1. Viewing Preferences of 25-34 Year-OldsEPIX 1 | Studio 3 PartnersIntern PresentationNile KendallAugust 4, 2014

2. Objectives and Methodology Conducted a complete content study of 2013 TV viewership for 25-34 year-oldsusing Nielsen live + same day viewing data Analyzed Nielsen ratings to draw conclusions about types of TV programsthat perform best for the 25-34 year-old demographic group Performed a deeper analysis of these series to find shows that might fit withthe EPIX brandEPIX 2 | Studio 3 Partners 3. Summary Live championship sporting events and award shows are most popular Unsophisticated reality-TV shows have significant appeal, especially for women Top-performing dramas are all centered around corruption Comedies (sitcoms) perform well on broadcast, but not on cable or premium Comedies with larger audiences center around young, working people Political and horror shows are successful Programs scheduled earlier in the week perform betterEPIX 3 | Studio 3 Partners 4. EPIX Subs Are Slightly Younger Than All TV ViewersWith 1 in 5 Falling into the 25-34 Year-Old Age GroupEPIX 4 | Studio 3 PartnersPercentage of Subscriber Households By Age GroupTotalU.S.PremiumSubsEPIXSubsAge (Median) 46.4 44.7 42.718-24 13% 13% 13%25-34 18% 18% 20%35-44 17% 19% 22%45-54 18% 20% 22%55+ 34% 30% 23%Source: GfK MRI Survey of the American Consumer, Fall 2013 5. 25-34 Year-Olds Viewed Live Sports (Mainly Pro Football)And Awards Shows More Than Anything Else in 2013108.7M Viewers15.0M 25-3440.4M Viewers4.8M 25-34EPIX 5 | Studio 3 Partners26.3M Viewers (Game 7)4.6M 25-3432.2M Viewers (8 games)4.1M 25-3428.4M Viewers4.0M 25-3444.8M Viewers (2 games)6.2M 25-34 6. After Live Sports and Awards Shows, Walking DeadAnd American Idol Led Viewing by 25-34 Year-OldsTop 10 TV Shows Viewed in 2013 by 25-34 Year-Olds (Excluding Sports and Events)*2013Rank2013Title Net. DayEPIX 6 | Studio 3 PartnersViewers(Mil.)25-34(Mil.)Men25-34Women25-34%25-341 Walking Dead AMC Sun., Th. 10.9 2.4 1.3 1.1 22%2 American Idol FOX Wed., Th. 18.0 2.3 0.8 1.5 13%3 The Big Bang Theory CBS Th. 19.0 2.0 0.9 1.1 10%4 Voice NBC Mon., Tu. 14.3 1.9 0.7 1.2 13%5 How I Met Your Mother CBS Mon. 9.4 1.6 0.7 0.9 18%6 Agents of SHIELD ABC Tu. 12.1 1.6 0.9 0.7 14%7 Modern Family ABC Wed. 11.7 1.6 0.7 0.9 14%8 Duck Dynasty A&E Wed. 8.8 1.5 0.8 0.7 17%9 Breaking Bad AMC Sun. 6.1 1.5 1.0 0.5 25%10 Scandal ABC Th. 10.5 1.5 0.4 1.1 14%* Live + same day viewing of premiere plays of new episodes 7. FOXs Scripted Series Appealed to 25-35 Year-OldsIncluding Animated Family Guy and The Simpsons2013RankTop 10 Broadcast-TV Shows Viewed in 2013 by 25-34 Year-Olds*2013Title Net. DayEPIX 7 | Studio 3 PartnersViewers(Mil.)25-34(Mil.)Men25-34Women25-34%25-341 American Idol FOX Wed., Th. 18.0 2.3 0.8 1.5 13%2 The Big Bang Theory CBS Th. 19.0 2.0 0.9 1.1 10%3 Voice NBC Mon., Tu. 14.3 1.9 0.7 1.2 13%4 How I Met Your Mother CBS Mon. 9.4 1.6 0.7 0.9 18%5 Agents of SHIELD ABC Tu. 12.1 1.6 0.9 0.7 14%6 Modern Family ABC Wed. 11.7 1.6 0.7 0.9 14%7 Scandal ABC Th. 10.5 1.5 0.4 1.1 14%8 New Girl FOX Tu. 5.5 1.4 0.6 0.8 25%9 Family Guy FOX Sun. 5.2 1.3 0.8 0.5 26%10 Simpsons FOX Sun. 6.4 1.3 0.8 0.5 20%* Live + same day viewing of premiere plays of new episodes 8. AMC Dramas Led Cable Series Viewed by 25-35 Year-OldsWith Several VH1 and MTV Reality Shows Also Popular2013RankTop 10 Cable-TV Shows Viewed in 2013 by 25-34 Year-Olds*2013Title Net. DayEPIX 8 | Studio 3 PartnersViewers(Mil.)25-34(Mil.)Men25-34Women25-34%25-341 