

FOOTBALL RELATED PRODUCT UNITS SOLD ONLINE (2016)

During this highly-anticipated weekend, people eat a shameless amount of chicken wings.

It’s a debate that’s scandalized dozens of households. Until now.

52%CHEESE

Because nothing says true fandom like a

mouth on �re.

HOT

BUFFALO

BBQ

RANCH

BLUE CHEESE

TERIYAKI

HONEY MUSTARD

38%

25%

18%

8%

6%

3%

2%

FALCONS

PATRIOTSPATRIOTS

FALCONS

3.352.75

1.2 M

782K

SOCIAL MENTIONS

Adobe Digital Insights Methodology:Based on analysis of aggregated and anonymous data from Adobe Marketing Cloud:

• 1.5M+ products across multiple categories.• TubeMogul advertising performance across 2.5 billion auctions during 2016 NFL playo�s.• 165M social engagements captured from Aug 2014 – Jan 2017. Social mentions based o� an aggregate total.

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2017 Adobe Systems Incorporated. All rights reserved.

50%FEBRUARY’S BIG GAME

65%CONFERENCECHAMPIONSHIPS

1%SUPREME

3%VEGGIE

9%HAWAIIAN

8%MEAT LOVERS

24%PEPPERONI

3%SAUSAGE

With its simple, no-frills execution, plain cheese

wins the most buzz.

It’s no surprise thenthat the ultimate �nger food outperforms pizza

this weekend.

40%

4%

CHICKEN WINGS PIZZA

INCREASE IN ONLINE CHICKEN WING & PIZZA SALES DURING THE BIG GAME WEEKEND VS AVERAGE WEEKEND (DEC 2015 - FEB 2016, US)

AVERAGE MOBILE AD COMPLETION RATE