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What is Your Future Vehicle for Career Success ? Assessing the potential of 4 different self-employment options Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

What is your vehicle for career success?

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Explore 4 ways to be Self Employed - The Benefits and the Challenges that appy to each one and how to assess if you are a good candidate for Self-Employment. Are you up for the Challenge?

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Page 1: What is your vehicle for career success?

What is Your Future Vehicle for Career Success ?

Assessing the potential of 4 different self-employment options

Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

Page 2: What is your vehicle for career success?

What is Your Vehicle for Career Success ?Assessing the potential of 4 different self-employment options

Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

Page 3: What is your vehicle for career success?

What is Your Vehicle for Career Success ?Assessing the potential of 4 different self-employment options

Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

Page 4: What is your vehicle for career success?

What is Your Vehicle for Career Success ?Assessing the potential of 4 different self-employment options

Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

Page 5: What is your vehicle for career success?

What is Your Vehicle for Career Success ?Assessing the potential of 4 different self-employment options

Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

Page 6: What is your vehicle for career success?

What is Your Vehicle for Career Success ?Assessing the potential of 4 different self-employment options

Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

Page 7: What is your vehicle for career success?

What is Your Vehicle for Career Success ?Assessing the potential of 4 different self-employment options

Robert Glenister * The Entrepreneur’s Source * Phone: (408) 689-2545 * Email: [email protected]

Page 8: What is your vehicle for career success?

A world of choice and confusion

Page 9: What is your vehicle for career success?

4 Options

StartupConsultantStart your own Small BusinessFranchise / Licensed Business

Page 10: What is your vehicle for career success?

What Color is Your Parachute

* What Color is your Parachute – Richard Bolles (Ten Speed Press)

Page 11: What is your vehicle for career success?

A – B = C

A – B = C *Skills and Skills and Skills andKnowledge Knowledge KnowledgeNeeded to which I already needed, whichRun this kind have I have to learnOf business or get

someoneSuccessfully to volunteer

or hire to do this role

* What Color is your Parachute – Richard Bolles (Ten Speed Press)

Page 12: What is your vehicle for career success?

4 Options

StartupConsultantStart your own Small BusinessFranchise / Licensed Business

Page 13: What is your vehicle for career success?

4 Options

StartupConsultantStart your own Small BusinessFranchise / Licensed Business

Page 14: What is your vehicle for career success?

4 Options

StartupConsultantStart your own Small BusinessFranchise / Licensed Business

Page 15: What is your vehicle for career success?

4 Options

StartupConsultantStart your own Small BusinessFranchise / Licensed Business

Page 16: What is your vehicle for career success?

Startup Inc.!

1. Think of a big idea2. File a provisional patent – use a patent lawyer3. Write a Business Plan: Keep it to 15 pages or less. Executive Summary -- This is your elevator pitch.

Investor Relations -- How much money you want and what you're going to do with it.

Description of Business -- Explain the goods or services you are going to sellSustainable Competitive Advantage -- Your unfair advantage.Competition -- Explain the other offerings in the marketplace and why yours is

better.SWOT Chart -- Strengths, weaknesses, opportunities, and threats.Timeline -- What you are going to do and when.Financials – Your projections of costs, profits and margins

4. Use the Business Plan to obtain funding from venture capitalists5. Build the product6. Market the Product7. If successful you can take your business to IPO on the Stock Exchange

To learn more, go to: http://en.wikipedia.org/wiki/Startup_company

From Idea to IPO in 7 steps !

Page 17: What is your vehicle for career success?

Startup Inc.!

1. Think of a big idea2. File a provisional patent – use a patent lawyer3. Write a Business Plan: Keep it to 15 pages or less. Executive Summary -- This is your elevator pitch.

Investor Relations -- How much money you want and what you're going to do with it.

Description of Business -- Explain the goods or services you are going to sellSustainable Competitive Advantage -- Your unfair advantage.Competition -- Explain the other offerings in the marketplace and why yours is

better.SWOT Chart -- Strengths, weaknesses, opportunities, and threats.Timeline -- What you are going to do and when.Financials – Your projections of costs, profits and margins

4. Use the Business Plan to obtain funding from venture capitalists5. Build the product6. Market the Product7. If successful you can take your business to IPO on the Stock Exchange

To learn more, go to: http://en.wikipedia.org/wiki/Startup_company

From Idea to IPO in 7 steps !

Page 18: What is your vehicle for career success?

Startup Inc.!

1. Think of a big idea2. File a provisional patent – use a patent lawyer3. Write a Business Plan: Keep it to 15 pages or less. Executive Summary -- This is your elevator pitch.

Investor Relations -- How much money you want and what you're going to do with it.