Walking Dead AMC Sun., Th. 10.9 2.4 1.3 1.1 22%2 Duck Dynasty A&E Wed. 8.8 1.5 0.8 0.7 17%3 Breaking Bad AMC Sun. 6.1 1.5 1.0 0.5 25%4 Sons of Anarchy FX Tues. 4.6 1.1 0.6 0.5 23%5 Love & Hop Hop VH1 Mon. 3.1 0.8 0.2 0.6 27%6 Teen Mom II MTV Mon. 2.9 0.8 0.2 0.6 28%7 American Horror Story FX Mon. 3.6 0.7 0.3 0.4 20%8 Chrissy & Mr. Jones VH1 Mon. 2.5 0.7 0.2 0.5 28%9 Catfish MTV Mon. 2.4 0.6 0.2 0.4 26%10 Buckwild MTV Th. 2.4 0.6 0.3 0.3 26%* Live + same day viewing of premiere plays of new episodes 9. HBOs Game of Thrones and True Blood DominatedViewing of Premium Network Series by 25-34 Year-Olds2013RankTop 10 Premium-TV Shows Viewed in 2013 by 25-34 Year-Olds*2013Title Net. DayEPIX 9 | Studio 3 PartnersViewers(Mil.)25-34(Mil.)Men25-34Women25-34%25-341 Game of Thrones HBO Sun. 5.0 1.3 0.7 0.6 26%2 True Blood HBO Sun. 4.2 1.1 0.5 0.6 25%3 Dexter SHO Sun. 2.4 0.5 0.3 0.2 22%4 The Newsroom HBO Sun. 1.8 0.4 0.2 0.2 22%5 Shameless SHO Sun. 1.7 0.4 0.2 0.2 22%6 Veep HBO Sun. 1.1 0.3 0.2 0.1 30%7 Homeland SHO Sun. 2.0 0.3 0.1 0.2 17%8 Boardwalk Empire HBO Sun. 1.6 0.3 0.2 0.1 18%9 Eastbound & Down HBO Sun. 0.8 0.2 0.2 0.06 29%10 House of Lies SHO Sun. 0.9 0.2 0.1 0.09 25%* Live + same day viewing of premiere plays of new episodes 10. Comedy Movies Performed Well Among 25-34 Year-OldsWith Thrillers and Fantasy Films Also Drawing Viewers2013RankTop 10 Premium Network Movies Viewed in 2013 by 25-34 Year-Olds*2013Title Net. DayEPIX 10 | Studio 3 PartnersViewers(Mil.)25-34(Mil.)Men25-34Women25-34%25-341 The Dark Knight Rises (2012) HBO Sat. 2.7 0.5 0.3 0.2 18%2 Ted (2012) HBO Sat. 2.2 0.5 0.3 0.2 21%3 This Is 40 (2012) HBO Sat. 1.4 0.4 0.2 0.2 25%4 Identity Thief (2013) HBO Sat. 2.3 0.4 0.2 0.2 16%5 The Hobbit (2012) HBO Sat. 2.0 0.4 0.2 0.2 18%6 Battleship (2012) HBO Sat. 2.7 0.3 0.2 0.1 11%7 Magic Mike (2012) HBO Sat. 1.6 0.3 0.09 0.2 19%8 Wrath of the Titans (2012) HBO Sat. 1.6 0.3 0.2 0.1 17%9 The Watch (2012) HBO Sat. 1.2 0.3 0.2 0.1 20%10 Argo (2012) HBO Sat. 1.5 0.2 0.1 0.1 16%* Live + same day viewing of premiere plays of new movies 11. Series ThemesEPIX 11 | Studio 3 Partners 12. TV Viewers Aged 25-34 Years-Old Favored SeriesWith Lead Characters Associated With PoliticsSeries Network DescriptionScandal ABC Lead character fixes the problems ofEPIX 12 | Studio 3 Partnersfamous politiciansThe Newsroom HBO Lead character works for a cablenews channelVeep HBO Lead character is the Vice Presidentof the United StatesBoardwalk Empire HBO Lead character is a corrupt politicianHomeland SHO Lead character works for the CIA 13. Series With Lead Characters Working in Law EnforcementAlso Performed Strongly Among 25-34 Year-Old ViewersSeries Network DescriptionLaw & Order: SVU NBC Series is based around New YorkEPIX 13 | Studio 3 PartnersdetectivesDexter SHO Led character works for the MiamiMetro Police DepartmentHomeland SHO Lead character works for the CIA 14. Dramas Involving Corruption or Illegal BehaviorAppealed to 25-34 Year-Old Viewers in 2013Series Network DescriptionScandal ABC Lead character fixes the problems ofEPIX 14 | Studio 3 Partnerscorrupt politiciansLaw & Order: SVU NBC Series centers around arresting criminalsBreaking Bad AMC Lead character cooks and sells methSons of Anarchy FX Lead character is a part of a gun runningorganizationDexter SHO Lead character is a serial killerBoardwalk Empire HBO Lead character is a corrupt politicianHomeland SHO Lead character works to bring down anundercover terroristHouse of Lies