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Growth Hacking Tools and how UpOut leverages qualitative data to drive quantitative testing
hello!I AMSam
HOCEO at UpOut
Xoogler (Android, YouTube, Mobile)
Ex-Intel You can find me at:
@sammho
“Growth Hacking
“A marketing technique initially employed in tech startups that
uses creativity, social metrics and analytical thinking as well as tools
to sell products and gain exposure.”
“
The golden rules of growth
Scalable
Repeatable
Predictable
10 Key toolsGreat tools you should know about for growth hacking
1.BalsamiqCreate mockups
easily
2. UnbounceCreate landing pages
easily
3. SegmentIntegrate tools with
ease
4. CrazyEggSee where your visitors
hover/click
5. EASY a/b testing
6. QualarooAnalytics tells you
WHAT, Qualaroo tells you WHY
7. Hellobar.comEASY WIDGETS
8. MailchimpEASY marketing
automation
8.5 Email Marketing AutomationSetup automated drip campaigns with Mailchimp:1.Send (automated) text only personal
email (i.e. from [email protected]) and actually talk to your first customers to sign them up
2.Upsell Drip campaign - Fibonacci sequence
3.Onboarding Email Sequence
9. Snip.lyLeverage 3rd party
content
10. UpWorkEASY freelancers
BONUS: Mass PlannerSocial Media Automation
10 Growth Hacking Tools Summary1. Balsamiq - Create mockups2. Unbounce - Create Landing Pages3. Segment - Integrate tools with ease4. Crazy Egg - Visitor Heat Map5. Optimizely - Easy a/b testing6. Qualaroo - Web Surveys7. Hellobar - Easy marketing widgets8. Mailchimp - email marketing automation9. Snip.ly - advertise on 3rd party content10.UpWork - hire freelancers
Always be testing, Concierge MVP, Questions??
The $9 $0 Marketing StackAnalytics◎ Segment (free for 100,000 events/mo) Single hub to collect,
translate & route your customer data◎ Google Analytics (free as in beer)◎ Mixpanel (free for 25,000 events/mo; 200,000 events with badge)
A/B Testing◎ Optimizely (free for 50,000 uniques/mo)
Marketing Automation◎ Mailchimp (Free up to 2,000 subscribers)◎ Hellobar (free) for pop-up lead capture on the blog or sales site◎ Perfect Audience (free to signup; CPM billing) for retargeting
1. Case StudiesHow UpOut leverages qualitative data to drive quantitative measurement
A few tools we use at UpOut
TrelloEasy to brainstorm
and manage experiments
Experiment ProcessQualitative and
Quantitative
1. Transition headlineLet’s start with the first set of slides
Landing Page Experiments SIMPLE TESTS ->
+15.8%
Payment PageSimple question
Analyze Responses
CREDIT CARD
FREE TRIAL
WHY DO YOU NEED MY CREDIT CARD?Why do you need my credit card for a free trial?We ask for your credit card to allow your membership to continue after your free trial, should you choose not to cancel. This also allows us to reduce fraud and prevent multiple free trials for one person. This helps us deliver better service for all the honest customers.
Remember that we won't bill you anything during your free trial and that you can cancel at any moment before your trial ends.
Source: Crazy Egg optimIzation
Optimizely test
Add credit card text
"Free 1 month trial"
1 month trial text? 21% INCREASE.
Case Study - Upselling tickets?Using Zendesk, Qualaroo and Optimizely
Customer Feedback -> Survey -> Experiment
Let’s review some concepts
Gather FeedbackTalk to your customers.
Surveys MVPUse
to "build" a new minimum viable product feature
Fail fast, fail oftenSave engineering
for successes
Landing Page Button Colors20% INCREASE.
Blue button performs 20 % better
Bonus Tools 1. Streak - Email CRM, templates, open/click
notifications2. Boomerang - Send later, return to inbox later3. Vero - Email Marketing Automation4. Bit.ly - Link tracking, headline testing5. Rapportive - Lookup profiles automatically in
email6. CharlieApp - Like Rapportive, but sends email
summary7. Rebump - Automatic email bumping8. Email Hunter - type in company, get email
addresses9. Voila Norbert - first + last + domain -> email
address10.Assistant.to - Schedule appointments in Gmail
thanks!ANY
QUESTIONS?
You can find me at:@sammho
http://linkedin.com/in/samho
CreditsSpecial thanks to all the people who made and released these awesome resources for free:◎ Presentation template by SlidesCarnival◎ Photographs by Unsplash &
Death to the Stock Photo (license)◎ Dark wood background by The pattern library