Description of Business -- Explain the goods or services you are going to sellSustainable Competitive Advantage -- Your unfair advantage.Competition -- Explain the other offerings in the marketplace and why yours is

better.SWOT Chart -- Strengths, weaknesses, opportunities, and threats.Timeline -- What you are going to do and when.Financials – Your projections of costs, profits and margins

4. Use the Business Plan to obtain funding from venture capitalists5. Build the product6. Market the Product7. If successful you can take your business to IPO on the Stock Exchange

To learn more, go to: http://en.wikipedia.org/wiki/Startup_company

From Idea to IPO in 7 steps !

Page 19: What is your vehicle for career success?

Startup Inc.!

1. Think of a big idea2. File a provisional patent – use a patent lawyer3. Write a Business Plan: Keep it to 15 pages or less. Executive Summary -- This is your elevator pitch.

Investor Relations -- How much money you want and what you're going to do with it.

Description of Business -- Explain the goods or services you are going to sellSustainable Competitive Advantage -- Your unfair advantage.Competition -- Explain the other offerings in the marketplace and why yours is

better.SWOT Chart -- Strengths, weaknesses, opportunities, and threats.Timeline -- What you are going to do and when.Financials – Your projections of costs, profits and margins

4. Use the Business Plan to obtain funding from venture capitalists

5. Build the product6. Market the Product7. If successful you can take your business to IPO on the Stock Exchange

To learn more, go to: http://en.wikipedia.org/wiki/Startup_company

From Idea to IPO in 7 steps !

Page 20: What is your vehicle for career success?

Startup Inc.!

1. Think of a big idea2. File a provisional patent – use a patent lawyer3. Write a Business Plan: Keep it to 15 pages or less. Executive Summary -- This is your elevator pitch.

Investor Relations -- How much money you want and what you're going to do with it.

Description of Business -- Explain the goods or services you are going to sellSustainable Competitive Advantage -- Your unfair advantage.Competition -- Explain the other offerings in the marketplace and why yours is

better.SWOT Chart -- Strengths, weaknesses, opportunities, and threats.Timeline -- What you are going to do and when.Financials – Your projections of costs, profits and margins

4. Use the Business Plan to obtain funding from venture capitalists5. Build the product6. Market the Product7. If successful you can take your business to IPO on the Stock

ExchangeTo learn more, go to: http://en.wikipedia.org/wiki/Startup_company

From Idea to IPO in 7 steps !

Page 21: What is your vehicle for career success?

Consultant

Benefits of being an independent consultant:

• Low startup costs• No employees to manage• You set your own schedule• Each day is different• Can produce a good income

Challenges of being a consultant :

• Variable Demand• Cash Flow• Recognition• Marketing / Promotion• Marketing while working• Working Alone• Business Skills• Technical Skills• Customer Service Skills• Job Security?• Pricing• Administration

To learn more, go to: http://en.wikipedia.org/wiki/Consultant

Page 22: What is your vehicle for career success?

Consultant

Benefits of being an independent consultant:

• Low startup costs• No employees to manage• You set your own schedule• Each day is different• Can produce a good income

Challenges of being a consultant :

• Variable Demand• Cash Flow• Recognition• Marketing / Promotion• Marketing while working• Working Alone• Business Skills• Technical Skills• Customer Service Skills• Job Security?• Pricing• Administration

To learn more, go to: http://en.wikipedia.org/wiki/Consultant

Page 23: What is your vehicle for career success?

Consultant

Benefits of being an independent consultant:

• Low startup costs• No employees to manage• You set your own schedule• Each day is different• Can produce a good income

Challenges of being a consultant :

• Variable Demand• Cash Flow• Recognition• Marketing / Promotion• Marketing while working• Working Alone• Business Skills• Technical Skills• Customer Service Skills• Job Security?• Pricing• Administration

To learn more, go to: http://en.wikipedia.org/wiki/Consultant

Page 24: What is your vehicle for career success?

Consultant

Benefits of being an independent consultant:

• Low startup costs• No employees to manage• You set your own schedule• Each day is different• Can produce a good income

Challenges of being a consultant :

• Variable Demand• Cash Flow• Recognition• Marketing / Promotion• Marketing while working• Working Alone• Business Skills• Technical Skills• Customer Service Skills• Job Security?• Pricing• Administration

To learn more, go to: http://en.wikipedia.org/wiki/Consultant

Page 25: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 26: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 27: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 28: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 29: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 30: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 31: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 32: What is your vehicle for career success?

Start your own Small Business

Benefits:• Do what you love• You are the boss !• Build an Empire• No Pay ceiling• Involve family members• Build equity• Sell at a Profit

Challenges of being a Small Business Owner:• Cash Flow• No pricing advantage over larger competition• Fluctuating market conditions• Understanding your local niche market• How to Market and Promote yourself• Dealing with late paymentsDO YOUR MARKET ANALYSIS CAREFULLY AND THOROUGHLY !