SHO Lead character runs corrupt consulting firmRay Donovan SHO Lead character fixes the problems ofcorrupt celebrities 15. Series With Lead Characters With Questionable MoralsBut Good Intentions Attracted 25-34 Year-Old ViewersSeries Network DescriptionBreaking Bad AMC Lead character results to drug dealingEPIX 15 | Studio 3 Partnersto make a living for his familySons of Anarchy FX Lead character is a part of a gunrunning organization but wants outDexter SHO Lead character is a serial killer, butonly kills criminals whove got awayShameless SHO Lead character is an alcoholic, butloves his childrenBoardwalk Empire HBO Lead character is a corrupt politician,but is adored for his charitable actsHouse of Lies SHO Lead character will do anything toclose a deal, but loves his son 16. 25-34 Year-Olds Liked Series Based on CharactersWorking in Fields Most People Know Little AboutSeries Network DescriptionScandal ABC FixerDexter SHO Blood Spatter Pattern AnalystBoardwalk Empire HBO Political Boss, KingpinRay Donovan SHO FixerHouse of Lies SHO Management ConsultantEPIX 16 | Studio 3 Partners 17. Series That Hint at How the Government OperatesPerformed Well Among 25-34 Year-Old ViewersSeries Network DescriptionScandal ABC Gives an inside look at how corruptEPIX 17 | Studio 3 PartnersAmerican politics can getHomeland SHO Lead character works for the CIA 18. Series Loosely Based on Reality or Involving RealPeople or Organizations Drew 25-34 Year-Old ViewersSeries Network DescriptionScandal ABC Series is based off of real-life politicalEPIX 18 | Studio 3 Partnersfixer Judy SmithBoardwalk Empire HBO Series is based off historical criminalkingpin Enoch L. JohnsonHomeland SHO Series explores fictional encounterswith real-life militant Islamistorganization Al-Qaeda 19. Comedies Centered on an Ensemble Cast of YoungWorking People Appealed to 25-34 Year-Old ViewersSeries Network DescriptionThe Big Bang Theory CBS Centered around four young geeky co-workersEPIX 19 | Studio 3 Partnersand a young aspiring actressHow I Met Your Mother CBS Centered around a young group of fivefriends living in ManhattanSuper Fun Night ABC Centered around three young singleladiesGreys Anatomy ABC Centered around a group of youngsurgical interns and residentsGirls HBO Centered around a group of four youngladies in NYC 20. Comedy Series With a Character Who Didnt SeemTo Fit in With the Group Drew 25-34 Year-Old ViewersSeries Network DescriptionThe Big Bang Theory CBS An attractive aspiring actress/waitressEPIX 20 | Studio 3 Partnershangs out with four male physicistsHow I Met Your Mother CBS A straight-edged Canadian girl hangsout with three goofy guysNew Girl FOX An offbeat school teacher moves inwith three menHouse of Lies SHO Professional business woman workswith three immature business men 21. Series With Majority Female CastsAppealed to 25-34 Year-Old ViewersSeries Network DescriptionAmerican Horror Story FX Show revolves around witchesGirls HBO Show is center around 4 20-EPIX 21 | Studio 3 Partnerssomething ladiesSuper Fun Night ABC Show is centered around three singlegirlsHit the Floor VH1 Show centered around a NBAprofessional dance team 22. Series With Characters With Unstable, Casual orOn-Again, Off-Again Relationships Performed WellSeries Network DescriptionThe Big Bang Theory CBS Two of the lead characters have anEPIX 22 | Studio 3 Partnerson again-off again relationshipScandal ABC Lead character is having an affair withthe PresidentGreys Anatomy ABC Interns