To learn more, go to: http://en.wikipedia.org/wiki/Small_business

Skills and Abilities:• The know-how to manage and operate a business• The ability to create and execute a plan• Money and Financial expertise• Desire to go it alone• Ability to take risks

Page 33: What is your vehicle for career success?

Why Do Independent Businesses Fail?

* The E-Myth Revisited – Michael E. Gerber (Harper Business)

Lack of FundsIneffective MarketingInadequate Business PlanPoor ExecutionPoor Customer ServiceFailure to change with the timesBad LocationPartnerships that go sour

Page 34: What is your vehicle for career success?

Why Do Independent Businesses Fail?

* The E-Myth Revisited – Michael E. Gerber (Harper Business)

Lack of FundsIneffective MarketingInadequate Business PlanPoor ExecutionPoor Customer ServiceFailure to change with the timesBad LocationPartnerships that go sour

Page 35: What is your vehicle for career success?

Why Do Independent Businesses Fail?

* The E-Myth Revisited – Michael E. Gerber (Harper Business)

Lack of FundsIneffective MarketingInadequate Business PlanPoor ExecutionPoor Customer ServiceFailure to change with the timesBad LocationPartnerships that go sour

Page 36: What is your vehicle for career success?

Why Do Independent Businesses Fail?

* The E-Myth Revisited – Michael E. Gerber (Harper Business)

Lack of FundsIneffective MarketingInadequate Business PlanPoor ExecutionPoor Customer ServiceFailure to change with the timesBad LocationPartnerships that go sour

Page 37: What is your vehicle for career success?

Why Do Independent Businesses Fail?

The E Myth Revisited By Michael E. Gerber.

Fatal assumption #1: Doing what you know, love and enjoy will bring success.

Fatal assumption #2: By working hard in the business I will be successful

Fatal problem: By working ‘in’ the business instead of ‘on’ the business you in essence buy yourself a job and you run out of the time & energy needed to do the most important work of an owner- marketing, promoting, managing and administering the business.

* The E-Myth Revisited – Michael E. Gerber (Harper Business)

Page 38: What is your vehicle for career success?

E-Myth Business Concepts

ILWE• Income• Lifestyle• Wealth• Equity

7 Centers of Management Attention

A video based on Michael Gerber’s E-Myth system can be viewed here here

Vision for theBusiness

Page 39: What is your vehicle for career success?

E-Myth Business Concepts

ILWE• Income• Lifestyle• Wealth• Equity

7 Centers of Management Attention

A video based on Michael Gerber’s E-Myth system can be viewed here here

Vision for theBusiness

Page 40: What is your vehicle for career success?

E-Myth Business Concepts

ILWE• Income• Lifestyle• Wealth• Equity

7 Centers of Management Attention

A video based on Michael Gerber’s E-Myth system can be viewed here here

Vision for theBusiness

Page 41: What is your vehicle for career success?

E-Myth Business Concepts

ILWE• Income• Lifestyle• Wealth• Equity

7 Centers of Management Attention

A video based on Michael Gerber’s E-Myth system can be viewed here here

Vision for theBusiness

Page 42: What is your vehicle for career success?

E-Myth Business Concepts

ILWE• Income• Lifestyle• Wealth• Equity

7 Centers of Management Attention

A video based on Michael Gerber’s E-Myth system can be viewed here here

Vision for theBusiness

Page 43: What is your vehicle for career success?

E-Myth Business Concepts

ILWE• Income• Lifestyle• Wealth• Equity

7 Centers of Management Attention

A video based on Michael Gerber’s E-Myth system can be viewed here here

Vision for theBusiness

Page 44: What is your vehicle for career success?

E-Myth Business Concepts

ILWE• Income• Lifestyle• Wealth• Equity

7 Centers of Management Attention

A video based on Michael Gerber’s E-Myth system can be viewed here here

Vision for theBusiness

Page 45: What is your vehicle for career success?

The Solution

According to Michael Gerber:The business of running any business is to

have well defined systems and procedures for everything

• Strategy• Staffing• Operations Manuals• Marketing Strategy• Key Performance Indicators• Unique Selling Proposition and Guarantee• Leadership Development• Pricing and Invoicing• Lead Generation Program• Lead Conversion Strategy…

A video based on Michael Gerber’s E-Myth system can be viewed here here

Page 46: What is your vehicle for career success?

What is the Franchise “Key to Success”?

Already successful

Systemized business operations

Transfer of knowledge and best practices between franchisor and franchisees

Team approach to running a business

Page 47: What is your vehicle for career success?

What is the Franchise “Key to Success”?