have physical relationshipswith each otherSuper Fun Night ABC Lead characters crush on co-workersHow I Met Your Mother CBS Two of the male lead characters haveromantic relationships with womenThe Newsroom HBO Characters have complicatedromantic relationships at workHouse of Lies SHO Lead character has physicalrelationships with co-worker, ex-wifeGirls HBO Characters hook up with exes 23. Series With Lead Characters Struggling to BalanceWork and Their Personal Lives Were Well-LikedSeries Network DescriptionScandal ABC Lead character works for the President,EPIX 23 | Studio 3 Partnersbut also has a sticky romanticrelationship with himGreys Anatomy ABC Interns spend hours at the hospitalwhere work and personal sometimes mixHouse of Lies SHO Lead character balances work, romanceand relationship with transgender sonGirls HBO Characters are all in their 20s trying tohave fun and find their place in the world 24. 25-34 Year-Old Viewers Enjoyed Comedy SeriesWith Lead Characters Who Live With a RoommateSeries Network DescriptionThe Big Bang Theory CBS Two of the lead characters areEPIX 24 | Studio 3 Partnersroommates; another lives down thehallNew Girl FOX Lead female character moves in with 3guysGirls HBO All of the main characters haveroommatesSuper Fun Night ABC The 3 main characters are roommates 25. Series With Horror, Supernatural and Fantasy ThemesWere Particularly Appealing to 25-34 Year-Old ViewersSeries Network DescriptionWalking Dead AMC Post apocalypticAmerican Horror Story FX Salem witchcraftTrue Blood HBO Vampires coexisting with humansEPIX 25 | Studio 3 Partners 26. Series With Attractive Male LeadsPerformed Well Among 25-34 Year-OldsSeries Network DescriptionWalking Dead AMC Andrew Lincoln Rick GrimesSons of Anarchy FX Charlie Hunnam Jax TellerTosh.O CMDY Daniel Tosh himselfDexter SHO Michael C. Hall Dexter MorganHouse of Lies SHO Don Cheadle Marty KaanRay Donovan SHO Liev Schreiber Ray DonovanAndrew Lincoln Charlie Hunnam Liev SchreiberEPIX 26 | Studio 3 Partners 27. Series With Attractive Female LeadsPerformed Well Among 25-34 Year-OldsSeries Network DescriptionScandal ABC Kerry Washington Olivia PopeNew Girl FOX Zooey Deschanel - JessLaw & Order: SVU NBC Mariska Hargitay Olivia BensonTrue Blood HBO Anna Paquin Sookie StackhouseVeep HBO Julia Louis-Dreyfus Selina MeyerHomeland SHO Claire Danes Carrie MathisonKerry Washington Zooey Deschanel Claire DanesEPIX 27 | Studio 3 Partners 28. Gender ComparisonsEPIX 28 | Studio 3 Partners 29. Males Enjoyed Family-Based Animated Comedies;Females Liked Series Featuring Working Young WomenTop-Performing Broadcast Series ThatSkewed Male Among 25-34 Year-OldsEPIX 29 | Studio 3 PartnersTop Performing Broadcast Series ThatSkewed Female Among 25-34 Year-Olds15% of AllViewers WereM25-3414%14%10% of All ViewersWere W25-3415%10% 30. Males Enjoyed Viewing Comedy Central Original Series;Females Liked Reality TV Shows Featuring Other WomenTop-Performing Cable Series ThatSkewed Male Among 25-34 Year-OldsEPIX 30 | Studio 3 PartnersTop Performing Cable Series ThatSkewed Female Among 25-34 Year-Olds18% of AllViewersWere M25-3427% of All ViewersWere W25-3418%20%21%18% 31. Males Watched Thrones Slightly More Than FemalesWhile Women Preferred Series Starring Young WomenTop-Performing Premium Series ThatSkewed Male Among 25-34 Year-OldsEPIX 31 | Studio 3 PartnersTop Performing Premium Series ThatSkewed Female Among 25-34 Year-Olds14% of All ViewersWere W25-3419%9%8% of All Viewers Were M25-34