Already successful

Systemized business operations

Transfer of knowledge and best practices between franchisor and franchisees

Team approach to running a business

Page 48: What is your vehicle for career success?

What is the Franchise “Key to Success”?

Already successful

Systemized business operations

Transfer of knowledge and best practices between franchisor and franchisees

Team approach to running a business

Page 49: What is your vehicle for career success?

What is the Franchise “Key to Success”?

Already successful

Systemized business operations

Transfer of knowledge and best practices between franchisor and franchisees

Team approach to running a business

Page 50: What is your vehicle for career success?

What is the Franchise “Key to Success”?

Already successful

Systemized business operations

Transfer of knowledge and best practices between franchisor and franchisees

Team approach to running a business

Page 51: What is your vehicle for career success?

Franchising

A Proven Revenue Stream and Brand Name Exclusive territory In depth training plus on-going 1-2-1 coaching (weekly) Your first 90 Days (varies) Action Plan to Jumpstart your business Help to enable you develop and execute your business plan Leads generated from national web site, 1-800# and

possibly national contracts On-going Marketing tools and analysis Virtual Office – Providing all your back-office needs Email and phone support Assistance with licensing requirements Camera ready artwork Pre-start marketing program Your own web site Assessment Tools Operating Manuals

The Elements of a successful Franchise:

Page 52: What is your vehicle for career success?

Franchising

A Proven Revenue Stream and Brand Name Exclusive territory In depth training plus on-going 1-2-1 coaching (weekly) Your first 90 Days (varies) Action Plan to Jumpstart your business Help to enable you develop and execute your business plan Leads generated from national web site, 1-800# and

possibly national contracts On-going Marketing tools and analysis Virtual Office – Providing all your back-office needs Email and phone support Assistance with licensing requirements Camera ready artwork Pre-start marketing program Your own web site Assessment Tools Operating Manuals

The Elements of a successful Franchise:

Page 53: What is your vehicle for career success?

Franchising

A Proven Revenue Stream and Brand Name Exclusive territory In depth training plus on-going 1-2-1 coaching (weekly) Your first 90 Days (varies) Action Plan to Jumpstart your business Help to enable you develop and execute your business plan Leads generated from national web site, 1-800# and

possibly national contracts On-going Marketing tools and analysis Virtual Office – Providing all your back-office needs Email and phone support Assistance with licensing requirements Camera ready artwork Pre-start marketing program Your own web site Assessment Tools Operating Manuals

The Elements of a successful Franchise:

Page 54: What is your vehicle for career success?

Franchising

A Proven Revenue Stream and Brand Name Exclusive territory In depth training plus on-going 1-2-1 coaching (weekly) Your first 90 Days (varies) Action Plan to Jumpstart your business Help to enable you develop and execute your business plan Leads generated from national web site, 1-800# and

possibly national contracts On-going Marketing tools and analysis Virtual Office – Providing all your back-office needs Email and phone support Assistance with licensing requirements Camera ready artwork Pre-start marketing program Your own web site Assessment Tools Operating Manuals

The Elements of a successful Franchise:

Page 55: What is your vehicle for career success?

Your Guide to the Right Franchise

Discover the ideal Franchise Match that will meet your goals, needs and expectations

We eliminate the guess work!• Decide if owning a franchise is right for you. • Find franchises compatible with your interests, skills & budget. • Communicate with franchisors throughout the negotiation process. • Determine how many total units a franchise has • What the average income was for each franchise • What factors will increase your chance for success • How much profit you could make per year

We will help you discover new business ideas and the best franchises for you, at no obligation to you.

Click here to be taken to Franchise Match

Robert Glenister – The Entrepreneur’s Source – Phone: (408) 689-2545 - Email: [email protected]

Page 56: What is your vehicle for career success?

Your Guide to the Right Franchise

Discover the ideal Franchise Match that will meet your goals, needs and expectations

We eliminate the guess work!• Decide if owning a franchise is right for you. • Find franchises compatible with your interests, skills & budget. • Communicate with franchisors throughout the negotiation process. • Determine how many total units a franchise has • What the average income was for each franchise • What factors will increase your chance for success • How much profit you could make per year

We will help you discover new business ideas and the best franchises for you, at no obligation to you.

Click here to be taken to Franchise Match

Robert Glenister – The Entrepreneur’s Source – Phone: (408) 689-2545 - Email: [email protected]

Page 57: What is your vehicle for career success?

4 Self Employment Options

Click here to be taken to Startups (Wikipedia)

Click here to be taken to Consultants (Wikipedia)

Click here to be taken to buying a business (Wikipedia)

Click here to be taken to Franchise Match

Robert Glenister – The Entrepreneur’s Source – Phone: (408) 689-2545 - Email: [email protected]